What is the Certified Hospitality Sales Professional?

The Certified Hospitality Sales Professional is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Hospitality Sales Professional in Eswatini

Executive Summary

Certified Hospitality Sales Professional

Designed for today’s high-impact professionals, the Certified Hospitality Sales Professional (CHOSP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CHOSP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Hospitality Sales Professional

Acronym

CHOSP

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Hospitality Sales Professional

Certified Hospitality Sales Professional: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

The Sales Process and Pipeline

The sales process and pipeline management · Qualification frameworks and the discipline of disqualifying · Discovery: diagnostic questioning and needs analysis · Sales analytics and metrics

3

Sales forecasting and pipeline hygiene

Sales forecasting and pipeline hygiene · Sales compensation and incentive design · Sales enablement, coaching and win-loss review · Voice of the customer and acting on feedback

4

Sales compensation and incentive design

Sales compensation and incentive design · Sales enablement, coaching and win-loss review · The marketing mix and go-to-market planning · Account planning and whitespace

5

Sales enablement, coaching and win-loss review

Sales enablement, coaching and win-loss review · The marketing mix and go-to-market planning · Segmentation, targeting and positioning in practice · Presenting and demonstrating

6

marketing mix and go-to-market planning

The marketing mix and go-to-market planning · Segmentation, targeting and positioning in practice · Marketing attribution, incrementality and return · Customer journey mapping and service design

7

Segmentation, targeting and positioning in practice

Segmentation, targeting and positioning in practice · Marketing attribution, incrementality and return · Responsible marketing: claims, consumer protection and privacy · Consultative and solution selling

8

Communication and Influence

Communication and conflict patterns · Listening, questioning and the coaching presence · Questioning, listening and the coach’s restraint · Feedback, challenge and psychological safety in coaching

9

Change and Innovation

Budget vs actual and variance · Behaviour change and adoption of innovations · Customer experience transformation · Digital and self-service transformation

10

Data and Measurement

Leading and lagging metrics · Data collection and analytics · Predictive safety analytics · Strategy execution and the balanced scorecard

11

Financial Acumen

Governance and organisational value · HR's role in culture, values and employer brand · Legal, cost and feasibility analysis · Values, purpose and authentic leadership

12

Risk and Governance

Communicating risk to the workforce · Compliance monitoring and enforcement · Contract types and risk allocation · Contract governance and compliance

13

Stakeholders and Partners

Ethics and independence in advisory relationships · The project environment and stakeholders · Stakeholder and sponsor management · Delivery, quality and stakeholder plan

14

Digital and Technology

Cybersecurity and fraud technology · Digital credit and alternative data · Digital service, self-service and automation limits · Psychodynamic and psychoanalytic approaches

15

Ethics and Integrity

Ethical, risk and feasibility considerations · Meaning, purpose and values · Professional ethics and responsibility (PMI) · Conflicts of interest and procurement ethics

16

Self-Leadership

Servant leadership and self-organising teams · AI and personalisation in marketing · Managing growth, risk and resilience · Operational risk and resilience

17

People Administration

Performance management in service · Reward strategy and total reward frameworks · The customer experience (CX) discipline · Recruitment marketing and candidate attraction

18

Customers and Markets

Customer effort and sentiment analysis · CRM systems and customer data · Customer service technology stack · Social media customer care

19

Projects and Delivery

Projects, programmes and portfolios · Project management standards (PMI, PRINCE2) · Project roles and the project manager · Project governance and assurance

20

Inclusion and Culture

Building a coaching culture · Nomination, succession and diversity · The business case for diversity and inclusion · Inclusion and the fairness of people decisions

21

Legal and Policy

Regulatory liquidity ratios (LCR, NSFR) · Contract law and formation · Contract exit and renewal · Contracting the coaching engagement

22

Cross-Cultural Leadership

Global mobility and international employment · Cross-cultural communication · Managing virtual and cross-cultural teams · Discovery and needs analysis

23

Suppliers and Partners

The procurement cycle and operating models · Procurement’s contribution to organisational strategy · Public versus private procurement · Supply markets and the enabling environment

24

Sustainability

Environmental legal compliance · Sustainability and climate responsibility · Environmental monitoring and reporting · Continuous environmental improvement

25

Public and Community Context

Proposal development and donor reporting · Media and public communication · Lessons learned and development · Facilitation, training and public presentation skills

26

Knowledge and Learning

Designing a learning programme or curriculum · Training needs analysis and learning strategy · Knowledge management and capability building · Learning transfer and capability building

27

Leadership and Management

Omnichannel and channel management · Workforce management and scheduling · Front-office and reception management · Relationship management and retention

28

People and Capability

Coaching and reinforcement · Evidencing coaching impact · Building a coaching practice · Career, transition and life coaching

29

Strategy and Direction

Strategy execution and the initiative portfolio · Strategic foresight, ESG and stakeholder expectations · Business analysis: from problem to strategic requirement · Communicating and cascading the strategy

30

Operations and Delivery

The sales process and methodology · Designing a banking solution or process · Principles of credit and the lending process · Automation, RPA and straight-through processing

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

The Sales Process and Pipeline — applied to your own work
Sales forecasting and pipeline hygiene — applied to your own work
Sales compensation and incentive design — applied to your own work
Sales enablement, coaching and win-loss review — applied to your own work
marketing mix and go-to-market planning — applied to your own work
Segmentation, targeting and positioning in practice — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Hospitality Sales Professional — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CHOSP certification?

The Certified Hospitality Sales Professional (CHOSP) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CHOSP?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CHOSP certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CHOSP internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CHOSP certification?

The Certified Hospitality Sales Professional is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CHOSP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CHOSP?

The Certified Hospitality Sales Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CHOSP?

The Certified Hospitality Sales Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CHOSP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CHOSP?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CHOSP strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CHOSP while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Hospitality Sales Professional

Certified Hospitality Sales Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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