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📈 Sales & Marketing  ·  Intermediate

Certified Video and Multimedia Marketing Expert

Online Certification  ·  10 Weeks  ·  Globally Recognised  ·  (CVID)

✅ 2026 Edition 🎓 CPD Accredited 🌍 100+ Countries 📜 Digital + Physical Certificate 100% Online
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Executive Summary

Certified Video and Multimedia Marketing Expert

Designed for today’s high-impact professionals, the Certified Video and Multimedia Marketing Expert (CVID) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CVID holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification
Certified Video and Multimedia Marketing Expert
Acronym
CVID
Category
Sales & Marketing
Level
Intermediate
Duration
10 Weeks
Delivery Mode
100% Online
Assessment
Online Examination
Certificate
Digital + Physical
CPD Eligibility
CPD Accredited
Alumni Benefits
GLI Network Access
Self-Paced
USD 399
Live Virtual
USD 599
Target Audience

Who Should Enrol?

  • Sales and Marketing Executives
  • Brand and Product Managers
  • Business Development Professionals
  • Account and Media-Relations Managers
Programme Inclusions

Everything Included in Your Enrolment

  • All study materials and study guide
  • Access to GLI online learning portal
  • Online examination and assessment
  • Digital certificate and digital badge
  • Physical certificate (shipped to you)
  • CPD credits for professional bodies
  • GLI alumni network membership
  • Facilitator and tutor support
  • Resource downloads and reference library
  • Automatic enrolment confirmation
Certification Benefits

Why This Certification Matters for Your Career

Career Advancement
Accelerate your career towards senior marketing, sales and commercial leadership roles
Professional Recognition
Credential aligned with recognised marketing, brand and sales professional standards
Operational Excellence
Apply world-class frameworks to improve performance and outcomes
Strategic Thinking
Develop the analytical and strategic skills demanded at the executive level
Compliance Readiness
Master the standards, compliance and ethical governance central to marketing strategy
Global Employability
Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide
Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning
✦Brand Management and Integrated Communications
✦Sales Process, Pipeline and Account Management
✦Digital Marketing, Content and Campaigns
✦Customer Insight, Analytics and Growth
✦Professional Ethics and Governance
Course Curriculum

Programme Modules

The full programme, module by module.

1
Foundations and Strategic Context of Certified Video and Multimedia Marketing Expert
Certified Video and Multimedia Marketing Expert: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps
2
Brand, Reputation and Experience
Brand, reputation and communications · Value proposition and differentiation · Commercial ethics and responsible selling · Discovery and needs analysis
3
Consistency and Positioning
Brand, reputation and communications · Segmentation, targeting and the useful segment · Value proposition and differentiation · Sales analytics and metrics
4
Responding to a Public Problem
Brand, reputation and communications · Complaint handling and service recovery · Commercial ethics and responsible selling · Management accounts and dashboards
5
Audiences and Segmentation
Segmentation, targeting and the useful segment · Brand, reputation and communications · Marketing measurement and attribution · Ethical frameworks and codes of practice
6
Measuring Perception, Not Output
Marketing measurement and attribution · Brand, reputation and communications · Customer retention, loyalty and lifetime value · Working with conflict and change
7
Accuracy and Responsible Claims
Commercial ethics and responsible selling · Brand, reputation and communications · Marketing measurement and attribution · Treatment planning and review
8
Customer Experience
Service quality and the passenger experience in transport · Customer loyalty and repeat purchase in retail · Workplace and organisational contexts · Complaints, accountability and fitness to practise
9
Digital Channels
CRM and sales technology · Digital and self-service transformation · Self-service and digital support · Social media customer care
10
Evidence and Analytics
Health records, data and confidentiality · Analytical techniques and bias · Data visualisation for finance · Decision support and insight
11
Commercial Finance
Accountability and follow-through · Impact, blended and concessional finance · Total cost of ownership · Ration formulation and least-cost feeding
12
Distribution and Supply
Procurement and contract value · Procurement and contract management · Go-to-market and channel strategy · Omnichannel and channel management
13
Communication
Writing advisory reports that drive decisions · Reporting to boards and executives · Monitoring, control and reporting · Professional documentation and presentation
14
Leadership and Teams
Building high-performing project teams · Revenue management and yield · Key account management strategy · Renewals and churn management
15
Performance and Targets
Continuous feedback and performance conversations · Outcome and process measures · Policy, planning and objectives · Strategy execution and the balanced scorecard
16
Capability Development
Career and talent development · Building a coaching culture · Measuring coaching and mentoring impact · Capability and skills frameworks
17
Strategic Context
Pricing strategy · Data-driven growth · Building strategic customer relationships · Competitive and market intelligence
18
Risk and Compliance
Security governance and management systems · Likelihood, impact and risk rating · Risk treatment and countermeasures · Intelligence-led risk assessment
19
Legal and Terms
Advocacy and policy engagement · Contract law and formation · Contract exit and renewal · The regulatory and legal environment
20
Campaigns and Projects
Territory and quota planning · Quality planning and assurance · Building project relationships · Project management software and tools
21
Operations
The sales process and methodology · Service quality and turnaround metrics · Designing a banking solution or process · Principles of credit and the lending process
22
Relationships and Partners
Partnering and co-creation with customers · Negotiation with clients and partners · Communicating with families and carers · Partnership building and multi-stakeholder platforms
23
Ethics and Conduct
Brand safety and responsible marketing · Sustainability and responsible marketing · Professional writing and reports · Psychoeducation and public communication
24
International Markets
Expanding into regional and export markets · Traceability, certification and export requirements · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Agribusiness marketing, branding and export readiness
25
Change and Adoption
Foreign exchange and hedging · Change management and adoption · Regulatory change management · Large-scale transformation and agile ways of working
26
People and Incentives
Workforce management and scheduling · Workforce planning and scheduling · Employee experience and engagement · Customer and employee satisfaction
27
Sustainability
Environmental management systems (ISO 14001) · Sustainability and climate responsibility · Environmental monitoring and reporting · Continuous environmental improvement
28
Learning and Research
Project management standards (PMI, PRINCE2) · Cognitive load and learning science · The learning and development profession · Learning strategy and business alignment
29
Markets and Customers
Customer personas and insight · Value proposition design and messaging · Customer and brand health metrics · Capstone scoping: a real growth or brand challenge
30
Selling Practice
Setting goals, roles and accountability · Negotiation and conflict resolution · Negotiation tactics and behaviours · Sales forecasting

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

  • Brand, Reputation and Experience — applied to your own work
  • Consistency and Positioning — applied to your own work
  • Responding to a Public Problem — applied to your own work
  • Audiences and Segmentation — applied to your own work
  • Measuring Perception, Not Output — applied to your own work
  • Accuracy and Responsible Claims — applied to your own work
Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification
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Step 3: Study in the GLI Learning Portal
Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.
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Step 4: Pass, Get Certified & Verified
Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.
🎓 Enrol & Study Online — Instant Access
Secure checkout · Instant LMS access · Globally verifiable certificate
Frequently Asked Questions

Common Questions

What is the CVID certification?

The Certified Video and Multimedia Marketing Expert (CVID) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CVID?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CVID certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CVID internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CVID certification?

The Certified Video and Multimedia Marketing Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CVID certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CVID?

The Certified Video and Multimedia Marketing Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CVID?

The Certified Video and Multimedia Marketing Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CVID while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CVID?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CVID strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director
Private Sector
“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager
NGO Sector
“

I earned my CVID while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales
Government
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