What is the Certified Image and Personal Branding Advisor?

The Certified Image and Personal Branding Advisor is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Soft Skills & Personal Development.

How long does this certification take?

The programme takes 10 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Intermediate Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Image and Personal Branding Advisor in Congo-Brazzaville

Executive Summary

Certified Image and Personal Branding Advisor

Designed for today’s high-impact professionals, the Certified Image and Personal Branding Advisor (CIMA2) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CIMA2 holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Image and Personal Branding Advisor

Acronym

CIMA2

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Leadership Capability

Develop the strategic and operational skills to lead complex marketing strategy functions

Organisational Impact

Design and implement marketing strategy systems that drive performance and measurable results

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Image and Personal Branding Advisor

Certified Image and Personal Branding Advisor: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Measuring What Marketing Produces

Marketing measurement and attribution
Customer retention, loyalty and lifetime value
Pricing, price architecture and discounting
Segmentation, targeting and the useful segment
Value proposition and differentiation
Route to market and channel design
The sales pipeline and forecasting discipline
Consultative selling and understanding the buyer
Customer journey mapping and service design
Complaint handling and service recovery
Brand, reputation and communications
Commercial ethics and responsible selling
Market research and customer insight methods
Campaign planning and the content calendar
Digital channels and performance marketing economics

Ethics in Commercial Claims

Commercial ethics and responsible selling
Brand, reputation and communications
Marketing measurement and attribution
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Expanding into regional and export markets
Negotiation and closing commercial deals
Key account management and account planning
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
CRM, sales operations and data discipline

Segmentation and Targeting

Segmentation, targeting and the useful segment
Value proposition and differentiation
Marketing measurement and attribution

Building the Value Proposition

Value proposition and differentiation
Segmentation, targeting and the useful segment
Brand, reputation and communications

Brand, Reputation and Consistency

Brand, reputation and communications
Value proposition and differentiation
Commercial ethics and responsible selling

Pricing and Positioning

Pricing, price architecture and discounting
Value proposition and differentiation
Segmentation, targeting and the useful segment

Operations

Preparing financial statements
Reporting quality and governance
Financial reporting frameworks (IFRS/GAAP)
Outcome and process measures
Behavioural and process addictions
Interpreting financial statements
Quality and delivery metrics
Delivery, quality and stakeholder plan
Quality planning and assurance
Quality control and continuous improvement
Integrated risk and quality control
Data quality and the fitness-for-purpose test
Testing, quality assurance and defect economics
Operating model redesign
Management accounts and dashboards

Relationships and Partners

Growth strategy: organic, M&A and partnerships
Stakeholder capitalism and ESG
Stakeholder mapping and analysis
Building strategic relationships and coalitions
Influencing without authority
Transparency and stakeholder trust
Implementation and stakeholder plan
Stakeholder management and relationships
Internal customers and business partnering
Influencing and negotiation with stakeholders
Supplier segmentation and relationship strategy
Stakeholder engagement plan
Managing regulator relationships
Stakeholder and impact analysis
Stakeholder and investor engagement

Ethics and Conduct

Legal and regulatory responsibility
Ethical decision-making under pressure
Sustainability and climate responsibility
Ethical leadership and integrity
Corporate social responsibility and sustainability
Ethics and responsible leadership
Professional standards and ethics (CIPS)
Sustainability and responsible sourcing
Fair trade and responsible supply
Ethics and professional conduct in security
Corporate responsibility and community
Real estate regulation, licensing and professional conduct
Ethics and treating customers fairly in insurance
Regulation, ethics and misinformation in media and telecoms
Ethical principles and codes of practice

International Markets

Global and comparative HR contexts
Budget vs actual and variance
Transfer pricing and international tax
Cross-border data and transfers
Cross-cultural and global inclusion
Global sourcing and international trade
International and cross-border tax
Cost and profitability analysis
Data-driven decision-making
Trend analysis and foresight
Segmentation and needs analysis
Communicating financial results

Change and Adoption

Measuring change and project impact
Baseline setting and change control
Sales and marketing transformation
Measuring growth and transformation impact
Professional roles, boundaries and settings
Managing boundaries and dual relationships
Digital and market transformation
Behaviour change and adoption of innovations
Customer experience transformation
Digital and self-service transformation
Measuring CX transformation impact
Designing a transformation programme
Sustaining transformation and preventing reversion
Variations, claims and delay: managing change on site
Change talk and readiness

People and Incentives

Employee engagement and what actually drives it
Communicating risk to the workforce
Workforce and shift management in retail
Peer support and consultation
Workforce management and scheduling
Workforce planning and scheduling
Employee experience and engagement
Customer and employee satisfaction
Employee engagement models and drivers
Data protection and employee privacy
Belonging, culture and employee resource groups
Strategic workforce planning and demand forecasting
Workforce planning and the capability gap
Employee relations, discipline and fair process
The employee lifecycle and HR value chain

Sustainability

Sustainability reporting and disclosure
Embedding sustainability in sourcing
Mine water, tailings and environmental management
Integrated and sustainability reporting
The project environment and stakeholders
Sustainability and social impact in projects
Market analysis and environmental scanning
Sustainability and responsible marketing
Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Monitoring sustainability outcomes
Sustainability strategy and materiality
Environmental governance and climate risk
Governance of ESG and reporting
Sustainability standards (GRI, ISSB)

Learning and Research

Blended and hybrid learning design
Motivation and self-directed learning
Research methods for policy
Training needs analysis and learning strategy
Knowledge management and capability building
Learning transfer and capability building
Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Duty of care and risk management
Complaint data and learning
Cognitive load and learning science
The learning and development profession
Learning strategy and business alignment
Learning cultures and the learning organisation

Markets and Customers

Customer lifetime value
Voice of the customer to the business
Team leadership in customer service
Customer onboarding and lifecycle
Customer and community engagement
Treating customers fairly and market conduct
Data ethics and customer privacy
Market and interest-rate risk
Know Your Customer and enhanced due diligence
Data protection and customer privacy
Data, analytics and customer insight
Customer retention in the vehicle ownership cycle
Customer loyalty and repeat purchase in retail
Telecom products, tariffs and customer lifecycles
Customer personas and insight

Selling Practice

Corporate governance and accountability
Setting goals, roles and accountability
Negotiation and conflict resolution
Negotiation strategy and planning
Negotiation tactics and behaviours
Sales forecasting
Key account management
Digital ethics and algorithmic accountability
Comparable sales analysis and market evidence
Listing, marketing and selling property
Property viewings, offers and negotiation to close
Team leadership in sales and marketing
Negotiation with buyers, suppliers and financiers
Complaints, redress and accountability
Negotiation and influencing

Customer Experience

Legal responsibilities and professional bodies
Complaints, accountability and fitness to practise
Customer success and retention
Customer experience and journey mapping
Customer service and experience principles
The customer experience (CX) discipline
Journey and process redesign
Professional ethics in customer service
Customer service and CX strategy
Prioritising experience investments
Customer and journey analysis
Policy administration and customer service in insurance
Destination, venue and experience products
Service quality and the passenger experience in transport
Designing a service or experience improvement

Digital Channels

Digital, mobile and internet banking
Digital disruption and the future of banking
Digital transformation in banking
Branch-to-digital migration
Digital banking platforms and APIs
Payment technology and switches
Automation, RPA and straight-through processing
Cybersecurity and fraud technology
Technology governance and change control
Digital credit and alternative data
The finance function and digital transformation
Bancassurance and digital insurance models
Social media management: platforms, communities and algorithms
Telehealth and digital care delivery
Client feedback and satisfaction

Evidence and Analytics

Retail performance metrics: sales densities, conversion and basket
Measurement and analytics for media and social campaigns
Health records, data and confidentiality
Analytical techniques and bias
Data visualisation for finance
Decision support and insight
Psychodynamic and psychoanalytic approaches
Managing risk and difficult cases
Record-keeping and data protection
Evidence-based improvement
Evidence-based practice
Data collection and analytics
Predictive safety analytics
Data quality and master data management
Data protection and privacy by design

Commercial Finance

Continuous improvement of finance processes
Public, private and non-profit governance
Options appraisal and cost-benefit
Cost of accidents and prevention value
Legal, cost and feasibility analysis
Make-versus-buy and total cost of ownership
Cost and price analysis
Transfer pricing basics
Transfer pricing documentation
NGO financial management and budget-versus-actual discipline
Insurance pricing, premiums and loadings
Managing schedule and budget performance
Marketing planning and budgeting
Value-based and dynamic pricing
Revenue management and yield

Distribution and Supply

Real estate marketing channels and property portals
Procurement and asset management under donor rules
Water supply systems: sources, treatment and distribution
The retail landscape: formats, channels and the informal market
Driving effective, ethical outcomes
Designing and facilitating groups
Procurement and stock management for health commodities
Conflicts of interest and procurement ethics
Procurement and contract value
Procurement and contract management
Omnichannel and channel management
Digital procurement and the future of the profession
Leading procurement projects and change
Team leadership in procurement
Supply market analysis and Porter’s forces

Communication

Communicating with families and carers
Professional writing and reports
Psychoeducation and public communication
Writing advisory reports that drive decisions
Reporting to boards and executives
Monitoring, control and reporting
Professional documentation and presentation
Communication planning and management
Reporting and dashboards
Project data, reporting and analytics
Integrated marketing communications
Incident reporting and record-keeping
Psychoeducation and workshops
Toolbox talks and safety communication
Professional presentation and defence

Leadership and Teams

Coaching leaders and managers
Communicating and reporting to leadership
Team leadership within HR
Performance management that changes behaviour
Safety management systems overview (ISO 45001)
Safety culture and leadership
Management and board reporting
Influencing and safety leadership
Working with organisations on wellbeing
Ethical, risk and feasibility considerations
Management review and improvement
Journey management and tracking
Tax risk management
IT service management and support operations
Managing technology teams and technical work

Performance and Targets

Marketing and sales KPIs and dashboards
Dashboards and performance reporting
Professional case study and presentation
Capacity and performance management
Setting objectives, indicators and targets
Linking CX to business performance
Service KPIs: CSAT, NPS, CES, SLAs
Performance management in service
Coaching for performance
Banking KPIs and branch scorecards
Social performance and outreach
Policy, planning and objectives
Strategy execution and the balanced scorecard
Managing team performance and dynamics
High-performance team rituals and cadence

Capability Development

Strategic development and long-range positioning
Real estate development and project appraisal
Proposal development and donor reporting
Attachment and developmental theory
Managing complexity and comorbidity
Lessons learned and development
Wellbeing and resilience coaching
Measuring coaching outcomes
Scaling delivery capability
Project management plan development
Schedule development and optimisation
Facilitation, training and public presentation skills
Quality monitoring and coaching
Coaching and quality monitoring
Training and capability building

Strategic Context

Strategic customer relationships
Manufacturing strategies: make-to-stock, make-to-order and batch versus flow
Content strategy across platforms
Business case and strategic alignment
Stakeholder engagement strategy
Strategic alignment of investments
Competitive analysis and differentiation
Product and portfolio strategy
Growth strategy and demand generation
Designing a marketing or sales strategy
Marketing strategy and the mix
Workplace and organisational contexts
Managing growth, risk and resilience
Habit change and behaviour design
Sustaining strategic customer focus

Risk and Compliance

Enterprise risk management in banks
Credit risk measurement and mitigation
Liquidity risk and asset-liability management
Operational risk and resilience
Accountability and follow-through
Model risk and provisioning (IFRS 9)
Regulatory compliance and central-bank rules
Regulatory reporting and audits
Building a culture of compliance
Interest-rate risk and gap analysis
Asset-liability committee (ALCO) governance
Building a compliance culture
Regulatory impact assessment
Employment compliance and the HR risk agenda
Strengths, flow and engagement

Legal and Terms

Vehicle documentation, compliance and consumer protection
Meaning, purpose and values
Subcontractor and supplier management
Goal setting and contracting
Evidence-based practice and research literacy
Advocacy and policy engagement
Contract law and formation
Contract exit and renewal
The regulatory and legal environment
Capstone scoping: a real governance or policy issue
Designing a governance, compliance or policy solution
Vendor, venue and supplier contracting for events
Risk, legal and feasibility analysis
Policy cycle and evidence-based policy
Policy development and drafting

Campaigns and Projects

Data, records and confidentiality tech
Media planning and buying
Public health programmes: prevention and outreach
Forecasting and planning
Designing an intervention or programme
Risk assessment and safety planning
Treatment planning and review
Goal setting and action planning
Projects, programmes and portfolios
Project management standards (PMI, PRINCE2)
Project roles and the project manager
Project budgeting and financial control
Financial risk in projects
Realising and measuring project value
Capstone scoping: a real project or programme

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Image and Personal Branding Advisor principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

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Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CIMA2 certification?

The Certified Image and Personal Branding Advisor (CIMA2) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CIMA2?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CIMA2 certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CIMA2 internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CIMA2 certification?

The Certified Image and Personal Branding Advisor is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CIMA2 certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CIMA2?

The Certified Image and Personal Branding Advisor is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CIMA2?

The Certified Image and Personal Branding Advisor carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CIMA2 while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CIMA2?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CIMA2 strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Image and Personal Branding Advisor

Certified Image and Personal Branding Advisor

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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