🇩🇰 You are viewing Denmark — uniform global pricing in USD🌐 Global site
All Certifications Browse A–Z Verify Certificate About Contact
Enroll Now 💬 WhatsApp Us
📈 Sales & Marketing  ·  Advanced

Certified Public Relations and Communications Expert

Online Certification  ·  22 Week  ·  Globally Recognised  ·  (CPUB3)

✅ 2026 Edition 🎓 CPD Accredited 🌍 85+ Countries 📜 Digital + Physical Certificate 100% Online
🎓 Enrol & Study Online → 💬 WhatsApp ⬇ Download Brochure
Executive Summary

Certified Public Relations and Communications Expert

Designed for today’s high-impact professionals, the Certified Public Relations and Communications Expert (CPUB3) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 22 Week programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CPUB3 holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified Public Relations and Communications Expert
Acronym
CPUB3
Category
Sales & Marketing
Level
Advanced
Duration
22 Week
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 399
Live Virtual
USD 599
Target Audience

Who Should Enrol?

  • Sales and Marketing Executives
  • Brand and Product Managers
  • Business Development Professionals
  • Account and Media-Relations Managers
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior marketing, sales and commercial leadership roles
Professional Recognition
Credential aligned with recognised marketing, brand and sales professional standards
Operational Excellence
Apply world-class frameworks to improve performance and outcomes
Strategic Thinking
Develop the analytical and strategic skills demanded at the executive level
Compliance Readiness
Master the standards, compliance and ethical governance central to marketing strategy
Global Employability
Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide
Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning
✦Brand Management and Integrated Communications
✦Sales Process, Pipeline and Account Management
✦Digital Marketing, Content and Campaigns
✦Customer Insight, Analytics and Growth
✦Professional Ethics and Governance
Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

1
Foundations and Strategic Context of Certified Public Relations and Communications Expert
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Marketing and sales: scope, roles and value
  • The marketing concept and customer orientation
  • The marketing mix and the 7 Ps
  • Buyer behaviour and the customer journey
  • The sales function and revenue engine
2
Marketing Strategy, Segmentation and Positioning
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Market analysis and environmental scanning
  • Segmentation, targeting and positioning (STP)
  • Customer personas and insight
  • Value proposition design and messaging
  • Competitive analysis and differentiation
3
Public Relations and Media
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Public relations principles
  • Media relations and outreach
  • Press releases and media kits
  • Spokesperson and interview skills
  • Storytelling and narrative
4
Integrated Communications and Campaigns
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Communications strategy and planning
  • Integrated marketing communications
  • Content and channel planning
  • Social and digital PR
  • Influencer and partnership communications
5
Brand, Reputation and Stakeholder Trust
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Brand and corporate reputation
  • Stakeholder mapping and engagement
  • Corporate social responsibility communications
  • Thought leadership
  • Managing sensitive and crisis messaging
6
Account Management and Customer Growth
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Key account management strategy
  • Building strategic customer relationships
  • Account planning and whitespace analysis
  • Cross-selling, up-selling and expansion
  • Customer success and retention
7
Marketing Technology, Data and Analytics
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • CRM and marketing automation platforms
  • Customer data platforms and segmentation
  • Marketing analytics and attribution
  • Web, campaign and funnel analytics
  • A/B testing and experimentation
8
Customer Insight and Market Research
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Market research design and methods
  • Qualitative and quantitative research
  • Voice of the customer and feedback
  • Customer experience and journey mapping
  • Competitive and market intelligence
9
Specialised Selling and Channels
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • B2B, B2C and B2B2C selling
  • Channel and partner sales
  • Retail, merchandising and category growth
  • E-commerce and marketplace selling
  • Inside sales and telesales
10
Stakeholder Engagement and Communication
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Stakeholder mapping and engagement
  • Cross-functional collaboration with product and service
  • Influencing and persuasion
  • Professional presentation and pitching
  • Negotiation with clients and partners
11
Leading Growth, Innovation and Transformation
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Growth strategy and demand generation
  • Sales and marketing transformation
  • Digital and data-driven go-to-market
  • Innovation and new product launch
  • Change management and adoption
12
Professional Ethics, Standards and Governance
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Marketing and sales ethics
  • Truthful advertising and claims
  • Consumer protection and fair treatment
  • Data privacy, consent and compliance
  • Brand safety and responsible marketing
13
Performance Measurement and Continuous Improvement
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Marketing and sales KPIs and dashboards
  • ROI, CAC and lifetime value
  • Funnel, pipeline and conversion metrics
  • Benchmarking against best practice
  • Root-cause analysis and problem solving
14
Pricing, Revenue and Commercial Management
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Pricing strategy and models
  • Value-based and dynamic pricing
  • Promotions, discounts and margin
  • Revenue management and yield
  • Commercial deal structuring
15
Advanced Professional Practice: Consulting and Advisory Excellence
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • The consulting mindset and trusted advisor positioning
  • Diagnosing client problems before prescribing solutions
  • Structuring engagements: scope, deliverables and expectations
  • Discovery interviews and evidence gathering
  • Root cause analysis frameworks in advisory work
16
Data, AI and Digital Tools for the Modern Professional
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Data literacy: reading, questioning and using data
  • Descriptive statistics for everyday professional decisions
  • Data visualisation and dashboards that inform
  • Generative AI as a professional productivity tool
  • Automation, workflows and no-code tools
17
Professional Communication, Influence and Negotiation
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Closed-loop feedback systems
  • Report writing and case management
  • Safety communication and campaigns
  • Difficult conversations and feedback
  • Stakeholder mapping and influencing
18
Leadership, People and High-Performance Teams
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Working with referrers and multidisciplinary teams
  • Building a coaching culture
  • Virtual and distributed teams
  • Ethics and responsible leadership
  • Theories and models of leadership and management
19
Talent, Culture and the Modern Workplace
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Policy, institutions and the enabling environment for agriculture
  • HR's role in culture, values and employer brand
  • Wellbeing at work and in life
  • DevOps culture and practices
  • Remote sensing, satellite imagery and GIS in agriculture
20
Customer, Market and Stakeholder Value
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Adapting approaches to clients
  • Unified customer view
  • Sales training and onboarding
  • Sales analytics and metrics
  • Market risk and VaR
21
Financial and Commercial Acumen for Professionals
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Cost-effectiveness and value-for-money analysis
  • Financial inclusion strategy
  • Investment principles and objectives
  • Cost recovery and tariffs
  • Pricing strategy
22
Evidence, Measurement and Decision Quality
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Data-driven decision support and analytics
  • Baseline surveys and data collection tools
  • Digital forensics and evidence
  • Farm data collection and management
  • Benchmarking and external data sources
23
Strategy, Innovation and Leading Change
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Strategic alignment of investments
  • IT strategy and business alignment
  • Patching and change management
  • Strategic workforce planning and demand forecasting
  • Procurement transformation and operating models
24
Project and Programme Delivery Essentials
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Project governance and risk
  • Monitoring and evaluation with data
  • Monitoring and evaluation frameworks and logframes
  • Value and savings programmes
  • Designing an intervention or programme
25
Quality, Process Excellence and Continuous Improvement
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Process improvement and lean thinking
  • Continuous improvement of delivery
  • Seed selection, quality, treatment and certification
  • Quality, defects and reliability
  • Continuous improvement and lean finance
26
Governance, Risk, Ethics and Compliance
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Supply chain risk identification and mapping
  • Security risk management methodology
  • Roles, standards and professional ethics
  • Cybersecurity governance
  • Regulatory compliance and market requirements
27
Sustainability, Safety and Responsible Practice
  • Certified Public Relations and Communications Expert: industry context, trends and professional standards
  • Sustainability and green IT
  • ESG principles and frameworks
  • Housing, hygiene and environmental management
  • Occupational diseases and prevention
  • Corporate social responsibility and sustainability
28
Certification Recap and Integrated Review
    29
    Your Certification in Action: 90 Days to Recertification
    • Certified Public Relations and Communications Expert: industry context, trends and professional standards
    • Designing your first 90 days after certification
    • Your one-year professional development trajectory
    • The two-year horizon: expertise, leadership and professional standing
    • Recertification, CPD and staying current
    • Building your professional portfolio and evidence of practice
    30
    Capstone Project and Certification Readiness
    • Certified Public Relations and Communications Expert: industry context, trends and professional standards
    • Capstone scoping: a real growth or brand challenge
    • Market and customer analysis
    • Designing a marketing or sales strategy
    • Budget, ROI and feasibility analysis
    • Campaign or go-to-market plan
    Learning Outcomes

    What You Will Achieve

    • Establish a comprehensive understanding of Certified Public Relations and Communications Expert principles aligned with recognised marketing, brand and sales professional standards
    • Apply evidence-based methods to improve marketing strategy, brand management and sales performance
    • Master marketing strategy, segmentation and positioning and brand management and integrated communications
    • Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
    • Lead risk management, quality and compliance relevant to your field
    • Design stakeholder engagement and professional communication strategies
    • Use data-driven decision-making and performance-measurement tools effectively
    • Apply internationally recognised best practice to advance your career in marketing strategy
    Enrolment Process

    How to Get Certified

    🎯
    Step 1: Choose Your Certification
    You are viewing Certified Public Relations and Communications Expert — one of GLI's 1,990+ globally recognised professional certifications.
    💳
    Step 2: Enrol & Pay Online — Instantly
    Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.
    📚
    Step 3: Study in the GLI Learning Portal
    Work through 15 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.
    🎓
    Step 4: Pass, Get Certified & Verified
    Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.
    🎓 Enrol & Study Online — Instant Access
    Secure checkout · Instant LMS access · Globally verifiable certificate
    Frequently Asked Questions

    Common Questions

    What is the CPUB3 certification?

    The Certified Public Relations and Communications Expert (CPUB3) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

    Who should enrol in the CPUB3?

    This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

    How long does the CPUB3 certification take to complete?

    The programme is structured over 22 Week and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

    Is the CPUB3 internationally recognised?

    Yes. GLI certifications are recognised across 85+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

    What is the cost of the CPUB3 certification?

    The Certified Public Relations and Communications Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

    What does the CPUB3 certification include?

    Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

    What is the assessment format for the CPUB3?

    The Certified Public Relations and Communications Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

    What CPD credits do I earn from the CPUB3?

    The Certified Public Relations and Communications Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

    Can I study the CPUB3 while working full-time?

    Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

    What career outcomes can I expect from the CPUB3?

    Graduates progress towards senior marketing, sales and commercial leadership roles. The CPUB3 strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

    Graduate Voices

    What Our Alumni Say

    “

    The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

    Marketing Director
    Private Sector
    “

    GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

    Brand Manager
    NGO Sector
    “

    I earned my CPUB3 while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

    Head of Sales
    Government
    Related

    You May Also Like

    📈 Sales & Marketing

    Certified Loyalty and Customer Retention Expert

    CLOY10 Week
    View →
    📈 Sales & Marketing

    Certified Sales Management Executive

    CSME212 Week
    View →
    📈 Sales & Marketing

    Certified Affiliate and Performance Marketing Expert

    CAFF10 Week
    View →
    📈 Sales & Marketing

    Certified e-Commerce and Conversion Optimisation Expert

    CECC22 Week
    View →
    📈 Sales & Marketing

    Certified Sales and Marketing Professional

    CSMP10 Week
    View →
    📈 Sales & Marketing

    Certified Ambassador and Sponsorship Negotiation Expert

    CASN22 Week
    View →
    All Sales & Marketing Certifications →
    💬 WhatsApp 📝 Proposal
    💬