Online Certification · 10 Weeks · Globally Recognised · (CAFF)
Designed for today’s high-impact professionals, the Certified Affiliate and Performance Marketing Expert (CAFF) delivers a rigorous Professional-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.
This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.
GLI’s CAFF holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.
The full programme, module by module.
Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.
Professional certifications equip, strengthen and continuously tool professionals throughout their current professional journey and within their existing fields of practice. They provide structured opportunities to deepen knowledge, develop specialised competencies, refresh existing capabilities, adopt contemporary practices, and apply practical tools, frameworks and techniques to real-world professional challenges.
Professional certifications are professional tooling and development instruments, not onboarding instruments. They are particularly valuable to professionals who are already working in a field, entering it through an established professional pathway, advancing within it, transitioning across it or specialising in it — and who wish to strengthen their professional capability and effectiveness.
A professional certification does not replace an academic qualification, professional degree, statutory licence, practising certificate, regulatory approval or any other qualification legally required to practise a profession. Where a profession or jurisdiction establishes specific academic, licensing or regulatory requirements, those requirements remain fully applicable.
A professional certification is a complementary professional credential that supports continuing professional development, competence enhancement, specialisation, career progression, professional mobility and lifelong learning. It adds practical professional tooling to an individual’s existing academic and professional foundation, helping professionals remain relevant, capable and effective as their professions, organisations and operating environments evolve.
The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.
GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.
I earned my CAFF while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.