What is the Certified Product Marketing and Launch Expert?

The Certified Product Marketing and Launch Expert is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme takes 11 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Product Marketing and Launch Expert in Zambia

Executive Summary

Certified Product Marketing and Launch Expert

Designed for today’s high-impact professionals, the Certified Product Marketing and Launch Expert (CPRT) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CPRT holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Product Marketing and Launch Expert

Acronym

CPRT

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Product Marketing and Launch Expert

Certified Product Marketing and Launch Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Renewals and churn management

Segmentation, targeting and the useful segment · Partnering and co-creation with customers · CRM and marketing automation platforms · Negotiation and closing

3

CRM and marketing automation platforms

CRM and marketing automation platforms · Customer data platforms and segmentation · Web, campaign and funnel analytics · Active-learning methods

4

Web, campaign and funnel analytics

Web, campaign and funnel analytics · Dashboards and performance reporting · AI and personalisation in marketing · Questioning and discussion

5

AI and personalisation in marketing

AI and personalisation in marketing · Data privacy, consent and compliance · Sales analytics and forecasting tools · Voice of the customer and acting on feedback

6

Sales analytics and forecasting tools

Sales analytics and forecasting tools · Data-driven decision-making · Market research design and methods · Campaign planning and the content calendar

7

Market research design and methods

Market research design and methods · Qualitative and quantitative research · Customer experience and journey mapping · Value proposition and differentiation

8

Data and Measurement

Customer data and CRM · Continuous improvement and DevOps metrics · Data and information requirements · Data structures and algorithms

9

Financial Acumen

Sustainability and responsible finance · Data ethics and privacy in finance · Finance KPIs and the finance scorecard · Benchmarking finance against best practice

10

Risk and Governance

Traceability, recall and quality assurance systems · Enterprise risk management in banks · Liquidity risk and asset-liability management · Quality assurance and code review

11

Stakeholders and Partners

Managing difficult stakeholders · Stakeholder and gap analysis · Influencer and partnership communications · Stakeholder mapping and engagement

12

Digital and Technology

Agile and digital transformation projects · Portfolio and resource management systems · Automation in project delivery · Digital marketing strategy

13

Ethics and Integrity

Responsible marketing: claims, consumer protection and privacy · Professional ethics and duty of care · Ethical leadership and integrity · Values-based decision-making

14

Self-Leadership

Communication and interpersonal skills · Data-driven and personalised banking · Cost and profitability analysis · Motivation and self-directed learning

15

People Administration

NGO financial management and budget-versus-actual discipline · Capacity and performance management · The customer experience (CX) discipline · Loyalty programmes and rewards

16

Customers and Markets

Marketing attribution, incrementality and return · Market research and intelligence · Customer personas and insight · Go-to-market and channel strategy

17

Projects and Delivery

Continuous improvement of programmes · Wellness programmes and promotion · Project management principles and lifecycle · Onboarding and induction programme design

18

Inclusion and Culture

Data visualisation for finance · Building a service culture · Building a culture of compliance · Financial inclusion and agency banking

19

Legal and Policy

Regulatory compliance and biosafety · Regulatory compliance and market requirements · Regulatory and fair-treatment obligations · The regulatory landscape and central banking

20

Cross-Cultural Leadership

Cross-cultural communication · Managing virtual and cross-cultural teams · Analysis and diagnostic assessment · Shareholder and stakeholder rights

21

Suppliers and Partners

Public versus private procurement · Supply markets and the enabling environment · Digital procurement and the future of the profession · Sustainable procurement principles and standards

22

Sustainability

Environmental management systems (ISO 14001) · Sustainability and climate responsibility · Environmental monitoring and reporting · Integration with quality and environment

23

Public and Community Context

Corporate social responsibility and community impact · Customer and community engagement · Community and lifelong learning · Corporate responsibility and community

24

Knowledge and Learning

Learning strategy and business alignment · Knowledge management and sharing · Learning in the flow of work · Embedding learning in performance

25

Leadership and Management

Management and board reporting · Influencing and safety leadership · Managing boundaries and dual relationships · Peer support and consultation

26

People and Capability

Creativity and critical-thinking development · Coaching models and frameworks (GROW) · Employee engagement models and drivers · Competency framework development

27

Strategy and Direction

Vision, mission and strategic intent · Competitive strategy and positioning · Business model design and innovation · Setting strategic priorities and choices

28

Operations and Delivery

Process modelling and mapping · Risk-based audit planning · Quality assurance of audit · Planning and understanding the entity

29

Communication and Influence

Professional presentation and defence · Influencing and persuasion · Difficult conversations and feedback · Giving and receiving feedback

30

Change and Innovation

Change talk and readiness · Habit change and behaviour design · Emerging tools and innovation · Change control and configuration

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Renewals and churn management — applied to your own work
CRM and marketing automation platforms — applied to your own work
Web, campaign and funnel analytics — applied to your own work
AI and personalisation in marketing — applied to your own work
Sales analytics and forecasting tools — applied to your own work
Market research design and methods — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Product Marketing and Launch Expert — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CPRT certification?

The Certified Product Marketing and Launch Expert (CPRT) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CPRT?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CPRT certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CPRT internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CPRT certification?

The Certified Product Marketing and Launch Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CPRT certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CPRT?

The Certified Product Marketing and Launch Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CPRT?

The Certified Product Marketing and Launch Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CPRT while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CPRT?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CPRT strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CPRT while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Product Marketing and Launch Expert

Certified Product Marketing and Launch Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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