How long does this certification take?

The programme takes 10 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Intermediate Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Affiliate and Performance Marketing Expert in Singapore

Executive Summary

Certified Affiliate and Performance Marketing Expert

Designed for today’s high-impact professionals, the Certified Affiliate and Performance Marketing Expert (CAFF) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CAFF holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Affiliate and Performance Marketing Expert

Acronym

CAFF

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Affiliate and Performance Marketing Expert

Certified Affiliate and Performance Marketing Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Audiences and Segmentation

Segmentation, targeting and the useful segment · Marketing measurement and attribution · Value proposition and differentiation · Analytical techniques and bias

3

Attribution and Holdouts

Marketing measurement and attribution · Segmentation, targeting and the useful segment · Customer retention, loyalty and lifetime value · Data privacy, consent and compliance

4

Proposition in a Crowded Channel

Value proposition and differentiation · Brand, reputation and communications · Pricing, price architecture and discounting · Cost and profitability analysis

5

Conversion, Retention and Value

Customer retention, loyalty and lifetime value · Marketing measurement and attribution · Customer journey mapping and service design · Digital channels and performance marketing economics

6

Channel Economics

Route to market and channel design · Pricing, price architecture and discounting · Marketing measurement and attribution · Attachment and developmental theory

7

Responsible Digital Claims

Commercial ethics and responsible selling · Brand, reputation and communications · Marketing measurement and attribution · Client feedback and satisfaction

8

Markets and Customers

Customer personas and insight · Value proposition design and messaging · Go-to-market and channel strategy · Brand safety and responsible marketing

9

Selling Practice

Consultative and solution selling · Negotiation and closing · Pipeline and opportunity management · Account planning and whitespace

10

Customer Experience

Interaction and experience design · Journey management and tracking · Policy administration and customer service in insurance · Destination, venue and experience products

11

Digital Channels

Digital and data-driven go-to-market · Digital marketing strategy · Email and marketing automation · Marketing technology stack

12

Evidence and Analytics

Professional case study and presentation · Portfolio of evidence and reflective practice · Data-driven decision support and analytics · Complaint data and learning

13

Commercial Finance

The role of finance in organisations and value creation · Financial, management and cost accounting distinguished · Financial statements and the accounting equation · Stakeholders and users of financial information

14

Distribution and Supply

Operational efficiency and channel management · Banking products, services and delivery channels · Supply market analysis · Supply analysis, gaps and scenario planning

15

Communication

Presenting and demonstrating · Project data, reporting and analytics · Integrated marketing communications · Dashboards and performance reporting

16

Leadership and Teams

Change management and adoption · Performance management systems and cycles · Theories and models of leadership and management · Safety management systems (ISO 45001)

17

Performance and Targets

Social performance and outreach · Investment principles and objectives · Performance measurement and KPI dashboards · Continuous feedback and performance conversations

18

Capability Development

Wellbeing and resilience coaching · Measuring coaching outcomes · Scaling delivery capability · Project management plan development

19

Strategic Context

Turning strategy into results · Digital transformation and IT strategy · Category management and strategy development · Sourcing strategies and portfolio (Kraljic)

20

Risk and Compliance

Change control and configuration · Leading project governance · Health, safety and compliance in delivery · Monitoring, control and reporting

21

Legal and Terms

Contractor and visitor safety · Legal and other requirements · Contract types and risk allocation · Contract administration and variation

22

Campaigns and Projects

Tender planning and documentation · Continuous improvement of programmes · Cost reduction and efficiency programmes · Compliance frameworks and programmes

23

Operations

Quality and delivery metrics · Delivery, quality and stakeholder plan · Quality planning and assurance · Yield, productivity and profitability metrics

24

Relationships and Partners

The project environment and stakeholders · Stakeholder and sponsor management · Stakeholder rights and fair treatment · Stakeholder identification and analysis

25

Ethics and Conduct

Building trust and engagement · Professional ethics and responsibility (PMI) · Marketing and sales ethics · Sustainability and responsible marketing

26

International Markets

Export readiness and standards · The agricultural sector: systems, actors and global food value chains · Transfer pricing and international tax · Cross-border data and transfers

27

Change and Adoption

Soil chemistry, pH and cation exchange capacity · Data, records and confidentiality tech · Behaviour change and adoption of innovations · Measuring CX transformation impact

28

People and Incentives

Workforce planning and scheduling · Customer and employee satisfaction · Employee engagement models and drivers · The employee lifecycle and HR value chain

29

Sustainability

The business case for productivity, quality and sustainability · Monitoring, evaluation and sustainability plan · Sustainability certification and standards · Responsible and sustainable banking

30

Learning and Research

Cognitive load and learning science · Learning cultures and the learning organisation · Blended and hybrid learning design · Motivation and self-directed learning

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Audiences and Segmentation — applied to your own work
Attribution and Holdouts — applied to your own work
Proposition in a Crowded Channel — applied to your own work
Conversion, Retention and Value — applied to your own work
Channel Economics — applied to your own work
Responsible Digital Claims — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Affiliate and Performance Marketing Expert — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CAFF certification?

The Certified Affiliate and Performance Marketing Expert (CAFF) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CAFF?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CAFF certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CAFF internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CAFF certification?

The Certified Affiliate and Performance Marketing Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CAFF certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CAFF?

The Certified Affiliate and Performance Marketing Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CAFF?

The Certified Affiliate and Performance Marketing Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CAFF while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CAFF?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CAFF strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CAFF while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Affiliate and Performance Marketing Expert

Certified Affiliate and Performance Marketing Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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