How long does this certification take?

The programme takes 11 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Market Research and Analysis Professional in South Korea

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Market Research and Analysis Professional

Certified Market Research and Analysis Professional: industry context, trends and professional standards
Marketing and sales: scope, roles and value
The marketing concept and customer orientation
The marketing mix and the 7 Ps
Buyer behaviour and the customer journey
The sales function and revenue engine
Aligning marketing and sales (smarketing)
Professional standards and ethics
Digital disruption and modern go-to-market
Brand and reputation as strategic assets
Career pathways and professional development

Measuring What Marketing Produces

Marketing measurement and attribution
Customer retention, loyalty and lifetime value
Pricing, price architecture and discounting
Account planning and whitespace
Analytical techniques and bias
Managing complex accounts
Preparing financial statements
Financial reporting frameworks (IFRS/GAAP)
Coaching and skill development
Integrated and sustainability reporting
Territory and quota planning
CRM and sales technology
Sales analytics and metrics
Forecasting and pipeline health
Performance management in sales

Ethics in Commercial Claims

Commercial ethics and responsible selling
Brand, reputation and communications
Marketing measurement and attribution
Service standards, levels and measuring service
Voice of the customer and acting on feedback
Expanding into regional and export markets
The sales process and methodology
Reporting quality and governance
Management accounts and dashboards
Discovery and needs analysis
Consultative and solution selling
Presenting and demonstrating
Forecasting and planning
Negotiation and closing
Pipeline and opportunity management

Segmentation and Targeting

Segmentation, targeting and the useful segment
Value proposition and differentiation
Marketing measurement and attribution
Consultative selling and understanding the buyer
Customer journey mapping and service design
Complaint handling and service recovery
Market research and customer insight methods
Campaign planning and the content calendar
Digital channels and performance marketing economics
Negotiation and closing commercial deals
Key account management and account planning
Tenders, proposals and the bid decision
Launching a product into a market
Managing distributors and channel partners
CRM, sales operations and data discipline

Building the Value Proposition

Value proposition and differentiation
Segmentation, targeting and the useful segment
Brand, reputation and communications
Attachment and developmental theory
Professional roles, boundaries and settings
Ethical principles and codes of practice
Managing boundaries and dual relationships
Peer support and consultation
Sustaining ethical, effective practice
Ethical frameworks and codes of practice
Duty of care and risk management
Structural and strategic approaches
Complaints, accountability and fitness to practise
Working with conflict and change
Legal responsibilities and professional bodies

Brand, Reputation and Consistency

Brand, reputation and communications
Value proposition and differentiation
Commercial ethics and responsible selling
Client feedback and satisfaction
Managing risk and difficult cases
Route to market and channel design
The sales pipeline and forecasting discipline
Building high-performing sales teams
Customer data and CRM
Market research and intelligence
Data privacy, consent and compliance
Make-versus-buy decisions
Sourcing portfolios (Kraljic)
Global sourcing and trade
Lessons learned and development

Pricing and Positioning

Pricing, price architecture and discounting
Value proposition and differentiation
Segmentation, targeting and the useful segment
Driving effective, ethical outcomes
Designing and facilitating groups
Psychoeducation and workshops
Working with organisations on wellbeing
Family intervention planning
Designing an intervention or programme
Ethical, risk and feasibility considerations
Professional case study and presentation
Goal setting and contracting
Managing complexity and comorbidity
Workplace and organisational contexts
Change talk and readiness

International Markets

Export readiness and standards
The agricultural sector: systems, actors and global food value chains
Transfer pricing and international tax
Cross-border data and transfers
Cross-cultural and global inclusion
Global and comparative HR contexts
Global sourcing and international trade
International and cross-border tax
Habit change and behaviour design
Traceability, certification and export requirements
Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies
Grades, standards and export certification (GlobalG.A.P.)
Agribusiness marketing, branding and export readiness

Change and Adoption

Large-scale transformation and agile ways of working
Soil chemistry, pH and cation exchange capacity
Measuring transformation impact
Foreign exchange and currency risk
Governance transformation and reform
Regulatory and digital transformation
Regulatory change management
Implementation and change plan
Future of work and workforce transformation
Communication strategy in change programmes
Accountability and follow-through
Change management and adoption
The finance function and digital transformation
Finance transformation and target operating models
Change management in finance

People and Incentives

Strategic workforce planning and demand forecasting
Communicating risk to the workforce
Workforce and shift management in retail
Wellbeing and resilience coaching
Workforce management and scheduling
Workforce planning and scheduling
Employee experience and engagement
Customer and employee satisfaction
Employee engagement models and drivers
The employee lifecycle and HR value chain
Communication and conflict patterns
Measuring coaching outcomes

Sustainability

The business case for productivity, quality and sustainability
Monitoring, evaluation and sustainability plan
Sustainability certification and standards
Responsible and sustainable banking
Sustainable and green banking
Control environment and risk assessment
Emerging assurance areas (ESG)
Sustainability, ESG and integrated value
Strengths, flow and engagement
The regulatory and legal environment
Trends: ESG, transparency and stakeholder capitalism
Environmental management systems (ISO 14001)
Environmental legal compliance
Sustainability and climate responsibility
Environmental monitoring and reporting

Learning and Research

Monitoring, evaluation and learning for accountability
Lessons learned and knowledge management
Meaning, purpose and values
Complaint data and learning
Cognitive load and learning science
The learning and development profession
Learning strategy and business alignment
Learning cultures and the learning organisation
Blended and hybrid learning design
Motivation and self-directed learning
Training needs analysis and learning strategy
Knowledge management and capability building
Outcome and process measures

Markets and Customers

Customer and brand health metrics
Capstone scoping: a real growth or brand challenge
Market and customer analysis
Campaign or go-to-market plan
Brand strategy, identity and equity
Value proposition and messaging
Brand health and measurement
Building strategic customer relationships
Customer success and retention
Customer lifetime value and profitability
Customer data platforms and segmentation
Voice of the customer programmes
Reducing customer effort
Customer effort and sentiment analysis
CRM systems and customer data

Selling Practice

Negotiation with clients and partners
Leading campaigns and sales projects
Team leadership in sales and marketing
Negotiation with buyers, suppliers and financiers
Farm records, bookkeeping and management accounting
Business planning and bankable proposal development
Complaints, redress and accountability
Negotiation and influencing
Regulatory duty and accountability
Relationship management and cross-selling
Advisory and needs-based selling
Setting goals, roles and accountability
Negotiation and conflict resolution
Negotiation strategy and planning
Negotiation tactics and behaviours

Customer Experience

Journey and process redesign
Professional ethics in customer service
Customer service and CX strategy
Prioritising experience investments
Customer and journey analysis
Designing a service or experience improvement
Customer experience strategy
Customer journey mapping
Relationship management and retention
Loyalty programmes and rewards
Team leadership in customer service
Customer service and experience principles
The customer experience (CX) discipline
Customer experience transformation
Customer journey and experience design

Digital Channels

Digital and data-driven go-to-market
Digital marketing strategy
Email and marketing automation
Marketing technology stack
CRM and marketing automation platforms
E-commerce and marketplace selling
Scaling technologies and business models
Digital and market transformation
Digital advisory, e-extension and mobile services
Digital and self-service transformation
Self-service and digital support
Technology governance and change control
Digital credit and alternative data
Digital finance and automation roadmaps
Digital ethics and responsible AI

Evidence and Analytics

Record-keeping and data protection
Evidence-based improvement
Evidence-based practice
Evidence-based practice and research literacy
Psychometric and screening tools
Project KPIs and performance metrics
Quality and delivery metrics
Agile metrics and velocity
Project data, reporting and analytics
AI and predictive project analytics
Data quality and governance
Decision support and insight
Psychodynamic and psychoanalytic approaches
Data, records and confidentiality tech
Customer personas and insight

Commercial Finance

Interpreting financial statements
Budget vs actual and variance
Cost and profitability analysis
Data visualisation for finance
Communicating financial results
Cost-benefit and investment appraisal
Project budgeting and financial control
Funding, cash flow and financing
Financial risk in projects
Cost estimation and budgeting
Time and cost control
Financial statement and cash-flow analysis
Loan structuring, pricing and covenants
Funds transfer pricing
Development banking and project finance

Distribution and Supply

Omnichannel and channel management
Touchpoint and channel design
Operational efficiency and channel management
Banking products, services and delivery channels
Supply market analysis
Receivables, payables and inventory management
Supply analysis, gaps and scenario planning
Talent sourcing channels and pipelines
Procurement and supply chain: scope and value
The procurement cycle and operating models
Procurement’s contribution to organisational strategy
Procurement and contract management
Go-to-market and channel strategy
Input supply, agro-dealers and last-mile distribution
Public versus private procurement

Communication

Transaction monitoring and suspicious reporting
Regulatory reporting and audits
Control monitoring and reporting
Crisis communications
Stakeholder communications
Ethics in communications
Communications strategy and planning
Internal communications
Corporate social responsibility communications
Presentation and public speaking
Professional report and presentation
Communicating technical information to diverse audiences
Data quality, analysis and reporting
Professional report writing and presentation
Communication and interpersonal skills

Leadership and Teams

Performance and dispute management
Earned value management
Vendor selection and management
Issue and problem management
Servant leadership and self-organising teams
Communication planning and management
Negotiation and conflict management
Virtual and distributed teams
Team leadership and motivation
Project management software and tools
Portfolio and resource management systems
Practice management systems
Implementation planning and risk management
Cold chain, packaging and shelf-life management
Quality management systems and audits

Performance and Targets

Performance scorecards and reviews
Continuous feedback and performance conversations
Ethics of technology in practice
Policy, planning and objectives
Strategy execution and the balanced scorecard
Managing team performance and dynamics
High-performance team rituals and cadence
Contract performance and exit
Retail performance metrics: sales densities, conversion and basket
Managing schedule and budget performance
Setting objectives and marketing KPIs
Service KPIs: CSAT, NPS, CES, SLAs
Coaching for performance
Banking KPIs and branch scorecards
Sales performance and pipeline management

Capability Development

Facilitation, training and public presentation skills
Quality monitoring and coaching
Coaching and quality monitoring
Training and capability building
Message development and testing
Supplier development and innovation
Training needs analysis
Continuing professional development
Measuring development impact
Feedback and developmental conversations
Career and talent development
High-potential identification and talent reviews
Creating a coaching culture
Delegating for development
Managing resistance and capability building

Strategic Context

Wellbeing and holistic health strategy
Vision, mission and strategic intent
Competitive strategy and positioning
Business model design and innovation
Setting strategic priorities and choices
Aligning teams around strategy
Strategic decision-making under uncertainty
Measuring strategic progress
Turning strategy into results
Sourcing strategies and portfolio (Kraljic)
Strategic customer relationships
Strategic analysis: PESTLE, SWOT and Porter’s Five Forces
Real options and strategic investment
Sustainability strategy and materiality
Aligning HR strategy with organisational strategy

Risk and Compliance

Model risk and provisioning (IFRS 9)
Regulatory compliance and central-bank rules
Building a culture of compliance
Interest-rate risk and gap analysis
Asset-liability committee (ALCO) governance
Derivatives and risk instruments
Regulatory liquidity ratios (LCR, NSFR)
Process and control documentation
Governance and the three lines model
Fraud risk and controls
Audit risk and materiality
Vehicle documentation, compliance and consumer protection
In-process quality control and inspection
Regulation of transport: authorities, conventions and licensing
Tariffs, regulation and the economics of essential services

Legal and Terms

Employment relationship and the psychological contract
Legal and regulatory responsibility
Legal, cost and feasibility analysis
Contractor and visitor safety
Legal and other requirements
Contract types and risk allocation
Contract administration and variation
Contract governance and compliance
Insurance regulation and consumer protection
Vendor, venue and supplier contracting for events
Emerging tools and innovation
Advocacy and policy engagement
Contract farming, aggregation and out-grower schemes
Contract farming and out-grower schemes
Contract law and formation

Campaigns and Projects

Risk assessment and safety planning
Treatment planning and review
Goal setting and action planning
Projects, programmes and portfolios
Project management standards (PMI, PRINCE2)
The project environment and stakeholders
Project roles and the project manager
Project governance and assurance
Project governance frameworks
Compliance and regulatory projects
Leading project governance
Measuring programme success
Leading project teams
Working with referrers and multidisciplinary teams
Building high-performing project teams

Operations

Design review and quality
Productivity, collaboration and workflow tools
Process improvement and lean thinking
Quality management and standards
Productivity and efficiency improvement
Data quality and master data management
The vehicle sales process from enquiry to delivery
Industrial utilities, energy and process safety interfaces
Communicating with families and carers
Service quality and the passenger experience in transport
Mineral processing and beneficiation
Integrated risk and quality control
Value addition and processing decisions
Yield, productivity and profitability metrics
Traceability, recall and quality assurance systems

Relationships and Partners

Building project relationships
Influencer and affiliate marketing
Partnering and co-creation with customers
Professional writing and reports
Partnership building and multi-stakeholder platforms
Stakeholder mapping and collaboration
Managing difficult stakeholders
Stakeholder mapping in banking
Wealth, SME and corporate relationships
Stakeholder mapping and engagement
Stakeholders and users of financial information
Psychoeducation and public communication
Stakeholder and sponsor management
Stakeholder rights and fair treatment
Delivery, quality and stakeholder plan

Ethics and Conduct

Sustainability and responsible marketing
Professional roles, ethics and standards for agricultural practitioners
Managing difficult conversations
Building trust and engagement
Corporate social responsibility and community impact
Roles, standards and professional conduct
Ethics and fair customer treatment
Responsible and ethical service
Ethics and integrity in banking
Professional ethics and banking conduct
Treating customers fairly and market conduct
Ethics, confidentiality and professional conduct in HR
Conflicts of interest and integrity
Data ethics, privacy and responsible analytics
Ethics and duty of care

Frequently Asked Questions

Common Questions

What is the CMAP2 certification?

The Certified Market Research and Analysis Professional (CMAP2) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CMAP2?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CMAP2 certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CMAP2 internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CMAP2 certification?

The Certified Market Research and Analysis Professional is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CMAP2 certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CMAP2?

The Certified Market Research and Analysis Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CMAP2?

The Certified Market Research and Analysis Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CMAP2 while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CMAP2?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CMAP2 strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Certified Market Research and Analysis Professional