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๐Ÿค Customer Experience  ยท  Intermediate

Certified Loyalty and Customer Retention Expert

Online Certification  ยท  10 Weeks  ยท  Globally Recognised  ยท  (CLOY)

โœ… 2026 Edition ๐ŸŽ“ CPD Accredited ๐ŸŒ 100+ Countries ๐Ÿ“œ Digital + Physical Certificate 100% Online
Executive Summary

Certified Loyalty and Customer Retention Expert

Designed for todayโ€™s high-impact professionals, the Certified Loyalty and Customer Retention Expert (CLOY) delivers a rigorous Professional-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in customer service, contact-centre operations and customer experience.

This 10 Weeks programme is structured around recognised customer-experience and service-quality standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLIโ€™s CLOY holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified Loyalty and Customer Retention Expert
Acronym
CLOY
Category
Customer Experience
Level
Intermediate
Duration
10 Weeks
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 449
Live Virtual
USD 649
Target Audience

Who Should Enrol?

  • Customer Service Representatives
  • Contact-Centre and Front-Office Staff
  • Customer Experience Professionals
  • Service and Support Team Leaders
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior customer-experience and service-operations roles
Professional Recognition
Credential aligned with recognised customer-experience and service-quality standards
Operational Excellence
Apply world-class frameworks to improve performance and outcomes
Strategic Thinking
Develop the analytical and strategic skills demanded at the executive level
Compliance Readiness
Master the standards, compliance and ethical governance central to customer service
Global Employability
Qualify for customer service roles across corporates, retail, banks, telecoms and service organisations worldwide
Competency Framework

Core Competencies You Will Develop

โœฆCustomer Loyalty Architecture
โœฆRetention Segmentation
โœฆLoyalty Tier Structures
โœฆLoyalty Personalisation
โœฆRenewal Systems
โœฆLoyalty Data Analytics
Course Curriculum

Programme Modules

The full programme, module by module.

Core CurriculumModules 1โ€“20 ยท specific to Certified Loyalty and Customer Retention Expert ยท module 20 is the capstone
1
Customer Loyalty Architecture
Customer loyalty ยท Customer loyalty and advocacy ยท Customer loyalty and repeat purchase in retail ยท Customer effort, journeys and designing the experience
2
Loyalty Programme Models
Loyalty, advocacy and referrals ยท Turning complaints into loyalty ยท Loyalty programmes and rewards ยท Retention, loyalty and lifetime value
3
Customer Retention Economics
Retention, loyalty and the economics of keeping customers ยท Client relationships, accounts and retention ยท Customer success and retention ยท Key account management and retention
4
Retention Segmentation
Marketing strategy: segmentation, targeting and positioning ยท Relationship management and retention ยท Records management and retention ยท Retention strategy and turnover analysis
5
Churn Identification
Customer journey and experience design ยท Measuring customer experience honestly ยท Building a customer-centric culture ยท Designing voice-of-customer programmes
6
Customer Lifetime Value
Defining the problem: charter, scope and customer value ยท ROI, CAC and lifetime value ยท Value proposition design and messaging ยท Marketing and sales: scope, roles and value
7
Loyalty Tier Structures
Data, analytics and customer insight ยท Managing user and customer expectations ยท Voice of the customer and acting on feedback ยท What service quality actually means to a customer
8
Rewards Programme Design
Leadership development: designing programmes that transfer ยท Theory of change: the causal argument behind a programme ยท Route to market and channel design ยท Sales compensation and incentive design
9
Points and Benefits Systems
Mentoring: sharing experience without taking over ยท User adoption and experience ยท Digital HR and the employee experience platform ยท Benefits design, pensions and flexible benefits
10
Loyalty Personalisation
Personalisation in practice: relevance without intrusion ยท Service quality and the passenger experience in transport ยท Market analysis and environmental scanning ยท Competitive analysis and differentiation
11
Retention Campaigns
Campaigns, advertising and integrated communication ยท Governance of campaigns and spend ยท Anti-bribery and integrity in selling ยท Funnel, pipeline and conversion metrics
12
Win-Back Programmes
Sponsorship, events and partnerships ยท Reputation and crisis communications ยท Consultative selling and understanding the buyer ยท Complaint handling and service recovery
13
Renewal Systems
Transformational leadership and organisational renewal ยท Discovery: understanding the problem before proposing ยท Objections, negotiation and commercial terms ยท Proposals, bids and winning submissions
14
Customer Advocacy
Referral pathways and advocacy: getting people to the help that exists ยท Turning insight into decisions ยท Personalisation and relationship building ยท Journey and process redesign
15
Loyalty Engagement
Engagement mechanics: attention, activity design and gamification ยท Managing engagement risk and professional liability ยท Content and channel planning ยท Channel conflict: margins, territories and keeping partners honest
16
Loyalty Data Analytics
Project data, reporting and analytics ยท Data analytics and visualisation ยท Data-driven decision support and analytics ยท Learning analytics and data
17
Loyalty Programme Performance
Digital marketing, content and channel performance ยท Performance management in sales ยท Sales management: coaching, cadence and performance ยท Executive communication: message, audience and the courage to be clear
18
Retention Risk Indicators
Indicators: choosing what to measure and what it will tell you ยท Journey management and risk ยท Retail and commercial security ยท Journey management and tracking
19
Loyalty Optimisation
Retail buying: suppliers, terms and open-to-buy ยท Workforce and shift management in retail ยท Retail selling and service on the shop floor ยท The guest journey: from booking to farewell
20
Customer Loyalty Strategy Project
Marketing strategy and the mix ยท Brand strategy, identity and equity ยท Pricing strategy ยท Digital marketing strategy
Professional ElectivesModules 21โ€“30 ยท common to all GLI certifications ยท broaden your professional range
21
Strategic Communication and Executive Presentation
Vision, purpose and translating direction into work ยท Audience-centred communication and message structure ยท Executive leadership: the board interface and enterprise stewardship ยท Persuasive structure: framing, evidence and the ask
22
Leadership and Team Effectiveness
Leadership identity, style and the limits of style ยท Leadership assessment, feedback and continuous self-review ยท Leadership versus management and when each is needed ยท Situational and adaptive leadership
23
Analytical Thinking and Evidence-Based Reasoning
Creativity and critical-thinking development ยท Analytical techniques and bias ยท Evidence-based improvement ยท Problem framing: symptoms, definition and scope
24
Professional Decision-Making
Managerial decision-making, bias and decision rights ยท Escalation and decision-making ยท Decision support: briefs, options and judgement under pressure ยท Decision frameworks: criteria, weighting and trade-offs
25
Negotiation, Influence and Stakeholder Management
Negotiation preparation: interests, options and the walk-away ยท Power, followership and organisational politics ยท Negotiation: preparation, interests and value creation ยท Concessions, anchoring and the shape of a bargain
26
Project and Execution Management
Proposals, bids and the business case ยท Project roles and the project manager ยท Developing the project business case ยท Planning, scheduling and personal workflow systems
27
Financial Literacy for Professionals
Financial reporting standards and their application ยท Financial management for the operating manager ยท Liquidity, funding and balance sheet management ยท Management accounting: costing, budgeting and decision support
28
Digital Skills, AI and Technology for Professionals
Digital workplace, collaboration and user support ยท Productivity, collaboration and workflow tools ยท Tools for interaction and collaboration ยท Working with data: quality, interpretation and honest presentation
29
Ethics, Governance and Professional Accountability
Ethical leadership: integrity, tolerated behaviour and moral courage ยท Ethics, conduct and speaking up ยท Business development risk, ethics and integrity ยท AI for managers: adoption, oversight and governance
30
Personal Effectiveness, Productivity and Career Growth
Emotional competence: awareness, regulation and expression ยท Self-awareness, strengths and the accuracy of self-image ยท Emotional intelligence and self-regulation ยท Priority: outcomes, importance and the urgency trap

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules ยท 150 lessons.

Learning Outcomes

What You Will Achieve

  • Loyalty Programme Models โ€” applied to your own work
  • Customer Retention Economics โ€” applied to your own work
  • Retention Segmentation โ€” applied to your own work
  • Churn Identification โ€” applied to your own work
  • Customer Lifetime Value โ€” applied to your own work
  • Loyalty Tier Structures โ€” applied to your own work
Our Position

Professional Certifications: Tools for the Continuing Professional Journey

Professional certifications equip, strengthen and continuously tool professionals throughout their current professional journey and within their existing fields of practice. They provide structured opportunities to deepen knowledge, develop specialised competencies, refresh existing capabilities, adopt contemporary practices, and apply practical tools, frameworks and techniques to real-world professional challenges.

01

Tooling, Not Onboarding

Professional certifications are professional tooling and development instruments, not onboarding instruments. They are particularly valuable to professionals who are already working in a field, entering it through an established professional pathway, advancing within it, transitioning across it or specialising in it — and who wish to strengthen their professional capability and effectiveness.

02

Complementary, Never a Substitute

A professional certification does not replace an academic qualification, professional degree, statutory licence, practising certificate, regulatory approval or any other qualification legally required to practise a profession. Where a profession or jurisdiction establishes specific academic, licensing or regulatory requirements, those requirements remain fully applicable.

03

Built for Lifelong Relevance

A professional certification is a complementary professional credential that supports continuing professional development, competence enhancement, specialisation, career progression, professional mobility and lifelong learning. It adds practical professional tooling to an individual’s existing academic and professional foundation, helping professionals remain relevant, capable and effective as their professions, organisations and operating environments evolve.

Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal
Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content โ€” all inside the LMS.
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Step 4: Pass, Get Certified & Verified
Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID โ€” plus GLI Alumni Network access.
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Secure checkout ยท Instant LMS access ยท Globally verifiable certificate
Frequently Asked Questions

Common Questions

What is the CLOY certification?

The Certified Loyalty and Customer Retention Expert (CLOY) is a Professional-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in customer service, contact-centre operations and customer experience with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CLOY?

This certification is ideal for Customer Service Representatives, Contact-Centre and Front-Office Staff, Customer Experience Professionals and Service and Support Team Leaders, and other professionals seeking to formalise their expertise in customer service, contact-centre operations and customer experience with a globally recognised credential.

How long does the CLOY certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CLOY internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised customer-experience and service-quality standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CLOY certification?

The Certified Loyalty and Customer Retention Expert is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CLOY certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CLOY?

The Certified Loyalty and Customer Retention Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CLOY?

The Certified Loyalty and Customer Retention Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CLOY while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CLOY?

Graduates progress towards senior customer-experience and service-operations roles. The CLOY strengthens your expertise in customer service, contact-centre operations and customer experience and positions you for advancement across corporates, retail, banks, telecoms and service organisations.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Customer Experience Director
Private Sector
“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Service Operations Manager
NGO Sector
“

I earned my CLOY while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Contact Centre Lead
Government
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