What is the Certified Retail Management Specialist?

The Certified Retail Management Specialist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Leadership & Management.

How long does this certification take?

The programme is 12 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Advanced Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Retail Management Specialist in Guinea-Bissau

Executive Summary

Certified Retail Management Specialist

Designed for today’s high-impact professionals, the Certified Retail Management Specialist (CRMAS) delivers a rigorous Advanced-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in marketing strategy, brand management and sales performance.

This 12 Weeks programme is structured around recognised marketing, brand and sales professional standards, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CRMAS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Retail Management Specialist

Acronym

CRMAS

Who Should Enrol?

Sales and Marketing Executives
Brand and Product Managers
Business Development Professionals
Account and Media-Relations Managers

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Leadership Capability

Develop the strategic and operational skills to lead complex marketing strategy functions

Career Advancement

Accelerate your career towards senior marketing, sales and commercial leadership roles

Strategic Thinking

Build the strategic thinking, analysis and execution skills of world-class leaders

Organisational Impact

Design and implement marketing strategy systems that drive performance and measurable results

Personal Excellence

Develop emotional intelligence, resilience and authentic executive presence

Global Employability

Qualify for marketing strategy roles across brands, agencies, corporates and growth-stage enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Marketing Strategy, Segmentation and Positioning

✦Brand Management and Integrated Communications

✦Sales Process, Pipeline and Account Management

✦Digital Marketing, Content and Campaigns

✦Customer Insight, Analytics and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

The full programme, module by module.

1

Foundations and Strategic Context of Certified Retail Management Specialist

Certified Retail Management Specialist: industry context, trends and professional standards · Marketing and sales: scope, roles and value · The marketing concept and customer orientation · The marketing mix and the 7 Ps

2

Managing Upward and Developing

Managing upward and across · Developing your own management practice · Developing strategic capability in others · Prioritisation and managing competing demands

3

From Doing to Managing

The transition from doing to managing · Delegation and appropriate autonomy · Developing your own management practice · Diversity, inclusion and inclusive leadership

4

Delegation and Autonomy

Delegation and appropriate autonomy · Building and leading a team · Managing performance day to day · Managing trade-offs and dilemmas

5

Prioritisation and Focus

Prioritisation and managing competing demands · Running meetings that produce decisions · Operational planning and workflow management · Leading large-scale transformation

6

Performance and Difficult Conversations

Managing performance day to day · Difficult conversations and managerial courage · Building and leading a team · Reporting quality and governance

7

Decisions, Budgets and Resources

Decision making for managers · Managing budgets and resources · Operational planning and workflow management · Executive ethics and the leader’s shadow

8

Performance Management

Sustaining high performance over time · Team and engagement metrics · Performance management systems and KPIs · Scalability, availability and performance

9

Operations

Time management and personal productivity · The business case for productivity, quality and sustainability · Soil chemistry, pH and cation exchange capacity · Seed selection, quality, treatment and certification

10

Financial Management

Cost management and value creation · Board and investor engagement · Technology strategy and investment · Financial acumen: budgets, P&L and cash

11

Communication

Professional presentation and defence · The strategic narrative · Incident reporting and record-keeping · Forecasting and planning

12

Decision Making

Executive time, attention and decision cadence · Prioritisation and focus · Values-based decision-making · Rational and intuitive decision-making

13

Change

Change leadership models (Kotter, ADKAR, Lewin) · Designing a strategic or change intervention · Digital transformation roadmaps · Change management and adoption

14

Stakeholders and Influence

Influencing without authority · Negotiation strategy and tactics · Managing conflict constructively · Conflicts of interest and fairness

15

Risk and Governance

Managing risk and controls · Working with a board and governance · Corporate governance and accountability · Risk management and contingencies

16

Strategic Context

Strategic leadership at scale · Key global frameworks: FAO, GlobalG.A.P., SDGs and national strategies · Organic, inorganic and biological fertiliser strategies · Scaling technologies and business models

17

Evidence and Data

Data ethics, privacy and responsible analytics · Data collection and analytics · Predictive safety analytics · Jobs to be done and customer insight

18

Technology

CRM and marketing automation platforms · Duty of care and risk management · Record-keeping and data protection · Digital and market transformation

19

Projects and Delivery

Operational planning and resource management · Project and programme oversight · Balancing short-term delivery and long-term value · Account planning and whitespace analysis

20

People Administration

The employee lifecycle and HR value chain · Communicating risk to the workforce · Workforce and shift management in retail · Workforce management and scheduling

21

Culture and Engagement

Leading across cultures and geographies · Legal responsibilities and professional bodies · Climate-smart agriculture and seasonal risk · Service culture and brand promise

22

Customers and Market

Reputation and personal brand · Customer expectations and satisfaction · The customer experience (CX) discipline · Ethics and fair customer treatment

23

Legal and Policy

Environmental legal compliance · Legal, cost and feasibility analysis · Contractor and visitor safety · Legal and other requirements

24

Supply and Procurement

Continuous improvement and lean procurement · Procurement maturity assessment · Driving measurable procurement value · Sustainable procurement principles and standards

25

Ethics and Standards

Ethical leadership and integrity · Professional standards and ethics (CIPS) · Sustainability and responsible sourcing · Ethics and professional conduct in security

26

Learning and Knowledge

Growth mindset and continuous learning · Aligning learning to performance · Leading the learning function · Training needs analysis and learning strategy

27

Diversity and Global Practice

Financial inclusion and agency banking · Financial inclusion strategy · Nomination, succession and diversity · The business case for diversity and inclusion

28

Sustainability

Policy, institutions and the enabling environment for agriculture · Corporate social responsibility and community impact · Monitoring, evaluation and sustainability plan · Housing, welfare and environmental management

29

Leadership and Management

Capstone scoping: a real leadership challenge · Succession and the leadership pipeline · Public speaking and thought leadership · Reflective practice and self-leadership

30

People and Development

Building and running a top team · Working with referrers and multidisciplinary teams · Collaboration and teamwork · Scaling delivery capability

Every module opens in the learning portal with its full lesson set, worked examples, further reading and video masterclasses. 30 modules · 150 lessons.

Learning Outcomes

What You Will Achieve

Managing Upward and Developing — applied to your own work
From Doing to Managing — applied to your own work
Delegation and Autonomy — applied to your own work
Prioritisation and Focus — applied to your own work
Performance and Difficult Conversations — applied to your own work
Decisions, Budgets and Resources — applied to your own work

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

You are viewing Certified Retail Management Specialist — one of GLI's 1,990+ globally recognised professional certifications.

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Step 2: Enrol & Pay Online — Instantly

Click Enrol & Study Online to register and pay securely via Paystack, Visa, Mastercard, M-Pesa or bank transfer. Access is granted the moment payment is confirmed.

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Step 3: Study in the GLI Learning Portal

Work through 30 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Step 4: Pass, Get Certified & Verified

Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

🎓 Enrol & Study Online — Instant Access

Secure checkout · Instant LMS access · Globally verifiable certificate

Frequently Asked Questions

Common Questions

What is the CRMAS certification?

The Certified Retail Management Specialist (CRMAS) is a Advanced-level professional certification awarded by the Global Leadership Institute (GLI). It is designed to equip professionals in marketing strategy, brand management and sales performance with practical skills, internationally recognised frameworks, and the credentials needed to advance their careers.

Who should enrol in the CRMAS?

This certification is ideal for Sales and Marketing Executives, Brand and Product Managers, Business Development Professionals and Account and Media-Relations Managers, and other professionals seeking to formalise their expertise in marketing strategy, brand management and sales performance with a globally recognised credential.

How long does the CRMAS certification take to complete?

The programme is structured over 12 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CRMAS internationally recognised?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised marketing, brand and sales professional standards. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

What is the cost of the CRMAS certification?

The Certified Retail Management Specialist is offered in two formats: Self-Paced at USD 449 and Live Virtual at USD 649. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CRMAS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CRMAS?

The Certified Retail Management Specialist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CRMAS?

The Certified Retail Management Specialist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CRMAS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CRMAS?

Graduates progress towards senior marketing, sales and commercial leadership roles. The CRMAS strengthens your expertise in marketing strategy, brand management and sales performance and positions you for advancement across brands, agencies, corporates and growth-stage enterprises.

Graduate Voices

What Our Alumni Say

“

The curriculum was directly applicable to my daily work. I immediately applied what I learned and saw results within weeks of completing the programme.

Marketing Director

Private Sector

“

GLI's certification is the most practical professional programme I have attended. The international frameworks gave me credibility with my employer and clients.

Brand Manager

NGO Sector

“

I earned my CRMAS while working full-time. The self-paced format made it possible, and the quality of the content is genuinely world-class.

Head of Sales

Government

Certified Retail Management Specialist

Certified Retail Management Specialist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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