What is the Certified Real Estate Salesperson?

The Certified Real Estate Salesperson is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Real Estate Salesperson in DR Congo

Executive Summary

Certified Real Estate Salesperson

Designed for today’s high-impact professionals, the Certified Real Estate Salesperson (CRES) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CRES holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Real Estate Salesperson

Acronym

CRES

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Real Estate Salesperson

Certified Real Estate Salesperson: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Route to Market

Route to market and channel design · Segmentation, targeting and the useful segment · Pricing, price architecture and discounting · Negotiation and closing

3

Selling by Diagnosis

Consultative selling and understanding the buyer · The sales pipeline and forecasting discipline · Value proposition and differentiation · Integrated and sustainability reporting

4

Customer Journey and Recovery

Customer journey mapping and service design · Complaint handling and service recovery · Customer retention, loyalty and lifetime value · Managing distributors and channel partners

5

Measurement and Responsible Practice

Marketing measurement and attribution · Commercial ethics and responsible selling · Customer retention, loyalty and lifetime value · Ethical frameworks and codes of practice

6

Segmentation and Proposition

Segmentation, targeting and the useful segment · Value proposition and differentiation · Brand, reputation and communications · Designing an intervention or programme

7

Pricing and Value

Pricing, price architecture and discounting · Value proposition and differentiation · Marketing measurement and attribution · Managing complexity and comorbidity

8

Performance and Targets

Performance and dispute management · Warehouse performance metrics · Planning performance and service · Learning objectives and outcomes

9

Capability Development

Continuing professional development · Measuring development impact · The learning and development profession · Talent and capability ecosystems

10

Strategic Context

Strategic decision-making under uncertainty · Measuring strategic progress · Turning strategy into results · Digital transformation and IT strategy

11

Risk and Compliance

Regulatory compliance and central-bank rules · Regulatory reporting and audits · Building a culture of compliance · Technology governance and change control

12

Legal and Terms

Legal, cost and feasibility analysis · Contractor and visitor safety · Legal and other requirements · Contract types and risk allocation

13

Campaigns and Projects

Integrated project planning · Resource planning and levelling · Quality planning and assurance · Communication planning and management

14

Operations

Growth, lactation and productivity · Business process mapping · Process optimisation and RPA · The HR function: roles, operating models and value creation

15

Relationships and Partners

Shareholder and stakeholder rights · Employment relationship and the psychological contract · Influencing and safety leadership · Influencing and persuasion

16

Ethics and Conduct

Ethics and independence · Ethics in communications · Corporate social responsibility communications · Ethics and professional standards in finance

17

International Markets

Global sourcing and international trade · International and cross-border tax · Meaning, purpose and values · Traceability, certification and export requirements

18

Change and Adoption

Evidence-based practice and research literacy · Digital and market transformation · Behaviour change and adoption of innovations · Customer experience transformation

19

People and Incentives

Employee experience and engagement · Customer and employee satisfaction · Employee engagement models and drivers · The employee lifecycle and HR value chain

20

Sustainability

Monitoring, evaluation and sustainability plan · Sustainability certification and standards · Sustainable and green banking · Emerging assurance areas (ESG)

21

Learning and Research

Active and experiential learning · Active-learning methods · Cognitive load and learning science · Learning strategy and business alignment

22

Markets and Customers

Regulatory compliance and market requirements · Market systems and price discovery · Market linkages and aggregation · Demand analysis and market intelligence

23

Selling Practice

Business planning and bankable proposal development · Complaints, redress and accountability · Negotiation and influencing · Regulatory duty and accountability

24

Customer Experience

Customer loyalty and advocacy · Loyalty programmes and rewards · Team leadership in customer service · Retention, loyalty and lifetime value

25

Digital Channels

Digital procurement and the future of the profession · Digital tax administration · Bancassurance and digital insurance models · Social media management: platforms, communities and algorithms

26

Evidence and Analytics

Influencing and presenting insights · Service quality and turnaround metrics · Data analytics in audit · Evidence, judgement and scepticism

27

Commercial Finance

Communicating financial results · Cost-benefit and investment appraisal · Project budgeting and financial control · Funding, cash flow and financing

28

Distribution and Supply

Banking products, services and delivery channels · Supply-network design · Supply analysis, gaps and scenario planning · Talent sourcing channels and pipelines

29

Communication

Communicating vision and telling stories · Executive communication and presence · Cross-cultural communication · Sustainability reporting and disclosure

30

Leadership and Teams

Solvency, capital and prudential supervision · Disruption management: delays, claims and recovery · Energy efficiency and demand management · Range planning and category management

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Route to Market — applied to your own work
Selling by Diagnosis — applied to your own work
Customer Journey and Recovery — applied to your own work
Measurement and Responsible Practice — applied to your own work
Segmentation and Proposition — applied to your own work
Pricing and Value — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Real Estate Salesperson — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CRES certification?

The Certified Real Estate Salesperson (CRES) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CRES?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CRES certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CRES internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CRES certification?

The Certified Real Estate Salesperson is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CRES certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CRES?

The Certified Real Estate Salesperson is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CRES?

The Certified Real Estate Salesperson carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CRES while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CRES?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CRES strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CRES while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Real Estate Salesperson

Certified Real Estate Salesperson

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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