What is the Certified Digital Marketing Strategist?

The Certified Digital Marketing Strategist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Digital Marketing Strategist (CDIMS)

Executive Summary

Certified Digital Marketing Strategist

Designed for today’s high-impact professionals, the Certified Digital Marketing Strategist (CDIMS) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CDIMS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Digital Marketing Strategist

Acronym

CDIMS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Digital Marketing Strategist

Certified Digital Marketing Strategist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Measuring What Marketing Produces

Marketing measurement and attribution · Customer retention, loyalty and lifetime value · Pricing, price architecture and discounting · Analytical techniques and bias

3

Ethics in Commercial Claims

Commercial ethics and responsible selling · Brand, reputation and communications · Marketing measurement and attribution · Coaching and skill development

4

Segmentation and Targeting

Segmentation, targeting and the useful segment · Value proposition and differentiation · Marketing measurement and attribution · Decision support and insight

5

Building the Value Proposition

Value proposition and differentiation · Segmentation, targeting and the useful segment · Brand, reputation and communications · Record-keeping and data protection

6

Brand, Reputation and Consistency

Brand, reputation and communications · Value proposition and differentiation · Commercial ethics and responsible selling · Managing risk and difficult cases

7

Pricing and Positioning

Pricing, price architecture and discounting · Value proposition and differentiation · Segmentation, targeting and the useful segment · Working with organisations on wellbeing

8

Risk and Compliance

Dynamic and site-specific risk assessment · Residual risk and ALARP · Risk registers and monitoring · Communicating risk to the workforce

9

Legal and Terms

Advocacy and policy engagement · Contract law and formation · Contract exit and renewal · The regulatory and legal environment

10

Campaigns and Projects

Account planning and whitespace · Team leadership in field and project settings · Accountability and follow-through · Wellbeing and resilience coaching

11

Operations

Quality control and continuous improvement · Integrated risk and quality control · Data quality and governance · Yield, productivity and profitability metrics

12

Relationships and Partners

Managing expectations and influence · Building project relationships · Influencer and affiliate marketing · Building strategic customer relationships

13

Ethics and Conduct

Ethical frameworks and codes of practice · Driving effective, ethical outcomes · Ethical, risk and feasibility considerations · Ethics of technology in practice

14

International Markets

Global sourcing and trade · Grades, standards and export certification (GlobalG.A.P.) · Export readiness and standards · The agricultural sector: systems, actors and global food value chains

15

Change and Adoption

Measuring CX transformation impact · Digital transformation in banking · Foreign exchange and treasury operations · Technology governance and change control

16

People and Incentives

Strategic workforce planning and demand forecasting · Workforce and shift management in retail · Practice management systems · Workforce management and scheduling

17

Sustainability

Continuous environmental improvement · Integration with quality and environment · Supply markets and the enabling environment · Sustainable procurement principles and standards

18

Learning and Research

Learning cultures and the learning organisation · Blended and hybrid learning design · Motivation and self-directed learning · Training needs analysis and learning strategy

19

Markets and Customers

Digital and market transformation · Agricultural value chains and market linkages · Regulatory compliance and market requirements · Market systems and price discovery

20

Selling Practice

Pipeline and opportunity management · Managing complex accounts · Negotiation strategy and planning · Negotiation tactics and behaviours

21

Customer Experience

Prioritising experience investments · Designing a service or experience improvement · Customer service technology stack · Customer loyalty and advocacy

22

Digital Channels

Branch-to-digital migration · Digital banking platforms and APIs · Payment technology and switches · Automation, RPA and straight-through processing

23

Evidence and Analytics

Data migration and cleansing · Data governance frameworks and roles · Data privacy law and compliance (GDPR) · Data quality and stewardship

24

Commercial Finance

Customer lifetime value and profitability · Carbon markets and climate finance · Farm profitability, costing and gross margins · Agricultural finance and credit for farmers

25

Distribution and Supply

Supply market analysis · Supply analysis, gaps and scenario planning · Talent sourcing channels and pipelines · Procurement and supply chain: scope and value

26

Communication

Conflict resolution and mediation · Management and board reporting · Safety communication and campaigns · Environmental monitoring and reporting

27

Leadership and Teams

Quality management and standards · Category management and strategy development · Data quality and master data management · Security governance and management systems

28

Performance and Targets

Linking CX to business performance · Service KPIs: CSAT, NPS, CES, SLAs · Performance management in service · Coaching for performance

29

Capability Development

Succession planning and talent pipelines · Facilitation, coaching and mentoring · High-potential identification and talent reviews · Talent review and succession in practice

30

Strategic Context

Aligning teams around strategy · Strategic decision-making under uncertainty · Measuring strategic progress · Turning strategy into results

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Measuring What Marketing Produces — applied to your own work
Ethics in Commercial Claims — applied to your own work
Segmentation and Targeting — applied to your own work
Building the Value Proposition — applied to your own work
Brand, Reputation and Consistency — applied to your own work
Pricing and Positioning — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Digital Marketing Strategist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CDIMS certification?

The Certified Digital Marketing Strategist (CDIMS) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CDIMS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CDIMS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CDIMS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CDIMS certification?

The Certified Digital Marketing Strategist is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CDIMS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CDIMS?

The Certified Digital Marketing Strategist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CDIMS?

The Certified Digital Marketing Strategist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CDIMS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CDIMS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CDIMS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CDIMS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Digital Marketing Strategist

Certified Digital Marketing Strategist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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