What is the Certified Crisis Communication Specialist?

The Certified Crisis Communication Specialist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Crisis Communication Specialist in Chad

Executive Summary

Certified Crisis Communication Specialist

Designed for today’s high-impact professionals, the Certified Crisis Communication Specialist (CCRCS) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CCRCS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Crisis Communication Specialist

Acronym

CCRCS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Crisis Communication Specialist

Certified Crisis Communication Specialist: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Accuracy and Responsible Claims

Commercial ethics and responsible selling
Brand, reputation and communications
Marketing measurement and attribution
Expanding into regional and export markets
Segmentation, targeting and the useful segment
Value proposition and differentiation
Pricing, price architecture and discounting
Route to market and channel design
The sales pipeline and forecasting discipline
Consultative selling and understanding the buyer
Customer journey mapping and service design
Customer retention, loyalty and lifetime value
Complaint handling and service recovery
Market research and customer insight methods
Campaign planning and the content calendar

Brand, Reputation and Experience

Brand, reputation and communications
Value proposition and differentiation
Commercial ethics and responsible selling
Key account management and account planning
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
CRM, sales operations and data discipline
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Digital channels and performance marketing economics
Negotiation and closing commercial deals

Consistency and Positioning

Brand, reputation and communications
Segmentation, targeting and the useful segment
Value proposition and differentiation

Responding to a Public Problem

Brand, reputation and communications
Complaint handling and service recovery
Commercial ethics and responsible selling

Audiences and Segmentation

Segmentation, targeting and the useful segment
Brand, reputation and communications
Marketing measurement and attribution

Measuring Perception, Not Output

Marketing measurement and attribution
Brand, reputation and communications
Customer retention, loyalty and lifetime value

Legal and Terms

Designing an HR intervention or policy
Consulting skills and contracting with the business
Analytical techniques and bias
Preparing financial statements
Legal and regulatory responsibility
Environmental legal compliance
Legal, cost and feasibility analysis
Contractor and visitor safety
Policy, planning and objectives
Legal and other requirements
Smart contracts and dApps
Financial reporting frameworks (IFRS/GAAP)
Interpreting financial statements
Vendor, contract and asset management
Recovery and legal remedies

Campaigns and Projects

Integrated and sustainability reporting
Content marketing and editorial planning
Sales forecasting and territory planning
Leading IT projects and change
Audit programmes and fieldwork
Planning and understanding the entity
Content and channel planning
Campaign execution and management
Family intervention planning
Reporting quality and governance
Session and lesson planning
Financial risk in projects
Realising and measuring project value
Capstone scoping: a real project or programme
Designing the project plan and schedule

Operations

Service quality and turnaround metrics
Designing a banking solution or process
Principles of credit and the lending process
Automation, RPA and straight-through processing
Process and control documentation
Quality assurance of audit
Competitive bidding processes
Management accounts and dashboards
Budget vs actual and variance
Business process mapping
The HR function: roles, operating models and value creation
Reconciliation and end-of-day processes
Operating-model and process re-engineering
Quality assurance and standards
Continuous improvement of finance processes

Relationships and Partners

Stakeholders and users of financial information
Stakeholders, agency and accountability
Trends: ESG, transparency and stakeholder capitalism
Influencing and advising leaders
Shareholder and stakeholder rights
Employment relationship and the psychological contract
Stakeholder engagement and risk management
Cost and profitability analysis
Forecasting and planning
Influencing and safety leadership
Influencing and persuasion
Partnering and co-creation with customers
Negotiation with clients and partners
Data visualisation for finance
Partnership building and multi-stakeholder platforms

Ethics and Conduct

Professional ethics and duty of care
Ethical decision-making under pressure
Sustainability and climate responsibility
Ethics and responsible leadership
Professional standards and ethics (CIPS)
Sustainability and responsible sourcing
Fair trade and responsible supply
Ethics and professional conduct in security
Corporate responsibility and community
Real estate regulation, licensing and professional conduct
Ethics and treating customers fairly in insurance
Ethics, supervision and reflective practice
Ethics and professional standards in finance
Responsibility accounting and cost centres
Responsible and sustainable governance

International Markets

Decision support and insight
Communicating financial results
Cross-cultural and global inclusion
Global and comparative HR contexts
Global sourcing and international trade
International and cross-border tax
Psychodynamic and psychoanalytic approaches
Attachment and developmental theory
Professional roles, boundaries and settings
Global sourcing and trade
Ethical principles and codes of practice
Transfer pricing and international tax
Cross-border data and transfers
Managing boundaries and dual relationships
Peer support and consultation

Change and Adoption

Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Digital transformation and IT strategy
Variations, claims and delay: managing change on site
Change talk and readiness
Habit change and behaviour design
Change control and configuration
Organisational change management
Change and adoption in projects
Agile and digital transformation projects
Measuring change and project impact
Technology governance and change control
Foreign exchange and hedging
Digital transformation roadmaps
Goal setting and behavioural change in coaching

People and Incentives

Workforce planning and scheduling
Employee experience and engagement
Customer and employee satisfaction
Employee engagement models and drivers
The employee lifecycle and HR value chain
Strategic workforce planning and demand forecasting
Communicating risk to the workforce
Workforce and shift management in retail
Duty of care and risk management
Workforce management and scheduling
Data protection and employee privacy
Belonging, culture and employee resource groups

Sustainability

ESG principles and frameworks
Sustainability strategy and materiality
Environmental governance and climate risk
Governance of ESG and reporting
Sustainability standards (GRI, ISSB)
Record-keeping and data protection
Sustainability and environmental duty
Environmental management systems (ISO 14001)
Environmental monitoring and reporting
Continuous environmental improvement
Supply markets and the enabling environment
Monitoring sustainability outcomes
Complaints, accountability and fitness to practise
Legal responsibilities and professional bodies
Monitoring, evaluation and sustainability plan

Learning and Research

Complaint data and learning
Active and experiential learning
Learning objectives and outcomes
Active-learning methods
Cognitive load and learning science
The learning and development profession
Learning strategy and business alignment
Learning cultures and the learning organisation
Blended and hybrid learning design
Motivation and self-directed learning
Training needs analysis and learning strategy
Lessons learned and knowledge management
Client feedback and satisfaction
Knowledge management and capability building
Monitoring, evaluation and learning for accountability

Markets and Customers

Customer lifetime value and profitability
Customer data platforms and segmentation
Market research design and methods
Customer experience and journey mapping
Competitive and market intelligence
Segmentation and needs analysis
Digital and market transformation
Evidence-based improvement
Regulatory compliance and market requirements
Managing risk and difficult cases
Lessons learned and development
Unified customer view
Customer loyalty and advocacy
Customer lifetime value
Voice of the customer to the business

Selling Practice

Marketing and sales KPIs and dashboards
Funnel, pipeline and conversion metrics
Commercial negotiation and value capture
Designing a marketing or sales strategy
Key account management strategy
Account planning and whitespace analysis
Managing large and complex accounts
Sales analytics and forecasting tools
E-commerce and marketplace selling
Field sales and territory management
Sponsorship and negotiation selling
Driving effective, ethical outcomes
Complaints, redress and accountability
Negotiation and closing techniques
Regulatory duty and accountability

Customer Experience

Customer service and CX strategy
Prioritising experience investments
Customer and journey analysis
Designing a service or experience improvement
Customer experience strategy
Customer journey mapping
Customer service technology stack
Loyalty programmes and rewards
Customer journey and experience design
Retention, loyalty and lifetime value
Interaction and experience design
Professional ethics in customer service
Journey management and tracking
Policy administration and customer service in insurance
Destination, venue and experience products

Digital Channels

Social and digital PR
Designing engaging online sessions
Assessment and feedback online
Digital ethics and responsible AI
Designing and facilitating groups
Digital permits and inspections
Automation and safety technology
Psychoeducation and workshops
Digital procurement and the future of the profession
Digital tax administration
Bancassurance and digital insurance models
Self-service and digital support
Social media customer care
Technology selection and integration
Emerging service technologies

Evidence and Analytics

Portfolio of evidence and reflective practice
Data-driven decision support and analytics
Net Promoter Score and satisfaction metrics
Service analytics and dashboards
Text and interaction analytics
Data privacy and consent
Data protection and customer privacy
Data, analytics and customer insight
Working papers and evidence
Data analytics in audit
Substantive and analytical procedures
Warehouse performance metrics
Metrics and reporting
Data migration and cleansing
Data governance frameworks and roles

Commercial Finance

Cost of accidents and prevention value
Make-versus-buy and total cost of ownership
Cost and price analysis
Transfer pricing basics
Transfer pricing documentation
NGO financial management and budget-versus-actual discipline
Insurance pricing, premiums and loadings
Pricing tours, events and sponsorships
Vehicle financing, insurance and total cost of ownership conversations
Costing production: standard costs, variances and the true cost of scrap
Non-revenue water, metering and cost recovery
Pricing, promotions and markdowns in retail
Working with organisations on wellbeing
Designing an intervention or programme
Health financing: budgets, insurance and out-of-pocket realities

Distribution and Supply

The procurement cycle and operating models
Procurement’s contribution to organisational strategy
Public versus private procurement
Supply market analysis and Porter’s forces
Sustainable procurement principles and standards
Real estate marketing channels and property portals
Procurement and asset management under donor rules
Water supply systems: sources, treatment and distribution
The retail landscape: formats, channels and the informal market
Ethical, risk and feasibility considerations
Professional case study and presentation
Procurement and contract management
Go-to-market and channel strategy
Omnichannel and channel management
Touchpoint and channel design

Communication

Presenting and influencing
Control monitoring and reporting
Findings, rating and reporting
Audit committee reporting
Audit opinions and reporting
Crisis communications
Stakeholder communications
Ethics in communications
Communications strategy and planning
Influencer and partnership communications
Internal communications
Presentation and public speaking
Incident investigation and reporting
Professional report and presentation
Voice, communication and delivery

Leadership and Teams

Portfolio and resource management systems
Document and configuration management
Programme management principles
Portfolio management and prioritisation
Value management and business value
Leading project teams
Team development and effectiveness
Evidence-based practice
Coaching and developing team members
Managing virtual and cross-cultural teams
Building high-performing project teams
Practice management systems
Working with referrers and multidisciplinary teams
Collaboration and teamwork
Project management standards (PMI, PRINCE2)

Performance and Targets

Social performance and outreach
Measuring IT value and performance
Performance and dispute management
Performance scorecards and reviews
Investment principles and objectives
Planning performance and service
Performance monitoring and KPIs
Performance management systems and cycles
Performance measurement and KPI dashboards
Continuous feedback and performance conversations
Risk assessment and safety planning
Managing team performance and dynamics
High-performance team rituals and cadence
Contract performance and exit
Retail performance metrics: sales densities, conversion and basket

Capability Development

Leadership and management development
Coaching models and frameworks (GROW)
Coaching leaders and managers
Building a personal HR development plan
Competency framework development
Succession planning and talent pipelines
Talent sourcing channels and pipelines
Facilitation, coaching and mentoring
High-potential identification and talent reviews
Creating a coaching culture
Delegating for development
Coaching and reinforcement
Continuing professional development
Measuring development impact
Feedback and developmental conversations

Strategic Context

Strategic alignment of investments
Competitive analysis and differentiation
Product and portfolio strategy
Growth strategy and demand generation
Measuring growth and transformation impact
Capstone scoping: a real growth or brand challenge
Marketing strategy and the mix
Brand strategy, identity and equity
Pricing strategy
Digital marketing strategy
Data-driven growth
Strategic decision-making under uncertainty
Measuring strategic progress
Turning strategy into results
Sourcing strategies and portfolio (Kraljic)

Risk and Compliance

Liquidity risk and asset-liability management
Operational risk and resilience
Goal setting and contracting
Model risk and provisioning (IFRS 9)
Regulatory compliance and central-bank rules
Regulatory reporting and audits
Building a culture of compliance
Interest-rate risk and gap analysis
Asset-liability committee (ALCO) governance
Derivatives and risk instruments
Regulatory liquidity ratios (LCR, NSFR)
How insurance works: risk pooling and the value chain
Underwriting principles and risk selection
Insurance regulation and consumer protection
Vehicle documentation, compliance and consumer protection

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Crisis Communication Specialist principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

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Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CCRCS certification?

The Certified Crisis Communication Specialist (CCRCS) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CCRCS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CCRCS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CCRCS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CCRCS certification?

The Certified Crisis Communication Specialist is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CCRCS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CCRCS?

The Certified Crisis Communication Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CCRCS?

The Certified Crisis Communication Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CCRCS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CCRCS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CCRCS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Crisis Communication Specialist

Certified Crisis Communication Specialist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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