How long does this certification take?

The programme is 10 Week and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Business Writing Specialist (CBWS)

Q: What is the Certified Business Writing Specialist?

The Certified Business Writing Specialist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified Business Writing Specialist

The Certified Business Writing Specialist (CBWS) is a globally recognised Advanced-level professional certification by the Global Leadership Institute (GLI), purpose-built for professionals seeking to establish and demonstrate mastery in sales strategy, market development, and brand management.

Developed in alignment with CIM, AMA and HubSpot Marketing Standards, the 10 Week curriculum bridges theory and practice, enabling participants to immediately translate learning into measurable professional results.

Graduates of the CBWS programme are equipped to lead with authority, deliver results with precision, and navigate sales strategy, market development, and brand management with confidence. The certification is valued by employers in the private sector, public service, NGOs, and international organisations worldwide.

Programme Overview

Certification at a Glance

Certification

Certified Business Writing Specialist

Acronym

CBWS

Who Should Enrol?

E-Commerce Managers
Business Development Managers
Digital Marketing Specialists
Trade Marketing Executives

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Unlock new career opportunities and accelerate your path to senior leadership

Professional Recognition

Earn an internationally recognised credential that validates your expertise

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Navigate regulatory requirements and governance obligations with confidence

Global Employability

Credential recognised by employers across 85+ countries

Competency Framework

Core Competencies You Will Develop

✦Strategic Marketing and Brand Management

✦Digital Marketing and SEO

✦Sales Strategy and CRM

✦Customer Acquisition and Retention

✦Market Research and Consumer Insights

✦Marketing Analytics and ROI Measurement

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Business Writing Specialist

Certified Business Writing Specialist: industry context, trends and professional standards
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement

Case Studies and Applied Projects in Business Writing Specialist

Certified Business Writing Specialist: industry context, trends and professional standards
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications

Ethics, Governance and Professional Practice

Certified Business Writing Specialist: industry context, trends and professional standards
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements

Strategic Framework for Business Specialist

Certified Business Writing Specialist: industry context, trends and professional standards
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting

Writing Performance Measurement and Evaluation

Certified Business Writing Specialist: industry context, trends and professional standards
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement

Building Partnerships and Networks in Sales

Certified Business Writing Specialist: industry context, trends and professional standards
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises

Planning and Implementing Business Initiatives

Certified Business Writing Specialist: industry context, trends and professional standards
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development

Core Principles and Global Standards in Business Writing Specialist

Certified Business Writing Specialist: industry context, trends and professional standards
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements

Marketing Ethics, Consumer Protection and Compliance

Certified Business Writing Specialist: industry context, trends and professional standards
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications

Strategic Marketing Planning and Market Research

Certified Business Writing Specialist: industry context, trends and professional standards
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks

Consumer Behaviour, Segmentation and Targeting

Certified Business Writing Specialist: industry context, trends and professional standards
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications
Case studies: African and global examples
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement

Brand Strategy, Positioning and Brand Architecture

Certified Business Writing Specialist: industry context, trends and professional standards
Regulatory compliance and governance requirements
Practical workshop and applied exercises
Peer learning, group discussions and scenario analysis
Assessment, reflection and continuous improvement
Core principles and theoretical foundations
International standards and best practice frameworks
Strategic planning and implementation methodology
Risk identification, assessment and mitigation
Performance measurement and KPI development
Stakeholder communication and reporting
Technology tools and digital applications

Learning Outcomes

What You Will Achieve

Develop a comprehensive understanding of Certified Business Writing Specialist principles aligned with CIM, AMA and HubSpot Marketing Standards
Implement evidence-based strategies to improve sales strategy, market development, and brand management outcomes
Implement risk management frameworks and compliance requirements relevant to Certified Business Writing Specialist
Optimise stakeholder engagement plans and professional communication strategies
Transform data-driven decision-making tools and performance measurement systems for Certified Business Writing Specialist
Lead internationally recognised best practices from CIM, AMA and HubSpot Marketing Standards into daily professional work
Apply a professional development portfolio demonstrating mastery of Certified Business Writing Specialist competencies
Demonstrate cross-functional teams and organisational systems aligned to Certified Business Writing Specialist principles
Implement emerging trends, technologies and innovations relevant to Certified Business Writing Specialist
Monitor governance, accountability and ethical standards within your area of practice
Implement continuous improvement processes using globally validated quality frameworks
Establish professional networks and collaborate with peers across Africa and internationally

Enrolment Process

How to Get Certified

🎯

Step 1: Select Certification

Choose the Certified Business Writing Specialist from GLI's portfolio of 1,990+ professional certifications.

📦

Step 2: Choose Your Package

Select Self-Paced, Live Virtual, or Corporate Group training to match your schedule and budget.

📝

Step 3: Complete Registration

Fill in the online enrolment form with your personal and professional details.

💳

Step 4: Make Secure Payment

Pay via Paystack, M-Pesa, Bank Transfer, Visa, Mastercard or other accepted methods.

✅

Step 5: Receive Confirmation

Get your enrolment confirmation, learning portal access credentials, and study materials.

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Step 6: Start Learning

Access your course content, engage with facilitators, and begin your certification journey.

Frequently Asked Questions

Common Questions

What is the CBWS certification?

The Certified Business Writing Specialist (CBWS) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in sales strategy, market development, and brand management with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CBWS?

This certification is ideal for E-Commerce Managers, Business Development Managers, Digital Marketing Specialists, and other professionals seeking to formalise their expertise in certified business writing specialist with a globally recognised credential.

How long does the CBWS certification take to complete?

The programme is structured over 10 Week and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CBWS internationally recognised?

Yes. GLI certifications are recognised across 85+ countries and are aligned with CIM, AMA and HubSpot Marketing Standards. Graduates receive a digital certificate, physical certificate, and digital badge, all valid for professional use internationally.

What is the cost of the CBWS certification?

The Certified Business Writing Specialist is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CBWS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CBWS?

The Certified Business Writing Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CBWS?

The Certified Business Writing Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including SHRM, CIPD, CIPS, PMI, IIA and other recognised professional associations.

Can I study the CBWS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CBWS?

CBWS certified professionals report significant career advancement, including promotions, salary increases, and expanded responsibilities. The credential positions you as a qualified expert in sales strategy, market development, and brand management, opening doors to senior roles in the private sector, public service, NGOs, and international organisations.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Senior Manager

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Programme Director

NGO Sector

“

I earned my CBWS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Department Head

Government

Secure Payment

Payment Options

Choose your preferred payment method. All transactions are secured with SSL encryption. You will receive an automatic confirmation immediately upon payment.

PAY

Paystack Secure Payment

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Pay securely online using Visa, Mastercard, American Express, M-Pesa or Bank Transfer via Paystack — Africa's most trusted payment gateway.

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M-Pesa Paybill

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Paybill Number

222111

Account Number

038000014083

Amount

USD 449 or USD 649

Business Name

Global Leadership Institute

After payment, send your M-Pesa confirmation message to info@certifications.ac or via WhatsApp to get instant enrolment.

💬 Send M-Pesa Confirmation via WhatsApp

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Bank Transfer

Local & International Wire

Account NameGlobal Leadership Institute Ltd BankFamily Bank of Kenya Account No.038000014083 BranchKTDA Corporate Branch SWIFT CodeFABLKENA ReferenceCBWS + Your Name

After transfer, email your payment confirmation slip to info@certifications.ac with subject: "Certified Business Writing Specialist Enrolment"

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✅ What Happens After Payment?

You will receive an automated enrolment confirmation email within minutes. Your learning portal access credentials and all study materials will be dispatched within 24 hours of payment verification.

📝 Complete Registration Form 💬 WhatsApp for Help

Certified Business Writing Specialist

Certified Business Writing Specialist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

Payment Options

Enrol in Certified Business Writing Specialist

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