What is the Certified Retail Business Specialist?

The Certified Retail Business Specialist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 12 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Retail Business Specialist in Brazil

Executive Summary

Certified Retail Business Specialist

Designed for today’s high-impact professionals, the Certified Retail Business Specialist (CRBS) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 12 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CRBS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Retail Business Specialist

Acronym

CRBS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Retail Business Specialist

Certified Retail Business Specialist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Route to Market

Route to market and channel design · Segmentation, targeting and the useful segment · Pricing, price architecture and discounting · Performance management in sales

3

Selling by Diagnosis

Consultative selling and understanding the buyer · The sales pipeline and forecasting discipline · Value proposition and differentiation · Complaint handling and service recovery

4

Customer Journey and Recovery

Customer journey mapping and service design · Complaint handling and service recovery · Customer retention, loyalty and lifetime value · Interpreting financial statements

5

Measurement and Responsible Practice

Marketing measurement and attribution · Commercial ethics and responsible selling · Customer retention, loyalty and lifetime value · Sales analytics and metrics

6

Segmentation and Proposition

Segmentation, targeting and the useful segment · Value proposition and differentiation · Brand, reputation and communications · Designing and facilitating groups

7

Pricing and Value

Pricing, price architecture and discounting · Value proposition and differentiation · Marketing measurement and attribution · Treatment planning and review

8

Risk and Compliance

Control monitoring and reporting · Audit risk and materiality · Credit risk measurement · Regulatory capital for credit

9

Legal and Terms

Advocacy and policy engagement · Recovery and legal remedies · Contract law and formation · Contract exit and renewal

10

Campaigns and Projects

Account planning and whitespace · Project management plan development · Resource planning and levelling · Quality planning and assurance

11

Operations

Quality and delivery metrics · Delivery, quality and stakeholder plan · Data quality and governance · Yield, productivity and profitability metrics

12

Relationships and Partners

Trends: ESG, transparency and stakeholder capitalism · Shareholder and stakeholder rights · Influencing and safety leadership · Influencing and persuasion

13

Ethics and Conduct

Ethical frameworks and codes of practice · Driving effective, ethical outcomes · Ethical, risk and feasibility considerations · Ethics of technology in practice

14

International Markets

Grades, standards and export certification (GlobalG.A.P.) · Export readiness and standards · The agricultural sector: systems, actors and global food value chains · Transfer pricing and international tax

15

Change and Adoption

Digital transformation and IT strategy · Variations, claims and delay: managing change on site · Change talk and readiness · Habit change and behaviour design

16

People and Incentives

Workforce planning and scheduling · Employee experience and engagement · Customer and employee satisfaction · Employee engagement models and drivers

17

Sustainability

Emerging tools and innovation · Sustainability and environmental duty · Environmental management systems (ISO 14001) · Sustainability and climate responsibility

18

Learning and Research

The learning and development profession · Learning strategy and business alignment · Learning cultures and the learning organisation · Blended and hybrid learning design

19

Markets and Customers

Supply market analysis · Cash forecasting and positioning · HR's role in culture, values and employer brand · Pay structures, benchmarking and market pricing

20

Selling Practice

Pipeline and opportunity management · Negotiation and influencing · Regulatory duty and accountability · Relationship management and cross-selling

21

Customer Experience

Loyalty programmes and rewards · Team leadership in customer service · Customer journey and experience design · Retention, loyalty and lifetime value

22

Digital Channels

Digital credit and alternative data · Treasury technology and systems · Digital ethics and responsible AI · Leading groups and workshops

23

Evidence and Analytics

Influencing and presenting insights · Data ethics and customer privacy · Service quality and turnaround metrics · Data protection and customer privacy

24

Commercial Finance

Revenue management and yield · Forecasting revenue and demand · Budget, ROI and feasibility analysis · Pricing strategy

25

Distribution and Supply

Operational efficiency and channel management · Banking products, services and delivery channels · Supply analysis, gaps and scenario planning · Talent sourcing channels and pipelines

26

Communication

Communications strategy and planning · Internal communications · Corporate social responsibility communications · Presentation and public speaking

27

Leadership and Teams

NGO financial management and budget-versus-actual discipline · Reinsurance and capacity management · Solvency, capital and prudential supervision · Disruption management: delays, claims and recovery

28

Performance and Targets

Investment principles and objectives · Performance measurement and attribution · Performance management systems and cycles · Performance measurement and KPI dashboards

29

Capability Development

Supplier development and improvement · Real estate development and project appraisal · Attachment and developmental theory · Reporting to boards and executives

30

Strategic Context

Setting strategic priorities and choices · Aligning teams around strategy · Strategic decision-making under uncertainty · Measuring strategic progress

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Route to Market — applied to your own work
Selling by Diagnosis — applied to your own work
Customer Journey and Recovery — applied to your own work
Measurement and Responsible Practice — applied to your own work
Segmentation and Proposition — applied to your own work
Pricing and Value — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Retail Business Specialist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CRBS certification?

The Certified Retail Business Specialist (CRBS) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CRBS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CRBS certification take to complete?

The programme is structured over 12 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CRBS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CRBS certification?

The Certified Retail Business Specialist is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CRBS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CRBS?

The Certified Retail Business Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CRBS?

The Certified Retail Business Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CRBS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CRBS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CRBS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CRBS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Retail Business Specialist

Certified Retail Business Specialist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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