What is the Certified Digital Marketing Strategist?

The Certified Digital Marketing Strategist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Digital Marketing Strategist in Algeria

Executive Summary

Certified Digital Marketing Strategist

Designed for today’s high-impact professionals, the Certified Digital Marketing Strategist (CDIMS) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CDIMS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Digital Marketing Strategist

Acronym

CDIMS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Digital Marketing Strategist

Certified Digital Marketing Strategist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Digital Channels, Attribution and Return

Segmentation, targeting and the useful segment · The marketing mix and go-to-market planning · Digital marketing strategy · Pricing, price architecture and discounting

3

Segmentation, targeting and positioning in practice

Segmentation, targeting and positioning in practice · Marketing attribution, incrementality and return · Responsible marketing: claims, consumer protection and privacy · Route to market and channel design

4

Digital marketing strategy

Digital marketing strategy · Content marketing and editorial · SEO and search marketing · Analytical techniques and bias

5

Social media and community

Budget vs actual and variance · Email and marketing automation · Influencer and affiliate marketing · Cost and profitability analysis

6

Marketing technology stack

Marketing technology stack · Campaign planning and execution · CRM and marketing automation platforms · Negotiation and closing commercial deals

7

Web, campaign and funnel analytics

Web, campaign and funnel analytics · Dashboards and performance reporting · AI and personalisation in marketing · Inclusive and accessible training

8

Self-Leadership

Self-awareness and the leader's identity · Personal leadership development planning · Blind spots, feedback and the leader’s self-knowledge · Business continuity and resilience

9

People Administration

Performance management in service · Performance management systems and cycles · NGO financial management and budget-versus-actual discipline · Capacity and performance management

10

Customers and Markets

Customer and community engagement · Data ethics and customer privacy · Service quality and turnaround metrics · Customer and employee satisfaction

11

Projects and Delivery

Programme cycle management in NGOs · Telehealth and digital care delivery · Communicating financial results · Projects and expansion: connecting the unserved

12

Inclusion and Culture

Attachment and developmental theory · Professional roles, boundaries and settings · Service culture and brand promise · Building a service culture

13

Legal and Policy

Corporate secretarial practice and statutory filings · Regulatory change management and horizon scanning · Employment law framework and contracts of employment · Employment relationship and the psychological contract

14

Cross-Cultural Leadership

Global and comparative HR contexts · Global mobility and international employment · Cross-cultural communication · Managing virtual and cross-cultural teams

15

Suppliers and Partners

Conflicts of interest and procurement ethics · Procurement and contract value · Procurement and contract management · Vendor selection and management

16

Sustainability

Sustainability, ESG and integrated value · Legal responsibilities and professional bodies · Trends: ESG, transparency and stakeholder capitalism · Responsible and sustainable governance

17

Public and Community Context

Corporate responsibility and community · Proposal development and donor reporting · Psychoeducation and public communication · Media and public communication

18

Knowledge and Learning

Monitoring, evaluation and learning for accountability · Record-keeping and data protection · Data, records and confidentiality tech · Lessons learned and knowledge management

19

Leadership and Management

Value management and business value · Team development and effectiveness · Decision-making and problem solving · Revenue management and yield

20

People and Capability

Continuing professional development · Stakeholder mapping and engagement · Measuring development impact · Talent and capability ecosystems

21

Strategy and Direction

Digital transformation and IT strategy · Sourcing strategies and portfolio (Kraljic) · Negotiation strategy and planning · Strategy as a coherent set of choices

22

Operations and Delivery

The business case for productivity, quality and sustainability · Conflict resolution over land, water and resources · Lessons learned and development · Land rights, tenure and equitable resource use

23

Communication and Influence

Internal communications · Corporate social responsibility communications · Voice of the customer: from listening to change · Voice, communication and delivery

24

Change and Innovation

Innovation and continuous delivery · Agile and digital transformation projects · Measuring change and project impact · Continuous improvement and retrospectives

25

Data and Measurement

Data privacy, consent and compliance · Service KPIs: CSAT, NPS, CES, SLAs · Net Promoter Score and satisfaction metrics · Service analytics and dashboards

26

Financial Acumen

Value proposition and differentiation · Strategic alignment of investments · Value proposition design and messaging · Marketing planning and budgeting

27

Risk and Governance

Designing a safety programme or control · Compliance monitoring and enforcement · Risk assessment and judgement · Decision rights and governance

28

Stakeholders and Partners

Stakeholder engagement strategy · Reporting and dashboards · Building project relationships · Partnering and co-creation with customers

29

Digital and Technology

HRIS, digital HR and AI in people decisions · Safety management systems overview (ISO 45001) · Environmental management systems (ISO 14001) · Goal setting and contracting

30

Ethics and Integrity

Professional ethics and duty of care · Values, purpose and authentic leadership · Ethics and responsible leadership · Professional standards and ethics (CIPS)

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Digital Channels, Attribution and Return — applied to your own work
Segmentation, targeting and positioning in practice — applied to your own work
Digital marketing strategy — applied to your own work
Social media and community — applied to your own work
Marketing technology stack — applied to your own work
Web, campaign and funnel analytics — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Digital Marketing Strategist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CDIMS certification?

The Certified Digital Marketing Strategist (CDIMS) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CDIMS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CDIMS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CDIMS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CDIMS certification?

The Certified Digital Marketing Strategist is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CDIMS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CDIMS?

The Certified Digital Marketing Strategist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CDIMS?

The Certified Digital Marketing Strategist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CDIMS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CDIMS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CDIMS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CDIMS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Digital Marketing Strategist

Certified Digital Marketing Strategist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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