How long does this certification take?

The programme takes 10 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Intermediate Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Video and Multimedia Marketing Expert in Mauritius

Q: What is the Certified Video and Multimedia Marketing Expert?

The Certified Video and Multimedia Marketing Expert is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

Executive Summary

Certified Video and Multimedia Marketing Expert

Designed for today’s high-impact professionals, the Certified Video and Multimedia Marketing Expert (CVID) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CVID holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Video and Multimedia Marketing Expert

Acronym

CVID

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Video and Multimedia Marketing Expert

Certified Video and Multimedia Marketing Expert: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Brand, Reputation and Experience

Brand, reputation and communications
Value proposition and differentiation
Commercial ethics and responsible selling
Route to market and channel design
The sales pipeline and forecasting discipline
Consultative selling and understanding the buyer
Marketing measurement and attribution
Customer journey mapping and service design
Customer retention, loyalty and lifetime value
Complaint handling and service recovery
Market research and customer insight methods
Campaign planning and the content calendar
Digital channels and performance marketing economics
Negotiation and closing commercial deals
Key account management and account planning

Consistency and Positioning

Brand, reputation and communications
Segmentation, targeting and the useful segment
Value proposition and differentiation
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Expanding into regional and export markets
Pricing, price architecture and discounting
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
CRM, sales operations and data discipline

Responding to a Public Problem

Brand, reputation and communications
Complaint handling and service recovery
Commercial ethics and responsible selling

Audiences and Segmentation

Segmentation, targeting and the useful segment
Brand, reputation and communications
Marketing measurement and attribution

Measuring Perception, Not Output

Marketing measurement and attribution
Brand, reputation and communications
Customer retention, loyalty and lifetime value

Accuracy and Responsible Claims

Commercial ethics and responsible selling
Brand, reputation and communications
Marketing measurement and attribution

Customer Experience

Service quality and the passenger experience in transport
Customer loyalty and repeat purchase in retail
Analytical techniques and bias
Complaints, accountability and fitness to practise
Customer success and retention
Customer experience and journey mapping
Customer service and experience principles
The customer experience (CX) discipline
Customer experience transformation
Journey and process redesign
Professional ethics in customer service
Retention strategy and turnover analysis
Employer brand and candidate experience
Preparing financial statements
Digital user experience and accessibility

Digital Channels

Innovation and technology investment
Team leadership in technology
Social and digital PR
Treasury technology and systems
Designing engaging online sessions
Assessment and feedback online
Financial reporting frameworks (IFRS/GAAP)
Artificial insemination and reproductive technologies
Digital and alternative-data credit
Digital financial services
Digital learning strategy
AI and automation in HR processes
Emerging-technology evaluation
Digital leadership and business transformation
Leading technology adoption and change

Evidence and Analytics

Cybersecurity and data protection in HR
Descriptive, diagnostic and predictive analytics
Evidence-based HR decision-making
Data ethics, privacy and responsible analytics
Leading and lagging metrics
Data collection and analytics
Predictive safety analytics
Data literacy and analytics for leaders
Dashboards, metrics and management information
Card and data security (PCI DSS)
Spend analytics and dashboards
Data analytics in audit
Evidence, judgement and scepticism
Communications analytics
Cloud and data security

Commercial Finance

Funding, cash flow and financing
Financial risk in projects
Cost estimation and budgeting
Time and cost control
Managing schedule and budget performance
Marketing planning and budgeting
Value-based and dynamic pricing
Revenue management and yield
Forecasting revenue and demand
Budget, ROI and feasibility analysis
Pricing strategy
Financial inclusion and agency banking
Interpreting financial statements
Impact, blended and concessional finance
IT financial management and value

Distribution and Supply

Banking products, services and delivery channels
Content and channel planning
Supply market analysis
Third-party and supply-chain risk
Supply analysis, gaps and scenario planning
Talent sourcing channels and pipelines
Procurement and supply chain: scope and value
The procurement cycle and operating models
Procurement’s contribution to organisational strategy
Public versus private procurement
Supply markets and the enabling environment
Procurement and contract value
Procurement and contract management
Go-to-market and channel strategy
Omnichannel and channel management

Communication

Communicating vision and telling stories
Executive communication and presence
Cross-cultural communication
Sustainability reporting and disclosure
Risk registers and reporting
Data storytelling and communicating findings
Proposal development and donor reporting
The media and telecommunications landscape
The media business: audiences, advertising and subscription
Media planning and buying
Social media management: platforms, communities and algorithms
Communicating financial results
Professional case study and presentation
Communicating with families and carers
Professional writing and reports

Leadership and Teams

Relationship management and cross-selling
Sales performance and pipeline management
Liquidity and funding management
Investment portfolio management
IT project and portfolio management
Vendor, contract and asset management
Campaign execution and management
Thought leadership
Category management and strategy
Cash and liquidity management
Change management and adoption
Solvency, capital and prudential supervision
Disruption management: delays, claims and recovery
Energy efficiency and demand management
Range planning and category management

Performance and Targets

Dashboards and performance reporting
Capacity and performance management
Setting objectives, indicators and targets
Linking CX to business performance
Service KPIs: CSAT, NPS, CES, SLAs
Performance management in service
Coaching for performance
Banking KPIs and branch scorecards
Social performance and outreach
Measuring IT value and performance
Investment principles and objectives
Integrated and sustainability reporting
Policy, planning and objectives
Strategy execution and the balanced scorecard
Managing team performance and dynamics

Capability Development

Development banking and project finance
Message development and testing
Supplier development and innovation
Training needs analysis
Coaching and reinforcement
Continuing professional development
Measuring development impact
The learning and development profession
Feedback and developmental conversations
Career and talent development
Building a coaching culture
Delegating for development
Managing resistance and capability building
Category management and strategy development
Supplier development and improvement

Strategic Context

Stakeholder engagement strategy
Strategic alignment of investments
Competitive analysis and differentiation
Product and portfolio strategy
Growth strategy and demand generation
Measuring growth and transformation impact
Capstone scoping: a real growth or brand challenge
Designing a marketing or sales strategy
Marketing strategy and the mix
Brand strategy, identity and equity
Digital marketing strategy
Competitive and market intelligence
Translating insight into strategy
Scaling technologies and business models
Reporting quality and governance

Risk and Compliance

Audit risk and materiality
Market risk and VaR
Management accounts and dashboards
Regulatory capital and ratios
Cyber risk management
Regulatory and privacy requirements
Budget vs actual and variance
Corporate governance principles and purpose
Accounting concepts, principles and the regulatory landscape
Cost and profitability analysis
Governance, risk and compliance (GRC)
Governance and the three lines model
Fraud risk and controls
Control monitoring and reporting
The regulatory and legal environment

Legal and Terms

Advocacy and policy engagement
Contract law and formation
Contract exit and renewal
Employment relationship and the psychological contract
Legal and regulatory responsibility
Environmental legal compliance
Legal, cost and feasibility analysis
Contractor and visitor safety
Legal and other requirements
Contract types and risk allocation
Contract administration and variation
Goal setting and contracting
Contract governance and compliance
Supplier and contract management systems
Policy administration and customer service in insurance

Campaigns and Projects

Automation in project delivery
AI and predictive project analytics
Emerging project technologies
Programme management principles
Programme governance and assurance
Measuring programme success
Leading project teams
Forecasting and planning
Building high-performing project teams
Innovation and new product launch
Governance of campaigns and spend
Building project relationships
Project management software and tools
Scheduling and planning tools
Project data, reporting and analytics

Operations

Data visualisation for finance
Outcome and process measures
Quality and delivery metrics
Delivery, quality and stakeholder plan
Quality planning and assurance
Quality control and continuous improvement
Integrated risk and quality control
Data quality and governance
Yield, productivity and profitability metrics
Data quality, analysis and reporting
Traceability, recall and quality assurance systems
Quality assurance of audit
Competitive bidding processes
Incident response process
Portfolio quality and risk

Relationships and Partners

Managing expectations and influence
Influencer and affiliate marketing
Building strategic customer relationships
Partnering and co-creation with customers
Negotiation with clients and partners
Decision support and insight
Partnership building and multi-stakeholder platforms
Relationship management and retention
Stakeholder mapping and collaboration
Influencing and presenting insights
Managing difficult stakeholders
Stakeholder and sponsor management
Stakeholder rights and fair treatment
Stakeholder identification and analysis
Stakeholder mapping in banking

Ethics and Conduct

Ethics and professional standards in finance
Responsibility accounting and cost centres
Embedding responsible business
Ethics, confidentiality and professional conduct in HR
Ethics and duty of care
Professional ethics and duty of care
Ethical decision-making under pressure
Sustainability and climate responsibility
Ethics and responsible innovation
Ethics and responsible leadership
Professional standards and ethics (CIPS)
Regulation, ethics and misinformation in media and telecoms
Ethical principles and codes of practice
Sustaining ethical, effective practice
Ethical frameworks and codes of practice

International Markets

Psychodynamic and psychoanalytic approaches
Attachment and developmental theory
Professional roles, boundaries and settings
Managing boundaries and dual relationships
Global sourcing and trade
Peer support and consultation
Transfer pricing and international tax
Cross-border data and transfers
Cross-cultural and global inclusion
Global and comparative HR contexts
Global sourcing and international trade
International and cross-border tax
Duty of care and risk management
Record-keeping and data protection
Legal responsibilities and professional bodies

Change and Adoption

Baseline setting and change control
Sales and marketing transformation
Client feedback and satisfaction
Evidence-based improvement
Digital and market transformation
Behaviour change and adoption of innovations
Digital and self-service transformation
Measuring CX transformation impact
Digital transformation in banking
Foreign exchange and treasury operations
Technology governance and change control
Habit change and behaviour design
Change control and configuration
Organisational change management
Change and adoption in projects

People and Incentives

Workforce management and scheduling
Workforce planning and scheduling
Employee experience and engagement
Customer and employee satisfaction
Employee engagement models and drivers
The employee lifecycle and HR value chain
Strategic workforce planning and demand forecasting
Employee voice, surveys and action planning
Communicating risk to the workforce
Managing risk and difficult cases
Data protection and employee privacy
Belonging, culture and employee resource groups

Sustainability

Sustainability standards (GRI, ISSB)
Lessons learned and development
Sustainability and environmental duty
Environmental management systems (ISO 14001)
Environmental monitoring and reporting
Continuous environmental improvement
Integration with quality and environment
Sustainability and responsible sourcing
Sustainable procurement principles and standards
Environmental, social and governance (ESG)
Embedding sustainability in sourcing
Monitoring, evaluation and sustainability plan
Sustainability certification and standards
Responsible and sustainable banking
Sustainable and green banking

Learning and Research

Measuring learning transformation impact
Blended and hybrid learning design
Motivation and self-directed learning
Training needs analysis and learning strategy
Knowledge management and capability building
Learning technologies and the LMS
Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Driving effective, ethical outcomes
Active and experiential learning
Learning objectives and outcomes
Learning strategy and business alignment
Learning cultures and the learning organisation
Innovation and experimentation in learning
Skills-based and continuous learning

Markets and Customers

Data protection and customer privacy
Data, analytics and customer insight
Customer segmentation and needs analysis
Customer journey and experience design
Managing user and customer expectations
Brand and corporate reputation
Spend analysis and segmentation
Cash forecasting and positioning
HR's role in culture, values and employer brand
Pay structures, benchmarking and market pricing
Competitive strategy and positioning
Unified customer view
Customer loyalty and advocacy
Customer lifetime value
Voice of the customer to the business

Selling Practice

Team leadership in sales and marketing
Negotiation with buyers, suppliers and financiers
Designing and facilitating groups
Psychoeducation and workshops
Complaints, redress and accountability
Regulatory duty and accountability
Advisory and needs-based selling
Negotiation with vendors
Financial, management and cost accounting distinguished
Financial statements and the accounting equation
Stakeholders, agency and accountability
Managing large and complex accounts
Sales analytics and forecasting tools
E-commerce and marketplace selling
Field sales and territory management

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Video and Multimedia Marketing Expert principles aligned with recognised marketing, brand and sales professional standards
Apply evidence-based methods to improve marketing strategy, brand management and sales performance
Master marketing strategy, segmentation and positioning and brand management and integrated communications
Apply sales process, pipeline and account management and digital marketing, content and campaigns in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in marketing strategy

Enrolment Process

How to Get Certified

🎯

Step 1: Choose Your Certification

You are viewing Certified Video and Multimedia Marketing Expert — one of GLI's 1,990+ globally recognised professional certifications.

💳

Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

📚

Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

🎓

Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CVID certification?

The Certified Video and Multimedia Marketing Expert (CVID) is a Intermediate-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CVID?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CVID certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CVID internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CVID certification?

The Certified Video and Multimedia Marketing Expert is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CVID certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CVID?

The Certified Video and Multimedia Marketing Expert is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CVID?

The Certified Video and Multimedia Marketing Expert carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CVID while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CVID?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CVID strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Video and Multimedia Marketing Expert

Certified Video and Multimedia Marketing Expert

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

You May Also Like

Certified Pricing and Revenue Optimisation Expert

Certified e-Commerce and Conversion Optimisation Expert

Certified Data-Driven Marketing and Analytics Expert

Certified Digital Marketing Professional

Certified Ambassador and Sponsorship Negotiation Expert

Certified Customer Relationship Management Expert