What is the Certified Image and Personal Branding Advisor?

The Certified Image and Personal Branding Advisor is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Soft Skills & Personal Development.

How long does this certification take?

The programme takes 10 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Intermediate Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Image and Personal Branding Advisor (CIMA2)

Executive Summary

Certified Image and Personal Branding Advisor

Designed for today’s high-impact professionals, the Certified Image and Personal Branding Advisor (CIMA2) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CIMA2 holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Image and Personal Branding Advisor

Acronym

CIMA2

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Leadership Capability

Develop the strategic and operational skills to lead complex marketing strategy functions

Organisational Impact

Design and implement marketing strategy systems that drive performance and measurable results

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Image and Personal Branding Advisor

Certified Image and Personal Branding Advisor: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Brand, Positioning and Responsible Claims

Segmentation, targeting and positioning in practice · Responsible marketing: claims, consumer protection and privacy · Brand strategy, identity and equity · Negotiation and closing

3

Leading campaigns and sales projects

Leading campaigns and sales projects · Team leadership in sales and marketing · The sales process and pipeline management · Complaint handling and service recovery

4

Qualification frameworks and the discipline of disqualifying

Qualification frameworks and the discipline of disqualifying · Discovery: diagnostic questioning and needs analysis · Handling objections and the psychology behind them · Active-learning methods

5

Sales negotiation

Sales negotiation: BATNA, concessions and discount governance · Buyer psychology and behavioural economics in selling · Sales forecasting and pipeline hygiene · The sales pipeline and forecasting discipline

6

Sales compensation and incentive design

Sales compensation and incentive design · Sales enablement, coaching and win-loss review · The marketing mix and go-to-market planning · Building high-performing sales teams

7

Segmentation, targeting and positioning in practice

Segmentation, targeting and positioning in practice · Marketing attribution, incrementality and return · Responsible marketing: claims, consumer protection and privacy · Learning objectives and outcomes

8

Data and Measurement

Baseline surveys and data collection tools · Yield, productivity and profitability metrics · Data quality, analysis and reporting · Decision support and insight

9

Financial Acumen

Long-term value creation · Values-based decision-making · Technology strategy and investment · Financial acumen: budgets, P&L and cash

10

Risk and Governance

Managing risk and difficult cases · Risk assessment and safety planning · Project governance and assurance · Compliance and regulatory projects

11

Stakeholders and Partners

Dashboards, metrics and management information · Strategic customer relationships · NGO governance, boards and registration · Managing boundaries and dual relationships

12

Digital and Technology

Blended and hybrid learning design · Safety management systems (ISO 45001) · The finance function and digital transformation · Safety management systems overview (ISO 45001)

13

Ethics and Integrity

Bribery, corruption and conduct risk · Ethics and independence · Ethics in communications · Ethics and professional standards in finance

14

Self-Leadership

Operational risk and resilience · Peer support and consultation · Organisational resilience and adaptive strategy · Wellbeing and resilience coaching

15

People Administration

Capacity and performance management · The customer experience (CX) discipline · Loyalty programmes and rewards · Performance management systems and cycles

16

Customers and Markets

Sales and marketing transformation · Digital and data-driven go-to-market · Agile marketing and experimentation · Marketing and sales ethics

17

Projects and Delivery

Automation in project delivery · Emerging project technologies · Programme management principles · Programme governance and assurance

18

Inclusion and Culture

Access to finance, grants and investment · Precision agriculture principles and site-specific management · Complaints, accountability and fitness to practise · Building a customer-centric culture

19

Legal and Policy

Employment relationship and the psychological contract · Employment law, contracts and HR documentation · Legal and regulatory responsibility · Environmental legal compliance

20

Cross-Cultural Leadership

Global mobility and international employment · Cross-cultural communication · Cross-cultural and global leadership · Managing virtual and cross-cultural teams

21

Suppliers and Partners

Procurement and asset management under donor rules · Vendor selection and management · Supply analysis, gaps and scenario planning · Procurement’s contribution to organisational strategy

22

Sustainability

Measurement and analytics for media and social campaigns · Mine water, tailings and environmental management · Social media management: platforms, communities and algorithms · Market analysis and environmental scanning

23

Public and Community Context

Public, private and non-profit governance · Corporate responsibility and community · Proposal development and donor reporting · Psychoeducation and public communication

24

Knowledge and Learning

Lessons learned and knowledge management · Professional documentation and presentation · Professional case study and presentation · Supervised and unsupervised learning

25

Leadership and Management

High-performance team rituals and cadence · Rational and intuitive decision-making · Data-informed and evidence-based decisions · Decision rights and governance

26

People and Capability

Evidence-based practice · Measuring coaching outcomes · Building trust and engagement · Scaling delivery capability

27

Strategy and Direction

Competitive bidding and tender management · Category management and strategy development · Sourcing strategies and portfolio (Kraljic) · Negotiation strategy and planning

28

Operations and Delivery

Resource planning and levelling · Quality planning and assurance · Quality control and continuous improvement · Integrated risk and quality control

29

Communication and Influence

Professional presentation and pitching · Negotiation with clients and partners · Negotiation with buyers, suppliers and financiers · Influencing and presenting insights

30

Change and Innovation

Measuring CX transformation impact · Continuous improvement in service · Driving measurable service improvement · Designing a service or experience improvement

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Brand, Positioning and Responsible Claims — applied to your own work
Leading campaigns and sales projects — applied to your own work
Qualification frameworks and the discipline of disqualifying — applied to your own work
Sales negotiation — applied to your own work
Sales compensation and incentive design — applied to your own work
Segmentation, targeting and positioning in practice — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Image and Personal Branding Advisor — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CIMA2 certification?

The Certified Image and Personal Branding Advisor (CIMA2) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CIMA2?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CIMA2 certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CIMA2 internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CIMA2 certification?

The Certified Image and Personal Branding Advisor is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CIMA2 certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CIMA2?

The Certified Image and Personal Branding Advisor is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CIMA2?

The Certified Image and Personal Branding Advisor carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CIMA2 while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CIMA2?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CIMA2 strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CIMA2 while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Image and Personal Branding Advisor

Certified Image and Personal Branding Advisor

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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