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🎓 Learning & Development  ·  Advanced

Certified Sales Upskilling and Coaching Expert

Online Certification  ·  11 Weeks  ·  Globally Recognised  ·  (CSUP)

✅ 2026 Edition 🎓 CPD Accredited 🌍 100+ Countries 📜 Digital + Physical Certificate 100% Online
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Executive Summary

Certified Sales Upskilling and Coaching Expert

Designed for today’s high-impact professionals, the Certified Sales Upskilling and Coaching Expert (CSUP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in instructional design, training delivery and learning management.

This 11 Weeks programme is structured around recognised instructional-design, quality-assurance and CPD standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CSUP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified Sales Upskilling and Coaching Expert
Acronym
CSUP
Category
Learning & Development
Level
Advanced
Duration
11 Weeks
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 399
Live Virtual
USD 599
Target Audience

Who Should Enrol?

  • Trainers and Facilitators
  • Instructional and Curriculum Designers
  • Learning and Development Professionals
  • Academic and Education Administrators
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior L&D, academic and learning-leadership roles
Professional Recognition
Credential aligned with recognised instructional-design, quality-assurance and CPD standards
Operational Excellence
Apply world-class frameworks to improve performance and outcomes
Strategic Thinking
Develop the analytical and strategic skills demanded at the executive level
Compliance Readiness
Master the standards, compliance and ethical governance central to instructional design
Global Employability
Qualify for instructional design roles across training providers, universities, corporates and education institutions worldwide
Competency Framework

Core Competencies You Will Develop

✦Counselling Theories and Models
✦Facilitation, Delivery and Learner Engagement
✦Positive Psychology and Wellbeing
✦Mindfulness, Resilience and Self-Leadership Assurance
✦Meaning, Purpose and Flourishing
✦Professional Ethics and Governance
Course Curriculum

Programme Modules

The full programme, module by module.

1
Foundations and Professional Context of Certified Sales Upskilling and Coaching Expert
Certified Sales Upskilling and Coaching Expert: industry context, trends and professional standards · The helping relationship and its purpose · History and scope of counselling and coaching · Professional roles, boundaries and settings
2
Route to Market
Route to market and channel design · Segmentation, targeting and the useful segment · Pricing, price architecture and discounting · Campaign planning and the content calendar
3
Selling by Diagnosis
Consultative selling and understanding the buyer · The sales pipeline and forecasting discipline · Value proposition and differentiation · Consultative and solution selling
4
Customer Journey and Recovery
Customer journey mapping and service design · Complaint handling and service recovery · Customer retention, loyalty and lifetime value · Reporting quality and governance
5
Measurement and Responsible Practice
Marketing measurement and attribution · Commercial ethics and responsible selling · Customer retention, loyalty and lifetime value · Budget vs actual and variance
6
Segmentation and Proposition
Segmentation, targeting and the useful segment · Value proposition and differentiation · Brand, reputation and communications · Ethical frameworks and codes of practice
7
Pricing and Value
Pricing, price architecture and discounting · Value proposition and differentiation · Marketing measurement and attribution · Driving effective, ethical outcomes
8
People and Incentives
Talent, succession and workforce learning · Employee engagement models and drivers · Digital HR and the employee experience platform · Data protection and employee privacy
9
Sustainability
Treatment planning and review · The regulatory and legal environment · Trends: ESG, transparency and stakeholder capitalism · Responsible and sustainable governance
10
Learning and Research
Aligning learning to performance · Leading the learning function · Training needs analysis and learning strategy · Instructional design and blended learning
11
Markets and Customers
Product launch and go-to-market sequencing · Competitive strategy and positioning · Buyer behaviour and the customer journey · Voice of the customer and feedback
12
Selling Practice
Account planning and whitespace analysis · Managing large and complex accounts · Sales analytics and forecasting tools · E-commerce and marketplace selling
13
Customer Experience
Relationship management and retention · Customer loyalty and advocacy · Loyalty programmes and rewards · Team leadership in customer service
14
Digital Channels
Social media customer care · Technology selection and integration · Emerging service technologies · Digital, mobile and internet banking
15
Evidence and Analytics
Baseline surveys and data collection tools · Yield, productivity and profitability metrics · Data quality, analysis and reporting · Accountability and follow-through
16
Commercial Finance
Financial inclusion and agency banking · Measuring coaching outcomes · Impact, blended and concessional finance · Total cost of ownership
17
Distribution and Supply
Supply markets and the enabling environment · Fair trade and responsible supply · Real estate marketing channels and property portals · Procurement and asset management under donor rules
18
Communication
Transaction monitoring and suspicious reporting · Regulatory reporting and audits · Control monitoring and reporting · Crisis communications
19
Leadership and Teams
Leading project teams · Team development and effectiveness · Evidence-based practice and research literacy · Coaching and developing team members
20
Performance and Targets
Performance measurement and KPI dashboards · Linking performance to reward and consequence · Continuous feedback and performance conversations · Appraisal, calibration and managing underperformance
21
Capability Development
Practice management systems · Facilitation, coaching and mentoring · High-potential identification and talent reviews · Career development and internal mobility
22
Strategic Context
Capstone scoping: a real growth or brand challenge · Designing a marketing or sales strategy · Marketing strategy and the mix · Brand strategy, identity and equity
23
Risk and Compliance
Ethics of technology in practice · Corporate governance principles and purpose · L&D operating models and governance · Accounting concepts, principles and the regulatory landscape
24
Legal and Terms
Contract types and risk allocation · Contract administration and variation · Contract governance and compliance · Insurance regulation and consumer protection
25
Campaigns and Projects
Family intervention planning · Developing the project business case · Project budgeting and financial control · Financial risk in projects
26
Operations
Communicating with families and carers · Outcome and process measures · Quality and delivery metrics · Delivery, quality and stakeholder plan
27
Relationships and Partners
Managing expectations and influence · Building project relationships · Influencer and affiliate marketing · Partnering and co-creation with customers
28
Ethics and Conduct
Roles, standards and professional conduct · Responsible and ethical service · Ethics and integrity in banking · Professional ethics and banking conduct
29
International Markets
Psychoeducation and public communication · Grades, standards and export certification (GlobalG.A.P.) · Export readiness and standards · The agricultural sector: systems, actors and global food value chains
30
Change and Adoption
Variations, claims and delay: managing change on site · Change talk and readiness · Habit change and behaviour design · Change control and configuration

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

  • Route to Market — applied to your own work
  • Selling by Diagnosis — applied to your own work
  • Customer Journey and Recovery — applied to your own work
  • Measurement and Responsible Practice — applied to your own work
  • Segmentation and Proposition — applied to your own work
  • Pricing and Value — applied to your own work
Enrolment Process

How to Get Certified

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Step 3: Study in the GLI Learning Portal
Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.
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Step 4: Pass, Get Certified & Verified
Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.
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Secure checkout · Instant LMS access · Globally verifiable certificate
Frequently Asked Questions

Common Questions

What is the CSUP certification?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised instructional-design, quality-assurance and CPD standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

Who should enrol in the CSUP?

This certification is ideal for Trainers and Facilitators, Instructional and Curriculum Designers, Learning and Development Professionals and Academic and Education Administrators, and other professionals seeking to formalise their expertise in instructional design, training delivery and learning management with a globally recognised credential.

How long does the CSUP certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CSUP internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised instructional-design, quality-assurance and CPD standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CSUP certification?

The Certified Sales Upskilling and Coaching Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CSUP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CSUP?

The Certified Sales Upskilling and Coaching Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CSUP?

The Certified Sales Upskilling and Coaching Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CSUP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CSUP?

Graduates progress towards senior L&D, academic and learning-leadership roles. The CSUP strengthens your expertise in instructional design, training delivery and learning management and positions you for advancement across training providers, universities, corporates and education institutions.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Head of Learning
Private Sector
“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

L&D Manager
NGO Sector
“

I earned my CSUP while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Lead Facilitator
Government
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