What is the Certified Marketing & Sales Professional?

The Certified Marketing & Sales Professional is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Sales & Marketing.

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Marketing & Sales Professional in Jordan

Executive Summary

Certified Marketing & Sales Professional

Designed for today’s high-impact professionals, the Certified Marketing & Sales Professional (CMSP) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 10 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CMSP holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Marketing & Sales Professional

Acronym

CMSP

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Marketing & Sales Professional

Certified Marketing & Sales Professional: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

The Sales Process and Pipeline

The sales process and pipeline management · Qualification frameworks and the discipline of disqualifying · Discovery: diagnostic questioning and needs analysis · Marketing attribution, incrementality and return

3

Segmentation, targeting and positioning in practice

Segmentation, targeting and positioning in practice · Marketing attribution, incrementality and return · Responsible marketing: claims, consumer protection and privacy · Sales analytics and metrics

4

Marketing attribution, incrementality and return

Marketing attribution, incrementality and return · Responsible marketing: claims, consumer protection and privacy · Closing, buying signals and securing commitment · Key account management and account planning

5

Responsible marketing

Responsible marketing: claims, consumer protection and privacy · Closing, buying signals and securing commitment · The sales process and methodology · Preparing financial statements

6

Closing, buying signals and securing commitment

Closing, buying signals and securing commitment · The sales process and methodology · Cost and profitability analysis · Customer retention, loyalty and lifetime value

7

sales process and methodology

The sales process and methodology · Forecasting and planning · Decision support and insight · Accessibility in delivery

8

Projects and Delivery

Advisory service design and delivery · Innovation in service delivery · Designing voice-of-customer programmes · Governance of the CX programme

9

Inclusion and Culture

Team diversity and inclusion · Creating a coaching culture · Peer support and consultation · Brand strategy, identity and equity

10

Legal and Policy

Contract law and formation · Contract exit and renewal · Evidence-based improvement · Accounting concepts, principles and the regulatory landscape

11

Cross-Cultural Leadership

Cross-cultural communication · Managing virtual and cross-cultural teams · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Grades, standards and export certification (GlobalG.A.P.)

12

Suppliers and Partners

Vendor, contract and asset management · Negotiation with vendors · Supply market analysis · Supply analysis, gaps and scenario planning

13

Sustainability

Measurement and analytics for media and social campaigns · Mine water, tailings and environmental management · Social media management: platforms, communities and algorithms · Integrated and sustainability reporting

14

Public and Community Context

Media and public communication · Designing an intervention or programme · Facilitation, training and public presentation skills · Corporate social responsibility and community impact

15

Knowledge and Learning

Data, records and confidentiality tech · Lessons learned and knowledge management · Professional documentation and presentation · Professional case study and presentation

16

Leadership and Management

Relationship management and retention · Leading service teams · Performance management in service · Handling escalations as a leader

17

People and Capability

Career and talent development · Measuring coaching and mentoring impact · Capability and skills frameworks · Technical and compliance training

18

Strategy and Direction

Content strategy across platforms · Projects, programmes and portfolios · Business case and strategic alignment · Stakeholder engagement strategy

19

Operations and Delivery

Territory and quota planning · Communications strategy and planning · Competitive bidding processes · Business process mapping

20

Communication and Influence

Integrated marketing communications · Influencer and affiliate marketing · Sponsorship and negotiation selling · Professional presentation and pitching

21

Change and Innovation

Change talk and readiness · Habit change and behaviour design · Emerging tools and innovation · Change control and configuration

22

Data and Measurement

Data ethics, privacy and responsible analytics · People analytics done honestly · Evidence-based practice · Leading and lagging metrics

23

Financial Acumen

SME lending and value-chain finance · Microfinance and group lending · Goal setting and contracting · Impact, blended and concessional finance

24

Risk and Governance

Leading governance projects and change · Team leadership in governance · Governance frameworks and codes · Compliance frameworks and programmes

25

Stakeholders and Partners

Stakeholder mapping and engagement · Onboarding and induction design · Stakeholders and users of financial information · Performance measurement and KPI dashboards

26

Digital and Technology

CRM and sales technology · Virtual and hybrid facilitation · Safety management systems (ISO 45001) · The finance function and digital transformation

27

Ethics and Integrity

Ethics and independence · Ethics in communications · Ethics and professional standards in finance · Ethics and transparency in tax

28

Self-Leadership

Operational risk and resilience · Wellbeing and holistic health strategy · Resilience, wellbeing and stress management · Self-awareness and the leader's identity

29

People Administration

The customer experience (CX) discipline · Reward strategy and total reward frameworks · Total reward design and pay positioning · NGO financial management and budget-versus-actual discipline

30

Customers and Markets

Customer journey mapping and service design · Listing, marketing and selling property · Real estate marketing channels and property portals · Measuring coaching outcomes

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

The Sales Process and Pipeline — applied to your own work
Segmentation, targeting and positioning in practice — applied to your own work
Marketing attribution, incrementality and return — applied to your own work
Responsible marketing — applied to your own work
Closing, buying signals and securing commitment — applied to your own work
sales process and methodology — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Marketing & Sales Professional — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CMSP certification?

The Certified Marketing & Sales Professional (CMSP) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CMSP?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CMSP certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CMSP internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CMSP certification?

The Certified Marketing & Sales Professional is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CMSP certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CMSP?

The Certified Marketing & Sales Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CMSP?

The Certified Marketing & Sales Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CMSP while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CMSP?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CMSP strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CMSP while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Marketing & Sales Professional

Certified Marketing & Sales Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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