What is the Certified Bank Marketing Professional?

The Certified Bank Marketing Professional is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 11 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Bank Marketing Professional in Singapore

Executive Summary

Certified Bank Marketing Professional

Designed for today’s high-impact professionals, the Certified Bank Marketing Professional (CBMP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in banking operations, credit, payments and financial services.

This 11 Weeks programme is structured around Basel, central-bank regulations and recognised banking and AML standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CBMP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Bank Marketing Professional

Acronym

CBMP

Who Should Enrol?

Bank Officers and Tellers
Credit and Loan Officers
Banking Operations Staff
Relationship and Branch Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior banking operations, credit and branch leadership roles

Professional Recognition

Credential aligned with Basel, central-bank regulations and recognised banking and AML standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to banking operations

Global Employability

Qualify for banking operations roles across commercial banks, microfinance institutions and financial-services firms worldwide

Competency Framework

Core Competencies You Will Develop

✦Retail, Corporate and Digital Banking Operations

✦Credit, Lending and Loan Administration

✦Payments, Settlements and Transaction Processing

✦Risk, Compliance, AML and Financial Crime

✦Customer Experience and Relationship Banking

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Bank Marketing Professional

Certified Bank Marketing Professional: industry context, trends and professional standards
The banking system, intermediation and financial markets
Types of banks and financial institutions
Banking products, services and delivery channels
The regulatory landscape and central banking
Roles, conduct and professional standards in banking
The bank balance sheet and how banks make money
Financial inclusion and the evolving customer
Ethics and integrity in banking
Digital disruption and the future of banking
Career pathways and professional development

Profit, Cash and the Gap Between

Accrual accounting and the profit-cash gap
Reading financial statements as a manager
Treasury, liquidity and currency exposure
Credit assessment and the five Cs
Expected credit loss and portfolio quality
AML, KYC and financial crime prevention
Investment appraisal and the cost of capital
Financial regulation and prudential supervision
Financial inclusion and serving underbanked markets
Working capital and the cash conversion cycle
Costing methods and relevant cost for decisions
Financial modelling and forecasting discipline
Receivables, collections and credit control
Payables, procurement controls and supplier fraud
Payroll, statutory deductions and employment cost

Reading Financial Statements

Reading financial statements as a manager
Accrual accounting and the profit-cash gap
Audit evidence, sampling and professional scepticism
Internal control and the fraud triangle
Tax compliance and the tax risk agenda
Applying reporting standards and accounting judgement
Digital finance, mobile money and payment operations
Insurance, risk transfer and retained risk
The finance function, month-end close and reporting cycle
SME and relationship lending in practice
Budgeting, forecasting and variance analysis

Budgeting and Variance

Budgeting, forecasting and variance analysis
Accrual accounting and the profit-cash gap
Investment appraisal and the cost of capital

Internal Control and Fraud

Internal control and the fraud triangle
Audit evidence, sampling and professional scepticism
AML, KYC and financial crime prevention

Investment and Cost of Capital

Investment appraisal and the cost of capital
Treasury, liquidity and currency exposure
Budgeting, forecasting and variance analysis

Regulation and Compliance

Financial regulation and prudential supervision
AML, KYC and financial crime prevention
Expected credit loss and portfolio quality

Data and Reporting

Reporting to boards and executives
Anti-corruption and honest reporting
Monitoring, control and reporting
Reporting and dashboards
Project data, reporting and analytics
AI and predictive project analytics
Data quality and governance
Building your professional portfolio and evidence of practice
Customer personas and insight
Marketing analytics and attribution
Web and campaign analytics
Workforce reporting and storytelling with data
People analytics and HR measurement
Integrity in reporting and investigation
Investigation methodology and evidence

Analysis and Decisions

Data-informed and evidence-based decisions
Prioritisation and resource allocation
Risk assessment and judgement
Decision rights and governance
Innovation management and creative problem-solving
Prioritisation and managing competing demands
Running meetings that produce decisions
Decision making for managers
Risk, cost and feasibility analysis
Analytical techniques and bias
Governance of procurement decisions
Debugging and problem solving
Incident, problem and change management
Make-versus-buy decisions
Valuation and security analysis

Operations and Process

Customer service and CX strategy
Aligning service to brand and business
Customer-centric operating models
Designing a service or experience improvement
Queue management and service flow
Self-service and digital support
Operational efficiency and productivity
Design thinking for service
Service analytics and dashboards
Customer service technology stack
Emerging service technologies
Incident response process
ERP concepts and business processes
Business process mapping
The HR function: roles, operating models and value creation

Leadership and Management

Preparing financial statements
The two-year horizon: expertise, leadership and professional standing
Revenue management and yield
Key account management strategy
Renewals and churn management
Field sales and territory management
Tender and bid management
Reporting to leadership
Team leadership in sales and marketing
Capacity and performance management
Team leadership in field and project settings
Security governance and management systems
Key account management
Journey management and tracking
Property management and facility operations

People and Development

Team diversity and inclusion
High-performance team rituals and cadence
Creating a coaching culture
Delegating for development
Building and leading a team
Managing resistance and capability building
Category management and strategy development
Supplier development and improvement
Real estate development and project appraisal
Proposal development and donor reporting
Financial reporting frameworks (IFRS/GAAP)
Measuring coaching and mentoring impact
Capability and skills frameworks
Leadership and management development
Coaching models and frameworks (GROW)

Communication

Ethics in communications
Communications strategy and planning
Internal communications
Corporate social responsibility communications
Presentation and public speaking
Professional report and presentation
Cryptography and secure communications
Professional portfolio and presentation
Voice, communication and delivery
Safety communication and campaigns
Communicating risk to the workforce
Professional report writing and presentation
Communication and interpersonal skills
Influencing and presenting insights
Professional and persuasive communication

Stakeholders and Clients

Shareholder and stakeholder rights
Employment relationship and the psychological contract
Influencing and safety leadership
Influencing and persuasion
Negotiation and conflict resolution
Categories of spend and stakeholders
Negotiation strategy and planning
Negotiation tactics and behaviours
Strategic customer relationships
Property viewings, offers and negotiation to close
Interpreting financial statements
Negotiation and influencing
Relationship management and cross-selling
Wealth, SME and corporate relationships
Stakeholder mapping and engagement

Markets and Customers

Reducing customer effort
Customer effort and sentiment analysis
CRM systems and customer data
Social media customer care
Unified customer view
Customer loyalty and advocacy
Customer lifetime value
Voice of the customer to the business
Working with product and operations
Team leadership in customer service
Customer onboarding and lifecycle
The marketing concept and customer orientation
Brand and reputation as strategic assets
Innovation and new product launch
Brand safety and responsible marketing

Technology and Systems

Digital transformation in banking
Innovation and fintech collaboration
Branch-to-digital migration
Digital banking platforms and APIs
Payment technology and switches
Automation, RPA and straight-through processing
Cybersecurity and fraud technology
Technology governance and change control
Digital credit and alternative data
Treasury technology and systems
Warehouse management systems (WMS)
Agile and digital transformation projects
Portfolio and resource management systems
Automation in project delivery
Emerging project technologies

Strategic Context

Investment strategy and allocation
Hedging strategies and instruments
Financial inclusion strategy
Strategic analysis: PESTLE, SWOT and Porter’s Five Forces
Learning strategy and business alignment
Real options and strategic investment
Sustainability strategy and materiality
Training needs analysis and learning strategy
Strategic workforce planning and demand forecasting
Reward strategy and total reward frameworks
Wellbeing and holistic health strategy
Competitive analysis and differentiation
Product and portfolio strategy
Go-to-market and channel strategy
Growth strategy and demand generation

Projects and Delivery

Media planning and buying
Telehealth and digital care delivery
Public health programmes: prevention and outreach
Forecasting and planning
Designing an intervention or programme
Risk assessment and safety planning
Treatment planning and review
Goal setting and action planning
Projects, programmes and portfolios
Project management standards (PMI, PRINCE2)
The project environment and stakeholders
Quality planning and assurance
Communication planning and management
Building project relationships
Project management software and tools

Performance Measurement

Performance management that changes behaviour
Integrated and sustainability reporting
Leading and lagging metrics
Policy, planning and objectives
Measuring innovation performance
Reporting quality and governance
Strategy execution and the balanced scorecard
Managing team performance and dynamics
Managing performance day to day
Contract performance and exit
Retail performance metrics: sales densities, conversion and basket
Logistics KPIs and cost control
Warehouse performance metrics
Planning performance and service
Metrics and reporting

Procurement and Suppliers

Procurement and contract management
Vendor selection and management
Supply market analysis
Supply-network design
Third-party and supply-chain risk
Finance, procurement and supply modules
ERP platforms and vendors
Supply analysis, gaps and scenario planning
Vendor management and system governance
Procurement and supply chain: scope and value
The procurement cycle and operating models
Public versus private procurement
Supply markets and the enabling environment
Digital procurement and the future of the profession
Responsible and sustainable procurement

Ethics and Conduct

Ethical decision-making under pressure
Ethics and responsible leadership
Professional standards and ethics (CIPS)
Professional ethics and codes (CIPS)
Ethics and professional conduct in security
Real estate regulation, licensing and professional conduct
Ethics and treating customers fairly in insurance
Regulation, ethics and misinformation in media and telecoms
Ethical principles and codes of practice
Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Ethics and independence
Ethics and suitability
Ethics and professional standards in finance
Ethics, confidentiality and professional conduct in HR

People Administration

Workforce planning and the capability gap
Employee engagement and what actually drives it
Workforce and shift management in retail
Workforce management and scheduling
Workforce planning and scheduling
Employee experience and engagement
Customer and employee satisfaction
Employee engagement models and drivers
The employee lifecycle and HR value chain
Cost of workforce and ROI of HR interventions
Digital HR and the employee experience platform
Future of work and workforce transformation
Customer (employee/manager) satisfaction
Employer branding and employee value proposition (EVP)
Employee voice, surveys and action planning

International and Currency

Global sourcing and trade
Concurrency and performance
Foreign exchange and currency risk
Transfer pricing and international tax
Cross-border data and transfers
Linking CX to business performance
Innovation in service delivery
Governance of service standards
Governance of the CX programme
Sustaining strategic customer focus
Customer and journey analysis

Change

The finance function and digital transformation
Regulatory change management
Communication strategy in change programmes
Management accounts and dashboards
Budget vs actual and variance
Change leadership models (Kotter, ADKAR, Lewin)
Leading large-scale transformation
Sustaining change and embedding new behaviours
Measuring change and transformation impact
Digital transformation and IT strategy
Variations, claims and delay: managing change on site
Change talk and readiness
Habit change and behaviour design
Change control and configuration
Organisational change management

Sustainability and ESG

Environmental governance and climate risk
Governance of ESG and reporting
Sustainability standards (GRI, ISSB)
Cost and profitability analysis
Sustainability and environmental duty
Environmental management systems (ISO 14001)
Environmental legal compliance
Sustainability and climate responsibility
Environmental monitoring and reporting
Continuous environmental improvement
Integration with quality and environment
Emerging assurance areas (ESG)
Sustainability, ESG and integrated value
Data visualisation for finance
The regulatory and legal environment

Learning and Research

Principles of teaching, training and learning
Decision support and insight
Monitoring, evaluation and learning for accountability
Evidence-based practice and research literacy
Lessons learned and knowledge management
Market research design and methods
Qualitative and quantitative research
Facilitation, training and public presentation skills
Psychodynamic and psychoanalytic approaches
Complaint data and learning
Training and capability building
Blended and hybrid learning design
Motivation and self-directed learning
Learning strategy and roadmaps
Building the learning brand

Financial Practice

Communicating financial results
Complaints, accountability and fitness to practise
Accountability and follow-through
Cost-benefit and investment appraisal
Project budgeting and financial control
Funding, cash flow and financing
Financial risk in projects
Cost estimation and budgeting
Time and cost control
Managing schedule and budget performance
Marketing planning and budgeting
Cost concepts, classification and behaviour
Costing methods: absorption, marginal and activity-based
Cost-volume-profit and break-even analysis
Standard costing and variance analysis

Banking and Financial Services

Banking KPIs and branch scorecards
Continuous improvement and lean banking
Driving measurable banking improvement
Designing a banking solution or process
Principles of credit and the lending process
Credit analysis and the 5 Cs of credit
Loan structuring, pricing and covenants
Problem loans, restructuring and recovery
Consumer, SME and corporate lending
Foreign exchange and treasury operations
Enterprise risk management in banks
Microfinance and group lending
Financial inclusion and agency banking
Sustainable and green banking
Investment principles and objectives

Risk and Control

Building a culture of compliance
Interest-rate risk and gap analysis
Asset-liability committee (ALCO) governance
Derivatives and risk instruments
Control environment and risk assessment
Process and control documentation
Governance and the three lines model
Fraud risk and controls
Control monitoring and reporting
Quality assurance of audit
Assurance engagements and standards
Risk identification and analysis
Qualitative and quantitative risk analysis
Risk response and contingency
Quality control and continuous improvement

Legal and Regulatory

Contract law and formation
Contract exit and renewal
Regulatory capital and ratios
Regulatory and privacy requirements
Attachment and developmental theory
Accounting concepts, principles and the regulatory landscape
Statutory compliance and filings
Regulatory reporting and disclosure
Legal and regulatory responsibility
Legal, cost and feasibility analysis
Contractor and visitor safety
Goal setting and contracting
Professional roles, boundaries and settings
Compliance and regulatory projects
Procurement and contract value

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Bank Marketing Professional principles aligned with Basel, central-bank regulations and recognised banking and AML standards
Apply evidence-based methods to improve banking operations, credit, payments and financial services
Master retail, corporate and digital banking operations and credit, lending and loan administration
Apply payments, settlements and transaction processing and risk, compliance, aml and financial crime in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in banking operations

Enrolment Process

How to Get Certified

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Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CBMP certification?

The Certified Bank Marketing Professional (CBMP) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in banking operations, credit, payments and financial services with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CBMP?

This certification is ideal for Bank Officers and Tellers, Credit and Loan Officers, Banking Operations Staff and Relationship and Branch Managers, and other professionals seeking to formalise their expertise in banking operations, credit, payments and financial services with a globally recognised credential.

How long does the CBMP certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CBMP internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with Basel, central-bank regulations and recognised banking and AML standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CBMP certification?

The Certified Bank Marketing Professional is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CBMP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CBMP?

The Certified Bank Marketing Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CBMP?

The Certified Bank Marketing Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CBMP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CBMP?

Graduates progress towards senior banking operations, credit and branch leadership roles. The CBMP strengthens your expertise in banking operations, credit, payments and financial services and positions you for advancement across commercial banks, microfinance institutions and financial-services firms.

Certified Bank Marketing Professional

Certified Bank Marketing Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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