What is the Certified Business Writing Specialist?

The Certified Business Writing Specialist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Business Writing Specialist (CBWS)

Executive Summary

Certified Business Writing Specialist

Designed for today’s high-impact professionals, the Certified Business Writing Specialist (CBWS) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CBWS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Business Writing Specialist

Acronym

CBWS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Business Writing Architecture

✦Memorandum Writing

✦Corporate Notices

✦Executive Summaries

✦Persuasive Business Documents

✦Business Style Standards

Course Curriculum

Programme Modules

The full programme, module by module.

Core CurriculumModules 1–20 · specific to Certified Business Writing Specialist · module 20 is the capstone

1

Business Writing Architecture

Business correspondence: writing that gets the result · Professional writing: reports, proposals and documents that get read · Writing learning objectives and outcomes · Writing reports and business documents that get read

2

Executive Correspondence

Executive writing: briefs, emails and structure · Personal organisation: capturing, deciding and reviewing · Personal decision-making and judgement under uncertainty · Professional ethics and personal integrity at work

3

Business Emails

Team development and effectiveness · Cost-effectiveness and value-for-money analysis · Evaluation of training effectiveness · Business case and requirements

4

Memorandum Writing

Personal organisation: information, files and retrieval · Productivity, efficiency and effectiveness · Cost-effectiveness of controls · Strategic positioning versus operational effectiveness

5

Business Reports

Working and communicating in virtual settings · Corporate communication and reputation · Crisis communication · Media relations and being interviewed

6

Business Proposals

Learning transformation and modernisation · Digital learning strategy · Innovation and experimentation in learning · Skills-based and continuous learning

7

Corporate Notices

Writing policies, procedures and formal notices · Peer review and feedback · The evidence base for effective learning · Curriculum and programme design

8

Briefing Documents

Writing the executive summary and the briefing note · Records, documents and information governance · Tables, charts and presenting data in documents · Social and collaborative learning

9

Business Case Writing

Persuasive writing and making a business case · Content development and storyboarding: from design to build · Accessible and inclusive learning design · Learning analytics: what platform data can and cannot tell you

10

Executive Summaries

Cause, correlation and competing explanations · Cognitive bias and distortion in professional analysis · Defining the problem before solving it · Decision criteria and structured choice

11

Policy and Procedure Writing

The policy cycle: formulation, instruments and implementation · Standard operating procedures: writing down how the work is done · Questioning and reflection skills · Policy cycle and evidence-based policy

12

Technical Business Writing

Boundaries and self-care · Meetings and minutes: making time spent together worth it · Facilities management: keeping the workplace working · Generative AI as a professional productivity tool

13

Persuasive Business Documents

Managing expectations and influence · Negotiation and conflict management · Virtual and distributed teams · Automation in project delivery

14

Customer-Facing Business Copy

Remote sensing and satellite imagery · Yield and productivity modelling · Networking fundamentals and TCP/IP · Scalability, resilience and HA

15

Editing Business Documents

Advisory service design and delivery · Water-use efficiency and productivity · Streaming and real-time data · Dashboards and data storytelling

16

Business Style Standards

Voice of the customer programmes · Design thinking for service · Chatbots, AI and virtual agents · Voice of the customer to the business

17

Plain Language

Plain language and editing your own work · Cloud, resilience and system integration · SWIFT and messaging standards · Networking, protocols and connectivity

18

Document Structure

Structuring a document: the order information belongs in · Ethics in communications · Corporate social responsibility communications · Managing sensitive and crisis messaging

19

Business Writing Quality Assurance

Assurance: the three lines, coordination and avoiding duplicate effort · Site productivity and resource output · Confidence, self-belief and working with the inner critic · Questioning, listening and the coach’s restraint

20

Business Writing Portfolio

Whistleblowing and speak-up channels: making it safe to raise concerns · Structured problem-solving and root-cause analysis · Professional report and presentation · Business valuation: what a business is worth and to whom

Professional ElectivesModules 21–30 · common to all GLI certifications · broaden your professional range

21

Strategic Communication and Executive Presentation

Vision, purpose and translating direction into work · Audience-centred communication and message structure · Executive leadership: the board interface and enterprise stewardship · Persuasive structure: framing, evidence and the ask

22

Leadership and Team Effectiveness

Leadership identity, style and the limits of style · Leadership assessment, feedback and continuous self-review · Leadership versus management and when each is needed · Situational and adaptive leadership

23

Analytical Thinking and Evidence-Based Reasoning

Creativity and critical-thinking development · Analytical techniques and bias · Evidence-based improvement · Problem framing: symptoms, definition and scope

24

Professional Decision-Making

Managerial decision-making, bias and decision rights · Escalation and decision-making · Decision support: briefs, options and judgement under pressure · Decision frameworks: criteria, weighting and trade-offs

25

Negotiation, Influence and Stakeholder Management

Negotiation preparation: interests, options and the walk-away · Power, followership and organisational politics · Negotiation: preparation, interests and value creation · Concessions, anchoring and the shape of a bargain

26

Project and Execution Management

Proposals, bids and the business case · Project roles and the project manager · Developing the project business case · Planning, scheduling and personal workflow systems

27

Financial Literacy for Professionals

Financial reporting standards and their application · Financial management for the operating manager · Liquidity, funding and balance sheet management · Management accounting: costing, budgeting and decision support

28

Digital Skills, AI and Technology for Professionals

Digital workplace, collaboration and user support · Productivity, collaboration and workflow tools · Tools for interaction and collaboration · Working with data: quality, interpretation and honest presentation

29

Ethics, Governance and Professional Accountability

Ethical leadership: integrity, tolerated behaviour and moral courage · Ethics, conduct and speaking up · Business development risk, ethics and integrity · AI for managers: adoption, oversight and governance

30

Personal Effectiveness, Productivity and Career Growth

Emotional competence: awareness, regulation and expression · Self-awareness, strengths and the accuracy of self-image · Emotional intelligence and self-regulation · Priority: outcomes, importance and the urgency trap

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Executive Correspondence — applied to your own work
Business Emails — applied to your own work
Memorandum Writing — applied to your own work
Business Reports — applied to your own work
Business Proposals — applied to your own work
Corporate Notices — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Business Writing Specialist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CBWS certification?

The Certified Business Writing Specialist (CBWS) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CBWS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CBWS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CBWS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CBWS certification?

The Certified Business Writing Specialist is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CBWS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CBWS?

The Certified Business Writing Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CBWS?

The Certified Business Writing Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CBWS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CBWS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CBWS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CBWS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Business Writing Specialist

Certified Business Writing Specialist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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