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📈 Sales & Marketing  ·  Intermediate

Certified Real Estate Salesperson

Online Certification  ·  10 Weeks  ·  Globally Recognised  ·  (CRES)

✅ 2026 Edition 🎓 CPD Accredited 🌍 100+ Countries 📜 Digital + Physical Certificate 100% Online
Executive Summary

Certified Real Estate Salesperson

Designed for today’s high-impact professionals, the Certified Real Estate Salesperson (CRES) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CRES holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified Real Estate Salesperson
Acronym
CRES
Category
Sales & Marketing
Level
Intermediate
Duration
10 Weeks
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 349
Live Virtual
USD 549
Target Audience

Who Should Enrol?

  • Sales and Marketing Executives
  • Brand and Product Managers
  • Business Development Professionals
  • Account and Media-Relations Managers
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior marketing, sales and commercial leadership roles
Professional Recognition
Credential aligned with recognised marketing, brand and sales professional standards
Operational Excellence
Apply world-class frameworks to improve performance and outcomes
Strategic Thinking
Develop the analytical and strategic skills demanded at the executive level
Compliance Readiness
Master the standards, compliance and ethical governance central to marketing strategy
Global Employability
Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide
Competency Framework

Core Competencies You Will Develop

Marketing Strategy, Segmentation and Positioning
Brand Management and Integrated Communications
Sales Process, Pipeline and Account Management
Digital Marketing, Content and Campaigns
Customer Insight, Analytics and Growth
Professional Ethics and Governance
Course Curriculum

Programme Modules

The full programme, module by module.

1
Foundations and Strategic Context of Certified Real Estate Salesperson
Certified Real Estate Salesperson: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps
2
Field sales and territory management
Field sales and territory management · Tender and bid management · Sponsorship and negotiation selling · Energy and pacing online
3
Tender and bid management
Tender and bid management · Sponsorship and negotiation selling · Analytical techniques and bias · Negotiation and closing
4
Sponsorship and negotiation selling
Sponsorship and negotiation selling · Attachment and developmental theory · Professional roles, boundaries and settings · Questioning and discussion
5
Sector-specific selling
Ethical frameworks and codes of practice · Record-keeping and data protection · Segmentation, targeting and the useful segment · Customer retention, loyalty and lifetime value
6
Omnichannel sales integration
Complaints, accountability and fitness to practise · Segmentation, targeting and the useful segment · Value proposition and differentiation · CRM, sales operations and data discipline
7
Segmentation, targeting and the useful segment
Segmentation, targeting and the useful segment · Value proposition and differentiation · Pricing, price architecture and discounting · Consultative selling and understanding the buyer
8
Legal and Policy
Contract law fundamentals and formation · Contract types and risk allocation · Contract administration and variation · Contract performance and exit
9
Cross-Cultural Leadership
Cross-cultural communication · Managing virtual and cross-cultural teams · International and cross-border tax · Legal responsibilities and professional bodies
10
Suppliers and Partners
AI, blockchain and digital supply chains · Sustainable procurement principles and standards · Procurement fraud, collusion and bid rigging · Emergency, humanitarian and constrained procurement
11
Sustainability
Sustainability strategy and materiality · Environmental governance and climate risk · Sustainability standards (GRI, ISSB) · Managing risk and difficult cases
12
Public and Community Context
Psychoeducation and public communication · Media and public communication · Facilitation, training and public presentation skills · Corporate social responsibility and community impact
13
Knowledge and Learning
Learning strategy and business alignment · Learning cultures and the learning organisation · Blended and hybrid learning design · Motivation and self-directed learning
14
Leadership and Management
Front office and reservations management · Ground control and strata management · Lessons learned and development · NGO financial management and budget-versus-actual discipline
15
People and Capability
Continuing professional development · Stakeholder mapping and engagement · Measuring development impact · Engagement, motivation and energisers
16
Strategy and Direction
Setting strategic priorities and choices · Aligning teams around strategy · Strategic decision-making under uncertainty · Turning strategy into results
17
Operations and Delivery
Service levels and quality · Risk-based audit planning · Quality assurance of audit · Communications strategy and planning
18
Communication and Influence
Property viewings, offers and negotiation to close · Communicating financial results · Professional case study and presentation · Communicating with families and carers
19
Change and Innovation
Continuous improvement and lean banking · Driving measurable banking improvement · Technology governance and change control · Process improvement and automation
20
Data and Measurement
AI and predictive project analytics · Setting objectives and marketing KPIs · Marketing and sales KPIs and dashboards · Funnel, pipeline and conversion metrics
21
Financial Acumen
Total cost of ownership versus purchase price · Inventory service levels and the cost of stockouts · Costing production: standard costs, variances and the true cost of scrap · Goal setting and contracting
22
Risk and Governance
Crisis communications · Corporate governance principles and purpose · Statutory compliance and filings · Managing tax risk and audits
23
Stakeholders and Partners
Board and investor engagement · Categories of spend and stakeholders · Spend analytics and dashboards · Stakeholder mapping and liaison
24
Digital and Technology
Market systems and price discovery · Self-service and digital support · CRM systems and customer data · Customer service technology stack
25
Ethics and Integrity
Ethics and professional standards in finance · Ethics and transparency in tax · Investigating misconduct · Ethics, confidentiality and professional conduct in HR
26
Self-Leadership
Working with organisations on wellbeing · Wellbeing and resilience coaching · Servant leadership and self-organising teams · Setting professional goals and a personal development plan
27
People Administration
The customer experience (CX) discipline · Performance management in service · Reward strategy and total reward frameworks · Capacity and performance management
28
Customers and Markets
Voice of the customer programmes · Design thinking for service · Reducing customer effort · Customer effort and sentiment analysis
29
Projects and Delivery
Emerging project technologies · Programme governance and assurance · Building high-performing project teams · Leading campaigns and sales projects
30
Inclusion and Culture
Building a culture of compliance · Financial inclusion and agency banking · Financial inclusion strategy · Nomination, succession and diversity

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

  • Field sales and territory management — applied to your own work
  • Tender and bid management — applied to your own work
  • Sponsorship and negotiation selling — applied to your own work
  • Sector-specific selling — applied to your own work
  • Omnichannel sales integration — applied to your own work
  • Segmentation, targeting and the useful segment — applied to your own work
Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal
Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.
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Step 4: Pass, Get Certified & Verified
Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.
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Frequently Asked Questions

Common Questions

What is the CRES certification?

The Certified Real Estate Salesperson (CRES) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CRES?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CRES certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CRES internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CRES certification?

The Certified Real Estate Salesperson is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CRES certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CRES?

The Certified Real Estate Salesperson is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CRES?

The Certified Real Estate Salesperson carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CRES while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CRES?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CRES strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director
Private Sector

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager
NGO Sector

I earned my CRES while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales
Government
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