How long does this certification take?

The programme takes 11 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Narrative and Storytelling Communication Expert in Brazil

Executive Summary

Certified Narrative and Storytelling Communication Expert

Designed for today’s high-impact professionals, the Certified Narrative and Storytelling Communication Expert (CNAR) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CNAR holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Narrative and Storytelling Communication Expert

Acronym

CNAR

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Leadership Capability

Develop the strategic and operational skills to lead complex marketing strategy functions

Organisational Impact

Design and implement marketing strategy systems that drive performance and measurable results

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Narrative and Storytelling Communication Expert

Certified Narrative and Storytelling Communication Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Accuracy and Responsible Claims

Commercial ethics and responsible selling · Brand, reputation and communications · Marketing measurement and attribution · Service standards, levels and measuring service

3

Brand, Reputation and Experience

Brand, reputation and communications · Value proposition and differentiation · Commercial ethics and responsible selling · Interpreting financial statements

4

Consistency and Positioning

Brand, reputation and communications · Segmentation, targeting and the useful segment · Value proposition and differentiation · Complaint handling and service recovery

5

Responding to a Public Problem

Brand, reputation and communications · Complaint handling and service recovery · Commercial ethics and responsible selling · Working with conflict and change

6

Audiences and Segmentation

Segmentation, targeting and the useful segment · Brand, reputation and communications · Marketing measurement and attribution · Duty of care and risk management

7

Measuring Perception, Not Output

Marketing measurement and attribution · Brand, reputation and communications · Customer retention, loyalty and lifetime value · Make-versus-buy decisions

8

Change and Adoption

Measuring learning transformation impact · The finance function and digital transformation · Finance transformation and target operating models · Change management in finance

9

People and Incentives

The employee lifecycle and HR value chain · Strategic workforce planning and demand forecasting · Communicating risk to the workforce · Workforce and shift management in retail

10

Sustainability

Trends: ESG, transparency and stakeholder capitalism · Responsible and sustainable governance · ESG principles and frameworks · Sustainability strategy and materiality

11

Learning and Research

Scaling learning across the organisation · Blended and hybrid learning design · Motivation and self-directed learning · Learning strategy and roadmaps

12

Markets and Customers

Market research and intelligence · Customer data and CRM · Customer journey and experience design · Brand and corporate reputation

13

Selling Practice

Forecasting and pipeline health · Performance management in sales · Building high-performing sales teams · CRM and sales technology

14

Customer Experience

Customer and journey analysis · Designing a service or experience improvement · Complaint data and learning · Customer experience strategy

15

Digital Channels

Automation and safety technology · Strengths, flow and engagement · Digital transformation and IT strategy · Digital procurement and the future of the profession

16

Evidence and Analytics

Data privacy, consent and compliance · Data privacy and consent · Influencing and presenting insights · Data ethics and customer privacy

17

Commercial Finance

Cost of capital and WACC · Capital structure and financing decisions · Financial modelling and scenario analysis · Short-term financing and money markets

18

Distribution and Supply

Omnichannel and channel management · Touchpoint and channel design · Operational efficiency and channel management · Banking products, services and delivery channels

19

Communication

Outcome and process measures · Toolbox talks and safety communication · Communicating vision and telling stories · Executive communication and presence

20

Leadership and Teams

Solvency, capital and prudential supervision · Disruption management: delays, claims and recovery · Energy efficiency and demand management · Range planning and category management

21

Performance and Targets

Appraisal, calibration and managing underperformance · Practice management systems · Policy, planning and objectives · Measuring innovation performance

22

Capability Development

Supplier development and innovation · Training needs analysis · Continuing professional development · Measuring development impact

23

Strategic Context

Managing growth, risk and resilience · Psychometric and screening tools · Sustaining strategic customer focus · Communications strategy and planning

24

Risk and Compliance

Governance, risk and compliance (GRC) · The regulatory and legal environment · Governance and organisational value · Building governance maturity

25

Legal and Terms

Insurance regulation and consumer protection · Vendor, venue and supplier contracting for events · Vehicle documentation, compliance and consumer protection · Emerging tools and innovation

26

Campaigns and Projects

Territory and quota planning · Project management principles and lifecycle · Onboarding and induction programme design · Safety communication and campaigns

27

Operations

Psychoeducation and public communication · Integration with quality and environment · Design review and quality · Productivity, collaboration and workflow tools

28

Relationships and Partners

Stakeholder mapping in banking · Negotiation and influencing · Relationship management and cross-selling · Wealth, SME and corporate relationships

29

Ethics and Conduct

Regulation, ethics and misinformation in media and telecoms · Ethical principles and codes of practice · Sustaining ethical, effective practice · Ethical frameworks and codes of practice

30

Professional Leadership Practice

Document and configuration management · Programme management principles · Portfolio management and prioritisation · Value management and business value

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Accuracy and Responsible Claims — applied to your own work
Brand, Reputation and Experience — applied to your own work
Consistency and Positioning — applied to your own work
Responding to a Public Problem — applied to your own work
Audiences and Segmentation — applied to your own work
Measuring Perception, Not Output — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Narrative and Storytelling Communication Expert — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CNAR certification?

The Certified Narrative and Storytelling Communication Expert (CNAR) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CNAR?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CNAR certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CNAR internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CNAR certification?

The Certified Narrative and Storytelling Communication Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CNAR certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CNAR?

The Certified Narrative and Storytelling Communication Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CNAR?

The Certified Narrative and Storytelling Communication Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CNAR while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CNAR?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CNAR strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CNAR while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Narrative and Storytelling Communication Expert

Certified Narrative and Storytelling Communication Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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