What is the Certified Image and Personal Branding Advisor?

The Certified Image and Personal Branding Advisor is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Soft Skills & Personal Development.

How long does this certification take?

The programme takes 10 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Intermediate Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Image and Personal Branding Advisor in Israel

Executive Summary

Certified Image and Personal Branding Advisor

Designed for today’s high-impact professionals, the Certified Image and Personal Branding Advisor (CIMA2) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CIMA2 holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Image and Personal Branding Advisor

Acronym

CIMA2

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Leadership Capability

Develop the strategic and operational skills to lead complex marketing strategy functions

Organisational Impact

Design and implement marketing strategy systems that drive performance and measurable results

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Image and Personal Branding Advisor

Certified Image and Personal Branding Advisor: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Brand Strategy and Equity

Brand strategy, identity and equity · Marketing strategy and the mix · Value proposition and differentiation · Brand, reputation and communications

3

Reporting to leadership

Reporting to leadership · Media and public communication · Leading campaigns and sales projects · Negotiation and closing

4

Team leadership in sales and marketing

Team leadership in sales and marketing · Marketing strategy and the mix · Brand strategy, identity and equity · Customer data and CRM

5

Segmentation, targeting, positioning

Data visualisation for finance · Value proposition and messaging · Decision support and insight · Active-learning methods

6

Integrated marketing communications

Integrated marketing communications · Pricing strategy · Brand health and measurement · Session and lesson planning

7

Digital marketing strategy

Digital marketing strategy · Content marketing and editorial · SEO and search marketing · Assessment and feedback online

8

Data and Measurement

Completion, engagement and impact metrics · The evidence base for effective learning · Feedback and learner analytics · Learning analytics and data

9

Financial Acumen

Cost concepts, classification and behaviour · Costing methods: absorption, marginal and activity-based · Standard costing and variance analysis · Budgeting techniques and the budgeting cycle

10

Risk and Governance

Duty of care and risk management · Managing risk and difficult cases · Ethical, risk and feasibility considerations · Risk assessment and safety planning

11

Stakeholders and Partners

Service analytics and dashboards · Relationship management and retention · Stakeholder mapping and collaboration · Managing difficult stakeholders

12

Digital and Technology

Customer service technology stack · Emerging service technologies · Branch-to-digital migration · Digital banking platforms and APIs

13

Ethics and Integrity

Ethical principles and codes of practice · Ethical frameworks and codes of practice · Conflicts of interest and procurement ethics · Sustainability and responsible marketing

14

Self-Leadership

Managing growth, risk and resilience · Portfolio of evidence and reflective practice · Communication and interpersonal skills · Self-service and digital support

15

People Administration

Performance management in service · Reward strategy and total reward frameworks · NGO financial management and budget-versus-actual discipline · Capacity and performance management

16

Customers and Markets

Data, analytics and customer insight · Customer segmentation and needs analysis · Customer journey and experience design · Treasury function and money markets

17

Projects and Delivery

Project management principles and lifecycle · Leading finance projects and change · Onboarding and induction programme design · Professional case study and presentation

18

Inclusion and Culture

Team diversity and inclusion · Creating a coaching culture · Managing complexity and comorbidity · Policy, institutions and the enabling environment for agriculture

19

Legal and Policy

Regulatory compliance and market requirements · Regulatory and fair-treatment obligations · Regulatory duty and accountability · Regulatory reporting and audits

20

Cross-Cultural Leadership

Managing virtual and cross-cultural teams · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Cross-cultural communication · Reporting quality and governance

21

Suppliers and Partners

Subcontractor and supplier management · Strengths, flow and engagement · Water supply systems: sources, treatment and distribution · Vendor selection and management

22

Sustainability

Measurement and analytics for media and social campaigns · Mine water, tailings and environmental management · Social media management: platforms, communities and algorithms · Integrated and sustainability reporting

23

Public and Community Context

Community and lifelong learning · Public, private and non-profit governance · Public health programmes: prevention and outreach · Psychoeducation and public communication

24

Knowledge and Learning

Record-keeping and data protection · Data, records and confidentiality tech · Lessons learned and knowledge management · Practice management systems

25

Leadership and Management

Writing advisory reports that drive decisions · Presenting recommendations to senior decision-makers · Working with referrers and multidisciplinary teams · Project management standards (PMI, PRINCE2)

26

People and Capability

Delegating for development · Managing resistance and capability building · Category management and strategy development · Supplier development and improvement

27

Strategy and Direction

Strategic workforce planning and demand forecasting · Vision, mission and strategic intent · Competitive strategy and positioning · Business model design and innovation

28

Operations and Delivery

Yield, productivity and profitability metrics · Data quality, analysis and reporting · Quality management systems and audits · Journey and process redesign

29

Communication and Influence

Negotiation tactics and behaviours · Managing difficult conversations · The media and telecommunications landscape · Client feedback and satisfaction

30

Change and Innovation

Building trust and engagement · Digital and market transformation · Behaviour change and adoption of innovations · Data literacy and adoption

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Brand Strategy and Equity — applied to your own work
Reporting to leadership — applied to your own work
Team leadership in sales and marketing — applied to your own work
Segmentation, targeting, positioning — applied to your own work
Integrated marketing communications — applied to your own work
Digital marketing strategy — applied to your own work

Enrolment Process

How to Get Certified

🎯

Step 1: Choose Your Certification

You are viewing Certified Image and Personal Branding Advisor — one of GLI's 1,990+ globally recognised professional certifications.

💳

Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

📚

Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

🎓

Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CIMA2 certification?

The Certified Image and Personal Branding Advisor (CIMA2) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CIMA2?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CIMA2 certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CIMA2 internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CIMA2 certification?

The Certified Image and Personal Branding Advisor is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CIMA2 certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CIMA2?

The Certified Image and Personal Branding Advisor is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CIMA2?

The Certified Image and Personal Branding Advisor carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CIMA2 while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CIMA2?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CIMA2 strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CIMA2 while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Image and Personal Branding Advisor

Certified Image and Personal Branding Advisor

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

You May Also Like

Certified Critical Reasoning and Problem-Solving Pro

Certified Cross-Cultural Communication Expert

Certified Workplace Feedback and Appraisal Coach

Certified Communication and Presentation Expert

Certified Motivation and High-Performance Coach

Certified Global Citizen and Intercultural Expert