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๐Ÿ“ˆ Sales & Marketing  ยท  Foundation

Certified Telesales and Lead Management Expert

Online Certification  ยท  10 Weeks  ยท  Globally Recognised  ยท  (CTLM)

โœ… 2026 Edition ๐ŸŽ“ CPD Accredited ๐ŸŒ 100+ Countries ๐Ÿ“œ Digital + Physical Certificate 100% Online
Executive Summary

Certified Telesales and Lead Management Expert

Designed for todayโ€™s high-impact professionals, the Certified Telesales and Lead Management Expert (CTLM) delivers a rigorous Foundation-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLIโ€™s CTLM holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified Telesales and Lead Management Expert
Acronym
CTLM
Category
Sales & Marketing
Level
Foundation
Duration
10 Weeks
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 399
Live Virtual
USD 599
Target Audience

Who Should Enrol?

  • Sales and Marketing Executives
  • Brand and Product Managers
  • Business Development Professionals
  • Account and Media-Relations Managers
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior marketing, sales and commercial leadership roles
Professional Recognition
Credential aligned with recognised marketing, brand and sales professional standards
Operational Excellence
Apply world-class frameworks to improve performance and outcomes
Strategic Thinking
Develop the analytical and strategic skills demanded at the executive level
Compliance Readiness
Master the standards, compliance and ethical governance central to marketing strategy
Global Employability
Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide
Competency Framework

Core Competencies You Will Develop

โœฆTelesales Architecture
โœฆCall Qualification
โœฆDiscovery Calls
โœฆLead Routing
โœฆCallback Systems
โœฆCall Conversion Analytics
Course Curriculum

Programme Modules

The full programme, module by module.

Core CurriculumModules 1โ€“20 ยท specific to Certified Telesales and Lead Management Expert ยท module 20 is the capstone
1
Telesales Architecture
Inside sales and telesales ยท Marketing and sales: scope, roles and value ยท The sales function and revenue engine ยท Aligning marketing and sales (smarketing)
2
Telephone Prospecting
Qualification: deciding which opportunities deserve effort ยท Lead generation, prospecting and qualification ยท Prospecting and lead generation ยท What business development is, and how it differs from sales
3
Call List Development
Sales negotiation: BATNA, concessions and discount governance ยท Sales forecasting and pipeline hygiene ยท Sales compensation and incentive design ยท Sales enablement, coaching and win-loss review
4
Call Qualification
Qualification: deciding which deals are worth your time ยท Qualification frameworks and the discipline of disqualifying ยท Sales analytics and forecasting tools ยท Team leadership in sales and marketing
5
Telephone Scripts
Continuous improvement and optimisation ยท Promotions, discounts and margin ยท Commercial deal structuring ยท Profitability and unit economics
6
Opening Statements
Sponsorship and negotiation selling ยท Public relations and media relations ยท Sponsorship, events and partnerships ยท Reputation and crisis communications
7
Discovery Calls
Discovery questioning: diagnosing before proposing ยท Discovery: understanding the problem before proposing ยท Consultative discovery and diagnostic questioning ยท Discovery and needs analysis
8
Telephone Objection Handling
Objection handling: price, timing, trust and authority ยท Objections, negotiation and commercial terms ยท Complaint handling and service recovery ยท Handling objections
9
Lead Scoring
Pipeline and opportunity management ยท Territory and quota planning ยท Forecasting and pipeline health ยท Buyer psychology and behavioural economics in selling
10
Lead Routing
Transport planning and routing: moving goods at the lowest total cost ยท Management accounts and dashboards ยท Crisis support in community settings ยท Crisis intervention
11
Lead Follow-Up
Value engineering and optimisation ยท Realising and measuring project value ยท Earned value management ยท Communication planning and management
12
Call Scheduling
Contact centre and service operations management ยท Customer lifetime value and profitability ยท Negotiation with clients and partners ยท Media and public communication
13
Callback Systems
Data products and stakeholder value ยท Communication and interpersonal skills ยท The value of customer-centricity ยท Omnichannel and channel management
14
Telemarketing Compliance
IT governance, compliance and data protection obligations ยท Business continuity and crisis management ยท Relationship management and cross-selling ยท Advisory and needs-based selling
15
Call Recording and Review
Content and channel planning ยท Social and digital PR ยท Message development and testing ยท Corporate social responsibility communications
16
Call Conversion Analytics
Communication and conflict patterns ยท Marketing analytics and attribution ยท Call handling and after-call work ยท Social accountability and community oversight
17
Lead Pipeline Management
Pipeline management, forecasting and CRM discipline ยท Pipeline management and sales forecasting ยท Social impact: defining, planning and demonstrating it ยท Social value: planning and accounting for wider benefit
18
Telesales Productivity Metrics
Productivity, efficiency and effectiveness ยท Yield, productivity and profitability metrics ยท Customer and brand health metrics ยท Needs analysis and audience assessment
19
Lead Management Optimisation
Crisis leadership: deciding, communicating and holding the organisation together ยท Executive communication: message, audience and the courage to be clear ยท Social protection: instruments, targeting and delivery systems ยท Corporate objectives and shareholder value
20
Telesales and Lead Management Project
Prospecting and building a pipeline ยท Governance and organisational value ยท Professional writing and briefings ยท Crisis and reputation communication
Professional ElectivesModules 21โ€“30 ยท common to all GLI certifications ยท broaden your professional range
21
Strategic Communication and Executive Presentation
Vision, purpose and translating direction into work ยท Audience-centred communication and message structure ยท Executive leadership: the board interface and enterprise stewardship ยท Persuasive structure: framing, evidence and the ask
22
Leadership and Team Effectiveness
Leadership identity, style and the limits of style ยท Leadership assessment, feedback and continuous self-review ยท Leadership versus management and when each is needed ยท Situational and adaptive leadership
23
Analytical Thinking and Evidence-Based Reasoning
Creativity and critical-thinking development ยท Analytical techniques and bias ยท Evidence-based improvement ยท Problem framing: symptoms, definition and scope
24
Professional Decision-Making
Managerial decision-making, bias and decision rights ยท Escalation and decision-making ยท Decision support: briefs, options and judgement under pressure ยท Decision frameworks: criteria, weighting and trade-offs
25
Negotiation, Influence and Stakeholder Management
Negotiation preparation: interests, options and the walk-away ยท Power, followership and organisational politics ยท Negotiation: preparation, interests and value creation ยท Concessions, anchoring and the shape of a bargain
26
Project and Execution Management
Proposals, bids and the business case ยท Project roles and the project manager ยท Developing the project business case ยท Planning, scheduling and personal workflow systems
27
Financial Literacy for Professionals
Financial reporting standards and their application ยท Financial management for the operating manager ยท Liquidity, funding and balance sheet management ยท Management accounting: costing, budgeting and decision support
28
Digital Skills, AI and Technology for Professionals
Digital workplace, collaboration and user support ยท Productivity, collaboration and workflow tools ยท Tools for interaction and collaboration ยท Working with data: quality, interpretation and honest presentation
29
Ethics, Governance and Professional Accountability
Ethical leadership: integrity, tolerated behaviour and moral courage ยท Ethics, conduct and speaking up ยท Business development risk, ethics and integrity ยท AI for managers: adoption, oversight and governance
30
Personal Effectiveness, Productivity and Career Growth
Emotional competence: awareness, regulation and expression ยท Self-awareness, strengths and the accuracy of self-image ยท Emotional intelligence and self-regulation ยท Priority: outcomes, importance and the urgency trap

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules ยท 150 lessons.

Learning Outcomes

What You Will Achieve

  • Telephone Prospecting โ€” applied to your own work
  • Call List Development โ€” applied to your own work
  • Call Qualification โ€” applied to your own work
  • Telephone Scripts โ€” applied to your own work
  • Opening Statements โ€” applied to your own work
  • Discovery Calls โ€” applied to your own work
Our Position

Professional Certifications: Tools for the Continuing Professional Journey

Professional certifications equip, strengthen and continuously tool professionals throughout their current professional journey and within their existing fields of practice. They provide structured opportunities to deepen knowledge, develop specialised competencies, refresh existing capabilities, adopt contemporary practices, and apply practical tools, frameworks and techniques to real-world professional challenges.

01

Tooling, Not Onboarding

Professional certifications are professional tooling and development instruments, not onboarding instruments. They are particularly valuable to professionals who are already working in a field, entering it through an established professional pathway, advancing within it, transitioning across it or specialising in it — and who wish to strengthen their professional capability and effectiveness.

02

Complementary, Never a Substitute

A professional certification does not replace an academic qualification, professional degree, statutory licence, practising certificate, regulatory approval or any other qualification legally required to practise a profession. Where a profession or jurisdiction establishes specific academic, licensing or regulatory requirements, those requirements remain fully applicable.

03

Built for Lifelong Relevance

A professional certification is a complementary professional credential that supports continuing professional development, competence enhancement, specialisation, career progression, professional mobility and lifelong learning. It adds practical professional tooling to an individual’s existing academic and professional foundation, helping professionals remain relevant, capable and effective as their professions, organisations and operating environments evolve.

Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal
Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content โ€” all inside the LMS.
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Step 4: Pass, Get Certified & Verified
Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID โ€” plus GLI Alumni Network access.
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Secure checkout ยท Instant LMS access ยท Globally verifiable certificate
Frequently Asked Questions

Common Questions

What is the CTLM certification?

The Certified Telesales and Lead Management Expert (CTLM) is a Foundation-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CTLM?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CTLM certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CTLM internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CTLM certification?

The Certified Telesales and Lead Management Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CTLM certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CTLM?

The Certified Telesales and Lead Management Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CTLM?

The Certified Telesales and Lead Management Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CTLM while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CTLM?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CTLM strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director
Private Sector
“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager
NGO Sector
“

I earned my CTLM while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales
Government
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