How long does this certification take?

The programme takes 10 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Intermediate Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Affiliate and Performance Marketing Expert in Côte d'Ivoire

Executive Summary

Certified Affiliate and Performance Marketing Expert

Designed for today’s high-impact professionals, the Certified Affiliate and Performance Marketing Expert (CAFF) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CAFF holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Affiliate and Performance Marketing Expert

Acronym

CAFF

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Affiliate and Performance Marketing Expert

Certified Affiliate and Performance Marketing Expert: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Audiences and Segmentation

Segmentation, targeting and the useful segment
Marketing measurement and attribution
Value proposition and differentiation
CRM, sales operations and data discipline
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Expanding into regional and export markets
Pricing, price architecture and discounting
Route to market and channel design
The sales pipeline and forecasting discipline
Consultative selling and understanding the buyer
Customer journey mapping and service design
Customer retention, loyalty and lifetime value
Complaint handling and service recovery
Brand, reputation and communications

Attribution and Holdouts

Marketing measurement and attribution
Segmentation, targeting and the useful segment
Customer retention, loyalty and lifetime value
Campaign planning and the content calendar
Digital channels and performance marketing economics
Negotiation and closing commercial deals
Key account management and account planning
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
Commercial ethics and responsible selling
Market research and customer insight methods

Proposition in a Crowded Channel

Value proposition and differentiation
Brand, reputation and communications
Pricing, price architecture and discounting

Conversion, Retention and Value

Customer retention, loyalty and lifetime value
Marketing measurement and attribution
Customer journey mapping and service design

Channel Economics

Route to market and channel design
Pricing, price architecture and discounting
Marketing measurement and attribution

Responsible Digital Claims

Commercial ethics and responsible selling
Brand, reputation and communications
Marketing measurement and attribution

Markets and Customers

Customer personas and insight
Value proposition design and messaging
Go-to-market and channel strategy
Brand safety and responsible marketing
Customer and brand health metrics
Capstone scoping: a real growth or brand challenge
Market and customer analysis
Campaign or go-to-market plan
Brand strategy, identity and equity
Value proposition and messaging
Brand health and measurement
Market research and intelligence
Analytical techniques and bias
Preparing financial statements
Financial reporting frameworks (IFRS/GAAP)

Selling Practice

Building high-performing sales teams
Digital ethics and algorithmic accountability
Decision rights and accountability
ETL, data pipelines and engineering
Interpreting financial statements
Reporting quality and governance
Management accounts and dashboards
ETL/ELT and data pipelines
Negotiation and closing techniques
Sales forecasting and territory planning
Negotiation with vendors
Accountability and transparency
AI, ethics and algorithmic accountability
Offer management, negotiation and pre-boarding
Negotiation strategy and tactics

Customer Experience

Complaints, redress and accountability
Customer service and CX strategy
Prioritising experience investments
Customer and journey analysis
Designing a service or experience improvement
Complaint data and learning
Customer experience strategy
Customer journey mapping
Customer service technology stack
Relationship management and retention
Customer loyalty and advocacy
Loyalty programmes and rewards
Employee experience and engagement
Team leadership in customer service
Customer journey and experience design

Digital Channels

Building digital capability in an organisation
Bancassurance and digital insurance models
Social media management: platforms, communities and algorithms
Telehealth and digital care delivery
Budget vs actual and variance
Ethics of technology in practice
Agile and digital transformation projects
Automation in project delivery
Emerging project technologies
Digital and data-driven go-to-market
Digital marketing strategy
Digital advisory, e-extension and mobile services
Digital and self-service transformation
Self-service and digital support
Social media customer care

Evidence and Analytics

Decision support and insight
Psychodynamic and psychoanalytic approaches
Cost and profitability analysis
Record-keeping and data protection
Evidence-based improvement
Evidence-based practice
Evidence-based practice and research literacy
Psychometric and screening tools
Project KPIs and performance metrics
Quality and delivery metrics
Agile metrics and velocity
Qualitative and quantitative research
Translating insight into strategy
Forecasting and planning
Data modelling and database design

Commercial Finance

Data visualisation for finance
Communicating financial results
Make-versus-buy and total cost of ownership
Cost and price analysis
NGO financial management and budget-versus-actual discipline
Insurance pricing, premiums and loadings
Pricing tours, events and sponsorships
Vehicle financing, insurance and total cost of ownership conversations
Costing production: standard costs, variances and the true cost of scrap
Non-revenue water, metering and cost recovery
Pricing, promotions and markdowns in retail
Stakeholders and users of financial information
Ethics and professional standards in finance
The finance function and digital transformation
Cost concepts, classification and behaviour

Distribution and Supply

Operational efficiency and channel management
Banking products, services and delivery channels
Supply market analysis
Supply analysis, gaps and scenario planning
Talent sourcing channels and pipelines
Procurement and supply chain: scope and value
The procurement cycle and operating models
Procurement’s contribution to organisational strategy
Public versus private procurement
Supply markets and the enabling environment
Digital procurement and the future of the profession
Procurement and contract management
Omnichannel and channel management
Touchpoint and channel design
Leading procurement projects and change

Communication

Presentation and public speaking
Professional report and presentation
Metrics and reporting
Voice, communication and delivery
Management reporting and decision support
Board reporting and information flows
Reporting and disclosure tools
Governance of ESG and reporting
Conflict resolution and mediation
Management and board reporting
Safety communication and campaigns
Communicating with families and carers
Professional writing and reports
Psychoeducation and public communication
Writing advisory reports that drive decisions

Leadership and Teams

Regulatory change management
Conflicts of interest management
Leadership and management development
Knowledge management and capability building
Safety management systems overview (ISO 45001)
Safety culture and leadership
Influencing and safety leadership
Attachment and developmental theory
Environmental management systems (ISO 14001)
Professional roles, boundaries and settings
Management review and improvement
Liquidity and funding management
Investment portfolio management
Team leadership in technology
Thought leadership

Performance and Targets

Marketing and sales KPIs and dashboards
Dashboards and performance reporting
Capacity and performance management
Setting objectives, indicators and targets
Linking CX to business performance
Service KPIs: CSAT, NPS, CES, SLAs
Performance management in service
Coaching for performance
Banking KPIs and branch scorecards
Sales performance and pipeline management
Social performance and outreach
Managing boundaries and dual relationships
Policy, planning and objectives
Strategy execution and the balanced scorecard
Managing team performance and dynamics

Capability Development

Training needs analysis
Continuing professional development
Measuring development impact
The learning and development profession
Feedback and developmental conversations
Career and talent development
Building a coaching culture
Measuring coaching and mentoring impact
Capability and skills frameworks
Coaching models and frameworks (GROW)
Training needs analysis and learning strategy
Coaching and skill development
Agile delivery and iterative development
Real estate development and project appraisal
Proposal development and donor reporting

Strategic Context

Pricing strategy
Data-driven growth
Key account management strategy
Building strategic customer relationships
Competitive and market intelligence
Scaling technologies and business models
Peer support and consultation
Managing growth, risk and resilience
Ethical frameworks and codes of practice
Duty of care and risk management
Complaints, accountability and fitness to practise
Strategic alignment of investments
Competitive analysis and differentiation
Product and portfolio strategy
Growth strategy and demand generation

Risk and Compliance

Client feedback and satisfaction
Designing a safety programme or control
Risk assessment methodology and matrices
Dynamic and site-specific risk assessment
Residual risk and ALARP
Risk registers and monitoring
Communicating risk to the workforce
Managing risk and difficult cases
Compliance monitoring and enforcement
Regulatory awareness and compliance
Lessons learned and development
Driving effective, ethical outcomes
Environmental legal compliance
Contract types and risk allocation
Contract governance and compliance

Legal and Terms

The regulatory and legal environment
Regulatory and legal duty
Employment relationship and the psychological contract
Legal and regulatory responsibility
Legal, cost and feasibility analysis
Contractor and visitor safety
Legal and other requirements
Contract administration and variation
Insurance regulation and consumer protection
Vendor, venue and supplier contracting for events
Vehicle documentation, compliance and consumer protection
Designing and facilitating groups
Psychoeducation and workshops
Subcontractor and supplier management
Legal responsibilities and professional bodies

Campaigns and Projects

Project initiation and chartering
Integrated project planning
Project management plan development
Resource planning and levelling
Quality planning and assurance
Building project relationships
Project management software and tools
Scheduling and planning tools
AI and predictive project analytics
Programme management principles
Programme governance and assurance
Voice of the customer programmes
Workforce planning and scheduling
Leading service projects and change
Leading banking projects and change

Operations

Delivery, quality and stakeholder plan
Quality control and continuous improvement
Integrated risk and quality control
Data quality and governance
Yield, productivity and profitability metrics
Data quality, analysis and reporting
Traceability, recall and quality assurance systems
Quality management systems and audits
Working with organisations on wellbeing
Innovation in service delivery
Journey and process redesign
Customer-centric operating models
Operational efficiency and productivity
Coaching and quality monitoring
Reconciliation and end-of-day processes

Relationships and Partners

The project environment and stakeholders
Stakeholder and sponsor management
Stakeholder rights and fair treatment
Stakeholder identification and analysis
Stakeholder engagement strategy
Managing expectations and influence
Influencer and affiliate marketing
Partnering and co-creation with customers
Negotiation with clients and partners
Designing an intervention or programme
Partnership building and multi-stakeholder platforms
Stakeholder mapping in banking
Negotiation and influencing
Relationship management and cross-selling
Wealth, SME and corporate relationships

Ethics and Conduct

Corporate social responsibility communications
Professional ethics and integrity
Responsible and sustainable governance
Embedding responsible business
Ethics, confidentiality and professional conduct in HR
Data ethics, privacy and responsible analytics
Ethics and duty of care
Professional ethics and duty of care
Ethical decision-making under pressure
Sustainability and climate responsibility
Ethical leadership and integrity
Ethics and treating customers fairly in insurance
Regulation, ethics and misinformation in media and telecoms
Ethical principles and codes of practice
Sustaining ethical, effective practice

International Markets

Ethical, risk and feasibility considerations
Global and comparative HR contexts
Global sourcing and international trade
International and cross-border tax
Professional case study and presentation
Risk assessment and safety planning
Goal setting and contracting
Global sourcing and trade
Treatment planning and review
Transfer pricing and international tax
Cross-border data and transfers
Cross-cultural and global inclusion
Managing complexity and comorbidity

Change and Adoption

Foreign exchange and hedging
Large-scale transformation and agile ways of working
Workplace and organisational contexts
Goal setting and action planning
Digital transformation and IT strategy
Variations, claims and delay: managing change on site
Change talk and readiness
Habit change and behaviour design
Change control and configuration
Organisational change management
Change and adoption in projects
Sales and marketing transformation
Accountability and follow-through
Wellbeing and resilience coaching
Measuring coaching outcomes

People and Incentives

Customer and employee satisfaction
Employee engagement models and drivers
The employee lifecycle and HR value chain
Strategic workforce planning and demand forecasting
Employer branding and employee value proposition (EVP)
Workforce and shift management in retail
Strengths, flow and engagement
Workforce management and scheduling
Workforce planning and the capability gap
Employee relations, discipline and fair process
Employee engagement and what actually drives it

Sustainability

Meaning, purpose and values
Sustainability and environmental duty
Environmental monitoring and reporting
Continuous environmental improvement
Integration with quality and environment
Corporate social responsibility and sustainability
Sustainability and responsible sourcing
Sustainability reporting and disclosure
Embedding sustainability in sourcing
Mine water, tailings and environmental management
Integrated and sustainability reporting
Responsible and sustainable banking
Sustainable and green banking
Control environment and risk assessment
Emerging assurance areas (ESG)

Learning and Research

Learning transfer and capability building
Outcome and process measures
Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Data, records and confidentiality tech
Cognitive load and learning science
Learning strategy and business alignment
Learning cultures and the learning organisation
Blended and hybrid learning design
Motivation and self-directed learning
Instructional design and blended learning
Practice management systems

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Affiliate and Performance Marketing Expert principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

🎯

Step 1: Choose Your Certification

You are viewing Certified Affiliate and Performance Marketing Expert — one of GLI's 1,990+ globally recognised professional certifications.

💳

Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

📚

Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

🎓

Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CAFF certification?

The Certified Affiliate and Performance Marketing Expert (CAFF) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CAFF?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CAFF certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CAFF internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CAFF certification?

The Certified Affiliate and Performance Marketing Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CAFF certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CAFF?

The Certified Affiliate and Performance Marketing Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CAFF?

The Certified Affiliate and Performance Marketing Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CAFF while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CAFF?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CAFF strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Affiliate and Performance Marketing Expert

Certified Affiliate and Performance Marketing Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

You May Also Like

Certified Customer Relationship Management Expert

Certified Marketing Automation Specialist

Certified Commercial Management and Sales Operations Pro

Certified Brand Management Expert

Certified Fundraising and Development Officer

Certified e-Commerce and Conversion Optimisation Expert