What is the Certified Sales Upskilling and Coaching Expert?

The Certified Sales Upskilling and Coaching Expert is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme takes 11 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Sales Upskilling and Coaching Expert in France

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Professional Context of Certified Sales Upskilling and Coaching Expert

Certified Sales Upskilling and Coaching Expert: industry context, trends and professional standards
The helping relationship and its purpose
History and scope of counselling and coaching
Professional roles, boundaries and settings
Ethical principles and codes of practice
The self of the practitioner
Cultural competence and diversity
Confidentiality, consent and safeguarding
The evidence base for talking therapies
Wellbeing and the biopsychosocial model
Career pathways and professional development

Route to Market

Route to market and channel design
Segmentation, targeting and the useful segment
Pricing, price architecture and discounting
Campaign planning and the content calendar
Digital channels and performance marketing economics
Negotiation and closing commercial deals
Key account management and account planning
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
CRM, sales operations and data discipline
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Expanding into regional and export markets
The sales process and methodology

Selling by Diagnosis

Consultative selling and understanding the buyer
The sales pipeline and forecasting discipline
Value proposition and differentiation
Consultative and solution selling
Presenting and demonstrating
Analytical techniques and bias
Negotiation and closing
Pipeline and opportunity management
Account planning and whitespace
Preparing financial statements
Managing complex accounts
Financial reporting frameworks (IFRS/GAAP)
Interpreting financial statements
Coaching and skill development
Integrated and sustainability reporting

Customer Journey and Recovery

Customer journey mapping and service design
Complaint handling and service recovery
Customer retention, loyalty and lifetime value
Reporting quality and governance
Management accounts and dashboards
Discovery and needs analysis
Territory and quota planning
CRM and sales technology
Sales analytics and metrics
Forecasting and pipeline health
Performance management in sales
Building high-performing sales teams
Customer data and CRM
Market research and intelligence
Data privacy, consent and compliance

Measurement and Responsible Practice

Marketing measurement and attribution
Commercial ethics and responsible selling
Customer retention, loyalty and lifetime value
Budget vs actual and variance
Cost and profitability analysis
Forecasting and planning
Data visualisation for finance
Decision support and insight
Structural and strategic approaches
Communicating financial results
Working with conflict and change
Psychodynamic and psychoanalytic approaches
Managing boundaries and dual relationships
Peer support and consultation
Sustaining ethical, effective practice

Segmentation and Proposition

Segmentation, targeting and the useful segment
Value proposition and differentiation
Brand, reputation and communications
Ethical frameworks and codes of practice
Duty of care and risk management
Record-keeping and data protection
Complaints, accountability and fitness to practise
Client feedback and satisfaction
Evidence-based improvement
Managing risk and difficult cases
Lessons learned and development
Market research and customer insight methods
Make-versus-buy decisions
Sourcing portfolios (Kraljic)
Global sourcing and trade

Pricing and Value

Pricing, price architecture and discounting
Value proposition and differentiation
Marketing measurement and attribution
Driving effective, ethical outcomes
Performance and dispute management
Designing and facilitating groups
Psychoeducation and workshops
Performance scorecards and reviews
Working with organisations on wellbeing
Designing an intervention or programme
Communication and conflict patterns
Ethical, risk and feasibility considerations
Professional case study and presentation
Evidence-based practice
Risk assessment and safety planning

People and Incentives

Talent, succession and workforce learning
Employee engagement models and drivers
Digital HR and the employee experience platform
Data protection and employee privacy
Belonging, culture and employee resource groups
Future of work and workforce transformation
Customer (employee/manager) satisfaction
The employee lifecycle and HR value chain
Strategic workforce planning and demand forecasting
Employer branding and employee value proposition (EVP)
Employee voice, surveys and action planning
Customer and employee satisfaction
Communicating risk to the workforce
Workforce and shift management in retail
Workforce management and scheduling

Sustainability

Treatment planning and review
The regulatory and legal environment
Trends: ESG, transparency and stakeholder capitalism
Responsible and sustainable governance
ESG principles and frameworks
Sustainability strategy and materiality
Environmental governance and climate risk
Governance of ESG and reporting
Sustainability standards (GRI, ISSB)
Managing complexity and comorbidity
Sustainability and environmental duty
Sustainable procurement principles and standards
Environmental, social and governance (ESG)
Sustainability reporting and disclosure
Embedding sustainability in sourcing

Learning and Research

Aligning learning to performance
Leading the learning function
Training needs analysis and learning strategy
Instructional design and blended learning
Knowledge management and capability building
Learning technologies and the LMS
Minimum viable offer and validated learning
Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Workplace and organisational contexts
Complaint data and learning
Building the learning brand
Cognitive load and learning science
The learning and development profession
Learning strategy and business alignment

Markets and Customers

Product launch and go-to-market sequencing
Competitive strategy and positioning
Buyer behaviour and the customer journey
Voice of the customer and feedback
Strategic customer relationships
Comparable sales analysis and market evidence
Policy administration and customer service in insurance
The automotive market: segments, brands and buyers
Vehicle specifications, trims and options in customer language
Customer retention in the vehicle ownership cycle
Customer loyalty and repeat purchase in retail
Digital and market transformation
Regulatory compliance and market requirements
Customer service and experience principles
Customer expectations and satisfaction

Selling Practice

Account planning and whitespace analysis
Managing large and complex accounts
Sales analytics and forecasting tools
E-commerce and marketplace selling
Field sales and territory management
Sponsorship and negotiation selling
Negotiation with clients and partners
Leading campaigns and sales projects
Team leadership in sales and marketing
Negotiation with buyers, suppliers and financiers
Complaints, redress and accountability
Listing, marketing and selling property
Property viewings, offers and negotiation to close
Proposal development and donor reporting
The vehicle sales process from enquiry to delivery

Customer Experience

Relationship management and retention
Customer loyalty and advocacy
Loyalty programmes and rewards
Team leadership in customer service
Customer journey and experience design
Retention, loyalty and lifetime value
Retention strategy and turnover analysis
Interaction and experience design
Journey management and tracking
Destination, venue and experience products
Service quality and the passenger experience in transport
Designing a service or experience improvement
Customer experience strategy
Customer journey mapping
Customer service technology stack

Digital Channels

Social media customer care
Technology selection and integration
Emerging service technologies
Digital, mobile and internet banking
Digital disruption and the future of banking
Digital transformation in banking
Branch-to-digital migration
Digital banking platforms and APIs
Payment technology and switches
Automation, RPA and straight-through processing
Cybersecurity and fraud technology
Digital transformation and IT strategy
Digital procurement and the future of the profession
Bancassurance and digital insurance models
Social media management: platforms, communities and algorithms

Evidence and Analytics

Baseline surveys and data collection tools
Yield, productivity and profitability metrics
Data quality, analysis and reporting
Accountability and follow-through
Wellbeing and resilience coaching
Portfolio of evidence and reflective practice
Data-driven decision support and analytics
Net Promoter Score and satisfaction metrics
Service analytics and dashboards
Text and interaction analytics
Data privacy and consent
Customer personas and insight
Funnel, pipeline and conversion metrics
Customer and brand health metrics
Marketing analytics and attribution

Commercial Finance

Financial inclusion and agency banking
Measuring coaching outcomes
Impact, blended and concessional finance
Total cost of ownership
Ration formulation and least-cost feeding
Financial inclusion strategy
The role of finance in organisations and value creation
Budgeting and resource management
Financial, management and cost accounting distinguished
Financial statements and the accounting equation
Stakeholders and users of financial information
Cost of workforce and ROI of HR interventions
Cost of accidents and prevention value
Legal, cost and feasibility analysis
Make-versus-buy and total cost of ownership

Distribution and Supply

Supply markets and the enabling environment
Fair trade and responsible supply
Real estate marketing channels and property portals
Procurement and asset management under donor rules
Water supply systems: sources, treatment and distribution
The retail landscape: formats, channels and the informal market
Strengths, flow and engagement
Meaning, purpose and values
Procurement and stock management for health commodities
Conflicts of interest and procurement ethics
Procurement and contract value
Omnichannel and channel management
Touchpoint and channel design
Operational efficiency and channel management
Banking products, services and delivery channels

Communication

Transaction monitoring and suspicious reporting
Regulatory reporting and audits
Control monitoring and reporting
Crisis communications
Stakeholder communications
Ethics in communications
Communications strategy and planning
Internal communications
Corporate social responsibility communications
Presentation and public speaking
Professional report and presentation
Dashboards and performance reporting
Professional presentation and pitching
Reporting to leadership
Media and public communication

Leadership and Teams

Leading project teams
Team development and effectiveness
Evidence-based practice and research literacy
Coaching and developing team members
Managing virtual and cross-cultural teams
Building high-performing project teams
Revenue management and yield
Key account management strategy
Renewals and churn management
Tender and bid management
Capacity and performance management
Safety management systems (ISO 45001)
Project management principles and lifecycle
Management reporting and decision support
Regulatory change management

Performance and Targets

Performance measurement and KPI dashboards
Linking performance to reward and consequence
Continuous feedback and performance conversations
Appraisal, calibration and managing underperformance
Data, records and confidentiality tech
Policy, planning and objectives
Measuring innovation performance
Strategy execution and the balanced scorecard
Managing team performance and dynamics
High-performance team rituals and cadence
Contract performance and exit
Project KPIs and performance metrics
Managing schedule and budget performance
Setting objectives and marketing KPIs
Marketing and sales KPIs and dashboards

Capability Development

Practice management systems
Facilitation, coaching and mentoring
High-potential identification and talent reviews
Career development and internal mobility
Creating a coaching culture
Delegating for development
Managing resistance and capability building
Category management and strategy development
Supplier development and improvement
Real estate development and project appraisal
Attachment and developmental theory
Measuring development impact
Talent and capability ecosystems
Feedback and developmental conversations
Career and talent development

Strategic Context

Capstone scoping: a real growth or brand challenge
Designing a marketing or sales strategy
Marketing strategy and the mix
Brand strategy, identity and equity
Pricing strategy
Digital marketing strategy
Data-driven growth
Building strategic customer relationships
Competitive and market intelligence
Scaling technologies and business models
Psychometric and screening tools
Wellbeing and holistic health strategy
Business model design and unit economics
Vision, mission and strategic intent
Business model design and innovation

Risk and Compliance

Ethics of technology in practice
Corporate governance principles and purpose
L&D operating models and governance
Accounting concepts, principles and the regulatory landscape
Governance, risk and compliance (GRC)
Governance and organisational value
Public, private and non-profit governance
Governance frameworks and codes
Compliance frameworks and programmes
Compliance monitoring and testing
Headcount budgeting and establishment control
Tariffs, regulation and the economics of essential services
Ground control and strata management
Emerging tools and innovation
Regulation, ethics and misinformation in media and telecoms

Legal and Terms

Contract types and risk allocation
Contract administration and variation
Contract governance and compliance
Insurance regulation and consumer protection
Vendor, venue and supplier contracting for events
Vehicle documentation, compliance and consumer protection
Working with referrers and multidisciplinary teams
Subcontractor and supplier management
Legal responsibilities and professional bodies
Goal setting and contracting
Procurement and contract management
Legal and other requirements
Advocacy and policy engagement
Contract law and formation
Contract exit and renewal

Campaigns and Projects

Family intervention planning
Developing the project business case
Project budgeting and financial control
Financial risk in projects
Realising and measuring project value
Capstone scoping: a real project or programme
Designing the project plan and schedule
Project initiation and chartering
Integrated project planning
Project management plan development
Resource planning and levelling
Goal setting and action planning
Projects, programmes and portfolios
Project management standards (PMI, PRINCE2)
Project roles and the project manager

Operations

Communicating with families and carers
Outcome and process measures
Quality and delivery metrics
Delivery, quality and stakeholder plan
Quality planning and assurance
Quality control and continuous improvement
Integrated risk and quality control
Data quality and governance
Traceability, recall and quality assurance systems
Quality management systems and audits
Innovation in service delivery
Coaching and quality monitoring
Reconciliation and end-of-day processes
Operating-model and process re-engineering
Service quality and turnaround metrics

Relationships and Partners

Managing expectations and influence
Building project relationships
Influencer and affiliate marketing
Partnering and co-creation with customers
Professional writing and reports
Partnership building and multi-stakeholder platforms
Stakeholder mapping and collaboration
Managing difficult stakeholders
Stakeholder mapping in banking
Negotiation and influencing
Relationship management and cross-selling
Shareholder and stakeholder rights
Stakeholder mapping and influencing
Influencing and safety leadership
Influencing and persuasion

Ethics and Conduct

Roles, standards and professional conduct
Responsible and ethical service
Ethics and integrity in banking
Professional ethics and banking conduct
Treating customers fairly and market conduct
Integrity, confidentiality and conflicts
Anti-corruption and financial-crime ethics
Responsible and sustainable banking
Data ethics and customer privacy
Bribery, corruption and conduct risk
Ethics and independence
Ethical decision-making under pressure
Sustainability and climate responsibility
Ethics and responsible leadership
Professional standards and ethics (CIPS)

International Markets

Psychoeducation and public communication
Grades, standards and export certification (GlobalG.A.P.)
Export readiness and standards
The agricultural sector: systems, actors and global food value chains
Transfer pricing and international tax
Cross-border data and transfers
Cross-cultural and global inclusion
Liquidity risk and asset-liability management
Operational risk and resilience
Stress testing and scenario analysis
Managing difficult conversations
Building trust and engagement

Change and Adoption

Variations, claims and delay: managing change on site
Change talk and readiness
Habit change and behaviour design
Change control and configuration
Organisational change management
Measuring change and project impact
Baseline setting and change control
Sales and marketing transformation
Measuring growth and transformation impact
Leading groups and workshops
Behaviour change and adoption of innovations
Collaboration and teamwork
Digital and self-service transformation
Measuring CX transformation impact
Foreign exchange and treasury operations

Frequently Asked Questions

Common Questions

What is the CSUP certification?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised instructional-design, quality-assurance and CPD standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

Who should enrol in the CSUP?

This certification is ideal for Trainers and Facilitators, Instructional and Curriculum Designers, Learning and Development Professionals and Academic and Education Administrators, and other professionals seeking to formalise their expertise in instructional design, training delivery and learning management with a globally recognised credential.

How long does the CSUP certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CSUP internationally recognised?

What is the cost of the CSUP certification?

The Certified Sales Upskilling and Coaching Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CSUP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CSUP?

The Certified Sales Upskilling and Coaching Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CSUP?

The Certified Sales Upskilling and Coaching Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CSUP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CSUP?

Graduates progress towards senior L&D, academic and learning-leadership roles. The CSUP strengthens your expertise in instructional design, training delivery and learning management and positions you for advancement across training providers, universities, corporates and education institutions.

Certified Sales Upskilling and Coaching Expert