What is the Certified Social Media Strategist?

The Certified Social Media Strategist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Social Media Strategist in Nigeria | CSOMS

Executive Summary

Certified Social Media Strategist

Designed for today’s high-impact professionals, the Certified Social Media Strategist (CSOMS) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CSOMS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Social Media Strategist

Acronym

CSOMS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Social Media Strategist

Certified Social Media Strategist: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Audiences and Segmentation

Segmentation, targeting and the useful segment
Marketing measurement and attribution
Value proposition and differentiation
Managing distributors and channel partners
CRM, sales operations and data discipline
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Expanding into regional and export markets
Pricing, price architecture and discounting
Route to market and channel design
The sales pipeline and forecasting discipline
Consultative selling and understanding the buyer
Customer journey mapping and service design
Customer retention, loyalty and lifetime value
Complaint handling and service recovery

Attribution and Holdouts

Marketing measurement and attribution
Segmentation, targeting and the useful segment
Customer retention, loyalty and lifetime value
Tenders, proposals and the bid decision
Launching a product into a market
Brand, reputation and communications
Commercial ethics and responsible selling
Market research and customer insight methods
Campaign planning and the content calendar
Digital channels and performance marketing economics
Negotiation and closing commercial deals
Key account management and account planning

Proposition in a Crowded Channel

Value proposition and differentiation
Brand, reputation and communications
Pricing, price architecture and discounting

Conversion, Retention and Value

Customer retention, loyalty and lifetime value
Marketing measurement and attribution
Customer journey mapping and service design

Channel Economics

Route to market and channel design
Pricing, price architecture and discounting
Marketing measurement and attribution

Responsible Digital Claims

Commercial ethics and responsible selling
Brand, reputation and communications
Marketing measurement and attribution

Leadership and Teams

Quality management systems and audits
Analytical techniques and bias
Pricing and margin management
Financial management and cash flow
Insurance and price-risk management
Preparing financial statements
Interpreting financial statements
Budget vs actual and variance
Groundwater management
Supervised and unsupervised learning
Omnichannel and channel management
Receivables, payables and inventory management
Financial risk management and derivatives
Reading financial statements as a manager
Financial regulation and prudential supervision

Performance and Targets

Performance and load testing
Measuring IT value and performance
Performance and dispute management
Performance scorecards and reviews
Performance measurement and attribution
Logistics KPIs and cost control
Warehouse performance metrics
Planning performance and service
Learning objectives and outcomes
Performance monitoring and KPIs
Feeding for reproduction and performance
Strategy execution and the balanced scorecard
Managing team performance and dynamics
High-performance team rituals and cadence
Contract performance and exit

Capability Development

Capability and skills frameworks
Leadership and management development
Coaching models and frameworks (GROW)
Training needs analysis and learning strategy
Competency framework development
Succession planning and talent pipelines
Talent sourcing channels and pipelines
Facilitation, coaching and mentoring
High-potential identification and talent reviews
Knowledge management and capability building
Creating a coaching culture
Managing resistance and capability building
Category management and strategy development
Supplier development and improvement
Real estate development and project appraisal

Strategic Context

Sourcing strategies and portfolio (Kraljic)
Negotiation strategy and planning
Strategic customer relationships
Manufacturing strategies: make-to-stock, make-to-order and batch versus flow
Content strategy across platforms
Business case and strategic alignment
Stakeholder engagement strategy
Strategic alignment of investments
Competitive analysis and differentiation
Product and portfolio strategy
Go-to-market and channel strategy
Growth, lactation and productivity
Financial inclusion strategy
Strategic analysis: PESTLE, SWOT and Porter’s Five Forces
Learning strategy and business alignment

Risk and Compliance

Building a compliance culture
Environmental governance and climate risk
Governance of ESG and reporting
Legal and regulatory responsibility
Cost and profitability analysis
Environmental legal compliance
Data visualisation for finance
Designing a safety programme or control
Risk assessment methodology and matrices
Dynamic and site-specific risk assessment
Residual risk and ALARP
Decision support and insight
Implementation planning and risk management
Regulatory compliance and market requirements
Water-user associations and governance

Legal and Terms

Contractor safety management
The regulatory and legal environment
Policy and public engagement
Employment law framework and contracts of employment
Employment relationship and the psychological contract
Legal, cost and feasibility analysis
Contractor and visitor safety
Policy, planning and objectives
Legal and other requirements
Contract types and risk allocation
Contract administration and variation
Contract exit and renewal
ABC analysis and stock policy
Legal duties and compliance
Contract governance and compliance

Campaigns and Projects

Building high-performing project teams
Marketing planning and budgeting
Innovation and new product launch
Governance of campaigns and spend
Campaign or go-to-market plan
Campaign planning and execution
Web and campaign analytics
Account planning and whitespace analysis
Web, campaign and funnel analytics
Leading campaigns and sales projects
Team leadership in field and project settings
Public health programmes: prevention and outreach
Forecasting and planning
Designing an intervention or programme
Risk assessment and safety planning

Operations

Operating-model and process re-engineering
Service quality and turnaround metrics
Designing a banking solution or process
Principles of credit and the lending process
Automation, RPA and straight-through processing
Quality assurance and code review
Process and control documentation
Quality assurance of audit
Competitive bidding processes
Feed quality, additives and supplements
Business process mapping
Continuous improvement of finance processes
Expected credit loss and portfolio quality
Data quality and stewardship
Psychodynamic and psychoanalytic approaches

Relationships and Partners

Building project relationships
Influencer and affiliate marketing
Building strategic customer relationships
Partnering and co-creation with customers
Negotiation with clients and partners
Attachment and developmental theory
Partnership building and multi-stakeholder platforms
Relationship management and retention
Stakeholder mapping and collaboration
Influencing and presenting insights
Managing difficult stakeholders
Shareholder and stakeholder rights
Managing regulator relationships
Influencing and safety leadership
Influencing and persuasion

Ethics and Conduct

Corporate social responsibility and community impact
Roles, standards and professional conduct
Ethics and fair customer treatment
Professional ethics in customer service
Responsible and ethical service
Ethics and integrity in banking
Professional ethics and banking conduct
Treating customers fairly and market conduct
Integrity, confidentiality and conflicts
Anti-corruption and financial-crime ethics
Responsible and sustainable banking
Ethics and professional conduct in security
Corporate responsibility and community
Real estate regulation, licensing and professional conduct
Ethics and treating customers fairly in insurance

International Markets

Cross-border data and transfers
Global sourcing and trade
International and cross-border tax
Professional roles, boundaries and settings
Ethical principles and codes of practice
Managing boundaries and dual relationships
Peer support and consultation
Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Transfer pricing and international tax
Cross-cultural and global inclusion
Global sourcing and international trade
Global and comparative HR contexts

Change and Adoption

Sales and marketing transformation
Measuring growth and transformation impact
Duty of care and risk management
Record-keeping and data protection
Digital and market transformation
Behaviour change and adoption of innovations
Customer experience transformation
Digital and self-service transformation
Measuring CX transformation impact
Digital transformation in banking
Foreign exchange and treasury operations
Large-scale transformation and agile ways of working
Legal responsibilities and professional bodies
Client feedback and satisfaction
Digital transformation and IT strategy

People and Incentives

Communicating risk to the workforce
Workforce and shift management in retail
Evidence-based improvement
Workforce management and scheduling
Workforce planning and scheduling
Employee experience and engagement
Customer and employee satisfaction
Employee engagement models and drivers
The employee lifecycle and HR value chain
Cost of workforce and ROI of HR interventions
Workforce planning and the capability gap
Employee engagement and what actually drives it
Employee and manager self-service
Workforce reporting and storytelling with data
Employee relations, discipline and fair process

Sustainability

Environmental management systems (ISO 14001)
Sustainability and climate responsibility
Environmental monitoring and reporting
Continuous environmental improvement
Supply markets and the enabling environment
Sustainability and responsible sourcing
Sustainable procurement principles and standards
Environmental, social and governance (ESG)
Sustainability reporting and disclosure
Embedding sustainability in sourcing
Mine water, tailings and environmental management
Monitoring sustainability outcomes
Managing risk and difficult cases
Lessons learned and development
Monitoring, evaluation and sustainability plan

Learning and Research

Blended and hybrid learning design
Motivation and self-directed learning
Learning technologies and the LMS
Learning transfer and capability building
Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Driving effective, ethical outcomes
Deep learning and neural networks
Complaint data and learning
Active and experiential learning
Active-learning methods
The learning and development profession
Learning cultures and the learning organisation
Cognitive load and learning science

Markets and Customers

Customer journey and experience design
Brand and corporate reputation
Spend analysis and segmentation
Supply market analysis
Cash forecasting and positioning
Market risk and VaR
HR's role in culture, values and employer brand
Pay structures, benchmarking and market pricing
Competitive strategy and positioning
Voice of the customer and feedback
Supply market analysis and Porter’s forces
Unified customer view
Customer loyalty and advocacy
Customer lifetime value
Voice of the customer to the business

Selling Practice

Comparable sales analysis and market evidence
Listing, marketing and selling property
Property viewings, offers and negotiation to close
The vehicle sales process from enquiry to delivery
Designing and facilitating groups
Management accounts and dashboards
Complaints, accountability and fitness to practise
Accountability and follow-through
Negotiation and conflict management
Conflict resolution and negotiation
Sales enablement and coaching
Field sales and territory management
Sponsorship and negotiation selling
Team leadership in sales and marketing
Negotiation with buyers, suppliers and financiers

Customer Experience

Psychoeducation and workshops
Customer success and retention
Customer experience and journey mapping
Customer service and experience principles
The customer experience (CX) discipline
Journey and process redesign
Customer service and CX strategy
Prioritising experience investments
Customer and journey analysis
Designing a service or experience improvement
Customer experience strategy
Customer loyalty and repeat purchase in retail
Customer journey mapping
Customer service technology stack
Loyalty programmes and rewards

Digital Channels

Digital procurement and the future of the profession
Digital tax administration
Bancassurance and digital insurance models
Social media management: platforms, communities and algorithms
Telehealth and digital care delivery
Working with organisations on wellbeing
Ethics of technology in practice
Agile and digital transformation projects
Automation in project delivery
Emerging project technologies
Digital and data-driven go-to-market
Self-service and digital support
Social media customer care
Technology selection and integration
Emerging service technologies

Evidence and Analytics

Data protection and customer privacy
Data, analytics and customer insight
Metrics, velocity and flow
Data analytics in audit
Evidence, judgement and scepticism
Metrics and reporting
Data migration and cleansing
Audit evidence, sampling and professional scepticism
Data governance frameworks and roles
Data privacy law and compliance (GDPR)
Consent, rights and data subject requests
Building trust through data governance
HR metrics, KPIs and the HR scorecard
Data quality, integration and master data
Data ethics, privacy and responsible analytics

Commercial Finance

Ethical, risk and feasibility considerations
Evidence-based practice
Goal setting and contracting
Treatment planning and review
Access to finance and de-risking
Monitoring profitability and performance
Cost recovery and tariffs
Cost, feasibility and impact analysis
The banking system, intermediation and financial markets
Operational efficiency and cost-to-income
Financial statement and cash-flow analysis
Standard costing and variance analysis
Budgeting techniques and the budgeting cycle
Flexible budgets and rolling forecasts
Responsibility accounting and cost centres

Distribution and Supply

Procurement and asset management under donor rules
Water supply systems: sources, treatment and distribution
The retail landscape: formats, channels and the informal market
Managing complexity and comorbidity
Procurement and stock management for health commodities
Conflicts of interest and procurement ethics
Procurement and contract value
Procurement and contract management
Marketing channels and promotion
Touchpoint and channel design
Operational efficiency and channel management
Fair trade and responsible supply
Real estate marketing channels and property portals
Banking products, services and delivery channels
Supply-network design

Communication

Risk registers and reporting
Tax provisioning and reporting
The media and telecommunications landscape
The media business: audiences, advertising and subscription
Media planning and buying
Financial reporting frameworks (IFRS/GAAP)
Integrated and sustainability reporting
Reporting quality and governance
Communicating financial results
Professional case study and presentation
Communicating with families and carers
Incident investigation and reporting
Professional report and presentation
Voice, communication and delivery
Management reporting and decision support

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Social Media Strategist principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

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Step 2: Enrol & Pay Online — Instantly

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CSOMS certification?

The Certified Social Media Strategist (CSOMS) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CSOMS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CSOMS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CSOMS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CSOMS certification?

The Certified Social Media Strategist is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CSOMS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CSOMS?

The Certified Social Media Strategist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CSOMS?

The Certified Social Media Strategist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CSOMS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CSOMS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CSOMS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Social Media Strategist

Certified Social Media Strategist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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