What is the Certified Real Estate Salesperson?

The Certified Real Estate Salesperson is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Real Estate Salesperson in Ethiopia

Executive Summary

Certified Real Estate Salesperson

Designed for today’s high-impact professionals, the Certified Real Estate Salesperson (CRES) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CRES holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Real Estate Salesperson

Acronym

CRES

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Real Estate Salesperson

Certified Real Estate Salesperson: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Route to Market

Route to market and channel design
Segmentation, targeting and the useful segment
Pricing, price architecture and discounting
Complaint handling and service recovery
Brand, reputation and communications
Commercial ethics and responsible selling
Market research and customer insight methods
Campaign planning and the content calendar
Digital channels and performance marketing economics
Negotiation and closing commercial deals
Key account management and account planning
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
CRM, sales operations and data discipline

Selling by Diagnosis

Consultative selling and understanding the buyer
The sales pipeline and forecasting discipline
Value proposition and differentiation
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Expanding into regional and export markets
Marketing measurement and attribution
Customer journey mapping and service design
Customer retention, loyalty and lifetime value

Customer Journey and Recovery

Customer journey mapping and service design
Complaint handling and service recovery
Customer retention, loyalty and lifetime value

Measurement and Responsible Practice

Marketing measurement and attribution
Commercial ethics and responsible selling
Customer retention, loyalty and lifetime value

Segmentation and Proposition

Segmentation, targeting and the useful segment
Value proposition and differentiation
Brand, reputation and communications

Pricing and Value

Pricing, price architecture and discounting
Value proposition and differentiation
Marketing measurement and attribution

Performance and Targets

Feeding for reproduction and performance
Breed selection and breeding objectives
System performance and tuning
Performance management systems and cycles
Learning KPIs and scorecards
Embedding learning in performance
Analytical techniques and bias
Aligning learning to performance
Corporate objectives and shareholder value
Finance transformation and target operating models
Finance KPIs and the finance scorecard
Managing performance through coaching
Performance management systems and KPIs
Managing performance day to day
Performance and SLAs

Capability Development

Coaching principles and ethics
The coaching relationship
Strengths-based coaching
Group and team coaching
Coaching for resilience and wellbeing
Advertising and creative development
Software development lifecycle (SDLC)
Front-end and back-end development
Integrated and sustainability reporting
The working alliance and coaching presence
The boundary between coaching and therapy
Coaching and developing team members
Sales enablement and coaching
Facilitation, training and public presentation skills
Quality monitoring and coaching

Strategic Context

Learning strategy and roadmaps
Real options and strategic investment
Sustainability strategy and materiality
Training needs analysis and learning strategy
Strategic workforce planning and demand forecasting
Reward strategy and total reward frameworks
Wellbeing and holistic health strategy
Vision, mission and strategic intent
Competitive strategy and positioning
Business model design and innovation
Setting strategic priorities and choices
Designing a marketing or sales strategy
Marketing strategy and the mix
Brand strategy, identity and equity
Pricing strategy

Risk and Compliance

Integrated risk and quality control
Data quality and governance
Programme governance and assurance
Governance of campaigns and spend
Managing price and discount governance
Managing growth, risk and resilience
Regulatory compliance and biosafety
Reporting quality and governance
Implementation planning and risk management
Regulatory compliance and market requirements
Governance of service standards
Managing risk and difficult cases
Ethical, risk and feasibility considerations
Risk assessment and safety planning
Management accounts and dashboards

Legal and Terms

Contractor and visitor safety
Policy, planning and objectives
Legal and other requirements
Contract law fundamentals and formation
Contract types and risk allocation
Contract administration and variation
Contract performance and exit
Contract governance and compliance
Policy administration and customer service in insurance
Insurance regulation and consumer protection
Vendor, venue and supplier contracting for events
Legal, cost and feasibility analysis
Vehicle documentation, compliance and consumer protection
Budget vs actual and variance
Cost and profitability analysis

Campaigns and Projects

Communications strategy and planning
Tender planning and documentation
Continuous improvement of programmes
Project management principles and lifecycle
Cost reduction and efficiency programmes
Compliance frameworks and programmes
Supply analysis, gaps and scenario planning
Onboarding and induction programme design
Succession planning and talent pipelines
Safety communication and campaigns
Forecasting and planning
Programme governance
Real estate development and project appraisal
Programme cycle management in NGOs
Data visualisation for finance

Operations

The procurement cycle and operating models
Process efficiency and cycle time
Data quality and master data management
The vehicle sales process from enquiry to delivery
In-process quality control and inspection
Industrial utilities, energy and process safety interfaces
Decision support and insight
Service quality and the passenger experience in transport
Mineral processing and beneficiation
Quality management on site: inspections, hold points and defects
Healthcare quality, safety and accreditation
Process efficiency and cycle-time metrics
Quality, accuracy and error reduction
Continuous improvement of finance processes
Communicating financial results

Relationships and Partners

Building project relationships
Influencer and affiliate marketing
Partnering and co-creation with customers
Negotiation with clients and partners
Psychodynamic and psychoanalytic approaches
Partnership building and multi-stakeholder platforms
Relationship management and retention
Stakeholder mapping and collaboration
Influencing and presenting insights
Managing difficult stakeholders
Stakeholder mapping in banking
Relationship management and cross-selling
Wealth, SME and corporate relationships
Stakeholder communications
Mentoring, sponsorship and developmental relationships

Ethics and Conduct

Ethical decision-making under pressure
Sustainability and climate responsibility
Ethics and responsible leadership
Professional standards and ethics (CIPS)
Sustainability and responsible sourcing
Fair trade and responsible supply
Ethics and professional conduct in security
Corporate responsibility and community
Real estate regulation, licensing and professional conduct
Ethics and treating customers fairly in insurance
Regulation, ethics and misinformation in media and telecoms
Data ethics and customer privacy
Bribery, corruption and conduct risk
Ethics and independence
Ethics in communications

International Markets

Global sourcing and international trade
International and cross-border tax
Attachment and developmental theory
Professional roles, boundaries and settings
Ethical principles and codes of practice
Managing boundaries and dual relationships
Peer support and consultation
Global sourcing and trade
Sustaining ethical, effective practice
Transfer pricing and international tax
Cross-border data and transfers
Ethical frameworks and codes of practice
Duty of care and risk management

Change and Adoption

Record-keeping and data protection
Legal responsibilities and professional bodies
Digital and market transformation
Behaviour change and adoption of innovations
Customer experience transformation
Digital and self-service transformation
Measuring CX transformation impact
Digital transformation in banking
Foreign exchange and treasury operations
Technology governance and change control
Foreign exchange and hedging
Organisational change management
Change and adoption in projects
Agile and digital transformation projects
Measuring change and project impact

People and Incentives

Workforce and shift management in retail
Client feedback and satisfaction
Workforce management and scheduling
Workforce planning and scheduling
Employee experience and engagement
Customer and employee satisfaction
Talent, succession and workforce learning
Employee engagement models and drivers
The employee lifecycle and HR value chain
Communicating risk to the workforce
Evidence-based improvement
Lessons learned and development

Sustainability

Sustainability and social impact in projects
Market analysis and environmental scanning
Sustainability and responsible marketing
Driving effective, ethical outcomes
Designing and facilitating groups
Monitoring sustainability outcomes
Psychoeducation and workshops
Working with organisations on wellbeing
Monitoring, evaluation and sustainability plan
Sustainability certification and standards
Responsible and sustainable banking
Governance of ESG and reporting
Sustainability standards (GRI, ISSB)
Designing an intervention or programme
Sustainability and environmental duty

Learning and Research

Knowledge management and capability building
Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Professional case study and presentation
Complaint data and learning
Cognitive load and learning science
The learning and development profession
Learning strategy and business alignment
Learning cultures and the learning organisation
Driving measurable learning impact
Building a learning culture
Motivation and self-directed learning
Building the learning brand
Leading the learning function
Knowledge management and sharing

Markets and Customers

Customer journey and experience design
Brand and corporate reputation
Spend analysis and segmentation
Supply market analysis
HR's role in culture, values and employer brand
Voice of the customer and feedback
Supply market analysis and Porter’s forces
Supplier segmentation and relationship strategy
Strategic customer relationships
Comparable sales analysis and market evidence
The automotive market: segments, brands and buyers
Brand safety and responsible marketing
Customer and brand health metrics
Capstone scoping: a real growth or brand challenge
Market and customer analysis

Selling Practice

Accounting concepts, principles and the regulatory landscape
Financial statements and the accounting equation
Talent sourcing channels and pipelines
Evidence-based practice
Setting goals, roles and accountability
Negotiation and conflict resolution
Negotiation strategy and planning
Negotiation tactics and behaviours
Sales forecasting
Key account management
Listing, marketing and selling property
E-commerce and marketplace selling
Field sales and territory management
Sponsorship and negotiation selling
Leading campaigns and sales projects

Customer Experience

Customer loyalty and repeat purchase in retail
Goal setting and contracting
Complaints, accountability and fitness to practise
Customer experience and journey mapping
Customer service and experience principles
The customer experience (CX) discipline
Journey and process redesign
Professional ethics in customer service
Customer service and CX strategy
Prioritising experience investments
Customer and journey analysis
Journey management and tracking
Destination, venue and experience products
Customer retention in the vehicle ownership cycle
Designing a service or experience improvement

Digital Channels

Telehealth and digital care delivery
Treatment planning and review
Ethics of technology in practice
Automation in project delivery
Emerging project technologies
Digital and data-driven go-to-market
Email and marketing automation
Marketing technology stack
CRM and marketing automation platforms
Scaling technologies and business models
Digital advisory, e-extension and mobile services
Automation, RPA and straight-through processing
Cybersecurity and fraud technology
Digital credit and alternative data
Artificial insemination and reproductive technologies

Evidence and Analytics

Market research design and methods
Qualitative and quantitative research
Managing complexity and comorbidity
Baseline surveys and data collection tools
Yield, productivity and profitability metrics
Data quality, analysis and reporting
Workplace and organisational contexts
Change talk and readiness
Portfolio of evidence and reflective practice
Data-driven decision support and analytics
Net Promoter Score and satisfaction metrics
Service analytics and dashboards
Text and interaction analytics
Data privacy and consent
Service quality and turnaround metrics

Commercial Finance

Total cost and value delivered
Make-versus-buy and total cost of ownership
Cost and price analysis
Transfer pricing basics
Transfer pricing documentation
NGO financial management and budget-versus-actual discipline
Insurance pricing, premiums and loadings
Pricing tours, events and sponsorships
Vehicle financing, insurance and total cost of ownership conversations
Costing production: standard costs, variances and the true cost of scrap
Non-revenue water, metering and cost recovery
Health financing: budgets, insurance and out-of-pocket realities
Preparing financial statements
Financial reporting frameworks (IFRS/GAAP)
Interpreting financial statements

Distribution and Supply

Procurement maturity assessment
Driving measurable procurement value
Logistics and distribution network design
Inventory management and optimisation
Sustainable procurement principles and standards
Real estate marketing channels and property portals
Procurement and asset management under donor rules
Water supply systems: sources, treatment and distribution
The retail landscape: formats, channels and the informal market
Goal setting and action planning
Procurement and stock management for health commodities
Conflicts of interest and procurement ethics
Go-to-market and channel strategy
Omnichannel and channel management
Touchpoint and channel design

Communication

Incident reporting and record-keeping
Habit change and behaviour design
Toolbox talks and safety communication
Communicating vision and telling stories
Executive communication and presence
Cross-cultural communication
Sustainability reporting and disclosure
Risk registers and reporting
Tax provisioning and reporting
Proposal development and donor reporting
The media and telecommunications landscape
Conflict resolution and mediation
Management and board reporting
The media business: audiences, advertising and subscription
Media planning and buying

Leadership and Teams

Earned value management
Vendor selection and management
Issue and problem management
Servant leadership and self-organising teams
Communication planning and management
Negotiation and conflict management
Virtual and distributed teams
Team leadership and motivation
Project management software and tools
Portfolio and resource management systems
Document and configuration management
Energy efficiency and demand management
Ground control and strata management
Mine water, tailings and environmental management
Front office and reservations management

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Real Estate Salesperson principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CRES certification?

The Certified Real Estate Salesperson (CRES) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CRES?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CRES certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CRES internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CRES certification?

The Certified Real Estate Salesperson is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CRES certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CRES?

The Certified Real Estate Salesperson is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CRES?

The Certified Real Estate Salesperson carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CRES while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CRES?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CRES strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Real Estate Salesperson

Certified Real Estate Salesperson

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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