How long does this certification take?

The programme is 11 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Sales & Customer Retention Specialist (SCRS)

Q: What is the Certified Sales & Customer Retention Specialist?

The Certified Sales & Customer Retention Specialist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified Sales & Customer Retention Specialist

Designed for today’s high-impact professionals, the Certified Sales & Customer Retention Specialist (SCRS) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s SCRS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Sales & Customer Retention Specialist

Acronym

SCRS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Sales & Customer Retention Specialist

Certified Sales & Customer Retention Specialist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

The Sales Process and Pipeline

The sales process and pipeline management · Qualification frameworks and the discipline of disqualifying · Discovery: diagnostic questioning and needs analysis · Closing, buying signals and securing commitment

3

sales process and methodology

The sales process and methodology · Preparing financial statements · Financial reporting frameworks (IFRS/GAAP) · CRM, sales operations and data discipline

4

Prospecting and lead generation

Interpreting financial statements · Integrated and sustainability reporting · Discovery and needs analysis · Troubleshooting and readiness

5

Qualifying leads

Management accounts and dashboards · Discovery and needs analysis · Consultative and solution selling · Sales compensation and incentive design

6

Discovery and needs analysis

Discovery and needs analysis · Consultative and solution selling · Presenting and demonstrating · Sales negotiation: BATNA, concessions and discount governance

7

Consultative and solution selling

Consultative and solution selling · Presenting and demonstrating · Budget vs actual and variance · Cost and profitability analysis

8

People and Capability

Coaching and skill development · Measuring coaching impact · Psychological safety and employee engagement · Team development stages and team roles

9

Strategy and Direction

Supervision, ethics and the coach’s own development · Growth, lactation and productivity · SME portfolio management · Portfolio quality and risk

10

Operations and Delivery

Managing budgets and resources · Strategic sourcing process and RFx · The procurement cycle and operating models · Data quality and master data management

11

Communication and Influence

Communication and interpersonal skills · Influencing and presenting insights · Negotiation and influencing · Corporate social responsibility communications

12

Change and Innovation

Continuous improvement and optimisation · Ethical principles and codes of practice · Digital and market transformation · Innovation in service delivery

13

Data and Measurement

Data, analytics and customer insight · Data analytics in audit · Metrics and reporting · Digital and alternative-data credit

14

Financial Acumen

The value of customer-centricity · Growing value through service · The banking system, intermediation and financial markets · Anti-corruption and financial-crime ethics

15

Risk and Governance

Emerging assurance areas (ESG) · Project governance and risk · Quality assurance and standards · L&D operating models and governance

16

Stakeholders and Partners

Negotiation with clients and partners · Relationship management and retention · Stakeholder mapping and collaboration · Customer onboarding and lifecycle

17

Digital and Technology

CRM systems and customer data · Customer service technology stack · Technology selection and integration · Emerging service technologies

18

Ethics and Integrity

Responsible and sustainable banking · Data ethics and customer privacy · Bribery, corruption and conduct risk · Ethics, supervision and reflective practice

19

Self-Leadership

Motivation and self-directed learning · Wellbeing and holistic health strategy · Self-awareness and the leader's identity · Portfolio of evidence and reflective practice

20

People Administration

Capacity and performance management · Loyalty programmes and rewards · Performance management in service · Reward strategy and total reward frameworks

21

Customers and Markets

Policy administration and customer service in insurance · Vehicle specifications, trims and options in customer language · Customer loyalty and repeat purchase in retail · Service quality and the passenger experience in transport

22

Projects and Delivery

Lessons learned and development · Building high-performing project teams · Leading campaigns and sales projects · Team leadership in field and project settings

23

Inclusion and Culture

Leading across cultures and geographies · The business case for diversity and inclusion · Safety culture and leadership · Team diversity and inclusion

24

Legal and Policy

Contracting and the three-way agreement · Accounting concepts, principles and the regulatory landscape · Regulatory and legal duty · Regulatory change management

25

Cross-Cultural Leadership

Managing virtual and cross-cultural teams · Global and comparative HR contexts · Strategic alignment of investments · Leading project teams

26

Suppliers and Partners

Team leadership in procurement · Supply chain visibility and control towers · AI, blockchain and digital supply chains · Sustainable procurement principles and standards

27

Sustainability

Sustainable and green banking · Control environment and risk assessment · Sustainability of microfinance · Stress and psychosocial risk

28

Public and Community Context

Media and public communication · Goal setting and contracting · Corporate social responsibility and community impact · Group dynamics, facilitation and community mobilisation

29

Knowledge and Learning

Designing learning for transfer, not coverage · Evaluating learning: from reaction to results · Learning needs analysis at organisational level · Knowledge management and organisational learning

30

Leadership and Management

Delegating for development · Quality management and standards · Leadership and management: two jobs, one role · What leadership theory actually established

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

The Sales Process and Pipeline — applied to your own work
sales process and methodology — applied to your own work
Prospecting and lead generation — applied to your own work
Qualifying leads — applied to your own work
Discovery and needs analysis — applied to your own work
Consultative and solution selling — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Sales & Customer Retention Specialist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the SCRS certification?

The Certified Sales & Customer Retention Specialist (SCRS) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the SCRS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the SCRS certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the SCRS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the SCRS certification?

The Certified Sales & Customer Retention Specialist is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the SCRS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the SCRS?

The Certified Sales & Customer Retention Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the SCRS?

The Certified Sales & Customer Retention Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the SCRS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the SCRS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The SCRS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my SCRS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Sales & Customer Retention Specialist

Certified Sales & Customer Retention Specialist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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