How long does this certification take?

The programme is 11 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Sales & Customer Retention Specialist in Mozambique

Q: What is the Certified Sales & Customer Retention Specialist?

The Certified Sales & Customer Retention Specialist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified Sales & Customer Retention Specialist

Designed for today’s high-impact professionals, the Certified Sales & Customer Retention Specialist (SCRS) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s SCRS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Sales & Customer Retention Specialist

Acronym

SCRS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Sales & Customer Retention Specialist

Certified Sales & Customer Retention Specialist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Segmentation, targeting and the useful segment

Segmentation, targeting and the useful segment · Value proposition and differentiation · Pricing, price architecture and discounting · Marketing measurement and attribution

3

Value proposition and differentiation

Value proposition and differentiation · Pricing, price architecture and discounting · Route to market and channel design · Learning objectives and outcomes

4

Pricing, price architecture and discounting

Pricing, price architecture and discounting · Route to market and channel design · The sales pipeline and forecasting discipline · Territory and quota planning

5

Route to market and channel design

Route to market and channel design · The sales pipeline and forecasting discipline · Consultative selling and understanding the buyer · Reporting quality and governance

6

sales pipeline and forecasting discipline

The sales pipeline and forecasting discipline · Consultative selling and understanding the buyer · Marketing measurement and attribution · Session and lesson planning

7

Consultative selling and understanding the buyer

Consultative selling and understanding the buyer · Marketing measurement and attribution · Customer journey mapping and service design · Troubleshooting and readiness

8

Operations and Delivery

Quality, accuracy and error reduction · Reporting quality and earnings management risks · Forecasting and planning (FP&A) · Enterprise resource planning (ERP) and finance systems

9

Communication and Influence

Communicating financial results · Client feedback and satisfaction · Integrated marketing communications · Media and public communication

10

Change and Innovation

Continuous fire-safety improvement · Peer support and consultation · Continuous improvement cycles · Driving measurable safety improvement

11

Data and Measurement

Procurement KPIs and savings measurement · Dashboards, reporting and the metric that misleads · Comparable sales analysis and market evidence · Data visualisation for finance

12

Financial Acumen

Cost and price analysis · Logistics performance and cost control · Health financing: budgets, insurance and out-of-pocket realities · Complaints, accountability and fitness to practise

13

Risk and Governance

Health, safety and compliance in delivery · Baseline setting and change control · Risk identification and analysis · Risk response and contingency

14

Stakeholders and Partners

Relationship management and retention · Stakeholder mapping and collaboration · Customer onboarding and lifecycle · Stakeholder mapping in banking

15

Digital and Technology

Telehealth and digital care delivery · Water supply systems: sources, treatment and distribution · Practice management systems · Ethics of technology in practice

16

Ethics and Integrity

Ethical principles and codes of practice · Sustaining ethical, effective practice · Ethical frameworks and codes of practice · Professional ethics and responsibility (PMI)

17

Self-Leadership

Business continuity and resilience · Working with organisations on wellbeing · Servant leadership and self-organising teams · Portfolio of evidence and reflective practice

18

People Administration

Loyalty programmes and rewards · Performance management in service · Performance management systems and cycles · Capacity and performance management

19

Customers and Markets

Leading service teams · Building a service culture · Voice of the customer to the business · Leading service projects and change

20

Projects and Delivery

Scaling delivery capability · Building project management maturity · Measuring change and project impact · Sustainability and social impact in projects

21

Inclusion and Culture

Building a learning culture · Financial inclusion and serving underbanked markets · Nomination, succession and diversity · The business case for diversity and inclusion

22

Legal and Policy

Legal and other requirements · Contractor safety and shared workplaces · HSE legal duties and enforcement · Contract administration and variation

23

Cross-Cultural Leadership

Transfer pricing and international tax · Cross-cultural communication · Succession planning and talent pipelines · Safety communication and campaigns

24

Suppliers and Partners

Public versus private procurement · Digital procurement roadmaps · Procurement maturity assessment · Driving measurable procurement value

25

Sustainability

Integrated and sustainability reporting · Sustainability and responsible marketing · Carbon markets and climate finance · Monitoring sustainability outcomes

26

Public and Community Context

Psychoeducation and public communication · Goal setting and action planning · Facilitation, training and public presentation skills · Community and lifelong learning

27

Knowledge and Learning

Apprenticeships and work-based learning · Information lifecycle and records management · Training needs analysis and learning strategy · Knowledge management and capability building

28

Leadership and Management

Disruption management: delays, claims and recovery · Property management and facility operations · Decision support and insight · Duty of care and risk management

29

People and Capability

Technical and compliance training · Sales and customer-service training · Language and communication training · Creativity and critical-thinking development

30

Strategy and Direction

Strategic workforce planning and demand forecasting · Corporate strategy and portfolio choices · Growth strategy: organic, M&A and partnerships · Strategic leadership at scale

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Segmentation, targeting and the useful segment — applied to your own work
Value proposition and differentiation — applied to your own work
Pricing, price architecture and discounting — applied to your own work
Route to market and channel design — applied to your own work
sales pipeline and forecasting discipline — applied to your own work
Consultative selling and understanding the buyer — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Sales & Customer Retention Specialist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the SCRS certification?

The Certified Sales & Customer Retention Specialist (SCRS) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the SCRS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the SCRS certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the SCRS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the SCRS certification?

The Certified Sales & Customer Retention Specialist is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the SCRS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the SCRS?

The Certified Sales & Customer Retention Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the SCRS?

The Certified Sales & Customer Retention Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the SCRS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the SCRS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The SCRS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my SCRS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Sales & Customer Retention Specialist

Certified Sales & Customer Retention Specialist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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