What is the Certified Communication Skills Trainer?

The Certified Communication Skills Trainer is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Communication Skills Trainer in Kenya

Executive Summary

Certified Communication Skills Trainer

Designed for today’s high-impact professionals, the Certified Communication Skills Trainer (CCST) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CCST holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Communication Skills Trainer

Acronym

CCST

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Communication Skills Trainer

Certified Communication Skills Trainer: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Inclusion and Access in Delivery

Inclusive learning and accessibility · Facilitation in mixed-ability, multilingual rooms · Digital, blended and low-bandwidth delivery · Individual development planning

3

Assessing What Participants Can Do

Assessment that measures capability · Evaluating learning: from reaction to results · Designing learning for transfer, not coverage · Future of work and reskilling

4

Transfer After the Session

Evaluating learning: from reaction to results · Coaching, mentoring and on-the-job development · Designing learning for transfer, not coverage · Virtual classrooms and webinars

5

Delivering Digitally and Blended

Digital, blended and low-bandwidth delivery · Facilitation in mixed-ability, multilingual rooms · Inclusive learning and accessibility · Curriculum, qualifications and accreditation

6

Facilitating Real Rooms

Facilitation in mixed-ability, multilingual rooms · Inclusive learning and accessibility · Designing learning for transfer, not coverage · Classroom and workshop management

7

Practice Over Coverage

Designing learning for transfer, not coverage · Facilitation in mixed-ability, multilingual rooms · Assessment that measures capability · Aligning learning to performance

8

Operations and Administration

Advisory and non-financial services · Digital financial services · ERP concepts and business processes · Business process mapping

9

Market and Client Development

Treating customers fairly and market conduct · Data ethics and customer privacy · Customer and employee satisfaction · Market and interest-rate risk

10

Ethics and Professionalism

Bribery, corruption and conduct risk · Ethics and independence · Ethics in communications · Ethics and professional standards in finance

11

Cross-Cultural Practice

Vehicle specifications, trims and options in customer language · Managing virtual and cross-cultural teams · The agricultural sector: systems, actors and global food value chains · Cross-cultural communication

12

Knowledge and Content

Storyboarding and content development · Knowledge management and sharing · Transfer pricing documentation · Vehicle documentation, compliance and consumer protection

13

Groups and Communities

Managing group dynamics · Team leadership in L&D · Team leadership in HSE · Aligning teams around strategy

14

Learning Practice

Driving measurable learning impact · Building a learning culture · Learning in the flow of work · Self-directed and continuous learning

15

People Development

Talent and capability ecosystems · Building a finance career and professional development · Nomination, succession and diversity · Leadership and management development

16

Performance and Evaluation

Writing learning objectives and outcomes · Completion, engagement and impact metrics · System performance and tuning · Performance management systems and cycles

17

Learning Technology

Digital finance and automation roadmaps · Technology and digital HSE · Digital permits and inspections · Automation and safety technology

18

Evidence and Analytics

Measurement and analytics for media and social campaigns · Analytical techniques and bias · Data visualisation for finance · Decision support and insight

19

Workforce Context

Strengths, flow and engagement · Building trust and engagement · Stakeholder engagement strategy · Motivation and engagement

20

Leadership and Management

Values, purpose and authentic leadership · Resilience, wellbeing and stress management · Strategic decision-making under uncertainty · Delegation and empowerment

21

Communication

Presentation and public-speaking skills · Professional portfolio and presentation · Regulatory reporting and audits · Presenting and influencing

22

Stakeholders and Clients

Learner and stakeholder satisfaction · Stakeholder identification and analysis · Building project relationships · Building strategic customer relationships

23

Change and Adoption

Agile and digital transformation projects · Measuring change and project impact · Baseline setting and change control · Sales and marketing transformation

24

Standards and Quality

Design review and quality assurance · Feasibility, cost and quality analysis · Sustainability standards and frameworks · Professional roles, ethics and standards for agricultural practitioners

25

Cost and Value

Financial, management and cost accounting distinguished · Financial statements and the accounting equation · Stakeholders and users of financial information · The finance function and digital transformation

26

Programme Delivery

Advisory service design and delivery · Innovation in service delivery · Designing voice-of-customer programmes · Governance of the CX programme

27

Strategic Context

Organic, inorganic and biological fertiliser strategies · Managing growth, risk and resilience · Customer service and CX strategy · Category management and strategy

28

Governance and Compliance

Project governance frameworks · Compliance and regulatory projects · Leading project governance · Health, safety and compliance in delivery

29

Culture and Motivation

Aviation safety systems and just culture · Working with organisations on wellbeing · Wellbeing and resilience coaching · Meaning, purpose and values

30

Inclusion and Access

The business case for diversity and inclusion · Brand strategy, identity and equity · Access to finance, grants and investment · Financial inclusion and agency banking

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Inclusion and Access in Delivery — applied to your own work
Assessing What Participants Can Do — applied to your own work
Transfer After the Session — applied to your own work
Delivering Digitally and Blended — applied to your own work
Facilitating Real Rooms — applied to your own work
Practice Over Coverage — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Communication Skills Trainer — one of GLI's 1,990+ globally recognised professional certifications.

💳

Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CCST certification?

The Certified Communication Skills Trainer (CCST) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CCST?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CCST certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CCST internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CCST certification?

The Certified Communication Skills Trainer is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CCST certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CCST?

The Certified Communication Skills Trainer is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CCST?

The Certified Communication Skills Trainer carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CCST while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CCST?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CCST strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CCST while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Communication Skills Trainer

Certified Communication Skills Trainer

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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