How long does this certification take?

The programme takes 11 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Sales Upskilling and Coaching Expert in Gambia

Q: What is the Certified Sales Upskilling and Coaching Expert?

The Certified Sales Upskilling and Coaching Expert is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified Sales Upskilling and Coaching Expert

Designed for today’s high-impact professionals, the Certified Sales Upskilling and Coaching Expert (CSUP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in instructional design, training delivery and learning management.

This 11 Weeks programme is structured around recognised instructional-design, quality-assurance and CPD standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CSUP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Sales Upskilling and Coaching Expert

Acronym

CSUP

Who Should Enrol?

Trainers and Facilitators
Instructional and Curriculum Designers
Learning and Development Professionals
Academic and Education Administrators

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior L&D, academic and learning-leadership roles

Professional Recognition

Credential aligned with recognised instructional-design, quality-assurance and CPD standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to instructional design

Global Employability

Qualify for instructional design roles across training providers, universities, corporates and education institutions worldwide

Competency Framework

Core Competencies You Will Develop

✦Counselling Theories and Models

✦Facilitation, Delivery and Learner Engagement

✦Positive Psychology and Wellbeing

✦Mindfulness, Resilience and Self-Leadership Assurance

✦Meaning, Purpose and Flourishing

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Professional Context of Certified Sales Upskilling and Coaching Expert

Certified Sales Upskilling and Coaching Expert: industry context, trends and professional standards
The helping relationship and its purpose
History and scope of counselling and coaching
Professional roles, boundaries and settings
Ethical principles and codes of practice
The self of the practitioner
Cultural competence and diversity
Confidentiality, consent and safeguarding
The evidence base for talking therapies
Wellbeing and the biopsychosocial model
Career pathways and professional development

Route to Market

Route to market and channel design
Segmentation, targeting and the useful segment
Pricing, price architecture and discounting
Market research and customer insight methods
Campaign planning and the content calendar
Digital channels and performance marketing economics
Negotiation and closing commercial deals
Key account management and account planning
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
CRM, sales operations and data discipline
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Expanding into regional and export markets

Selling by Diagnosis

Consultative selling and understanding the buyer
The sales pipeline and forecasting discipline
Value proposition and differentiation
Complaint handling and service recovery
Brand, reputation and communications
Commercial ethics and responsible selling
Marketing measurement and attribution
Customer journey mapping and service design
Customer retention, loyalty and lifetime value

Customer Journey and Recovery

Customer journey mapping and service design
Complaint handling and service recovery
Customer retention, loyalty and lifetime value

Measurement and Responsible Practice

Marketing measurement and attribution
Commercial ethics and responsible selling
Customer retention, loyalty and lifetime value

Segmentation and Proposition

Segmentation, targeting and the useful segment
Value proposition and differentiation
Brand, reputation and communications

Pricing and Value

Pricing, price architecture and discounting
Value proposition and differentiation
Marketing measurement and attribution

People and Incentives

Talent, succession and workforce learning
Employee engagement models and drivers
Digital HR and the employee experience platform
Data protection and employee privacy
Belonging, culture and employee resource groups
Future of work and workforce transformation
Customer (employee/manager) satisfaction
The employee lifecycle and HR value chain
Strategic workforce planning and demand forecasting
Employer branding and employee value proposition (EVP)
Employee voice, surveys and action planning
Innovation culture, incentives and psychological safety
Analytical techniques and bias
Employee and manager self-service
Workforce reporting and storytelling with data

Sustainability

Preparing financial statements
Environmental flows and sustainability
Sustainability and green IT
Financial reporting frameworks (IFRS/GAAP)
Interpreting financial statements
Sustainability of microfinance
Climate and sustainability responsibility
Sustainability and responsible finance
Corporate social responsibility and ESG
Stakeholder capitalism and ESG
Corporate social responsibility and sustainability
Integrated and sustainability reporting
The regulatory and legal environment
Trends: ESG, transparency and stakeholder capitalism
Responsible and sustainable governance

Learning and Research

Knowledge management and capability building
Learning technologies and the LMS
Learning transfer and capability building
Minimum viable offer and validated learning
Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Reporting quality and governance
Complaint data and learning
Cognitive load and learning science
The learning and development profession
Learning strategy and business alignment
Learning cultures and the learning organisation
Blended and hybrid learning design
Motivation and self-directed learning
Learning strategy and roadmaps

Markets and Customers

Customer success and retention
Customer lifetime value and profitability
Customer data platforms and segmentation
Market research design and methods
Customer experience and journey mapping
Competitive and market intelligence
Segmentation and needs analysis
Digital and market transformation
Regulatory compliance and market requirements
Customer service and experience principles
Customer expectations and satisfaction
Competitive strategy and positioning
Buyer behaviour and the customer journey
Voice of the customer and feedback
Strategic customer relationships

Selling Practice

Key account management strategy
Account planning and whitespace analysis
Managing large and complex accounts
Sales analytics and forecasting tools
E-commerce and marketplace selling
Field sales and territory management
Sponsorship and negotiation selling
Negotiation with clients and partners
Leading campaigns and sales projects
Team leadership in sales and marketing
Negotiation with buyers, suppliers and financiers
Marketing and sales ethics
Marketing and sales KPIs and dashboards
Funnel, pipeline and conversion metrics
Commercial negotiation and value capture

Customer Experience

Customer service and CX strategy
Prioritising experience investments
Customer and journey analysis
Designing a service or experience improvement
Customer experience strategy
Customer journey mapping
Customer service technology stack
Relationship management and retention
Customer loyalty and advocacy
Loyalty programmes and rewards
Employee experience and engagement
Interaction and experience design
Journey management and tracking
Destination, venue and experience products
Service quality and the passenger experience in transport

Digital Channels

Digital marketing strategy
Email and marketing automation
Marketing technology stack
CRM and marketing automation platforms
Scaling technologies and business models
Digital advisory, e-extension and mobile services
Digital and self-service transformation
Self-service and digital support
Social media customer care
Technology selection and integration
Emerging service technologies
Telehealth and digital care delivery
Management accounts and dashboards
Ethics of technology in practice
Agile and digital transformation projects

Evidence and Analytics

Qualitative and quantitative research
Translating insight into strategy
Budget vs actual and variance
Cost and profitability analysis
Baseline surveys and data collection tools
Yield, productivity and profitability metrics
Data quality, analysis and reporting
Forecasting and planning
Data visualisation for finance
Portfolio of evidence and reflective practice
Decision support and insight
Evidence-based improvement
Evidence-based practice
Evidence-based practice and research literacy
Psychometric and screening tools

Commercial Finance

Cost concepts, classification and behaviour
Costing methods: absorption, marginal and activity-based
Cost-volume-profit and break-even analysis
Standard costing and variance analysis
Budgeting techniques and the budgeting cycle
Flexible budgets and rolling forecasts
Responsibility accounting and cost centres
Cost reduction and efficiency programmes
Capital budgeting: NPV, IRR and payback
Cost of capital and WACC
Capital structure and financing decisions
Digital financial services
Financial inclusion strategy
The role of finance in organisations and value creation
Budgeting and resource management

Distribution and Supply

Supply markets and the enabling environment
Digital procurement and the future of the profession
Sustainable procurement principles and standards
Fair trade and responsible supply
Real estate marketing channels and property portals
Procurement and asset management under donor rules
Water supply systems: sources, treatment and distribution
The retail landscape: formats, channels and the informal market
Psychodynamic and psychoanalytic approaches
Peer support and consultation
Procurement and stock management for health commodities
Conflicts of interest and procurement ethics
Procurement and contract value
Procurement and contract management
Go-to-market and channel strategy

Communication

Toolbox talks and safety communication
Communicating vision and telling stories
Executive communication and presence
Cross-cultural communication
Sustainability reporting and disclosure
Risk registers and reporting
Proposal development and donor reporting
The media and telecommunications landscape
The media business: audiences, advertising and subscription
Media planning and buying
Social media management: platforms, communities and algorithms
Communicating financial results
Professional case study and presentation
Communicating with families and carers
Professional writing and reports

Leadership and Teams

Servant leadership and self-organising teams
Negotiation and conflict management
Virtual and distributed teams
Team leadership and motivation
Project management software and tools
Portfolio and resource management systems
Document and configuration management
Programme management principles
Portfolio management and prioritisation
Value management and business value
Leading project teams
Vendor selection and management
Issue and problem management
Team development and effectiveness
Duty of care and risk management

Performance and Targets

Strategy execution and the balanced scorecard
Managing team performance and dynamics
High-performance team rituals and cadence
Contract performance and exit
Retail performance metrics: sales densities, conversion and basket
Managing schedule and budget performance
Setting objectives and marketing KPIs
Dashboards and performance reporting
Capacity and performance management
Setting objectives, indicators and targets
System operation and performance
Coaching for performance
Banking KPIs and branch scorecards
Sales performance and pipeline management
Social performance and outreach

Capability Development

Creating a coaching culture
Delegating for development
Managing resistance and capability building
Category management and strategy development
Supplier development and improvement
Real estate development and project appraisal
Attachment and developmental theory
Lessons learned and development
Wellbeing and resilience coaching
Measuring coaching outcomes
Scaling delivery capability
Building a coaching culture
Measuring coaching and mentoring impact
Capability and skills frameworks
Leadership and management development

Strategic Context

Brand and reputation as strategic assets
Growth strategy and demand generation
Measuring growth and transformation impact
Capstone scoping: a real growth or brand challenge
Marketing strategy and the mix
Brand strategy, identity and equity
Pricing strategy
Data-driven growth
Building strategic customer relationships
Record-keeping and data protection
Managing growth, risk and resilience
Procurement’s contribution to organisational strategy
Sourcing strategies and portfolio (Kraljic)
Negotiation strategy and planning
Manufacturing strategies: make-to-stock, make-to-order and batch versus flow

Risk and Compliance

Process and control documentation
Governance and the three lines model
Fraud risk and controls
Control monitoring and reporting
Audit risk and materiality
Complaints, accountability and fitness to practise
Client feedback and satisfaction
Corporate governance principles and purpose
L&D operating models and governance
Accounting concepts, principles and the regulatory landscape
Regulatory compliance and professional duty
Compliance frameworks and programmes
Compliance monitoring and testing
Regulatory change management
Stakeholder engagement and risk management

Legal and Terms

Contract types and risk allocation
Contract administration and variation
Contract governance and compliance
Insurance regulation and consumer protection
Vendor, venue and supplier contracting for events
Vehicle documentation, compliance and consumer protection
Managing risk and difficult cases
Subcontractor and supplier management
Legal responsibilities and professional bodies
Goal setting and contracting
Advocacy and policy engagement
Legal and other requirements
Contract law and formation
Contract exit and renewal
Employment relationship and the psychological contract

Campaigns and Projects

Governance of campaigns and spend
Campaign or go-to-market plan
Campaign planning and execution
Web and campaign analytics
Web, campaign and funnel analytics
Team leadership in field and project settings
Designing and facilitating groups
Implementation planning and risk management
Psychoeducation and workshops
HACCP principles and prerequisite programmes
Designing voice-of-customer programmes
Product launch and go-to-market sequencing
Scenario planning and foresight
Programme governance
Programme cycle management in NGOs

Operations

Reconciliation and end-of-day processes
Operating-model and process re-engineering
Service quality and turnaround metrics
Designing a banking solution or process
Principles of credit and the lending process
Automation, RPA and straight-through processing
Quality assurance of audit
Competitive bidding processes
Working with organisations on wellbeing
Portfolio quality and risk
Business process mapping
In-process quality control and inspection
Industrial utilities, energy and process safety interfaces
Designing an intervention or programme
Mineral processing and beneficiation

Relationships and Partners

Stakeholders, agency and accountability
Shareholder and stakeholder rights
Stakeholder mapping and influencing
The HR operating model and business partnering
Influencing and safety leadership
Growth strategy: organic, M&A and partnerships
Transparency and stakeholder trust
Influencing and persuasion
Categories of spend and stakeholders
Managing boundaries and dual relationships
The project environment and stakeholders
Stakeholder mapping and engagement
Stakeholder and sponsor management
Stakeholder rights and fair treatment
Stakeholder identification and analysis

Ethics and Conduct

Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Driving effective, ethical outcomes
Ethical, risk and feasibility considerations
Building trust and engagement
Professional ethics and responsibility (PMI)
Professional standards and ethics
Brand safety and responsible marketing
Sustainability and responsible marketing
Risk assessment and safety planning
Corporate social responsibility and community impact
Responsible and ethical service
Ethics and integrity in banking
Professional ethics and banking conduct
Treating customers fairly and market conduct

International Markets

Treatment planning and review
Managing complexity and comorbidity
International and cross-border tax
Workplace and organisational contexts
Goal setting and action planning
Accountability and follow-through
Global sourcing and trade
Strengths, flow and engagement
Transfer pricing and international tax
Cross-border data and transfers
Cross-cultural and global inclusion
Global sourcing and international trade
Meaning, purpose and values
Outcome and process measures

Change and Adoption

Learning transformation and modernisation
Sustaining transformation and benefits
Measuring learning transformation impact
Communication strategy in change programmes
Large-scale transformation and agile ways of working
Data, records and confidentiality tech
Practice management systems
Digital transformation and IT strategy
Variations, claims and delay: managing change on site
Change talk and readiness
Habit change and behaviour design
Change management and adoption
Change control and configuration
Organisational change management
Change and adoption in projects

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Sales Upskilling and Coaching Expert principles aligned with recognised instructional-design, quality-assurance and CPD standards
Apply evidence-based methods to improve instructional design, training delivery and learning management
Master instructional design and curriculum development and facilitation, delivery and learner engagement
Apply digital, blended and e-learning and assessment, evaluation and quality assurance in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in instructional design

Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CSUP certification?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised instructional-design, quality-assurance and CPD standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

Who should enrol in the CSUP?

This certification is ideal for Trainers and Facilitators, Instructional and Curriculum Designers, Learning and Development Professionals and Academic and Education Administrators, and other professionals seeking to formalise their expertise in instructional design, training delivery and learning management with a globally recognised credential.

How long does the CSUP certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CSUP internationally recognised?

What is the cost of the CSUP certification?

The Certified Sales Upskilling and Coaching Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CSUP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CSUP?

The Certified Sales Upskilling and Coaching Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CSUP?

The Certified Sales Upskilling and Coaching Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CSUP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CSUP?

Graduates progress towards senior L&D, academic and learning-leadership roles. The CSUP strengthens your expertise in instructional design, training delivery and learning management and positions you for advancement across training providers, universities, corporates and education institutions.

Certified Sales Upskilling and Coaching Expert

Certified Sales Upskilling and Coaching Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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