How long does this certification take?

The programme takes 11 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified User Research and UX Marketing Expert in Madagascar

Q: What is the Certified User Research and UX Marketing Expert?

The Certified User Research and UX Marketing Expert is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified User Research and UX Marketing Expert

Designed for today’s high-impact professionals, the Certified User Research and UX Marketing Expert (CURL) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CURL holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified User Research and UX Marketing Expert

Acronym

CURL

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified User Research and UX Marketing Expert

Certified User Research and UX Marketing Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Market Research and Customer Insight

Market research design and methods · Market research and customer insight methods · Qualitative and quantitative research · Analytical techniques and bias

3

Managing distributors and channel partners

Managing distributors and channel partners · CRM, sales operations and data discipline · Service standards, levels and measuring service · Motivation and adult learners

4

Market analysis and environmental scanning

Market analysis and environmental scanning · Management accounts and dashboards · Customer personas and insight · Voice of the customer and acting on feedback

5

Product and portfolio strategy

Product and portfolio strategy · Go-to-market and channel strategy · Marketing planning and budgeting · Pricing, price architecture and discounting

6

Funnel, pipeline and conversion metrics

Funnel, pipeline and conversion metrics · Continuous improvement and optimisation · Budget vs actual and variance · Session and lesson planning

7

Market research design and methods

Market research design and methods · Qualitative and quantitative research · Customer experience and journey mapping · Launching a product into a market

8

Operations and Delivery

Discipline, conduct and fair-process management · Attrition, engagement and productivity analytics · Process automation and workflow · Belonging, culture and employee resource groups

9

Communication and Influence

Client feedback and satisfaction · Professional case study and presentation · Psychoeducation and public communication · Negotiation and conflict management

10

Change and Innovation

Change management and adoption · Continuous improvement of programmes · Continuous improvement of finance processes · Continuous improvement cycles

11

Data and Measurement

Yield, productivity and profitability metrics · Data visualisation for finance · Portfolio of evidence and reflective practice · Data-driven decision support and analytics

12

Financial Acumen

Meaning, purpose and values · Funding, cash flow and financing · Procurement and contract value · Value engineering and optimisation

13

Risk and Governance

Programme governance and assurance · Managing growth, risk and resilience · Regulatory compliance and biosafety · Communicating financial results

14

Stakeholders and Partners

Partnering and co-creation with customers · Dashboards and performance reporting · Stakeholder mapping and collaboration · Managing difficult stakeholders

15

Digital and Technology

Applicant tracking systems and recruitment analytics · Digital HR and the employee experience platform · Safety management systems overview (ISO 45001) · Environmental management systems (ISO 14001)

16

Ethics and Integrity

Anti-corruption and financial-crime ethics · Ethics and professional standards in finance · Embedding responsible business · Ethics, confidentiality and professional conduct in HR

17

Self-Leadership

Managing boundaries and dual relationships · Working with organisations on wellbeing · Servant leadership and self-organising teams · Data-driven and personalised banking

18

People Administration

Capacity and performance management · The customer experience (CX) discipline · Loyalty programmes and rewards · The business analysis discipline and role

19

Customers and Markets

Agile marketing and experimentation · Brand safety and responsible marketing · Market and customer analysis · Designing a marketing or sales strategy

20

Projects and Delivery

Automation in project delivery · Emerging project technologies · Programme management principles · Measuring programme success

21

Inclusion and Culture

Creating a coaching culture · Brand strategy, identity and equity · Peer support and consultation · Ethical frameworks and codes of practice

22

Legal and Policy

Legal and regulatory responsibility · Contractor and visitor safety · Policy, planning and objectives · Legal and other requirements

23

Cross-Cultural Leadership

Global and comparative HR contexts · Cross-cultural communication · Managing virtual and cross-cultural teams · Management reporting and decision support

24

Suppliers and Partners

Procurement’s contribution to organisational strategy · Public versus private procurement · Supply markets and the enabling environment · Complaints, accountability and fitness to practise

25

Sustainability

Sustainability, ESG and integrated value · ESG principles and frameworks · Sustainability standards (GRI, ISSB) · ESG, sustainability reporting and corporate responsibility

26

Public and Community Context

Customer and community engagement · Community and lifelong learning · Public speaking and thought leadership · Corporate responsibility and community

27

Knowledge and Learning

Evaluating learning impact (Kirkpatrick, ROI) · Knowledge management and capability building · Incident reporting and record-keeping · Growth mindset and continuous learning

28

Leadership and Management

Team coaching and the team as client · Absence and health management · Safety management systems (ISO 45001) · Project management principles and lifecycle

29

People and Capability

Measuring development impact · Talent and capability ecosystems · Engagement, motivation and energisers · Career and talent development

30

Strategy and Direction

Competitive and market intelligence · Translating insight into strategy · Psychoeducation and workshops · Data-driven and platform business models

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Market Research and Customer Insight — applied to your own work
Managing distributors and channel partners — applied to your own work
Market analysis and environmental scanning — applied to your own work
Product and portfolio strategy — applied to your own work
Funnel, pipeline and conversion metrics — applied to your own work
Market research design and methods — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified User Research and UX Marketing Expert — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CURL certification?

The Certified User Research and UX Marketing Expert (CURL) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CURL?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CURL certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CURL internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CURL certification?

The Certified User Research and UX Marketing Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CURL certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CURL?

The Certified User Research and UX Marketing Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CURL?

The Certified User Research and UX Marketing Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CURL while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CURL?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CURL strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CURL while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified User Research and UX Marketing Expert

Certified User Research and UX Marketing Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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