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🤝 Customer Experience  ·  Advanced

Certified Hotel and Hospitality Service Excellence Expert

Online Certification  ·  11 Weeks  ·  Globally Recognised  ·  (CHOT)

✅ 2026 Edition 🎓 CPD Accredited 🌍 100+ Countries 📜 Digital + Physical Certificate 100% Online
Executive Summary

Certified Hotel and Hospitality Service Excellence Expert

Designed for today’s high-impact professionals, the Certified Hotel and Hospitality Service Excellence Expert (CHOT) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in customer service, contact-centre operations and customer experience.

This 11 Weeks programme is structured around recognised customer-experience and service-quality standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CHOT holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified Hotel and Hospitality Service Excellence Expert
Acronym
CHOT
Category
Customer Experience
Level
Advanced
Duration
11 Weeks
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 399
Live Virtual
USD 599
Target Audience

Who Should Enrol?

  • Customer Service Representatives
  • Contact-Centre and Front-Office Staff
  • Customer Experience Professionals
  • Service and Support Team Leaders
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior customer-experience and service-operations roles
Professional Recognition
Credential aligned with recognised customer-experience and service-quality standards
Leadership Capability
Develop the strategic and operational skills to lead complex customer service functions
Organisational Impact
Design and implement customer service systems that drive performance and measurable results
Compliance Readiness
Master the standards, compliance and ethical governance central to customer service
Global Employability
Qualify for customer service roles across corporates, retail, banks, telecoms and service organisations worldwide
Competency Framework

Core Competencies You Will Develop

Customer Service Excellence and Standards
Contact Centre and Multichannel Operations
Complaint Handling and Service Recovery
Customer Experience Design and Journey Mapping
Service Quality, Metrics and Continuous Improvement
Professional Ethics and Governance
Course Curriculum

Programme Modules

The full programme, module by module.

1
Foundations and Strategic Context of Certified Hotel and Hospitality Service Excellence Expert
Certified Hotel and Hospitality Service Excellence Expert: industry context, trends and professional standards · Customer service and experience principles · The value of customer-centricity · Customer expectations and satisfaction
2
Hospitality as Service Quality
What service quality actually means to a customer · Handling a difficult conversation at the front line · Customer journey mapping and service design · Segmentation, targeting and the useful segment
3
The Guest Journey
Customer journey mapping and service design · Designing service across channels the customer actually uses · What service quality actually means to a customer · Launching a product into a market
4
Recovery in the Moment
Service recovery after a failure · Handling a difficult conversation at the front line · Complaint handling and service recovery · Digital channels and performance marketing economics
5
Empowering the Front Line
Frontline coaching, quality monitoring and team culture · Service recovery after a failure · First contact resolution and the cost of repeat contact
6
Guests Who Need More
Serving vulnerable and diverse customers · Handling a difficult conversation at the front line · Service in public, health and community settings
7
Measuring Guest Experience
Measuring customer experience honestly · Voice of the customer: from listening to change · Customer retention, loyalty and lifetime value
8
Cost and Value
Pricing strategy · ROI, CAC and lifetime value · Customer lifetime value and profitability · Analytical techniques and bias
9
Markets and Proposition
Market linkages and aggregation · Demand analysis and market intelligence · Branding and product differentiation · Aligning service to brand and business
10
Change and Improvement
Change management and adoption · The finance function and digital transformation · Continuous improvement of finance processes · Continuous improvement cycles
11
Planning and Delivery
Implementation planning and risk management · HACCP principles and prerequisite programmes · Designing voice-of-customer programmes · Governance of the CX programme
12
Stakeholders and Partners
Stakeholder mapping and collaboration · Relationship management and cross-selling · Wealth, SME and corporate relationships · Managing supplier risk
13
Workforce and Wellbeing
Wellbeing and resilience coaching · Building trust and engagement · Advocacy and policy engagement · Proactive engagement and success
14
Ethics and Conduct
Bribery, corruption and conduct risk · Ethics and independence · Ethics in communications · Ethics, confidentiality and professional conduct in HR
15
Inclusion and Access
Financial inclusion and agency banking · The business case for diversity and inclusion · Team diversity and inclusion · Brand strategy, identity and equity
16
Health and Wellbeing Context
Integrated and sustainability reporting · Telehealth and digital care delivery · Procurement and stock management for health commodities · Health records, data and confidentiality
17
Public and Community Context
Corporate social responsibility and community impact · Group dynamics, facilitation and community mobilisation · Social media customer care · Social performance and outreach
18
Strategic Context
Training needs analysis and learning strategy · Reward strategy and total reward frameworks · Corporate strategy and portfolio choices · Organisational resilience and adaptive strategy
19
Knowledge and Records
Communicating technical information to diverse audiences · Process and control documentation · Board reporting and information flows · Knowledge management and organisational learning
20
Cross-Cultural Practice
Managing virtual and cross-cultural teams · Communicating financial results · Cross-cultural communication · International and cross-border tax
21
Learning and Assessment
Risk assessment methodology and matrices · Dynamic and site-specific risk assessment · Professional roles, boundaries and settings · Designing learning for transfer, not coverage
22
Customer and Service Context
Managing difficult customers · Digital advisory, e-extension and mobile services · Advisory service design and delivery · Building a customer-centric culture
23
Operations and Quality
Cost reduction and efficiency programmes · Employee relations, discipline and fair process · The HR operating model and business partnering · Resource efficiency and circular practice
24
People and Capability
Attachment and developmental theory · Peer support and consultation · Lessons learned and development · Measuring coaching outcomes
25
Leadership and Management
Cyber risk management · Performance management systems and cycles · Theories and models of leadership and management · Project management principles and lifecycle
26
Communication
Duty of care and risk management · Professional report writing and presentation · Communication and interpersonal skills · Influencing and presenting insights
27
Data and Measurement
Text and interaction analytics · Data privacy and consent · Banking KPIs and branch scorecards · Service quality and turnaround metrics
28
Technology and Channels
Practice management systems · Ethics of technology in practice · Emerging project technologies · Go-to-market and channel strategy
29
Governance and Compliance
Driving effective, ethical outcomes · The regulatory and legal environment · Compliance frameworks and programmes · Compliance monitoring and testing
30
Rights, Policy and Protection
Legal, cost and feasibility analysis · Contractor and visitor safety · Policy, planning and objectives · Contract administration and variation

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

  • Hospitality as Service Quality — applied to your own work
  • The Guest Journey — applied to your own work
  • Recovery in the Moment — applied to your own work
  • Empowering the Front Line — applied to your own work
  • Guests Who Need More — applied to your own work
  • Measuring Guest Experience — applied to your own work
Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification
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Step 2: Enrol & Pay Online — Instantly
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Step 3: Study in the GLI Learning Portal
Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.
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Step 4: Pass, Get Certified & Verified
Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.
🎓 Enrol & Study Online — Instant Access
Secure checkout · Instant LMS access · Globally verifiable certificate
Frequently Asked Questions

Common Questions

What is the CHOT certification?

The Certified Hotel and Hospitality Service Excellence Expert (CHOT) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in customer service, contact-centre operations and customer experience with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CHOT?

This certification is ideal for Customer Service Representatives, Contact-Centre and Front-Office Staff, Customer Experience Professionals and Service and Support Team Leaders, and other professionals seeking to formalise their expertise in customer service, contact-centre operations and customer experience with a globally recognised credential.

How long does the CHOT certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CHOT internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised customer-experience and service-quality standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CHOT certification?

The Certified Hotel and Hospitality Service Excellence Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CHOT certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CHOT?

The Certified Hotel and Hospitality Service Excellence Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CHOT?

The Certified Hotel and Hospitality Service Excellence Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CHOT while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CHOT?

Graduates progress towards senior customer-experience and service-operations roles. The CHOT strengthens your expertise in customer service, contact-centre operations and customer experience and positions you for advancement across corporates, retail, banks, telecoms and service organisations.

Graduate Voices

What Our Alumni Say

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Customer Experience Director
Private Sector

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Service Operations Manager
NGO Sector

I earned my CHOT while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Contact Centre Lead
Government
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