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📈 Sales & Marketing  ·  Advanced

Certified User Research and UX Marketing Expert

Online Certification  ·  11 Weeks  ·  Globally Recognised  ·  (CURL)

✅ 2026 Edition 🎓 CPD Accredited 🌍 100+ Countries 📜 Digital + Physical Certificate 100% Online
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Executive Summary

Certified User Research and UX Marketing Expert

Designed for today’s high-impact professionals, the Certified User Research and UX Marketing Expert (CURL) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CURL holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified User Research and UX Marketing Expert
Acronym
CURL
Category
Sales & Marketing
Level
Advanced
Duration
11 Weeks
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 399
Live Virtual
USD 599
Target Audience

Who Should Enrol?

  • Sales and Marketing Executives
  • Brand and Product Managers
  • Business Development Professionals
  • Account and Media-Relations Managers
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior marketing, sales and commercial leadership roles
Professional Recognition
Credential aligned with recognised marketing, brand and sales professional standards
Operational Excellence
Apply world-class frameworks to improve performance and outcomes
Strategic Thinking
Develop the analytical and strategic skills demanded at the executive level
Compliance Readiness
Master the standards, compliance and ethical governance central to marketing strategy
Global Employability
Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide
Competency Framework

Core Competencies You Will Develop

✦Marketing User Research Architecture
✦User Interviews
✦Journey Research
✦Pain-Point Mapping
✦User Feedback Systems
✦UX Conversion Research
Course Curriculum

Programme Modules

The full programme, module by module.

Core CurriculumModules 1–20 · specific to Certified User Research and UX Marketing Expert · module 20 is the capstone
1
Marketing User Research Architecture
Digital marketing, content and channel performance · Brand: identity, equity and reputation over time · Marketing and sales: scope, roles and value · The marketing concept and customer orientation
2
User Research Objectives
Market research, competitor and customer intelligence · Evidence-based practice and research literacy · Market research and intelligence · Market research design and methods
3
Research Participant Profiles
The marketing mix and go-to-market planning · SEO and search marketing · Email and marketing automation · Influencer and affiliate marketing
4
User Interviews
Requirements, user stories and product decisions · Responsible marketing: claims, consumer protection and privacy · Brand and reputation as strategic assets · Customer and brand health metrics
5
User Surveys
Launching a product into a market · Product launch and go-to-market sequencing · Marketing planning and budgeting · Agile marketing and experimentation
6
Usability Research
Marketing and promoting learning · Property marketing, viewings and letting · Listing, marketing and selling property · Real estate marketing channels and property portals
7
Journey Research
Customer journey mapping and service design · Cross-functional collaboration with product and service · Market and price information systems · Platform design and user adoption
8
User Persona Development
Agile and product operating models · User satisfaction and experience · User stories, use cases and acceptance criteria · Requirements and user stories
9
Behavioural Segmentation
Marketing strategy: segmentation, targeting and positioning · Buyer psychology and behavioural economics in selling · Segmentation, targeting and positioning (STP) · Segmentation, targeting and the useful segment
10
Pain-Point Mapping
Digital product management and discovery · Business model and market innovation · Supply market analysis and Porter’s forces · Sourcing plans and go-to-market
11
User Needs Analysis
Discovery and needs analysis · Discovery: diagnostic questioning and needs analysis · Discovery: understanding the problem before proposing · Commercial deal structuring
12
Experience Testing
Customer effort, journeys and designing the experience · Testing strategy: what to test and at which level · Sponsorship and negotiation selling · Public relations and media relations
13
User Feedback Systems
Crisis communication · Media relations and being interviewed · Closed-loop feedback systems · Growth strategy and choosing where to compete
14
Marketing Message Testing
Message development and testing · Consultative selling and understanding the buyer · Sales and marketing transformation · Complaint handling and service recovery
15
Product-Market Insight
Decision support and insight · Insight synthesis: turning research into a decision · Qualification frameworks and the discipline of disqualifying · Handling objections and the psychology behind them
16
UX Conversion Research
Report writing and testimony · Analysis of devices and media · Management accounts and dashboards · Retail performance metrics: sales densities, conversion and basket
17
Research Data Interpretation
Prioritisation and portfolio value · Value engineering and optimisation · Realising and measuring project value · Earned value management
18
User Research Reporting
Evaluation use: reporting findings that change decisions · Managing large and complex accounts · Customer lifetime value and profitability · Negotiation with clients and partners
19
Research-Driven Marketing Optimisation
Data products and stakeholder value · Communication and interpersonal skills · The value of customer-centricity · Omnichannel and channel management
20
User Research and UX Marketing Project
Business continuity and crisis management · Relationship management and cross-selling · Advisory and needs-based selling · Retention, loyalty and lifetime value
Professional ElectivesModules 21–30 · common to all GLI certifications · broaden your professional range
21
Strategic Communication and Executive Presentation
Vision, purpose and translating direction into work · Audience-centred communication and message structure · Executive leadership: the board interface and enterprise stewardship · Persuasive structure: framing, evidence and the ask
22
Leadership and Team Effectiveness
Leadership identity, style and the limits of style · Leadership assessment, feedback and continuous self-review · Leadership versus management and when each is needed · Situational and adaptive leadership
23
Analytical Thinking and Evidence-Based Reasoning
Creativity and critical-thinking development · Analytical techniques and bias · Evidence-based improvement · Problem framing: symptoms, definition and scope
24
Professional Decision-Making
Managerial decision-making, bias and decision rights · Escalation and decision-making · Decision support: briefs, options and judgement under pressure · Decision frameworks: criteria, weighting and trade-offs
25
Negotiation, Influence and Stakeholder Management
Negotiation preparation: interests, options and the walk-away · Power, followership and organisational politics · Negotiation: preparation, interests and value creation · Concessions, anchoring and the shape of a bargain
26
Project and Execution Management
Proposals, bids and the business case · Project roles and the project manager · Developing the project business case · Planning, scheduling and personal workflow systems
27
Financial Literacy for Professionals
Financial reporting standards and their application · Financial management for the operating manager · Liquidity, funding and balance sheet management · Management accounting: costing, budgeting and decision support
28
Digital Skills, AI and Technology for Professionals
Digital workplace, collaboration and user support · Productivity, collaboration and workflow tools · Tools for interaction and collaboration · Working with data: quality, interpretation and honest presentation
29
Ethics, Governance and Professional Accountability
Ethical leadership: integrity, tolerated behaviour and moral courage · Ethics, conduct and speaking up · Business development risk, ethics and integrity · AI for managers: adoption, oversight and governance
30
Personal Effectiveness, Productivity and Career Growth
Emotional competence: awareness, regulation and expression · Self-awareness, strengths and the accuracy of self-image · Emotional intelligence and self-regulation · Priority: outcomes, importance and the urgency trap

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

  • User Research Objectives — applied to your own work
  • Research Participant Profiles — applied to your own work
  • User Interviews — applied to your own work
  • User Surveys — applied to your own work
  • Usability Research — applied to your own work
  • Journey Research — applied to your own work
Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal
Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.
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Step 4: Pass, Get Certified & Verified
Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.
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Frequently Asked Questions

Common Questions

What is the CURL certification?

The Certified User Research and UX Marketing Expert (CURL) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CURL?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CURL certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CURL internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CURL certification?

The Certified User Research and UX Marketing Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CURL certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CURL?

The Certified User Research and UX Marketing Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CURL?

The Certified User Research and UX Marketing Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CURL while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CURL?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CURL strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director
Private Sector
“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager
NGO Sector
“

I earned my CURL while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales
Government
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