What is the Certified Social Media Strategist?

The Certified Social Media Strategist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Social Media Strategist in Philippines

Executive Summary

Certified Social Media Strategist

Designed for today’s high-impact professionals, the Certified Social Media Strategist (CSOMS) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CSOMS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Social Media Strategist

Acronym

CSOMS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Social Media Strategist

Certified Social Media Strategist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Audiences and Segmentation

Segmentation, targeting and the useful segment · Marketing measurement and attribution · Value proposition and differentiation · CRM and sales technology

3

Attribution and Holdouts

Marketing measurement and attribution · Segmentation, targeting and the useful segment · Customer retention, loyalty and lifetime value · The sales pipeline and forecasting discipline

4

Proposition in a Crowded Channel

Value proposition and differentiation · Brand, reputation and communications · Pricing, price architecture and discounting · Voice of the customer and acting on feedback

5

Conversion, Retention and Value

Customer retention, loyalty and lifetime value · Marketing measurement and attribution · Customer journey mapping and service design · Budget vs actual and variance

6

Channel Economics

Route to market and channel design · Pricing, price architecture and discounting · Marketing measurement and attribution · Family intervention planning

7

Responsible Digital Claims

Commercial ethics and responsible selling · Brand, reputation and communications · Marketing measurement and attribution · Designing and facilitating groups

8

Leadership and Teams

Project management principles and lifecycle · Risk management planning · Financial, management and cost accounting distinguished · Change talk and readiness

9

Performance and Targets

Linking CX to business performance · Service KPIs: CSAT, NPS, CES, SLAs · Performance management in service · Coaching for performance

10

Capability Development

Managing resistance and capability building · Category management and strategy development · Supplier development and improvement · Real estate development and project appraisal

11

Strategic Context

Structural and strategic approaches · Marketing strategy and the mix · Brand strategy, identity and equity · Pricing strategy

12

Risk and Compliance

Vehicle documentation, compliance and consumer protection · In-process quality control and inspection · Regulation of transport: authorities, conventions and licensing · Tariffs, regulation and the economics of essential services

13

Legal and Terms

The regulatory and legal environment · Employment relationship and the psychological contract · Legal and regulatory responsibility · Environmental legal compliance

14

Campaigns and Projects

Designing a safety programme or control · Emergency preparedness and response planning · Scenario planning and foresight · Negotiation strategy and planning

15

Operations

Climate-smart agriculture: productivity, adaptation, mitigation · Process re-engineering and shared services · Continuous improvement of finance processes · Evidence-based practice and research literacy

16

Relationships and Partners

Managing audit and regulator relationships · Innovation and fintech partnerships · Stakeholders, agency and accountability · Trends: ESG, transparency and stakeholder capitalism

17

Ethics and Conduct

Ethics and professional standards in finance · Responsibility accounting and cost centres · Responsible and sustainable governance · Embedding responsible business

18

International Markets

The agricultural sector: systems, actors and global food value chains · Cross-border data and transfers · Cross-cultural and global inclusion · Global and comparative HR contexts

19

Change and Adoption

Sales and marketing transformation · Measuring growth and transformation impact · Soil chemistry, pH and cation exchange capacity · Ethics of technology in practice

20

People and Incentives

Communicating risk to the workforce · Workforce and shift management in retail · Communicating with families and carers · Workforce management and scheduling

21

Sustainability

Policy, institutions and the enabling environment for agriculture · The business case for productivity, quality and sustainability · Monitoring, evaluation and sustainability plan · Sustainability certification and standards

22

Learning and Research

Knowledge management and capability building · Monitoring, evaluation and learning for accountability · Building trust and engagement · Complaint data and learning

23

Markets and Customers

Voice of the customer programmes · Reducing customer effort · Customer effort and sentiment analysis · CRM systems and customer data

24

Selling Practice

Comparable sales analysis and market evidence · Listing, marketing and selling property · Property viewings, offers and negotiation to close · The vehicle sales process from enquiry to delivery

25

Customer Experience

Journey management and tracking · Policy administration and customer service in insurance · Destination, venue and experience products · Service quality and the passenger experience in transport

26

Digital Channels

Digital finance and automation roadmaps · Digital ethics and responsible AI · Projects, programmes and portfolios · Digital permits and inspections

27

Evidence and Analytics

Quality and delivery metrics · Agile metrics and velocity · Project data, reporting and analytics · AI and predictive project analytics

28

Commercial Finance

Customer lifetime value and profitability · Carbon markets and climate finance · Farm profitability, costing and gross margins · Agricultural finance and credit for farmers

29

Distribution and Supply

Procurement and asset management under donor rules · Water supply systems: sources, treatment and distribution · The retail landscape: formats, channels and the informal market · Business case and strategic alignment

30

Communication

Professional presentation and pitching · Reporting to leadership · Media and public communication · Project governance and assurance

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Audiences and Segmentation — applied to your own work
Attribution and Holdouts — applied to your own work
Proposition in a Crowded Channel — applied to your own work
Conversion, Retention and Value — applied to your own work
Channel Economics — applied to your own work
Responsible Digital Claims — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Social Media Strategist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CSOMS certification?

The Certified Social Media Strategist (CSOMS) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CSOMS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CSOMS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CSOMS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CSOMS certification?

The Certified Social Media Strategist is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CSOMS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CSOMS?

The Certified Social Media Strategist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CSOMS?

The Certified Social Media Strategist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CSOMS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CSOMS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CSOMS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CSOMS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Social Media Strategist

Certified Social Media Strategist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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