How long does this certification take?

The programme takes 10 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Intermediate Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Event and Activation Marketing Expert in Chad

Q: What is the Certified Event and Activation Marketing Expert?

The Certified Event and Activation Marketing Expert is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified Event and Activation Marketing Expert

Designed for today’s high-impact professionals, the Certified Event and Activation Marketing Expert (CEVA) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CEVA holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Event and Activation Marketing Expert

Acronym

CEVA

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Event and Activation Marketing Expert

Certified Event and Activation Marketing Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Pricing and Value

Pricing, price architecture and discounting · Value proposition and differentiation · Marketing measurement and attribution · Customer journey mapping and service design

3

Route to Market

Route to market and channel design · Segmentation, targeting and the useful segment · Pricing, price architecture and discounting · Make-versus-buy decisions

4

Selling by Diagnosis

Consultative selling and understanding the buyer · The sales pipeline and forecasting discipline · Value proposition and differentiation · Budget vs actual and variance

5

Customer Journey and Recovery

Customer journey mapping and service design · Complaint handling and service recovery · Customer retention, loyalty and lifetime value · Expanding into regional and export markets

6

Measurement and Responsible Practice

Marketing measurement and attribution · Commercial ethics and responsible selling · Customer retention, loyalty and lifetime value · Client feedback and satisfaction

7

Segmentation and Proposition

Segmentation, targeting and the useful segment · Value proposition and differentiation · Brand, reputation and communications · CRM, sales operations and data discipline

8

Distribution and Supply

Managing distributors and channel partners · Fair trade and responsible supply · Inventory service levels and the cost of stockouts · Procurement fraud, collusion and bid rigging

9

Communication

Communicating technical information to diverse audiences · Data quality, analysis and reporting · Professional report writing and presentation · Communication and interpersonal skills

10

Leadership and Teams

Leadership and management development · Knowledge management and capability building · Safety management systems overview (ISO 45001) · Safety culture and leadership

11

Performance and Targets

Performance management in service · Coaching for performance · Banking KPIs and branch scorecards · Sales performance and pipeline management

12

Capability Development

Measuring coaching outcomes · Scaling delivery capability · Project management plan development · Schedule development and optimisation

13

Strategic Context

Structural and strategic approaches · Strengths, flow and engagement · Customer service and CX strategy · Sustaining strategic customer focus

14

Risk and Compliance

Ground control and strata management · Meaning, purpose and values · Regulation, ethics and misinformation in media and telecoms · Reporting quality and governance

15

Legal and Terms

Contract law and formation · Contract exit and renewal · The regulatory and legal environment · Employment relationship and the psychological contract

16

Campaigns and Projects

Loyalty programmes and rewards · Workforce planning and scheduling · Leading service projects and change · Leading banking projects and change

17

Operations

Process and control documentation · Quality assurance of audit · Business process mapping · The HR function: roles, operating models and value creation

18

Relationships and Partners

Stakeholder and sponsor management · Stakeholder rights and fair treatment · Delivery, quality and stakeholder plan · Stakeholder identification and analysis

19

Ethics and Conduct

Data ethics, privacy and responsible analytics · Ethics and duty of care · Professional ethics and duty of care · Ethical decision-making under pressure

20

International Markets

Traceability, certification and export requirements · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Agribusiness marketing, branding and export readiness · Grades, standards and export certification (GlobalG.A.P.)

21

Change and Adoption

Psychometric and screening tools · Digital transformation and IT strategy · Variations, claims and delay: managing change on site · Change talk and readiness

22

People and Incentives

Workforce management and scheduling · Employee experience and engagement · Customer and employee satisfaction · Employee engagement models and drivers

23

Sustainability

Sustainability and responsible marketing · Working with referrers and multidisciplinary teams · Communicating with families and carers · Monitoring sustainability outcomes

24

Learning and Research

Motivation and self-directed learning · Training needs analysis and learning strategy · Monitoring, evaluation and learning for accountability · Lessons learned and knowledge management

25

Markets and Customers

Voice of the customer to the business · Team leadership in customer service · Customer onboarding and lifecycle · Customer and community engagement

26

Selling Practice

Comparable sales analysis and market evidence · Listing, marketing and selling property · Property viewings, offers and negotiation to close · Retail performance metrics: sales densities, conversion and basket

27

Customer Experience

Retention, loyalty and lifetime value · Interaction and experience design · Journey management and tracking · Destination, venue and experience products

28

Digital Channels

Payment technology and switches · Automation, RPA and straight-through processing · Cybersecurity and fraud technology · Digital credit and alternative data

29

Evidence and Analytics

Web, campaign and funnel analytics · Sales analytics and forecasting tools · Market research design and methods · Qualitative and quantitative research

30

Commercial Finance

Ration formulation and least-cost feeding · The role of finance in organisations and value creation · Financial, management and cost accounting distinguished · Financial statements and the accounting equation

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Pricing and Value — applied to your own work
Route to Market — applied to your own work
Selling by Diagnosis — applied to your own work
Customer Journey and Recovery — applied to your own work
Measurement and Responsible Practice — applied to your own work
Segmentation and Proposition — applied to your own work

Enrolment Process

How to Get Certified

🎯

Step 1: Choose Your Certification

You are viewing Certified Event and Activation Marketing Expert — one of GLI's 1,990+ globally recognised professional certifications.

💳

Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

📚

Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

🎓

Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CEVA certification?

The Certified Event and Activation Marketing Expert (CEVA) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CEVA?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CEVA certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CEVA internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CEVA certification?

The Certified Event and Activation Marketing Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CEVA certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CEVA?

The Certified Event and Activation Marketing Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CEVA?

The Certified Event and Activation Marketing Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CEVA while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CEVA?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CEVA strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CEVA while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Event and Activation Marketing Expert

Certified Event and Activation Marketing Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

You May Also Like

Certified Digital Advertising and Analytics Expert

Certified Data-Driven Marketing and Analytics Expert

Certified Franchise Sales and Network Expert

Certified Data Science for Marketing Expert

Certified Customer Experience Professional

Certified Sales Upskilling and Coaching Expert