How long does this certification take?

The programme is 11 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Sales & Customer Retention Specialist in Canada

Q: What is the Certified Sales & Customer Retention Specialist?

The Certified Sales & Customer Retention Specialist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified Sales & Customer Retention Specialist

Designed for today’s high-impact professionals, the Certified Sales & Customer Retention Specialist (SCRS) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s SCRS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Sales & Customer Retention Specialist

Acronym

SCRS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Sales & Customer Retention Specialist

Certified Sales & Customer Retention Specialist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Mapping the Real Journey

Customer journey mapping and service design · Complaint handling and service recovery · Segmentation, targeting and the useful segment · Brand, reputation and communications

3

Moments That Decide Satisfaction

Customer journey mapping and service design · Complaint handling and service recovery · Customer retention, loyalty and lifetime value · Preparing financial statements

4

Designing Recovery

Complaint handling and service recovery · Customer journey mapping and service design · Commercial ethics and responsible selling · Professional roles, boundaries and settings

5

Retention, Loyalty and Value

Customer retention, loyalty and lifetime value · Marketing measurement and attribution · Customer journey mapping and service design · Lessons learned and development

6

Proposition and Experience Together

Value proposition and differentiation · Brand, reputation and communications · Customer journey mapping and service design · Workplace and organisational contexts

7

Measuring Experience Honestly

Marketing measurement and attribution · Customer retention, loyalty and lifetime value · Complaint handling and service recovery · The sales process and methodology

8

Change and Adoption

Digital transformation strategy · Measuring digital transformation impact · Incident, problem and change management · Digital transformation roadmaps

9

People and Incentives

Strategic workforce planning and demand forecasting · Communicating risk to the workforce · Workforce and shift management in retail · Workforce management and scheduling

10

Sustainability

Responsible and sustainable governance · ESG principles and frameworks · Sustainability strategy and materiality · Environmental governance and climate risk

11

Learning and Research

Scaling learning across the organisation · Blended and hybrid learning design · Motivation and self-directed learning · Learning strategy and roadmaps

12

Markets and Customers

Voice of the customer and acting on feedback · The customer experience (CX) discipline · Ethics and fair customer treatment · Service culture and brand promise

13

Selling Practice

Consultative selling and understanding the buyer · Key account management · Comparable sales analysis and market evidence · Listing, marketing and selling property

14

Customer Experience

Complaints, accountability and fitness to practise · Customer service and experience principles · Journey and process redesign · Complaints, redress and accountability

15

Digital Channels

Automation and safety technology · Working with referrers and multidisciplinary teams · Digital procurement and the future of the profession · Bancassurance and digital insurance models

16

Evidence and Analytics

Data privacy, consent and compliance · Data quality, integration and master data · Data ethics, privacy and responsible analytics · Leading and lagging metrics

17

Commercial Finance

Cost-benefit and investment appraisal · Project budgeting and financial control · Funding, cash flow and financing · Financial risk in projects

18

Distribution and Supply

Supply market analysis · Supply analysis, gaps and scenario planning · Talent sourcing channels and pipelines · Procurement and supply chain: scope and value

19

Communication

Influencing and presenting insights · The banking system, intermediation and financial markets · Professional and persuasive communication · Transaction monitoring and suspicious reporting

20

Leadership and Teams

Performance and dispute management · Professional writing and reports · Psychoeducation and public communication · Implementation planning and risk management

21

Performance and Targets

Investment principles and objectives · Performance management systems and cycles · Performance measurement and KPI dashboards · Linking performance to reward and consequence

22

Capability Development

Training and capability building · Development banking and project finance · Message development and testing · Supplier development and innovation

23

Strategic Context

Manufacturing strategies: make-to-stock, make-to-order and batch versus flow · Content strategy across platforms · Business case and strategic alignment · Stakeholder engagement strategy

24

Risk and Compliance

Managing risk and difficult cases · Ethical, risk and feasibility considerations · Risk assessment and safety planning · Leading groups and workshops

25

Legal and Terms

Contracting and the three-way agreement · The regulatory and legal environment · Employment relationship and the psychological contract · Legal and regulatory responsibility

26

Campaigns and Projects

Programme cycle management in NGOs · Collaboration and teamwork · Event planning timelines, run sheets and production schedules · Event risk, safety and contingency planning

27

Operations

Quality management and standards · Productivity and efficiency improvement · In-process quality control and inspection · Industrial utilities, energy and process safety interfaces

28

Relationships and Partners

Stakeholders, agency and accountability · Trends: ESG, transparency and stakeholder capitalism · Shareholder and stakeholder rights · Stakeholder mapping and influencing

29

Ethics and Conduct

Corporate responsibility and community · Real estate regulation, licensing and professional conduct · Ethics and treating customers fairly in insurance · Regulation, ethics and misinformation in media and telecoms

30

International Markets

Global sourcing and trade · Expanding into regional and export markets · Reporting to boards and executives · Traceability, certification and export requirements

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Mapping the Real Journey — applied to your own work
Moments That Decide Satisfaction — applied to your own work
Designing Recovery — applied to your own work
Retention, Loyalty and Value — applied to your own work
Proposition and Experience Together — applied to your own work
Measuring Experience Honestly — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Sales & Customer Retention Specialist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the SCRS certification?

The Certified Sales & Customer Retention Specialist (SCRS) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the SCRS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the SCRS certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the SCRS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the SCRS certification?

The Certified Sales & Customer Retention Specialist is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the SCRS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the SCRS?

The Certified Sales & Customer Retention Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the SCRS?

The Certified Sales & Customer Retention Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the SCRS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the SCRS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The SCRS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my SCRS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Sales & Customer Retention Specialist

Certified Sales & Customer Retention Specialist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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