How long does this certification take?

The programme takes 10 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Foundation Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Telesales and Lead Management Expert (CTLM)

Q: What is the Certified Telesales and Lead Management Expert?

The Certified Telesales and Lead Management Expert is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified Telesales and Lead Management Expert

Designed for today’s high-impact professionals, the Certified Telesales and Lead Management Expert (CTLM) delivers a rigorous Foundation-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CTLM holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Telesales and Lead Management Expert

Acronym

CTLM

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Telesales and Lead Management Expert

Certified Telesales and Lead Management Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

The Sales Process and Pipeline

The sales process and pipeline management · Qualification frameworks and the discipline of disqualifying · Discovery: diagnostic questioning and needs analysis · CRM and sales technology

3

Handling objections

Analytical techniques and bias · Negotiation and closing · Pipeline and opportunity management · Consultative and solution selling

4

Negotiation and closing

Negotiation and closing · Pipeline and opportunity management · Sales forecasting · Customer journey mapping and service design

5

Pipeline and opportunity management

Pipeline and opportunity management · Sales forecasting · Cost and profitability analysis · The sales process and methodology

6

Sales forecasting

Sales forecasting · Psychodynamic and psychoanalytic approaches · Attachment and developmental theory · Consultative selling and understanding the buyer

7

B2B, B2C and B2B2C selling

Professional roles, boundaries and settings · Peer support and consultation · Ethical frameworks and codes of practice · Inclusive and accessible training

8

Knowledge and Learning

Learning KPIs and scorecards · Driving measurable learning impact · Building a learning culture · Knowledge management and sharing

9

Leadership and Management

Coordination with teams and agencies · Guard force management and supervision · Access control, screening and visitor management · Make, buy or ally: boundary decisions

10

People and Capability

Building digital capability in an organisation · Strategic development and long-range positioning · Building trust and engagement · Schedule development and optimisation

11

Strategy and Direction

Growth strategy and demand generation · Record-keeping and data protection · Managing growth, risk and resilience · Category management and strategy

12

Operations and Delivery

Materials, aids and resources · Service quality and turnaround metrics · Principles of credit and the lending process · Process and control documentation

13

Communication and Influence

Data storytelling and communicating findings · Complaints, accountability and fitness to practise · Communicating financial results · Client feedback and satisfaction

14

Change and Innovation

Continuous improvement cycles · Delivering technology change that people adopt · Transformation versus incremental change · Designing a transformation programme

15

Data and Measurement

Service KPIs: CSAT, NPS, CES, SLAs · Net Promoter Score and satisfaction metrics · Text and interaction analytics · Data privacy and consent

16

Financial Acumen

Data visualisation for finance · Earned value and forecasting · Cost-benefit and investment appraisal · Procurement and contract value

17

Risk and Governance

Security risk assessment and proportionate response · Tax administration and compliance · Tax compliance and returns · Testing, quality assurance and defect economics

18

Stakeholders and Partners

Wealth, SME and corporate relationships · Learner and stakeholder satisfaction · Onboarding and induction design · Shareholder and stakeholder rights

19

Digital and Technology

Digital business models and monetisation · Safety management systems overview (ISO 45001) · Psychoeducation and workshops · Blended and hybrid design

20

Ethics and Integrity

Ethics and fair customer treatment · Professional ethics in customer service · Responsible and ethical service · Ethics and integrity in banking

21

Self-Leadership

Wellbeing and holistic health strategy · Self-awareness and the leader's identity · Portfolio of evidence and reflective practice · Data-driven and personalised banking

22

People Administration

Capacity and performance management · The customer experience (CX) discipline · Loyalty programmes and rewards · Performance management in service

23

Customers and Markets

Competitive and market intelligence · Cross-functional collaboration with product and service · Advisory service design and delivery · Risk assessment and safety planning

24

Projects and Delivery

Building project management maturity · Sustainability and social impact in projects · Project KPIs and performance metrics · Project management maturity assessment

25

Inclusion and Culture

Building a coaching culture · Nomination, succession and diversity · The business case for diversity and inclusion · Organisational culture assessment and change

26

Legal and Policy

Contract, grant and third-party compliance · Corporate secretarial practice and statutory filings · Regulatory change management and horizon scanning · Regulatory compliance and audit

27

Cross-Cultural Leadership

Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · International and cross-border tax · Sustainability strategy and materiality · Environmental governance and climate risk

28

Suppliers and Partners

Change talk and readiness · Water supply systems: sources, treatment and distribution · Procurement and asset management under donor rules · Conflicts of interest and procurement ethics

29

Sustainability

Measurement and analytics for media and social campaigns · Mine water, tailings and environmental management · Integrated and sustainability reporting · Market analysis and environmental scanning

30

Public and Community Context

Wellbeing and resilience coaching · Facilitation, training and public presentation skills · Group dynamics, facilitation and community mobilisation · Corporate responsibility and community

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

The Sales Process and Pipeline — applied to your own work
Handling objections — applied to your own work
Negotiation and closing — applied to your own work
Pipeline and opportunity management — applied to your own work
Sales forecasting — applied to your own work
B2B, B2C and B2B2C selling — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Telesales and Lead Management Expert — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CTLM certification?

The Certified Telesales and Lead Management Expert (CTLM) is a Foundation-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CTLM?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CTLM certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CTLM internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CTLM certification?

The Certified Telesales and Lead Management Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CTLM certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CTLM?

The Certified Telesales and Lead Management Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CTLM?

The Certified Telesales and Lead Management Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CTLM while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CTLM?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CTLM strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CTLM while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Telesales and Lead Management Expert

Certified Telesales and Lead Management Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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