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๐Ÿ“ˆ Sales & Marketing  ยท  Intermediate

Certified Real Estate Salesperson

Online Certification  ยท  10 Weeks  ยท  Globally Recognised  ยท  (CRES)

โœ… 2026 Edition ๐ŸŽ“ CPD Accredited ๐ŸŒ 100+ Countries ๐Ÿ“œ Digital + Physical Certificate 100% Online
Executive Summary

Certified Real Estate Salesperson

Designed for todayโ€™s high-impact professionals, the Certified Real Estate Salesperson (CRES) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLIโ€™s CRES holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified Real Estate Salesperson
Acronym
CRES
Category
Sales & Marketing
Level
Intermediate
Duration
10 Weeks
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 349
Live Virtual
USD 549
Target Audience

Who Should Enrol?

  • Sales and Marketing Executives
  • Brand and Product Managers
  • Business Development Professionals
  • Account and Media-Relations Managers
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior marketing, sales and commercial leadership roles
Professional Recognition
Credential aligned with recognised marketing, brand and sales professional standards
Operational Excellence
Apply world-class frameworks to improve performance and outcomes
Strategic Thinking
Develop the analytical and strategic skills demanded at the executive level
Compliance Readiness
Master the standards, compliance and ethical governance central to marketing strategy
Global Employability
Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide
Competency Framework

Core Competencies You Will Develop

โœฆProperty Prospecting
โœฆProperty Matching
โœฆProperty Features Selling
โœฆReal Estate Sales Pipeline
โœฆTransaction Progression
โœฆReferral Generation
Course Curriculum

Programme Modules

The full programme, module by module.

Core CurriculumModules 1โ€“20 ยท specific to Certified Real Estate Salesperson ยท module 20 is the capstone
1
Real Estate Sales Foundations
Real estate transactions: from offer to completion ยท Real estate development and project appraisal ยท Real estate regulation, licensing and professional conduct ยท The real estate transaction lifecycle
2
Property Prospecting
Lead generation, prospecting and qualification ยท Qualification: deciding which opportunities deserve effort ยท Prospecting and lead generation ยท Prospecting and building a pipeline
3
Buyer Qualification
Qualification: deciding which deals are worth your time ยท Consultative selling and understanding the buyer ยท Buyer psychology and behavioural economics in selling ยท Qualification frameworks and the discipline of disqualifying
4
Seller Acquisition
Sales ethics and sustainable selling ยท Sales management: targets, forecasting and coaching ยท Trust, estate and fiduciary services ยท Sales and marketing transformation
5
Property Matching
Redundancy and restructuring: fair selection, real consultation ยท Data-driven and real-time finance ยท Real options and strategic investment ยท Accruals and the matching principle: recording when it happened, not when it was paid
6
Listing Presentation
Managing price and discount governance ยท Commercial negotiation and value capture ยท Segmentation, targeting and positioning (STP) ยท Value proposition and messaging
7
Property Showings
Search engine optimisation (SEO) ยท Paid media, search and display ยท Social media and community management ยท Conversion rate optimisation
8
Property Features Selling
Sector-specific selling (medical, tech, hospitality) ยท Digital business development and social selling ยท Commercial ethics and responsible selling ยท Consultative and solution selling
9
Buyer Needs Assessment
Organisational maturity, assessment and improvement programmes ยท Security assessment, vulnerability management and remediation ยท Discovery and needs analysis ยท Discovery: diagnostic questioning and needs analysis
10
Offer Preparation
Handling objections and the psychology behind them ยท Segmentation, targeting and positioning in practice ยท Closing, buying signals and securing commitment ยท Discovery: understanding the problem before proposing
11
Real Estate Sales Pipeline
Pipeline management and sales forecasting ยท Liaison with health and social services ยท Professional writing and reports ยท Psychoeducation and public communication
12
Follow-Up Systems
Communication planning and management ยท Negotiation and conflict management ยท Value management and business value ยท Conflict resolution and negotiation
13
Property Objection Handling
Objection handling: price, timing, trust and authority ยท Environmental and social safeguards ยท Value addition and processing decisions ยท Anaerobic digestion, biogas and waste-to-value
14
Transaction Progression
Omnichannel and channel management ยท Knowledge bases and support content ยท Touchpoint and channel design ยท Closing experience gaps
15
Buyer and Seller Service
Retention, loyalty and lifetime value ยท Social performance and outreach ยท The role of IT in business and value creation ยท IT financial management and value
16
Closing Structures
Negotiation, pricing and closing ยท Managing sensitive and crisis messaging ยท Media monitoring and listening ยท Win themes: what the buyer must believe to choose you
17
Referral Generation
Growth strategy and demand generation ยท Referral pathways and advocacy: getting people to the help that exists ยท Social accountability and community oversight ยท Negotiation and closing commercial deals
18
Real Estate Sales Metrics
Customer and brand health metrics ยท Vendor and partner management ยท Measuring ERP value ยท The HR function: roles, operating models and value creation
19
Sales Conversion Optimisation
Storyboarding and content development ยท Social and collaborative learning ยท Content curation and management ยท Language and communication training
20
Real Estate Sales Practicum
Sustainability, ESG and integrated value ยท Long-term value creation and stewardship ยท Crisis, resilience and contingency planning ยท Investor relations and market communication
Professional ElectivesModules 21โ€“30 ยท common to all GLI certifications ยท broaden your professional range
21
Strategic Communication and Executive Presentation
Vision, purpose and translating direction into work ยท Audience-centred communication and message structure ยท Executive leadership: the board interface and enterprise stewardship ยท Persuasive structure: framing, evidence and the ask
22
Leadership and Team Effectiveness
Leadership identity, style and the limits of style ยท Leadership assessment, feedback and continuous self-review ยท Leadership versus management and when each is needed ยท Situational and adaptive leadership
23
Analytical Thinking and Evidence-Based Reasoning
Creativity and critical-thinking development ยท Analytical techniques and bias ยท Evidence-based improvement ยท Problem framing: symptoms, definition and scope
24
Professional Decision-Making
Managerial decision-making, bias and decision rights ยท Escalation and decision-making ยท Decision support: briefs, options and judgement under pressure ยท Decision frameworks: criteria, weighting and trade-offs
25
Negotiation, Influence and Stakeholder Management
Negotiation preparation: interests, options and the walk-away ยท Power, followership and organisational politics ยท Negotiation: preparation, interests and value creation ยท Concessions, anchoring and the shape of a bargain
26
Project and Execution Management
Proposals, bids and the business case ยท Project roles and the project manager ยท Developing the project business case ยท Planning, scheduling and personal workflow systems
27
Financial Literacy for Professionals
Financial reporting standards and their application ยท Financial management for the operating manager ยท Liquidity, funding and balance sheet management ยท Management accounting: costing, budgeting and decision support
28
Digital Skills, AI and Technology for Professionals
Digital workplace, collaboration and user support ยท Productivity, collaboration and workflow tools ยท Tools for interaction and collaboration ยท Working with data: quality, interpretation and honest presentation
29
Ethics, Governance and Professional Accountability
Ethical leadership: integrity, tolerated behaviour and moral courage ยท Ethics, conduct and speaking up ยท Business development risk, ethics and integrity ยท AI for managers: adoption, oversight and governance
30
Personal Effectiveness, Productivity and Career Growth
Emotional competence: awareness, regulation and expression ยท Self-awareness, strengths and the accuracy of self-image ยท Emotional intelligence and self-regulation ยท Priority: outcomes, importance and the urgency trap

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules ยท 150 lessons.

Learning Outcomes

What You Will Achieve

  • Property Prospecting โ€” applied to your own work
  • Buyer Qualification โ€” applied to your own work
  • Seller Acquisition โ€” applied to your own work
  • Property Matching โ€” applied to your own work
  • Listing Presentation โ€” applied to your own work
  • Property Showings โ€” applied to your own work
Our Position

Professional Certifications: Tools for the Continuing Professional Journey

Professional certifications equip, strengthen and continuously tool professionals throughout their current professional journey and within their existing fields of practice. They provide structured opportunities to deepen knowledge, develop specialised competencies, refresh existing capabilities, adopt contemporary practices, and apply practical tools, frameworks and techniques to real-world professional challenges.

01

Tooling, Not Onboarding

Professional certifications are professional tooling and development instruments, not onboarding instruments. They are particularly valuable to professionals who are already working in a field, entering it through an established professional pathway, advancing within it, transitioning across it or specialising in it — and who wish to strengthen their professional capability and effectiveness.

02

Complementary, Never a Substitute

A professional certification does not replace an academic qualification, professional degree, statutory licence, practising certificate, regulatory approval or any other qualification legally required to practise a profession. Where a profession or jurisdiction establishes specific academic, licensing or regulatory requirements, those requirements remain fully applicable.

03

Built for Lifelong Relevance

A professional certification is a complementary professional credential that supports continuing professional development, competence enhancement, specialisation, career progression, professional mobility and lifelong learning. It adds practical professional tooling to an individual’s existing academic and professional foundation, helping professionals remain relevant, capable and effective as their professions, organisations and operating environments evolve.

Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal
Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content โ€” all inside the LMS.
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Step 4: Pass, Get Certified & Verified
Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID โ€” plus GLI Alumni Network access.
๐ŸŽ“ Enrol & Study Online โ€” Instant Access
Secure checkout ยท Instant LMS access ยท Globally verifiable certificate
Frequently Asked Questions

Common Questions

What is the CRES certification?

The Certified Real Estate Salesperson (CRES) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CRES?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CRES certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CRES internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CRES certification?

The Certified Real Estate Salesperson is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CRES certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CRES?

The Certified Real Estate Salesperson is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CRES?

The Certified Real Estate Salesperson carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CRES while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CRES?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CRES strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director
Private Sector
“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager
NGO Sector
“

I earned my CRES while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales
Government
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