What is the Certified Healthcare Marketing Strategist?

The Certified Healthcare Marketing Strategist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Healthcare Marketing Strategist in Vietnam

Executive Summary

Certified Healthcare Marketing Strategist

Designed for today’s high-impact professionals, the Certified Healthcare Marketing Strategist (CHMS) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CHMS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Healthcare Marketing Strategist

Acronym

CHMS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Healthcare Marketing Strategist

Certified Healthcare Marketing Strategist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Measuring What Marketing Produces

Marketing measurement and attribution · Customer retention, loyalty and lifetime value · Pricing, price architecture and discounting · Communication and conflict patterns

3

Ethics in Commercial Claims

Commercial ethics and responsible selling · Brand, reputation and communications · Marketing measurement and attribution · Working with conflict and change

4

Segmentation and Targeting

Segmentation, targeting and the useful segment · Value proposition and differentiation · Marketing measurement and attribution · Client feedback and satisfaction

5

Building the Value Proposition

Value proposition and differentiation · Segmentation, targeting and the useful segment · Brand, reputation and communications · Discovery and needs analysis

6

Brand, Reputation and Consistency

Brand, reputation and communications · Value proposition and differentiation · Commercial ethics and responsible selling · Global sourcing and trade

7

Pricing and Positioning

Pricing, price architecture and discounting · Value proposition and differentiation · Segmentation, targeting and the useful segment · Managing complexity and comorbidity

8

Campaigns and Projects

Innovation and new product launch · Governance of campaigns and spend · Campaign or go-to-market plan · Campaign planning and execution

9

Operations

The sales process and methodology · Delivery, quality and stakeholder plan · Quality planning and assurance · Quality control and continuous improvement

10

Relationships and Partners

Managing distributors and channel partners · Stakeholders, agency and accountability · Trends: ESG, transparency and stakeholder capitalism · Shareholder and stakeholder rights

11

Ethics and Conduct

Ethics and integrity in banking · Professional ethics and banking conduct · Treating customers fairly and market conduct · Integrity, confidentiality and conflicts

12

International Markets

Expanding into regional and export markets · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Traceability, certification and export requirements · Export readiness and standards

13

Change and Adoption

Large-scale transformation and agile ways of working · Measuring coaching outcomes · Strengths, flow and engagement · Digital transformation and IT strategy

14

People and Incentives

Employee experience and engagement · Customer and employee satisfaction · Employee engagement models and drivers · The employee lifecycle and HR value chain

15

Sustainability

Outcome and process measures · Sustainability and environmental duty · Environmental management systems (ISO 14001) · Environmental legal compliance

16

Learning and Research

Motivation and self-directed learning · Training needs analysis and learning strategy · Knowledge management and capability building · Learning transfer and capability building

17

Markets and Customers

Voice of the customer and acting on feedback · Market linkages and aggregation · Demand analysis and market intelligence · Branding and product differentiation

18

Selling Practice

CRM, sales operations and data discipline · Marketing and sales ethics · Marketing and sales KPIs and dashboards · Funnel, pipeline and conversion metrics

19

Customer Experience

Journey and process redesign · Complaints, redress and accountability · Prioritising experience investments · Customer and journey analysis

20

Digital Channels

Technology governance and change control · Digital credit and alternative data · Digital ethics and responsible AI · Process automation and workflow

21

Evidence and Analytics

Data visualisation for finance · Decision support and insight · Psychodynamic and psychoanalytic approaches · Working with referrers and multidisciplinary teams

22

Commercial Finance

Cost of production, pricing and profitability · Professional writing and reports · Cost, feasibility and impact analysis · The banking system, intermediation and financial markets

23

Distribution and Supply

Procurement’s contribution to organisational strategy · Public versus private procurement · Supply market analysis and Porter’s forces · Fair trade and responsible supply

24

Communication

Project data, reporting and analytics · Integrated marketing communications · Dashboards and performance reporting · Professional presentation and pitching

25

Leadership and Teams

Operational efficiency and channel management · Team leadership in banking operations · Reconciliation and nostro/vostro management · Enterprise risk management in banks

26

Performance and Targets

Investment principles and objectives · Performance management systems and cycles · Performance measurement and KPI dashboards · Linking performance to reward and consequence

27

Capability Development

Capability and skills frameworks · Leadership and management development · Coaching models and frameworks (GROW) · Coaching leaders and managers

28

Strategic Context

Building strategic customer relationships · Competitive and market intelligence · Translating insight into strategy · Organic, inorganic and biological fertiliser strategies

29

Risk and Compliance

Corporate governance principles and purpose · Risk management planning · Accounting concepts, principles and the regulatory landscape · Statutory compliance and filings

30

Legal and Terms

Policy, institutions and the enabling environment for agriculture · Advocacy and policy engagement · Contract farming, aggregation and out-grower schemes · Contract farming and out-grower schemes

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Measuring What Marketing Produces — applied to your own work
Ethics in Commercial Claims — applied to your own work
Segmentation and Targeting — applied to your own work
Building the Value Proposition — applied to your own work
Brand, Reputation and Consistency — applied to your own work
Pricing and Positioning — applied to your own work

Enrolment Process

How to Get Certified

🎯

Step 1: Choose Your Certification

You are viewing Certified Healthcare Marketing Strategist — one of GLI's 1,990+ globally recognised professional certifications.

💳

Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

📚

Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

🎓

Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CHMS certification?

The Certified Healthcare Marketing Strategist (CHMS) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CHMS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CHMS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CHMS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CHMS certification?

The Certified Healthcare Marketing Strategist is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CHMS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CHMS?

The Certified Healthcare Marketing Strategist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CHMS?

The Certified Healthcare Marketing Strategist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CHMS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CHMS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CHMS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CHMS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Healthcare Marketing Strategist

Certified Healthcare Marketing Strategist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

You May Also Like

Certified Sales Representative

Certified Communication Skills Trainer

Certified Automotive Digital Marketing Specialist

Certified Medical Device Sales Specialist

Certified Tourism Sales Specialist

Certified Growth Hacking and Revenue Marketing Expert