How long does this certification take?

The programme takes 11 Weeks and can be completed self-paced or with live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications carry CPD credits and are internationally recognised.

What level is this certification?

This is a Advanced Level certification.

Email info@certifications.ac, WhatsApp +254 722 223 084, or fill in the enrolment form on this page.

What is included in the fee?

All study materials, study guide, examination, digital certificate and badge. Live option adds tutor sessions and priority support.

Certified Market Research and Analysis Professional in Indonesia

Executive Summary

Certified Market Research and Analysis Professional

Designed for today’s high-impact professionals, the Certified Market Research and Analysis Professional (CMAP2) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 11 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CMAP2 holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Market Research and Analysis Professional

Acronym

CMAP2

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Professional Recognition

Credential aligned with recognised marketing, brand and sales professional standards

Operational Excellence

Apply world-class frameworks to improve performance and outcomes

Strategic Thinking

Develop the analytical and strategic skills demanded at the executive level

Compliance Readiness

Master the standards, compliance and ethical governance central to marketing strategy

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Market Research and Analysis Professional

Certified Market Research and Analysis Professional: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Measuring What Marketing Produces

Marketing measurement and attribution · Customer retention, loyalty and lifetime value · Pricing, price architecture and discounting · Account planning and whitespace

3

Ethics in Commercial Claims

Commercial ethics and responsible selling · Brand, reputation and communications · Marketing measurement and attribution · Service standards, levels and measuring service

4

Segmentation and Targeting

Segmentation, targeting and the useful segment · Value proposition and differentiation · Marketing measurement and attribution · Consultative selling and understanding the buyer

5

Building the Value Proposition

Value proposition and differentiation · Segmentation, targeting and the useful segment · Brand, reputation and communications · Attachment and developmental theory

6

Brand, Reputation and Consistency

Brand, reputation and communications · Value proposition and differentiation · Commercial ethics and responsible selling · Client feedback and satisfaction

7

Pricing and Positioning

Pricing, price architecture and discounting · Value proposition and differentiation · Segmentation, targeting and the useful segment · Driving effective, ethical outcomes

8

International Markets

Export readiness and standards · The agricultural sector: systems, actors and global food value chains · Transfer pricing and international tax · Cross-border data and transfers

9

Change and Adoption

Large-scale transformation and agile ways of working · Soil chemistry, pH and cation exchange capacity · Measuring transformation impact · Foreign exchange and currency risk

10

People and Incentives

Strategic workforce planning and demand forecasting · Communicating risk to the workforce · Workforce and shift management in retail · Wellbeing and resilience coaching

11

Sustainability

The business case for productivity, quality and sustainability · Monitoring, evaluation and sustainability plan · Sustainability certification and standards · Responsible and sustainable banking

12

Learning and Research

Monitoring, evaluation and learning for accountability · Lessons learned and knowledge management · Meaning, purpose and values · Complaint data and learning

13

Markets and Customers

Customer and brand health metrics · Capstone scoping: a real growth or brand challenge · Market and customer analysis · Campaign or go-to-market plan

14

Selling Practice

Negotiation with clients and partners · Leading campaigns and sales projects · Team leadership in sales and marketing · Negotiation with buyers, suppliers and financiers

15

Customer Experience

Journey and process redesign · Professional ethics in customer service · Customer service and CX strategy · Prioritising experience investments

16

Digital Channels

Digital and data-driven go-to-market · Digital marketing strategy · Email and marketing automation · Marketing technology stack

17

Evidence and Analytics

Record-keeping and data protection · Evidence-based improvement · Evidence-based practice · Evidence-based practice and research literacy

18

Commercial Finance

Interpreting financial statements · Budget vs actual and variance · Cost and profitability analysis · Data visualisation for finance

19

Distribution and Supply

Omnichannel and channel management · Touchpoint and channel design · Operational efficiency and channel management · Banking products, services and delivery channels

20

Communication

Transaction monitoring and suspicious reporting · Regulatory reporting and audits · Control monitoring and reporting · Crisis communications

21

Leadership and Teams

Performance and dispute management · Earned value management · Vendor selection and management · Issue and problem management

22

Performance and Targets

Performance scorecards and reviews · Continuous feedback and performance conversations · Ethics of technology in practice · Policy, planning and objectives

23

Capability Development

Facilitation, training and public presentation skills · Quality monitoring and coaching · Coaching and quality monitoring · Training and capability building

24

Strategic Context

Wellbeing and holistic health strategy · Vision, mission and strategic intent · Competitive strategy and positioning · Business model design and innovation

25

Risk and Compliance

Model risk and provisioning (IFRS 9) · Regulatory compliance and central-bank rules · Building a culture of compliance · Interest-rate risk and gap analysis

26

Legal and Terms

Employment relationship and the psychological contract · Legal and regulatory responsibility · Legal, cost and feasibility analysis · Contractor and visitor safety

27

Campaigns and Projects

Risk assessment and safety planning · Treatment planning and review · Goal setting and action planning · Projects, programmes and portfolios

28

Operations

Design review and quality · Productivity, collaboration and workflow tools · Process improvement and lean thinking · Quality management and standards

29

Relationships and Partners

Building project relationships · Influencer and affiliate marketing · Partnering and co-creation with customers · Professional writing and reports

30

Ethics and Conduct

Sustainability and responsible marketing · Professional roles, ethics and standards for agricultural practitioners · Managing difficult conversations · Building trust and engagement

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Measuring What Marketing Produces — applied to your own work
Ethics in Commercial Claims — applied to your own work
Segmentation and Targeting — applied to your own work
Building the Value Proposition — applied to your own work
Brand, Reputation and Consistency — applied to your own work
Pricing and Positioning — applied to your own work

Enrolment Process

How to Get Certified

🎯

Step 1: Choose Your Certification

You are viewing Certified Market Research and Analysis Professional — one of GLI's 1,990+ globally recognised professional certifications.

💳

Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CMAP2 certification?

The Certified Market Research and Analysis Professional (CMAP2) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CMAP2?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CMAP2 certification take to complete?

The programme is structured over 11 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CMAP2 internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CMAP2 certification?

The Certified Market Research and Analysis Professional is offered in two formats: Self-Paced at USD 399 and Live Virtual at USD 599. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CMAP2 certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CMAP2?

The Certified Market Research and Analysis Professional is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CMAP2?

The Certified Market Research and Analysis Professional carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CMAP2 while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CMAP2?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CMAP2 strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CMAP2 while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Market Research and Analysis Professional

Certified Market Research and Analysis Professional

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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