What is the Certified Healthcare Sales Professional?

The Certified Healthcare Sales Professional is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 11 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Healthcare Sales Professional in Nigeria

Executive Summary

Certified Healthcare Sales Professional

Designed for today’s high-impact professionals, the Certified Healthcare Sales Professional (CHESP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CHESP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Healthcare Sales Professional

Acronym

CHESP

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Healthcare Sales Professional

Certified Healthcare Sales Professional: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

The Sales Process and Pipeline

The sales process and pipeline management · Qualification frameworks and the discipline of disqualifying · Discovery: diagnostic questioning and needs analysis · Complaint handling and service recovery

3

Buyer psychology and behavioural economics in selling

Buyer psychology and behavioural economics in selling · Sales forecasting and pipeline hygiene · Sales compensation and incentive design · Sales analytics and metrics

4

Sales forecasting and pipeline hygiene

Sales forecasting and pipeline hygiene · Sales compensation and incentive design · Sales enablement, coaching and win-loss review · Preparing financial statements

5

Sales compensation and incentive design

Sales compensation and incentive design · Sales enablement, coaching and win-loss review · The marketing mix and go-to-market planning · Reporting quality and governance

6

Sales enablement, coaching and win-loss review

Sales enablement, coaching and win-loss review · The marketing mix and go-to-market planning · Segmentation, targeting and positioning in practice · Management accounts and dashboards

7

marketing mix and go-to-market planning

The marketing mix and go-to-market planning · Segmentation, targeting and positioning in practice · Marketing attribution, incrementality and return · The sales process and methodology

8

Operations and Delivery

Service levels and quality · IT operating models and organisation · Agile and product operating models · Quality, defects and reliability

9

Communication and Influence

The media and telecommunications landscape · Property viewings, offers and negotiation to close · Communicating financial results · Professional case study and presentation

10

Change and Innovation

Continuous improvement and DevOps metrics · Driving measurable IT improvement · Continuous improvement in delivery · Continuous improvement of delivery

11

Data and Measurement

Substantive and analytical procedures · Metrics and reporting · Decision support and insight · Leading and lagging metrics

12

Financial Acumen

Return on investment and impact · Ethics and professional standards in finance · Costing methods: absorption, marginal and activity-based · Flexible budgets and rolling forecasts

13

Risk and Governance

Governance of operations · Assurance engagements and standards · Emerging assurance areas (ESG) · Corporate governance principles and purpose

14

Stakeholders and Partners

Customer onboarding and lifecycle · Stakeholder mapping in banking · Wealth, SME and corporate relationships · Stakeholder and gap analysis

15

Digital and Technology

Payment technology and switches · Cybersecurity and fraud technology · Technology governance and change control · Digital credit and alternative data

16

Ethics and Integrity

Ethical, risk and feasibility considerations · Meaning, purpose and values · Professional ethics and responsibility (PMI) · Marketing and sales ethics

17

Self-Leadership

Setting professional goals and a personal development plan · Managing growth, risk and resilience · Portfolio of evidence and reflective practice · Self-service and digital support

18

People Administration

The customer experience (CX) discipline · The business analysis discipline and role · Capacity and performance management · Likelihood, impact and risk rating

19

Customers and Markets

Sales and marketing transformation · Digital and data-driven go-to-market · Agile marketing and experimentation · Brand safety and responsible marketing

20

Projects and Delivery

Implementation and change plan · Complaints, accountability and fitness to practise · Programme cycle management in NGOs · Telehealth and digital care delivery

21

Inclusion and Culture

Market access, buyers and contract farming · Policy, institutions and the enabling environment for agriculture · Gender, youth and social inclusion in agricultural development · Access to finance, grants and investment

22

Legal and Policy

Contract governance and compliance · Insurance regulation and consumer protection · Regulation of transport: authorities, conventions and licensing · Designing and facilitating groups

23

Cross-Cultural Leadership

Managing virtual and cross-cultural teams · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Ethics in communications · Content and channel planning

24

Suppliers and Partners

Vendor selection and management · Input supply, agro-dealers and last-mile distribution · Negotiation with vendors · Supply analysis, gaps and scenario planning

25

Sustainability

Mine water, tailings and environmental management · Social media management: platforms, communities and algorithms · Evidence-based practice · Carbon markets and climate finance

26

Public and Community Context

Corporate responsibility and community · Proposal development and donor reporting · Group dynamics, facilitation and community mobilisation · Presentation and public speaking

27

Knowledge and Learning

The learning and development profession · Learning strategy and business alignment · Apprenticeships and work-based learning · Training needs analysis and learning strategy

28

Leadership and Management

Category management and strategy development · Incident management and response · Crisis management and command · Key account management

29

People and Capability

Coaching and reinforcement · Managing performance through coaching · Delegating for development · Coaching challenging situations

30

Strategy and Direction

Aligning teams around strategy · Strategy execution and the balanced scorecard · Strategic decision-making under uncertainty · Measuring strategic progress

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

The Sales Process and Pipeline — applied to your own work
Buyer psychology and behavioural economics in selling — applied to your own work
Sales forecasting and pipeline hygiene — applied to your own work
Sales compensation and incentive design — applied to your own work
Sales enablement, coaching and win-loss review — applied to your own work
marketing mix and go-to-market planning — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Healthcare Sales Professional — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CHESP certification?

The Certified Healthcare Sales Professional (CHESP) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CHESP?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CHESP certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CHESP internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CHESP certification?

The Certified Healthcare Sales Professional is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CHESP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CHESP?

The Certified Healthcare Sales Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CHESP?

The Certified Healthcare Sales Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CHESP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CHESP?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CHESP strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CHESP while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Healthcare Sales Professional

Certified Healthcare Sales Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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