What is the Certified Hospitality Sales Professional?

The Certified Hospitality Sales Professional is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Hospitality Sales Professional in Belgium

Executive Summary

Certified Hospitality Sales Professional

Designed for today’s high-impact professionals, the Certified Hospitality Sales Professional (CHOSP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CHOSP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Hospitality Sales Professional

Acronym

CHOSP

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Hospitality Sales Professional

Certified Hospitality Sales Professional: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Pricing and Value

Pricing, price architecture and discounting
Value proposition and differentiation
Marketing measurement and attribution
Key account management and account planning
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
CRM, sales operations and data discipline
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Expanding into regional and export markets
Segmentation, targeting and the useful segment
Route to market and channel design
The sales pipeline and forecasting discipline
Consultative selling and understanding the buyer

Route to Market

Route to market and channel design
Segmentation, targeting and the useful segment
Pricing, price architecture and discounting
Customer retention, loyalty and lifetime value
Complaint handling and service recovery
Brand, reputation and communications
Commercial ethics and responsible selling
Market research and customer insight methods
Campaign planning and the content calendar
Digital channels and performance marketing economics
Negotiation and closing commercial deals
Customer journey mapping and service design

Selling by Diagnosis

Consultative selling and understanding the buyer
The sales pipeline and forecasting discipline
Value proposition and differentiation

Customer Journey and Recovery

Customer journey mapping and service design
Complaint handling and service recovery
Customer retention, loyalty and lifetime value

Measurement and Responsible Practice

Marketing measurement and attribution
Commercial ethics and responsible selling
Customer retention, loyalty and lifetime value

Segmentation and Proposition

Segmentation, targeting and the useful segment
Value proposition and differentiation
Brand, reputation and communications

Relationships and Partners

Stakeholder and impact analysis
Stakeholder and investor engagement
Market entry modes and partner selection
The HR business partner role and mandate
Stakeholder mapping and influencing
The business partner and centre-of-excellence model
Employment relationship and the psychological contract
Stakeholder engagement and risk management
The HR operating model and business partnering
Analytical techniques and bias
Preparing financial statements
Growth strategy: organic, M&A and partnerships
Stakeholder capitalism and ESG
Stakeholder mapping and analysis
Building strategic relationships and coalitions

Ethics and Conduct

Ethics and suitability
Ethics, supervision and reflective practice
Roles, standards and professional ethics
Professional ethics in education and training
Responsible use of AI in learning
Learning data privacy and ethics
Climate and sustainability responsibility
Executive ethics and the leader’s shadow
Professional ethics and codes (IFAC, ACCA, CIMA)
Sustainability and responsible finance
Data ethics and privacy in finance
Professional ethics and duty of care
Legal and regulatory responsibility
Ethical decision-making under pressure
Sustainability and climate responsibility

International Markets

Global and comparative HR contexts
Transfer pricing and international tax
Cross-border data and transfers
Cross-cultural and global inclusion
Global sourcing and international trade
International and cross-border tax
Financial reporting frameworks (IFRS/GAAP)
Interpreting financial statements
Budget vs actual and variance
Cost and profitability analysis
Forecasting and planning
Data visualisation for finance
Global sourcing and trade

Change and Adoption

Organisational change management
Change and adoption in projects
Agile and digital transformation projects
Measuring change and project impact
Baseline setting and change control
Sales and marketing transformation
Measuring growth and transformation impact
Decision support and insight
Psychodynamic and psychoanalytic approaches
Digital and market transformation
Behaviour change and adoption of innovations
Attachment and developmental theory
Professional roles, boundaries and settings
Designing a strategic or change intervention
Digital transformation and IT strategy

People and Incentives

Workforce planning and the capability gap
Employee relations, discipline and fair process
Employee engagement and what actually drives it
Communicating risk to the workforce
Workforce and shift management in retail
Ethical principles and codes of practice
Workforce management and scheduling
Workforce planning and scheduling
Employee experience and engagement
Customer and employee satisfaction
Employee engagement models and drivers
Strategic workforce planning and demand forecasting
Data protection and employee privacy
Belonging, culture and employee resource groups
The employee lifecycle and HR value chain

Sustainability

Emerging assurance areas (ESG)
Sustainability, ESG and integrated value
Managing boundaries and dual relationships
The regulatory and legal environment
Trends: ESG, transparency and stakeholder capitalism
Responsible and sustainable governance
ESG principles and frameworks
Sustainability strategy and materiality
Environmental governance and climate risk
Governance of ESG and reporting
Sustainability standards (GRI, ISSB)
Sustainability and social impact in projects
Market analysis and environmental scanning
Sustainability and responsible marketing
Peer support and consultation

Learning and Research

AI and adaptive learning
Data-driven learning design
Innovation in learning technology
Research methods for policy
Training needs analysis and learning strategy
Knowledge management and capability building
Learning transfer and capability building
Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Sustaining ethical, effective practice
Complaint data and learning
Learning cultures and the learning organisation
Blended and hybrid learning design
Motivation and self-directed learning
Learning technology ecosystem

Markets and Customers

Customer service and experience principles
Customer expectations and satisfaction
The customer experience (CX) discipline
Ethics and fair customer treatment
Service culture and brand promise
Professional ethics in customer service
Customer service and CX strategy
Designing voice-of-customer programmes
Aligning service to brand and business
Sustaining strategic customer focus
Customer and journey analysis
Voice of the customer to the business
Team leadership in customer service
Customer onboarding and lifecycle
Customer and community engagement

Selling Practice

Ethical frameworks and codes of practice
Management accounts and dashboards
Duty of care and risk management
Complaints, accountability and fitness to practise
Accountability and follow-through
Negotiation and conflict management
Conflict resolution and negotiation
Sales enablement and coaching
Marketing and sales ethics
Marketing and sales KPIs and dashboards
Funnel, pipeline and conversion metrics
Leading campaigns and sales projects
Team leadership in sales and marketing
Negotiation with buyers, suppliers and financiers
Record-keeping and data protection

Customer Experience

Interaction and experience design
Journey management and tracking
Policy administration and customer service in insurance
Destination, venue and experience products
Customer retention in the vehicle ownership cycle
Service quality and the passenger experience in transport
Customer loyalty and repeat purchase in retail
Client feedback and satisfaction
Customer success and retention
Customer experience and journey mapping
Journey and process redesign
Relationship management and retention
Customer loyalty and advocacy
Loyalty programmes and rewards
Customer journey and experience design

Digital Channels

Emerging service technologies
Digital, mobile and internet banking
Digital disruption and the future of banking
Digital transformation in banking
Branch-to-digital migration
Digital banking platforms and APIs
Payment technology and switches
Automation, RPA and straight-through processing
Cybersecurity and fraud technology
Technology governance and change control
Digital credit and alternative data
Automation in project delivery
Emerging project technologies
Digital and data-driven go-to-market
Digital marketing strategy

Evidence and Analytics

Service quality and turnaround metrics
Data analytics in audit
Evidence, judgement and scepticism
Metrics and reporting
Data migration and cleansing
Data protection and learner privacy
Data governance frameworks and roles
Data privacy law and compliance (GDPR)
Data quality and stewardship
Consent, rights and data subject requests
Data breach and incident governance
Analytics translation: from data to decision
Metrics design and the gaming problem
Data ethics, privacy and responsible analytics
People analytics and HR measurement

Commercial Finance

Evidence-based improvement
Managing risk and difficult cases
Lessons learned and development
Cost, feasibility and impact analysis
The banking system, intermediation and financial markets
Anti-corruption and financial-crime ethics
Operational efficiency and cost-to-income
Financial statement and cash-flow analysis
Loan structuring, pricing and covenants
Funds transfer pricing
Development banking and project finance
Options appraisal and cost-benefit
Cost of accidents and prevention value
Legal, cost and feasibility analysis
Make-versus-buy and total cost of ownership

Distribution and Supply

Procurement and contract management
Go-to-market and channel strategy
Omnichannel and channel management
Touchpoint and channel design
Operational efficiency and channel management
Banking products, services and delivery channels
Supply market analysis
Ethical supply chains
Supply analysis, gaps and scenario planning
Talent sourcing channels and pipelines
Procurement and supply chain: scope and value
Procurement and contract value
The procurement cycle and operating models
Procurement’s contribution to organisational strategy
Public versus private procurement

Communication

Integrated and sustainability reporting
Reporting quality and governance
Communicating financial results
Professional case study and presentation
Communicating with families and carers
Professional writing and reports
Psychoeducation and public communication
Writing advisory reports that drive decisions
Reporting to boards and executives
Monitoring, control and reporting
Professional documentation and presentation
The media business: audiences, advertising and subscription
Media planning and buying
Social media management: platforms, communities and algorithms
Measurement and analytics for media and social campaigns

Leadership and Teams

Resilience, wellbeing and stress management
Diversity, inclusion and inclusive leadership
Capstone scoping: a real leadership challenge
Risk management and contingencies
Aligning teams around strategy
Team formation and effectiveness models (Tuckman, Lencioni)
Delegation and empowerment
Managing team performance and dynamics
Cross-functional and matrix teams
Leading remote and hybrid teams
Team diversity and inclusion
Sanctions screening and PEP management
Sales performance and pipeline management
Liquidity and funding management
Investment portfolio management

Performance and Targets

Service KPIs: CSAT, NPS, CES, SLAs
Performance management in service
Coaching for performance
Banking KPIs and branch scorecards
Social performance and outreach
Performance scorecards and reviews
Investment principles and objectives
Performance measurement and attribution
Performance management systems and cycles
Performance measurement and KPI dashboards
Continuous feedback and performance conversations
Contract performance and exit
Project KPIs and performance metrics
Managing schedule and budget performance
Setting objectives and marketing KPIs

Capability Development

The working alliance and coaching presence
The boundary between coaching and therapy
Questioning, listening and the coach’s restraint
Goal setting and behavioural change in coaching
Feedback, challenge and psychological safety in coaching
Mentoring, sponsorship and developmental relationships
Evaluating coaching outcomes
Cultural context and coaching across difference
Building and running a coaching practice
Training needs analysis
Continuing professional development
Measuring coaching outcomes
Scaling delivery capability
Project management plan development
Schedule development and optimisation

Strategic Context

Driving effective, ethical outcomes
Communications strategy and planning
Competitive bidding processes
Investment strategy and allocation
Hedging strategies and instruments
Financial inclusion strategy
Strategic analysis: PESTLE, SWOT and Porter’s Five Forces
Setting and communicating strategic direction
The strategic narrative
Real options and strategic investment
Technology strategy and architecture choices
Competitive analysis and differentiation
Product and portfolio strategy
Growth strategy and demand generation
Capstone scoping: a real growth or brand challenge

Risk and Compliance

Corporate governance in banks
Risk, compliance and feasibility analysis
Enterprise risk management in banks
Credit risk measurement and mitigation
Liquidity risk and asset-liability management
Operational risk and resilience
Designing and facilitating groups
Model risk and provisioning (IFRS 9)
Regulatory compliance and central-bank rules
Regulatory reporting and audits
Building a culture of compliance
Governance and organisational value
Public, private and non-profit governance
Cybersecurity governance
Building trust through data governance

Legal and Terms

Subcontractor and supplier management
Legal responsibilities and professional bodies
Goal setting and contracting
Advocacy and policy engagement
Psychoeducation and workshops
Working with organisations on wellbeing
Contract law and formation
Contract exit and renewal
Contracting and the three-way agreement
Policy cycle and evidence-based policy
Policy development and drafting
Insurance regulation and consumer protection
Vendor, venue and supplier contracting for events
Vehicle documentation, compliance and consumer protection
Designing an intervention or programme

Campaigns and Projects

Continuous improvement of programmes
Project management principles and lifecycle
Ethical, risk and feasibility considerations
Cost reduction and efficiency programmes
Tax planning, avoidance and evasion distinguished
Managing HR projects and change
Onboarding and induction programme design
Succession planning and talent pipelines
Safety communication and campaigns
Evidence-based practice
Designing a safety programme or control
Scenario planning and foresight
Negotiation strategy and planning
Programme governance
Tax planning vs avoidance vs evasion

Operations

Quality management and standards
Productivity and efficiency improvement
The vehicle sales process from enquiry to delivery
In-process quality control and inspection
Industrial utilities, energy and process safety interfaces
Risk assessment and safety planning
Mineral processing and beneficiation
Quality management on site: inspections, hold points and defects
Healthcare quality, safety and accreditation
Treatment planning and review
Outcome and process measures
Process and control documentation
Quality assurance of audit
Business process mapping
The HR function: roles, operating models and value creation

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Hospitality Sales Professional principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

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Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CHOSP certification?

The Certified Hospitality Sales Professional (CHOSP) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CHOSP?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CHOSP certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CHOSP internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CHOSP certification?

The Certified Hospitality Sales Professional is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CHOSP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CHOSP?

The Certified Hospitality Sales Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CHOSP?

The Certified Hospitality Sales Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CHOSP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CHOSP?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CHOSP strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Hospitality Sales Professional

Certified Hospitality Sales Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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