What is the Certified Business Strategist?

The Certified Business Strategist is a globally recognised professional certification by the Global Leadership Institute (GLI), designed to equip professionals with advanced competencies in Soft Skills & Personal Dev..

How long does this certification take?

The programme is 10 Weeks and can be completed at your own pace through our self-paced online option, or alongside live virtual sessions.

Is this certification globally recognised?

Yes. GLI certifications are internationally recognised and carry CPD credits, making them valuable for career advancement worldwide.

What level is this certification?

This is a Intermediate Level certification, suitable for professionals with relevant experience or background in the field.

You can enrol by emailing info@certifications.ac, contacting us via WhatsApp at +254 722 223 084, or filling the enrolment form below.

Certified Business Strategist in Gabon | CBUS

Executive Summary

Certified Business Strategist

Designed for today’s high-impact professionals, the Certified Business Strategist (CBUS) delivers a rigorous Intermediate-level curriculum that equips participants with the knowledge, tools and frameworks needed to excel in strategic leadership, organisational management and business transformation.

This 10 Weeks programme is structured around recognised global leadership and management competency frameworks, ensuring every graduate applies internationally validated methods to real-world challenges.

GLI’s CBUS holders are recognised by leading organisations across Africa, the Gulf, Europe and the Americas as qualified, results-driven professionals. Whether you are advancing your current career or transitioning into new responsibilities, this certification provides the competitive edge you need in 2026 and beyond.

Programme Overview

Certification at a Glance

Certification

Certified Business Strategist

Acronym

CBUS

Who Should Enrol?

Managers and Team Leaders
Heads of Department and Directors
Senior Executives and Aspiring Leaders
Business Owners and Entrepreneurs

Programme Inclusions

Everything Included in Your Enrolment

All study materials and study guide
Access to GLI online learning portal
Online examination and assessment
Digital certificate and digital badge
Physical certificate (shipped to you)
CPD credits for professional bodies
GLI alumni network membership
Facilitator and tutor support
Resource downloads and reference library
Automatic enrolment confirmation

Certification Benefits

Why This Certification Matters for Your Career

Career Advancement

Accelerate your career towards executive, director and C-suite leadership roles

Professional Recognition

Credential aligned with recognised global leadership and management competency frameworks

Leadership Capability

Develop the strategic and operational skills to lead complex strategic leadership functions

Organisational Impact

Design and implement strategic leadership systems that drive performance and measurable results

Compliance Readiness

Master the standards, compliance and ethical governance central to strategic leadership

Global Employability

Qualify for strategic leadership roles across corporates, public institutions, NGOs and enterprises worldwide

Competency Framework

Core Competencies You Will Develop

✦Strategic Thinking, Vision and Direction Setting

✦Leading Teams, People and High Performance

✦Decision-Making, Problem-Solving and Execution

✦Emotional Intelligence and Authentic Leadership

✦Organisational Strategy, Transformation and Growth

✦Professional Ethics and Governance

Course Curriculum

Programme Modules

Click any module to explore the detailed curriculum topics included in this certification.

Foundations and Strategic Context of Certified Business Strategist

Certified Business Strategist: industry context, trends and professional standards
Theories and models of leadership and management
The manager's roles, responsibilities and mindset
Leadership versus management and when each is needed
Situational and adaptive leadership
Values, purpose and authentic leadership
The organisational context and operating environment
Self-awareness and the leader's identity
Building credibility and executive presence
Ethics and responsible leadership
Personal leadership development planning

Making Real Strategic Choices

Synergy realisation after combination
Where to play and how to win
Diagnosis, guiding policy and coherent action
Strategic development and long-range positioning
Analytical techniques and bias
Preparing financial statements
Interpreting financial statements
Management accounts and dashboards
Budget vs actual and variance
Scaling technologies and business models
Cost and profitability analysis
Forecasting and planning
Yield, productivity and profitability metrics
Strategy as a coherent set of choices

Where to Play, How to Win

Where to play and how to win
Sources of competitive advantage
Industry structure and profit pools
Designing a sourcing or supply strategy
Supplier segmentation and relationship strategy
Innovation and value from suppliers
Logistics and distribution network design
Capacity and production planning
Innovation in protective operations
Designing a security programme or solution
Physical security design and layered defence
Security programme design and budgeting
Data visualisation for finance

Understanding the Profit Pool

Industry structure and profit pools
Strategic positioning versus operational effectiveness
Sources of competitive advantage
Innovation and technology investment
Measuring IT value and performance
Collections strategy
Structural and strategic approaches
Investment strategy and allocation
Hedging strategies and instruments
Psychodynamic and psychoanalytic approaches
Warehouse design and layout
Supply-network design
Designing engaging online sessions

Business Model and Economics

Business model design and unit economics
Strategy as a coherent set of choices
Metrics design and the gaming problem
Designing a marketing or sales strategy
Marketing strategy and the mix
Brand strategy, identity and equity
Value proposition and messaging
Pricing strategy
Digital marketing strategy
ROI, CAC and lifetime value
Key account management strategy
Building strategic customer relationships
Customer lifetime value and profitability

Committing Resources to Choices

Resource allocation and capital discipline
Strategic options and real options thinking
Strategy and performance management systems
Aligning teams around strategy
Strategy execution and the balanced scorecard
Strategic decision-making under uncertainty
Measuring strategic progress
Turning strategy into results
Productivity, collaboration and workflow tools
Productivity and efficiency improvement
Digital transformation and IT strategy
Procurement and supply chain: scope and value
Procurement’s contribution to organisational strategy

Turning Choice Into Execution

Strategic alignment across an organisation
Setting and communicating strategic direction
Benefits realisation and value tracking
Value management and business value
Strategic alignment of investments
Value proposition design and messaging
Product and portfolio strategy
Go-to-market and channel strategy
Marketing and sales: scope, roles and value
Brand and reputation as strategic assets
Growth strategy and demand generation
Innovation and new product launch
Value-based and dynamic pricing

Strategic Context

Customer service and CX strategy
Sustaining strategic customer focus
Customer experience strategy
IT strategy and business alignment
Communications strategy and planning
Category management and strategy
Competitive bidding processes
Cash forecasting and positioning
Financial inclusion strategy
Strategic analysis: PESTLE, SWOT and Porter’s Five Forces
Learning strategy and business alignment
Growth strategy and expansion sequencing
Training needs analysis and learning strategy
Strategic workforce planning and demand forecasting
Reward strategy and total reward frameworks

Decision Making

Make, buy or ally: boundary decisions
Decision support and insight
Writing advisory reports that drive decisions
Issue and problem management
Backlogs, user stories and prioritisation
Escalation and decision-making
Portfolio management and prioritisation
Decision-making and problem solving
Data-driven decision-making
Attachment and developmental theory
Data-driven decision support and analytics
Structured problem-solving and root-cause analysis
Prioritising experience investments
Problem loans, restructuring and recovery
Evidence, judgement and scepticism

Performance Systems

Security metrics and reporting
Retail performance metrics: sales densities, conversion and basket
Professional roles, boundaries and settings
Ethical principles and codes of practice
Psychometric and screening tools
Project KPIs and performance metrics
Quality and delivery metrics
Managing schedule and budget performance
Agile metrics and velocity
Setting objectives and marketing KPIs
Marketing and sales KPIs and dashboards
Investment principles and objectives
Performance measurement and attribution
Logistics KPIs and cost control
Warehouse performance metrics

Financial Management

Financial statements and the accounting equation
Stakeholders and users of financial information
Ethics and professional standards in finance
The finance function and digital transformation
Cost concepts, classification and behaviour
Costing methods: absorption, marginal and activity-based
Cost-volume-profit and break-even analysis
Standard costing and variance analysis
Budgeting techniques and the budgeting cycle
Flexible budgets and rolling forecasts
Responsibility accounting and cost centres
Real options and strategic investment
Financial modelling and scenario analysis
Continuous improvement of finance processes
Trends: ESG, transparency and stakeholder capitalism

Risk and Governance

Likelihood, impact and risk rating
Risk treatment and countermeasures
Intelligence-led risk assessment
Risk registers and reporting
Continuous risk monitoring
Programme governance
Grant compliance and restricted funding management
NGO governance, boards and registration
How insurance works: risk pooling and the value chain
Underwriting principles and risk selection
Bancassurance and digital insurance models
Enterprise architecture governance
Risk, compliance and audit
Control environment and risk assessment
Governance and the three lines model

Stakeholders

Relationship management and cross-selling
Wealth, SME and corporate relationships
Stakeholder communications
Stakeholder mapping and engagement
Stakeholders, agency and accountability
Shareholder and stakeholder rights
Employment relationship and the psychological contract
Influencing and safety leadership
Influencing and persuasion
Negotiation and conflict resolution
Categories of spend and stakeholders
Negotiation and conflict management
Building project relationships
Conflict resolution and negotiation
Commercial negotiation and value capture

Communication

Proposal development and donor reporting
The media and telecommunications landscape
Managing boundaries and dual relationships
Sustaining ethical, effective practice
Financial reporting frameworks (IFRS/GAAP)
Integrated and sustainability reporting
Reporting quality and governance
Communicating financial results
Professional case study and presentation
Communicating with families and carers
Professional writing and reports
Project data, reporting and analytics
Integrated marketing communications
Dashboards and performance reporting
Professional presentation and pitching

Evidence and Data

Text and interaction analytics
Data privacy and consent
Influencing and presenting insights
Data ethics and customer privacy
Data protection and customer privacy
Data, analytics and customer insight
Data analytics in audit
Data migration and cleansing
Data ethics, privacy and responsible analytics
Data collection and analytics
Predictive safety analytics
AI and predictive project analytics
Data quality and governance
Customer personas and insight
Marketing analytics and attribution

Operations

Business process mapping
The HR function: roles, operating models and value creation
Quality assurance and standards
Ethical frameworks and codes of practice
Integration with quality and environment
Design review and quality
Process improvement and lean thinking
Quality management and standards
The procurement cycle and operating models
Data quality and master data management
Operating model redesign
In-process quality control and inspection
Industrial utilities, energy and process safety interfaces
Duty of care and risk management
Service quality and the passenger experience in transport

Programme Delivery

Team leadership in field and project settings
Record-keeping and data protection
Portfolio of evidence and reflective practice
HACCP principles and prerequisite programmes
Advisory service design and delivery
Innovation in service delivery
Designing voice-of-customer programmes
Governance of the CX programme
Voice of the customer programmes
Loyalty programmes and rewards
Leading service projects and change
Project governance frameworks
Compliance and regulatory projects
Leading project governance
Change and adoption in projects

Change and Transformation

Digital and market transformation
Behaviour change and adoption of innovations
Customer experience transformation
Digital and self-service transformation
Measuring CX transformation impact
Digital transformation in banking
Foreign exchange and treasury operations
Technology governance and change control
Foreign exchange and hedging
Digital transformation roadmaps
Change management and adoption
Measuring security transformation impact
Transformation versus incremental change
Designing a transformation programme
Sustaining transformation and preventing reversion

People and Capability

Career and talent development
Building a coaching culture
Measuring coaching and mentoring impact
Capability and skills frameworks
Succession and the leadership pipeline
Nomination, succession and diversity
Leadership and management development
Coaching models and frameworks (GROW)
Competency framework development
Succession planning and talent pipelines
Talent sourcing channels and pipelines
High-potential identification and talent reviews
Knowledge management and capability building
Creating a coaching culture
Delegating for development

Technology

Digital credit and alternative data
Treasury technology and systems
Technology strategy and architecture choices
Digital business models and monetisation
Complaints, accountability and fitness to practise
Digital permits and inspections
Automation and safety technology
Legal responsibilities and professional bodies
Digital procurement and the future of the profession
Technology adoption and integration
Vendor and technology management
Telehealth and digital care delivery
Client feedback and satisfaction
Ethics of technology in practice
Automation in project delivery

Markets and Customers

Know Your Customer and enhanced due diligence
Customer segmentation and needs analysis
Customer journey and experience design
Brand and corporate reputation
Supply market analysis
Market risk and VaR
Market attractiveness and country assessment
Market entry modes and partner selection
HR's role in culture, values and employer brand
Value innovation and uncontested market space
Jobs to be done and customer insight
Unified customer view
Customer loyalty and advocacy
Customer lifetime value
Voice of the customer to the business

Leadership Practice

Project management software and tools
Portfolio and resource management systems
Document and configuration management
Programme management principles
Evidence-based improvement
Revenue management and yield
Renewals and churn management
Field sales and territory management
Tender and bid management
Team leadership in sales and marketing
Capacity and performance management
Procurement and contract management
Vendor selection and management
Servant leadership and self-organising teams
Communication planning and management

Legal and Regulatory

Environmental legal compliance
Contractor and visitor safety
Policy, planning and objectives
Legal and other requirements
Implementation and contract plan
Contract types and risk allocation
Contract administration and variation
Contract performance and exit
Contract governance and compliance
Visitor and contractor management
Managing risk and difficult cases
Policy administration and customer service in insurance
Insurance regulation and consumer protection
Vendor, venue and supplier contracting for events
Regulation of transport: authorities, conventions and licensing

Culture

Motivation theories and engagement
Buyer behaviour and the customer journey
Negotiation tactics and behaviours
Security culture and awareness
Culture as a strategic asset
Lessons learned and development
Strengths, flow and engagement
Meaning, purpose and values
Building trust and engagement
Stakeholder engagement strategy
Motivation and engagement
Driving effective, ethical outcomes
Working with organisations on wellbeing
Ethical, risk and feasibility considerations
Evidence-based practice

Advisory and Research

Group dynamics, facilitation and community mobilisation
Advisory and needs-based selling
Risk assessment and safety planning
Facilitation skills and presence
Virtual and hybrid facilitation
Facilitation, coaching and mentoring
Peer support and consultation
Designing and facilitating groups
Psychoeducation and workshops
Evidence-based practice and research literacy
Leading groups and workshops
Digital advisory, e-extension and mobile services
Facilitation and workshops
Market research design and methods
Qualitative and quantitative research

Innovation

Designing an intervention or programme
Emerging tools and innovation
Designing the project plan and schedule
Cross-functional collaboration with product and service
Goal setting and contracting
Journey and process redesign
Designing a service or experience improvement
Operational efficiency and productivity
Touchpoint and channel design
Design thinking for service
Working with product and operations
Measuring innovation performance
Blended and hybrid design
Business model design and innovation
Organisational design as a strategic choice

International

International and cross-border tax
Treatment planning and review
Managing complexity and comorbidity
Workplace and organisational contexts
Change talk and readiness
Global sourcing and trade
Goal setting and action planning
Transfer pricing and international tax
Financial and technical feasibility analysis
Habit change and behaviour design
Accountability and follow-through
Wellbeing and resilience coaching
Measuring coaching outcomes
Outcome and process measures

Supply and Procurement

Procurement and contract value
Vendor, contract and asset management
Supply analysis, gaps and scenario planning
Public versus private procurement
Supply markets and the enabling environment
Capstone scoping: a real sourcing or supply challenge
Demand and supply planning (S&OP)
Sustainable procurement principles and standards
Fair trade and responsible supply
Procurement and asset management under donor rules
Water supply systems: sources, treatment and distribution
Conflicts of interest and procurement ethics
Data, records and confidentiality tech
Procurement and stock management for health commodities

Ethics and Trust

Responsible and ethical service
Ethics and integrity in banking
Professional ethics and banking conduct
Integrity, confidentiality and conflicts
Anti-corruption and financial-crime ethics
Responsible and sustainable banking
Ethics and independence
Ethics in communications
Corporate social responsibility communications
Ethics and suitability
Executive ethics and the leader’s shadow
Professional ethics and duty of care
Legal and regulatory responsibility
Ethical decision-making under pressure
Sustainability and climate responsibility

Sustainability

Continuous environmental improvement
Environmental, social and governance (ESG)
Sustainability reporting and disclosure
Embedding sustainability in sourcing
Mine water, tailings and environmental management
Social media management: platforms, communities and algorithms
Measurement and analytics for media and social campaigns
The project environment and stakeholders
Market analysis and environmental scanning
Sustainability and responsible marketing
Practice management systems
Monitoring, evaluation and sustainability plan
Sustainability certification and standards
Social media customer care
Social performance and outreach

Learning Outcomes

What You Will Achieve

Establish a comprehensive understanding of Certified Business Strategist principles aligned with recognised global leadership and management competency frameworks
Apply evidence-based methods to improve strategic leadership, organisational management and business transformation
Master strategic thinking, vision and direction setting and leading teams, people and high performance
Apply decision-making, problem-solving and execution and emotional intelligence and authentic leadership in real-world settings
Lead risk management, quality and compliance relevant to your field
Design stakeholder engagement and professional communication strategies
Use data-driven decision-making and performance-measurement tools effectively
Apply internationally recognised best practice to advance your career in strategic leadership

Enrolment Process

How to Get Certified

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Step 1: Choose Your Certification

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Work through 15 structured modules and 150 lessons at your own pace, with downloadable resources and expert-designed content — all inside the LMS.

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Sit your final examination online, earn your certificate instantly, and receive a globally verifiable Certificate ID — plus GLI Alumni Network access.

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Frequently Asked Questions

Common Questions

What is the CBUS certification?

Yes. GLI certifications are recognised across 100+ countries and are aligned with recognised global leadership and management competency frameworks. Graduates receive a digital certificate, a physical certificate and CPD credits recognised by employers worldwide.

Who should enrol in the CBUS?

This certification is ideal for Managers and Team Leaders, Heads of Department and Directors, Senior Executives and Aspiring Leaders and Business Owners and Entrepreneurs, and other professionals seeking to formalise their expertise in strategic leadership, organisational management and business transformation with a globally recognised credential.

How long does the CBUS certification take to complete?

The programme is structured over 10 Weeks and offers flexible learning modes. Self-paced learners can progress at their own schedule, while live virtual participants follow a structured cohort schedule with facilitator-led sessions.

Is the CBUS internationally recognised?

What is the cost of the CBUS certification?

The Certified Business Strategist is offered in two formats: Self-Paced at USD 349 and Live Virtual at USD 549. Corporate group rates are available for organisations enrolling 5 or more participants. Contact GLI for a bespoke corporate training quotation.

What does the CBUS certification include?

Enrolment includes all study materials and study guides, access to GLI's online learning portal, online examination, digital certificate and badge, physical certificate (posted), CPD credits, GLI alumni network membership, and ongoing facilitator support.

What is the assessment format for the CBUS?

The Certified Business Strategist is assessed through an online examination consisting of multiple-choice questions, case study analysis, and practical application assignments. The assessment is designed to evaluate real-world competency, not just theoretical recall.

What CPD credits do I earn from the CBUS?

The Certified Business Strategist carries Continuing Professional Development (CPD) credits, which can be applied towards professional body requirements including recognised international professional associations.

Can I study the CBUS while working full-time?

Absolutely. The self-paced option is designed for busy working professionals and allows you to study when and where it suits you. Live virtual sessions are typically scheduled in the evenings or on weekends to accommodate professional commitments.

What career outcomes can I expect from the CBUS?

Graduates progress towards executive, director and C-suite leadership roles. The CBUS strengthens your expertise in strategic leadership, organisational management and business transformation and positions you for advancement across corporates, public institutions, NGOs and enterprises.

Certified Business Strategist

Certified Business Strategist

Certification at a Glance

Who Should Enrol?

Everything Included in Your Enrolment

Why This Certification Matters for Your Career

Core Competencies You Will Develop

Programme Modules

What You Will Achieve

How to Get Certified

Common Questions

What Our Alumni Say

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