What is the Certified Hospitality Sales Professional?

The Certified Hospitality Sales Professional is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Hospitality Sales Professional in Australia

Executive Summary

Certified Hospitality Sales Professional

Designed for today’s high-impact professionals, the Certified Hospitality Sales Professional (CHOSP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CHOSP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Hospitality Sales Professional

Acronym

CHOSP

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Hospitality Sales Professional

Certified Hospitality Sales Professional: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Pricing and Value

Pricing, price architecture and discounting · Value proposition and differentiation · Marketing measurement and attribution · Tenders, proposals and the bid decision

3

Route to Market

Route to market and channel design · Segmentation, targeting and the useful segment · Pricing, price architecture and discounting · Negotiation and closing

4

Selling by Diagnosis

Consultative selling and understanding the buyer · The sales pipeline and forecasting discipline · Value proposition and differentiation · Building high-performing sales teams

5

Customer Journey and Recovery

Customer journey mapping and service design · Complaint handling and service recovery · Customer retention, loyalty and lifetime value · Presenting and demonstrating

6

Measurement and Responsible Practice

Marketing measurement and attribution · Commercial ethics and responsible selling · Customer retention, loyalty and lifetime value · Key account management and account planning

7

Segmentation and Proposition

Segmentation, targeting and the useful segment · Value proposition and differentiation · Brand, reputation and communications · Workplace and organisational contexts

8

Relationships and Partners

Stakeholder and impact analysis · Stakeholder and investor engagement · Market entry modes and partner selection · The HR business partner role and mandate

9

Ethics and Conduct

Legal and regulatory responsibility · Ethical decision-making under pressure · Sustainability and climate responsibility · Ethics and responsible leadership

10

International Markets

Global and comparative HR contexts · Transfer pricing and international tax · Cross-border data and transfers · Cross-cultural and global inclusion

11

Change and Adoption

Change control and configuration · Organisational change management · Change and adoption in projects · Agile and digital transformation projects

12

People and Incentives

Workforce planning and the capability gap · Employee relations, discipline and fair process · Employee engagement and what actually drives it · Communicating risk to the workforce

13

Sustainability

Corporate social responsibility and ESG · Psychoeducation and public communication · Sustainability and environmental duty · Environmental management systems (ISO 14001)

14

Learning and Research

Monitoring, evaluation and learning for accountability · Lessons learned and knowledge management · Managing difficult conversations · Complaint data and learning

15

Markets and Customers

CRM systems and customer data · Customer service technology stack · Social media customer care · Unified customer view

16

Selling Practice

Building trust and engagement · Management accounts and dashboards · Leading groups and workshops · Complaints, accountability and fitness to practise

17

Customer Experience

Prioritising experience investments · Customer and journey analysis · Designing a service or experience improvement · Customer experience strategy

18

Digital Channels

Cybersecurity and fraud technology · Digital credit and alternative data · The finance function and digital transformation · Digital ethics and responsible AI

19

Evidence and Analytics

Predictive safety analytics · Data quality and master data management · Comparable sales analysis and market evidence · Measurement and analytics for media and social campaigns

20

Commercial Finance

Financial and technical feasibility analysis · Farm enterprise budgeting and gross-margin analysis · Agricultural finance, credit and investment appraisal · Cost of production, pricing and profitability

21

Distribution and Supply

Public versus private procurement · Digital procurement and the future of the profession · Supply market analysis and Porter’s forces · Real estate marketing channels and property portals

22

Communication

Communication and interpersonal skills · Professional and persuasive communication · Transaction monitoring and suspicious reporting · Regulatory reporting and audits

23

Leadership and Teams

Sanctions screening and PEP management · Relationship management and cross-selling · Sales performance and pipeline management · Liquidity and funding management

24

Performance and Targets

Policy, planning and objectives · Strategy execution and the balanced scorecard · Managing team performance and dynamics · High-performance team rituals and cadence

25

Capability Development

Career pathways and continuing professional development · Setting professional goals and a personal development plan · Land-use planning, capability and degradation management · Business planning and bankable proposal development

26

Strategic Context

Managing organisational politics · Sustaining strategic customer focus · Competitive bidding processes · Financial inclusion strategy

27

Risk and Compliance

Accounting concepts, principles and the regulatory landscape · Statutory compliance and filings · Regulatory reporting and disclosure · Managing tax risk and audits

28

Legal and Terms

Policy cycle and evidence-based policy · Policy development and drafting · Health and safety legal duties · Designing an HR intervention or policy

29

Campaigns and Projects

Web and campaign analytics · Web, campaign and funnel analytics · Leading campaigns and sales projects · Agri-enterprise planning and farm records

30

Operations

Building project management maturity · Design review and quality · Productivity, collaboration and workflow tools · Process improvement and lean thinking

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Pricing and Value — applied to your own work
Route to Market — applied to your own work
Selling by Diagnosis — applied to your own work
Customer Journey and Recovery — applied to your own work
Measurement and Responsible Practice — applied to your own work
Segmentation and Proposition — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Hospitality Sales Professional — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CHOSP certification?

The Certified Hospitality Sales Professional (CHOSP) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CHOSP?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CHOSP certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CHOSP internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CHOSP certification?

The Certified Hospitality Sales Professional is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CHOSP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CHOSP?

The Certified Hospitality Sales Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CHOSP?

The Certified Hospitality Sales Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CHOSP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CHOSP?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CHOSP strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CHOSP while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Hospitality Sales Professional

Certified Hospitality Sales Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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