What is the Certified Business Strategist?

The Certified Business Strategist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Soft Skills & Personal Dev..

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Business Strategist in Chad | CBUS

Executive Summary

Certified Business Strategist

Designed for today’s high-impact professionals, the Certified Business Strategist (CBUS) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in strategic leadership, organisational management and business transformation.

This 10 Weeks programme is structured around recognised global leadership and management competency frameworks, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CBUS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Business Strategist

Acronym

CBUS

Who Should Enrol?

Managers and Team Leaders
Heads of Department and Directors
Senior Executives and Aspiring Leaders
Business Owners and Entrepreneurs

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards executive, director and C-suite leadership roles

Professional Recognition

Credential aligned with recognised global leadership and management competency frameworks

Leadership Capability

Develop the strategic and operational skills to lead complex strategic leadership functions

Organisational Impact

Design and implement strategic leadership systems that drive performance and measurable results

Compliance Readiness

Master the standards, compliance and ethical governance central to strategic leadership

Global Employability

Qualify for strategic leadership roles across corporates, public institutions, NGOs and enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Strategic Thinking, Vision and Direction Setting

✦Leading Teams, People and High Performance

✦Decision-Making, Problem-Solving and Execution

✦Emotional Intelligence and Authentic Leadership

✦Organisational Strategy, Transformation and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Business Strategist

Certified Business Strategist: industry context, trends and professional standards
Theories and models of leadership and management
The manager's roles, responsibilities and mindset
Leadership versus management and when each is needed
Situational and adaptive leadership
Values, purpose and authentic leadership
The organisational context and operating environment
Self-awareness and the leader's identity
Building credibility and executive presence
Ethics and responsible leadership
Personal leadership development planning

Data Quality and Sources

Transformation versus incremental change
Systems integration and the single source of truth
Turning analysis into a decision
Designing a transformation programme
Digital user experience and accessibility
Managing technology teams and technical work
Benefits realisation and value tracking
Digital ethics and algorithmic accountability
Building digital capability in an organisation
Synergy realisation after combination
Requirements and the specification gap
Cybersecurity fundamentals and the human factor
Operating model redesign
Cloud, infrastructure and the connectivity constraint
Delivering technology change that people adopt

Security and Data Protection

Sustaining transformation and preventing reversion
Data protection and privacy by design
Cloud, infrastructure and the connectivity constraint
Strategic development and long-range positioning
Vendor selection and managing technology suppliers
IT service management and support operations
Strategy and performance management systems
Artificial intelligence: capability, limits and responsible use
Technical debt and system lifecycle
Descriptive statistics and reading a distribution
Dashboards, reporting and the metric that misleads
Agile delivery and iterative development
Cybersecurity fundamentals and the human factor

Cloud, Connectivity and Cost

Cloud, infrastructure and the connectivity constraint
Technical debt and system lifecycle
Delivering technology change that people adopt

Automation, AI and Their Limits

Automation and where it genuinely pays
Artificial intelligence: capability, limits and responsible use
Correlation, causation and experiment design

Adoption and Lifecycle

Delivering technology change that people adopt
Technical debt and system lifecycle
Systems integration and the single source of truth

Requirements and the Real Problem

Requirements and the specification gap
Delivering technology change that people adopt
Turning analysis into a decision

Sustainability

Governance of ESG and reporting
Sustainability standards (GRI, ISSB)
Corporate social responsibility and ESG
Analytical techniques and bias
Sustainability and environmental duty
Environmental management systems (ISO 14001)
Environmental legal compliance
Sustainability and climate responsibility
Environmental monitoring and reporting
Continuous environmental improvement
Integration with quality and environment
Sustainability of microfinance
Climate and sustainability responsibility
Sustainability and responsible finance
Stakeholder capitalism and ESG

Learning and Knowledge

Designing a learning programme or curriculum
Preparing financial statements
Financial reporting frameworks (IFRS/GAAP)
Interpreting financial statements
Integrated and sustainability reporting
Management accounts and dashboards
Questioning, discussion and active learning
E-learning authoring and development
Learning management systems (LMS)
Multimedia and video for learning
Microlearning and mobile learning
Strategic learning and the adaptive organisation
Supervised and unsupervised learning
Deep learning and neural networks
Active and experiential learning

Health and Safety Context

Measuring brand health
Feedback, challenge and psychological safety in coaching
Contractor safety management
Safety culture and behaviour
Continuous safety improvement
Budget vs actual and variance
Wellbeing and personal-effectiveness learning
Workplace wellbeing strategy
Healthy work design
Absence and health management
Cost and profitability analysis
Public health programmes: prevention and outreach
Forecasting and planning
Healthcare quality, safety and accreditation
Health financing: budgets, insurance and out-of-pocket realities

Technology Foundations

Data visualisation for finance
Decision support and insight
Digital permits and inspections
Automation and safety technology
Communicating financial results
Digital transformation and IT strategy
Digital procurement and the future of the profession
Security governance and management systems
Bancassurance and digital insurance models
Psychodynamic and psychoanalytic approaches
Water supply systems: sources, treatment and distribution
How networks work: from fibre and towers to the customer
Telehealth and digital care delivery
Professional roles, boundaries and settings
Practice management systems

Data and Evidence

Customer and brand health metrics
Marketing analytics and attribution
Web and campaign analytics
Customer data platforms and segmentation
Web, campaign and funnel analytics
Sales analytics and forecasting tools
Market research design and methods
Qualitative and quantitative research
Translating insight into strategy
Ethical principles and codes of practice
Baseline surveys and data collection tools
Text and interaction analytics
Data privacy and consent
Influencing and presenting insights
Data ethics and customer privacy

Governance and Risk

Programme governance
Grant compliance and restricted funding management
NGO governance, boards and registration
How insurance works: risk pooling and the value chain
Underwriting principles and risk selection
Vehicle documentation, compliance and consumer protection
In-process quality control and inspection
Ground control and strata management
Peer support and consultation
Reporting quality and governance
Duty of care and risk management
Dynamic and site-specific risk assessment
Residual risk and ALARP
Risk registers and monitoring
Communicating risk to the workforce

Legal and Regulatory

Contract administration and variation
Contract performance and exit
Contract governance and compliance
Real estate regulation, licensing and professional conduct
Policy administration and customer service in insurance
Insurance regulation and consumer protection
Vendor, venue and supplier contracting for events
Regulation of transport: authorities, conventions and licensing
Tariffs, regulation and the economics of essential services
Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Policy, planning and objectives
Legal and other requirements
Contract types and risk allocation
Subcontractor and supplier management

Delivery and Projects

Delivery, quality and stakeholder plan
Project initiation and chartering
Integrated project planning
Project management plan development
Resource planning and levelling
Quality planning and assurance
Agile metrics and velocity
Communication planning and management
Building project relationships
Scheduling and planning tools
Project data, reporting and analytics
Real estate development and project appraisal
Programme cycle management in NGOs
Record-keeping and data protection
Event planning timelines, run sheets and production schedules

Leadership and Decisions

Programme management principles
Portfolio management and prioritisation
Value management and business value
Leading project teams
Team development and effectiveness
Complaints, accountability and fitness to practise
Coaching and developing team members
Managing virtual and cross-cultural teams
Decision-making and problem solving
Building high-performing project teams
Revenue management and yield
Operational efficiency and channel management
Team leadership in banking operations
Reconciliation and nostro/vostro management
Enterprise risk management in banks

Capability and Training

Succession planning and talent pipelines
Talent sourcing channels and pipelines
Facilitation, coaching and mentoring
High-potential identification and talent reviews
Knowledge management and capability building
Professional standards and continuing development
Creating a coaching culture
Delegating for development
Managing resistance and capability building
Category management and strategy development
Supplier development and improvement
Developing strategic capability in others
Proposal development and donor reporting
Attachment and developmental theory
Legal responsibilities and professional bodies

Change and Adoption

Digital transformation in banking
Managing resistance and reskilling
Foreign exchange and treasury operations
Technology governance and change control
Foreign exchange and hedging
Goal setting and behavioural change in coaching
Change management and adoption
The finance function and digital transformation
Regulatory change management
Client feedback and satisfaction
Managing resistance and engagement
Measuring CX transformation impact
Evidence-based improvement
Variations, claims and delay: managing change on site
Change talk and readiness

Operations and Service

Team leadership in customer service
Reconciliation and end-of-day processes
Banking products, services and delivery channels
Operating-model and process re-engineering
Designing a banking solution or process
Principles of credit and the lending process
Automation, RPA and straight-through processing
Process and control documentation
Quality assurance of audit
Competitive bidding processes
Managing risk and difficult cases
Responsible and ethical service
Service KPIs: CSAT, NPS, CES, SLAs
Quality monitoring and coaching
Continuous improvement in service

Cost and Investment

Marketing planning and budgeting
Value-based and dynamic pricing
Budget, ROI and feasibility analysis
Pricing strategy
Carbon markets and climate finance
Lessons learned and development
Negotiation with buyers, suppliers and financiers
Access to finance, grants and investment
Financial and technical feasibility analysis
Driving effective, ethical outcomes
Prioritising experience investments
Insurance pricing, premiums and loadings
Claims investigation and fraud indicators
Pricing tours, events and sponsorships
Vehicle financing, insurance and total cost of ownership conversations

Stakeholders and Vendors

Trends: ESG, transparency and stakeholder capitalism
Shareholder and stakeholder rights
Employment relationship and the psychological contract
Stakeholder engagement and risk management
Influencing and safety leadership
Transparency and stakeholder trust
Influencing and persuasion
Categories of spend and stakeholders
Strategic customer relationships
Managing boundaries and dual relationships
Designing and facilitating groups
Managing difficult stakeholders
Stakeholder mapping in banking
Negotiation and influencing
Wealth, SME and corporate relationships

Communication and Documentation

Tender planning and documentation
Presentation and public speaking
Incident investigation and reporting
Professional report and presentation
Professional writing and documentation
Presenting learning proposals and impact
Professional portfolio and presentation
Presentation and public-speaking skills
Voice, communication and delivery
Language and communication training
Management reporting and decision support
Psychoeducation and public communication
Writing advisory reports that drive decisions
Reporting to boards and executives
Monitoring, control and reporting

Users and Customers

Product safety and standards
Interaction and experience design
Productivity, collaboration and workflow tools
Productivity and efficiency improvement
Buyer behaviour and the customer journey
Voice of the customer and feedback
Comparable sales analysis and market evidence
Insurance products and lines of business
Destination, venue and experience products
Vehicle specifications, trims and options in customer language
Customer retention in the vehicle ownership cycle
Customer and employee satisfaction
Market and interest-rate risk
Know Your Customer and enhanced due diligence
Customer segmentation and needs analysis

Strategic Context

Psychoeducation and workshops
Scaling technologies and business models
Working with organisations on wellbeing
Designing an intervention or programme
Behaviour change and adoption of innovations
Innovation in service delivery
Sustaining strategic customer focus
Customer experience strategy
Brand strategy, identity and architecture
Innovation and fintech collaboration
Communications strategy and planning
Growth strategy: organic, M&A and partnerships
Organisational resilience and adaptive strategy
Strategic leadership at scale
Vision, mission and strategic intent

Security

Ethical, risk and feasibility considerations
Cybersecurity and fraud technology
Fraud risk and controls
Incident reporting and record-keeping
Ethics and professional conduct in security
Security culture and awareness
Leading security teams
Aligning security with business goals
Professional case study and presentation
Evidence-based practice
Risk assessment and safety planning
Security operations management
Security programme design and budgeting
Security metrics and reporting
The security profession, roles and standards

Performance Measurement

Marketing and sales KPIs and dashboards
Brand health and measurement
Capacity and performance management
Setting objectives, indicators and targets
Linking CX to business performance
Performance management in service
Coaching for performance
Banking KPIs and branch scorecards
Credit risk measurement and mitigation
Social performance and outreach
Investment principles and objectives
Project KPIs and performance metrics
Managing schedule and budget performance
Setting objectives and marketing KPIs
Performance monitoring and KPIs

Procurement and Supply

Procurement and contract value
Procurement and contract management
Supply analysis, gaps and scenario planning
Procurement and supply chain: scope and value
The procurement cycle and operating models
Procurement’s contribution to organisational strategy
Public versus private procurement
Supply markets and the enabling environment
Governance of procurement decisions
Sustainable procurement principles and standards
Fair trade and responsible supply
Conflicts of interest and procurement ethics
Procurement and asset management under donor rules
Goal setting and contracting
Driving measurable procurement value

Workforce

Workforce planning and scheduling
Employee experience and engagement
Employee engagement models and drivers
The employee lifecycle and HR value chain
Strategic workforce planning and demand forecasting
Workforce and shift management in retail
Workforce management and scheduling
Market and customer analysis
Designing a marketing or sales strategy
Marketing strategy and the mix
Brand strategy, identity and equity

Ethics and Standards

Integrity, confidentiality and conflicts
Anti-corruption and financial-crime ethics
Responsible and sustainable banking
Ethics and independence
Ethics in communications
Corporate social responsibility communications
Ethics, supervision and reflective practice
Roles, standards and professional ethics
Ethics and professional standards in finance
Professional ethics and codes (IFAC, ACCA, CIMA)
Data ethics and privacy in finance
Ethics and duty of care
Professional ethics and duty of care
Legal and regulatory responsibility
Ethical decision-making under pressure

Professional Leadership Practice

Quality management and standards
Data quality and master data management
Board and management reporting
Treatment planning and review
Vendor and technology management
Key account management
Journey management and tracking
Property management and facility operations
NGO financial management and budget-versus-actual discipline
Reinsurance and capacity management
Disruption management: delays, claims and recovery
Team leadership in L&D
Managing complexity and comorbidity
Safety management systems (ISO 45001)
Project management principles and lifecycle

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Business Strategist principles aligned with recognised global leadership and management competency frameworks
Apply evidence-based methods to improve strategic leadership, organisational management and business transformation
Master strategic thinking, vision and direction setting and leading teams, people and high performance
Apply decision-making, problem-solving and execution and emotional intelligence and authentic leadership in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in strategic leadership

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CBUS certification?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised global leadership and management competency frameworks. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

Who should enrol in the CBUS?

This certification is ideal for Managers and Team Leaders, Heads of Department and Directors, Senior Executives and Aspiring Leaders and Business Owners and Entrepreneurs, and other professionals seeking to formalise their expertise in strategic leadership, organisational management and business transformation with a globally recognised credential.

How long does the CBUS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CBUS internationally recognised?

What is the cost of the CBUS certification?

The Certified Business Strategist is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CBUS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CBUS?

The Certified Business Strategist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CBUS?

The Certified Business Strategist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CBUS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CBUS?

Graduates progress towards executive, director and C-suite leadership roles. The CBUS strengthens your expertise in strategic leadership, organisational management and business transformation and positions you for advancement across corporates, public institutions, NGOs and enterprises.

Certified Business Strategist

Certified Business Strategist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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