How long does this certification take?

The programme takes 10 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Intermediate Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Event and Activation Marketing Expert (CEVA)

Q: What is the Certified Event and Activation Marketing Expert?

The Certified Event and Activation Marketing Expert is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified Event and Activation Marketing Expert

Designed for today’s high-impact professionals, the Certified Event and Activation Marketing Expert (CEVA) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CEVA holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Event and Activation Marketing Expert

Acronym

CEVA

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Event and Activation Marketing Expert

Certified Event and Activation Marketing Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Market research and intelligence

Market research and intelligence · Data-driven growth · Key account management strategy · Analytical techniques and bias

3

Cross-selling, up-selling and expansion

Interpreting financial statements · Customer success and retention · Integrated and sustainability reporting · Managing distributors and channel partners

4

Renewals and churn management

Renewals and churn management · Partnering and co-creation with customers · CRM and marketing automation platforms · Pricing, price architecture and discounting

5

Dashboards and performance reporting

Dashboards and performance reporting · AI and personalisation in marketing · Data privacy, consent and compliance · Coaching and reinforcement

6

Market research design and methods

Market research design and methods · Qualitative and quantitative research · Customer experience and journey mapping · Troubleshooting and readiness

7

Segmentation and needs analysis

Segmentation and needs analysis · KPIs and performance reporting · Data visualisation for finance · Launching a product into a market

8

Legal and Policy

Regulatory compliance and audit · Health and safety legal duties · Employment relationship and the psychological contract · Designing an HR intervention or policy

9

Cross-Cultural Leadership

Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Cross-cultural and global inclusion · Cross-cultural communication · Managing virtual and cross-cultural teams

10

Suppliers and Partners

Peer support and consultation · Sustaining ethical, effective practice · Vendor, venue and supplier contracting for events · Conflicts of interest and procurement ethics

11

Sustainability

Integration with quality and environment · Sustainability and responsible sourcing · Environmental, social and governance (ESG) · Sustainability reporting and disclosure

12

Public and Community Context

Presentation and public speaking · Public, private and non-profit governance · Complaints, accountability and fitness to practise · Group dynamics, facilitation and community mobilisation

13

Knowledge and Learning

Process and control documentation · Tender planning and documentation · Cognitive load and learning science · The learning and development profession

14

Leadership and Management

Change management and adoption · Performance management systems and cycles · Theories and models of leadership and management · Safety management systems (ISO 45001)

15

People and Capability

Facilitation, coaching and mentoring · High-potential identification and talent reviews · Worker and union engagement · Managing resistance and engagement

16

Strategy and Direction

Competitive bidding and tender management · Sourcing strategies and portfolio (Kraljic) · Negotiation strategy and planning · Strategic customer relationships

17

Operations and Delivery

Productivity, collaboration and workflow tools · Process improvement and lean thinking · Quality management and standards · Productivity and efficiency improvement

18

Communication and Influence

Managing expectations and influence · Negotiation and conflict management · Conflict resolution and negotiation · Commercial negotiation and value capture

19

Change and Innovation

Large-scale transformation and agile ways of working · Process improvement and HR operating efficiency · Designing and facilitating groups · Psychoeducation and workshops

20

Data and Measurement

People analytics maturity and operating model · Benchmarking and external data sources · Ethical use of AI and analytics in HR · Data ethics, privacy and responsible analytics

21

Financial Acumen

Budget vs actual and variance · Cost and profitability analysis · Meaning, purpose and values · Earned value and forecasting

22

Risk and Governance

Enterprise risk management in banks · Credit risk measurement and mitigation · Liquidity risk and asset-liability management · Operational risk and resilience

23

Stakeholders and Partners

Treatment planning and review · Categories of spend and stakeholders · NGO governance, boards and registration · Management accounts and dashboards

24

Digital and Technology

Technology selection and integration · Emerging service technologies · Digital, mobile and internet banking · The banking system, intermediation and financial markets

25

Ethics and Integrity

Ethical decision-making under pressure · Values, purpose and authentic leadership · Ethics and responsible leadership · Professional standards and ethics (CIPS)

26

Self-Leadership

Self-service and digital support · Data-driven and personalised banking · Managing complexity and comorbidity · Building a personal HR development plan

27

People Administration

Performance management in service · Reward strategy and total reward frameworks · Capacity and performance management · The customer experience (CX) discipline

28

Customers and Markets

E-commerce and marketplace selling · Cross-functional collaboration with product and service · Team leadership in sales and marketing · Agricultural value chains and market linkages

29

Projects and Delivery

Telehealth and digital care delivery · Projects and expansion: connecting the unserved · Habit change and behaviour design · Designing an intervention or programme

30

Inclusion and Culture

Safety culture and leadership · Team diversity and inclusion · Wellbeing and resilience coaching · Measuring coaching outcomes

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Market research and intelligence — applied to your own work
Cross-selling, up-selling and expansion — applied to your own work
Renewals and churn management — applied to your own work
Dashboards and performance reporting — applied to your own work
Market research design and methods — applied to your own work
Segmentation and needs analysis — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Event and Activation Marketing Expert — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CEVA certification?

The Certified Event and Activation Marketing Expert (CEVA) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CEVA?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CEVA certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CEVA internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CEVA certification?

The Certified Event and Activation Marketing Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CEVA certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CEVA?

The Certified Event and Activation Marketing Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CEVA?

The Certified Event and Activation Marketing Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CEVA while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CEVA?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CEVA strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CEVA while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Event and Activation Marketing Expert

Certified Event and Activation Marketing Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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