How long does this certification take?

The programme takes 11 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Public Relations and Communications Expert in Sri Lanka

Executive Summary

Certified Public Relations and Communications Expert

Designed for today’s high-impact professionals, the Certified Public Relations and Communications Expert (CPUB3) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CPUB3 holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Public Relations and Communications Expert

Acronym

CPUB3

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Public Relations and Communications Expert

Certified Public Relations and Communications Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Accuracy and Responsible Claims

Commercial ethics and responsible selling · Brand, reputation and communications · Marketing measurement and attribution · Digital channels and performance marketing economics

3

Brand, Reputation and Experience

Brand, reputation and communications · Value proposition and differentiation · Commercial ethics and responsible selling · Pricing, price architecture and discounting

4

Consistency and Positioning

Brand, reputation and communications · Segmentation, targeting and the useful segment · Value proposition and differentiation · Performance scorecards and reviews

5

Responding to a Public Problem

Brand, reputation and communications · Complaint handling and service recovery · Commercial ethics and responsible selling · Data privacy, consent and compliance

6

Audiences and Segmentation

Segmentation, targeting and the useful segment · Brand, reputation and communications · Marketing measurement and attribution · Family intervention planning

7

Measuring Perception, Not Output

Marketing measurement and attribution · Brand, reputation and communications · Customer retention, loyalty and lifetime value · Sales analytics and metrics

8

Learning and Research

Cognitive load and learning science · Learning objectives and outcomes · Active-learning methods · Outcome and process measures

9

Markets and Customers

Strategic customer relationships · Comparable sales analysis and market evidence · Policy administration and customer service in insurance · The automotive market: segments, brands and buyers

10

Selling Practice

Pipeline and opportunity management · Account planning and whitespace · Managing complex accounts · CRM and sales technology

11

Customer Experience

Professional ethics in customer service · Complaints, redress and accountability · Customer service and CX strategy · Prioritising experience investments

12

Digital Channels

Technology selection and integration · Emerging service technologies · Digital, mobile and internet banking · Digital disruption and the future of banking

13

Evidence and Analytics

Analytical techniques and bias · Data visualisation for finance · Decision support and insight · Psychodynamic and psychoanalytic approaches

14

Commercial Finance

Financial inclusion and agency banking · Working with referrers and multidisciplinary teams · Impact, blended and concessional finance · Total cost of ownership

15

Distribution and Supply

Conflicts of interest and procurement ethics · Procurement and contract value · Procurement and contract management · Go-to-market and channel strategy

16

Communication

Governance of ESG and reporting · Conflict resolution and mediation · Management and board reporting · Safety communication and campaigns

17

Leadership and Teams

Managing difficult conversations · Implementation planning and risk management · Quality management systems and audits · Queue management and service flow

18

Performance and Targets

Managing team performance and dynamics · High-performance team rituals and cadence · Contract performance and exit · Retail performance metrics: sales densities, conversion and basket

19

Capability Development

Coaching and skill development · Real estate development and project appraisal · Proposal development and donor reporting · Attachment and developmental theory

20

Strategic Context

Pricing strategy · Digital marketing strategy · Data-driven growth · Building strategic customer relationships

21

Risk and Compliance

Model risk and provisioning (IFRS 9) · Regulatory compliance and central-bank rules · Regulatory reporting and audits · Building a culture of compliance

22

Legal and Terms

Contract types and risk allocation · Contract administration and variation · Contract governance and compliance · Insurance regulation and consumer protection

23

Campaigns and Projects

Territory and quota planning · Campaign or go-to-market plan · Campaign planning and execution · Web and campaign analytics

24

Operations

Service quality and turnaround metrics · Designing a banking solution or process · Principles of credit and the lending process · Quality assurance of audit

25

Relationships and Partners

Stakeholder engagement strategy · Managing expectations and influence · Building project relationships · Influencer and affiliate marketing

26

Ethics and Conduct

Ethics and independence in advisory relationships · Managing engagement risk and professional liability · Corporate social responsibility and community impact · Roles, standards and professional conduct

27

International Markets

Projects, programmes and portfolios · Traceability, certification and export requirements · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Agribusiness marketing, branding and export readiness

28

Change and Adoption

The project environment and stakeholders · Project roles and the project manager · Digital transformation and IT strategy · Variations, claims and delay: managing change on site

29

People and Incentives

Workforce planning and scheduling · Employee experience and engagement · Employee engagement models and drivers · The employee lifecycle and HR value chain

30

Sustainability

Integrated and sustainability reporting · Sustainability and social impact in projects · Sustainability and responsible marketing · Project governance frameworks

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Accuracy and Responsible Claims — applied to your own work
Brand, Reputation and Experience — applied to your own work
Consistency and Positioning — applied to your own work
Responding to a Public Problem — applied to your own work
Audiences and Segmentation — applied to your own work
Measuring Perception, Not Output — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Public Relations and Communications Expert — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CPUB3 certification?

The Certified Public Relations and Communications Expert (CPUB3) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CPUB3?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CPUB3 certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CPUB3 internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CPUB3 certification?

The Certified Public Relations and Communications Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CPUB3 certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CPUB3?

The Certified Public Relations and Communications Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CPUB3?

The Certified Public Relations and Communications Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CPUB3 while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CPUB3?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CPUB3 strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CPUB3 while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Public Relations and Communications Expert

Certified Public Relations and Communications Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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