What is the Certified Digital Marketing Strategist?

The Certified Digital Marketing Strategist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Digital Marketing Strategist in Vietnam

Executive Summary

Certified Digital Marketing Strategist

Designed for today’s high-impact professionals, the Certified Digital Marketing Strategist (CDIMS) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CDIMS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Digital Marketing Strategist

Acronym

CDIMS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Digital Marketing Strategist

Certified Digital Marketing Strategist: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Measuring What Marketing Produces

Marketing measurement and attribution
Customer retention, loyalty and lifetime value
Pricing, price architecture and discounting
Complaint handling and service recovery
Brand, reputation and communications
Commercial ethics and responsible selling
Market research and customer insight methods
Campaign planning and the content calendar
Digital channels and performance marketing economics
Negotiation and closing commercial deals
Key account management and account planning
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
CRM, sales operations and data discipline

Ethics in Commercial Claims

Commercial ethics and responsible selling
Brand, reputation and communications
Marketing measurement and attribution
Segmentation, targeting and the useful segment
Value proposition and differentiation
Route to market and channel design
The sales pipeline and forecasting discipline
Consultative selling and understanding the buyer
Customer journey mapping and service design
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Expanding into regional and export markets

Segmentation and Targeting

Segmentation, targeting and the useful segment
Value proposition and differentiation
Marketing measurement and attribution

Building the Value Proposition

Value proposition and differentiation
Segmentation, targeting and the useful segment
Brand, reputation and communications

Brand, Reputation and Consistency

Brand, reputation and communications
Value proposition and differentiation
Commercial ethics and responsible selling

Pricing and Positioning

Pricing, price architecture and discounting
Value proposition and differentiation
Segmentation, targeting and the useful segment

Risk and Compliance

Technical and compliance training
Working with a board and governance
Preparing financial statements
Accounting concepts, principles and the regulatory landscape
Financial reporting frameworks (IFRS/GAAP)
Corporate governance and the finance role
Managing audit and regulator relationships
Regulatory compliance and professional duty
Risk assessment and sensitivity analysis
Interest-rate risk and hedging
Financial risk management and derivatives
Spokesperson governance
Financial risk types and management
Market risk and VaR
Interpreting financial statements

Legal and Terms

Contracting and the three-way agreement
Reporting quality and governance
Policy and public engagement
Regulatory and legal duty
Capstone scoping: a real governance or policy issue
Designing a governance, compliance or policy solution
Risk, legal and feasibility analysis
Policy cycle and evidence-based policy
Research methods for policy
Policy development and drafting
Employment law framework and contracts of employment
Health and safety legal duties
Designing an HR intervention or policy
Consulting skills and contracting with the business
Management accounts and dashboards

Campaigns and Projects

Demand, master scheduling and material requirements planning
Capacity planning and line balancing
Projects and expansion: connecting the unserved
Range planning and category management
Mine planning and methods: surface and underground
Budget vs actual and variance
Cost and profitability analysis
Media planning and buying
Measurement and analytics for media and social campaigns
Public health programmes: prevention and outreach
Forecasting and planning
Leading finance projects and change
Cost reduction and efficiency programmes
Leading governance projects and change
Compliance frameworks and programmes

Operations

Automation, RPA and straight-through processing
Process and control documentation
Quality assurance of audit
Competitive bidding processes
Communicating financial results
Business process mapping
The HR function: roles, operating models and value creation
Quality assurance and standards
Attachment and developmental theory
Continuous improvement of finance processes
Discipline, conduct and fair-process management
Quality control and continuous improvement
Integrated risk and quality control
Data quality and governance
Yield, productivity and profitability metrics

Relationships and Partners

Relationship management and cross-selling
Wealth, SME and corporate relationships
Stakeholder communications
Mentoring, sponsorship and developmental relationships
Stakeholder mapping and engagement
Stakeholders and users of financial information
Business partnering with the enterprise
Stakeholder mapping for the finance function
Business partnering and influencing
Stakeholders, agency and accountability
Trends: ESG, transparency and stakeholder capitalism
Employment relationship and the psychological contract
Stakeholder engagement and risk management
Professional roles, boundaries and settings
Ethical principles and codes of practice

Ethics and Conduct

Integrity, confidentiality and conflicts
Anti-corruption and financial-crime ethics
Responsible and sustainable banking
Data ethics and customer privacy
Bribery, corruption and conduct risk
Ethics and independence
Ethics in communications
Corporate social responsibility communications
Ethics and suitability
Ethics, supervision and reflective practice
Executive ethics and the leader’s shadow
Ethics of technology in practice
Building trust and engagement
Professional ethics and responsibility (PMI)
Conflicts of interest and procurement ethics

International Markets

Managing boundaries and dual relationships
Cross-cultural and global inclusion
International and cross-border tax
Peer support and consultation
Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Duty of care and risk management
Customer experience strategy
Personas and needs analysis
Customer effort and sentiment analysis
Churn analysis and prevention
Legal responsibilities and professional bodies
Client feedback and satisfaction

Change and Adoption

Measuring change and project impact
Baseline setting and change control
Sales and marketing transformation
Measuring growth and transformation impact
Managing risk and difficult cases
Driving effective, ethical outcomes
Digital and market transformation
Behaviour change and adoption of innovations
Customer experience transformation
Digital and self-service transformation
Measuring CX transformation impact
Change control and configuration
Organisational change management
Change and adoption in projects
Agile and digital transformation projects

People and Incentives

Designing and facilitating groups
Workforce management and scheduling
Workforce planning and scheduling
Employee experience and engagement
Customer and employee satisfaction
Employee engagement models and drivers
The employee lifecycle and HR value chain
Communicating risk to the workforce
Workforce and shift management in retail
Risk-based audit planning
Audit risk and materiality
Psychoeducation and workshops

Sustainability

Continuous environmental improvement
Integration with quality and environment
Supply markets and the enabling environment
Sustainability and responsible sourcing
Sustainable procurement principles and standards
Environmental, social and governance (ESG)
Sustainability reporting and disclosure
Embedding sustainability in sourcing
Mine water, tailings and environmental management
Integrated and sustainability reporting
The project environment and stakeholders
Working with organisations on wellbeing
Sustainability, ESG and integrated value
Sustainability and responsible finance
Designing an intervention or programme

Learning and Research

Training needs analysis and learning strategy
Knowledge management and capability building
Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Ethical, risk and feasibility considerations
Complaint data and learning
Cognitive load and learning science
The learning and development profession
Learning strategy and business alignment
Learning cultures and the learning organisation
Blended and hybrid learning design
Wellbeing and personal-effectiveness learning
Community and lifelong learning
Motivation and self-directed learning
Apprenticeships and work-based learning

Markets and Customers

The automotive market: segments, brands and buyers
Vehicle specifications, trims and options in customer language
Customer retention in the vehicle ownership cycle
Customer loyalty and repeat purchase in retail
Telecom products, tariffs and customer lifecycles
Market analysis and environmental scanning
Customer personas and insight
Value proposition design and messaging
Go-to-market and channel strategy
Customer and brand health metrics
Capstone scoping: a real growth or brand challenge
Customer success and retention
Customer lifetime value and profitability
Customer data platforms and segmentation
Market research design and methods

Selling Practice

Sales and customer-service training
Succession and the leadership pipeline
Financial, management and cost accounting distinguished
Financial statements and the accounting equation
Negotiation with banks, investors and suppliers
Responsibility accounting and cost centres
Accountability and transparency
Talent sourcing channels and pipelines
Professional case study and presentation
Setting goals, roles and accountability
Negotiation and conflict resolution
Sales forecasting
Key account management
Comparable sales analysis and market evidence
Listing, marketing and selling property

Customer Experience

Relationship management and retention
Customer loyalty and advocacy
Loyalty programmes and rewards
Team leadership in customer service
Customer journey and experience design
Retention, loyalty and lifetime value
Interaction and experience design
Journey management and tracking
Policy administration and customer service in insurance
Destination, venue and experience products
Service quality and the passenger experience in transport
Risk assessment and safety planning
Complaints, accountability and fitness to practise
The customer experience (CX) discipline
Professional ethics in customer service

Digital Channels

Branch-to-digital migration
Digital banking platforms and APIs
Payment technology and switches
Cybersecurity and fraud technology
Digital credit and alternative data
Treasury technology and systems
The finance function and digital transformation
Goal setting and contracting
Digital permits and inspections
Automation and safety technology
Treatment planning and review
Emerging project technologies
Digital and data-driven go-to-market
Digital marketing strategy
Email and marketing automation

Evidence and Analytics

Analytical techniques and bias
Data visualisation for finance
Decision support and insight
Psychodynamic and psychoanalytic approaches
Managing complexity and comorbidity
Record-keeping and data protection
Evidence-based improvement
Evidence-based practice
Evidence-based practice and research literacy
Psychometric and screening tools
Project KPIs and performance metrics
AI and predictive project analytics
Funnel, pipeline and conversion metrics
Marketing analytics and attribution
Web and campaign analytics

Commercial Finance

Cost-benefit and investment appraisal
Project budgeting and financial control
Funding, cash flow and financing
Financial risk in projects
Cost estimation and budgeting
Time and cost control
Managing schedule and budget performance
Marketing planning and budgeting
Value-based and dynamic pricing
Revenue management and yield
Forecasting revenue and demand
Microfinance and group lending
Financial inclusion and agency banking
Workplace and organisational contexts
Impact, blended and concessional finance

Distribution and Supply

Supply market analysis
Supply-network design
Receivables, payables and inventory management
Procurement and supply chain: scope and value
The procurement cycle and operating models
Procurement’s contribution to organisational strategy
Public versus private procurement
Digital procurement and the future of the profession
Public procurement frameworks and principles
Capstone scoping: a real sourcing or supply challenge
Designing a sourcing or supply strategy
Touchpoint and channel design
Operational efficiency and channel management
Banking products, services and delivery channels
E-procurement and procure-to-pay systems

Communication

Incident reporting and record-keeping
Change talk and readiness
Toolbox talks and safety communication
Communicating vision and telling stories
Executive communication and presence
Cross-cultural communication
Risk registers and reporting
Tax provisioning and reporting
The media and telecommunications landscape
The media business: audiences, advertising and subscription
Social media management: platforms, communities and algorithms
Communications strategy and planning
Internal communications
Presentation and public speaking
Incident investigation and reporting

Leadership and Teams

Team leadership in banking operations
Reconciliation and nostro/vostro management
Enterprise risk management in banks
Liquidity risk and asset-liability management
Business continuity and crisis management
Sanctions screening and PEP management
Sales performance and pipeline management
Liquidity and funding management
Investment portfolio management
Thought leadership
Category management and strategy
Aligning teams around strategy
Team formation and effectiveness models (Tuckman, Lencioni)
Delegation and empowerment
Managing team performance and dynamics

Performance and Targets

Dashboards and performance reporting
Capacity and performance management
Setting objectives, indicators and targets
Linking CX to business performance
Service KPIs: CSAT, NPS, CES, SLAs
Performance management in service
Coaching for performance
Banking KPIs and branch scorecards
Social performance and outreach
Investment principles and objectives
Performance measurement and attribution
Performance measurement and KPI dashboards
HR metrics, KPIs and the HR scorecard
Continuous feedback and performance conversations
Goal setting and action planning

Capability Development

Lessons learned and development
Wellbeing and resilience coaching
Measuring coaching outcomes
Scaling delivery capability
Project management plan development
Schedule development and optimisation
Team development and effectiveness
Coaching and developing team members
Sales enablement and coaching
Habit change and behaviour design
Accountability and follow-through
Competency framework development
Facilitation, coaching and mentoring
High-potential identification and talent reviews
Creating a coaching culture

Strategic Context

Strategic decision-making under uncertainty
Measuring strategic progress
Turning strategy into results
Digital transformation and IT strategy
Competitive bidding and tender management
Sourcing strategies and portfolio (Kraljic)
Negotiation strategy and planning
Manufacturing strategies: make-to-stock, make-to-order and batch versus flow
Content strategy across platforms
Business case and strategic alignment
Stakeholder engagement strategy
Strengths, flow and engagement
Managing growth, risk and resilience
Meaning, purpose and values
Sustaining strategic customer focus

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Digital Marketing Strategist principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CDIMS certification?

The Certified Digital Marketing Strategist (CDIMS) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CDIMS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CDIMS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CDIMS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CDIMS certification?

The Certified Digital Marketing Strategist is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CDIMS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CDIMS?

The Certified Digital Marketing Strategist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CDIMS?

The Certified Digital Marketing Strategist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CDIMS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CDIMS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CDIMS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Digital Marketing Strategist

Certified Digital Marketing Strategist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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